Proliferation

Mar 13
0

The Best Platform for Your Business and Target Demographic

By | content marketing, digital marketing, SEO | No Comments

From helping brands keep in touch with their audience to promoting themselves to more potential consumers, the only way that your company can truly succeed in today’s market is by taking the initiative in creating a strong online presence; marketing companies exist to help brands, no matter how big or how small, build brand recognition and a solid reputation.

So, where exactly do you start when it comes to making your online presence known?

Well, the first step is deciding what social media platform is going to work best for your business. Marketing companies will do all the research necessary to help you identify your preferred and most efficient platform. Here is a quick guide to finding the best social media platform for you.

Facebook

With over two million users, Facebook lets users share text, images, videos, articles and links to other forms of content. The social media giant has a strong presence in 137 countries and beats out all other social networks in 127 of them, making it a strong candidate for your social media go-to. Of course, it’s also important to take demographics into account. About 60 percent of the Facebook population are females, while about 40 percent are male. Further studies show that 65 percent of those users are over the age of 35.

So, if your brand is attempting to reach a more mature demographic, Facebook might be your best bet.

Instagram

Instagram will introduce your brand to a much younger demographic and primarily focuses on the sharing of photos and videos. The amazing thing about Instagram is that there are more than 500 million daily users, which makes this platform perfect for brand recognition. But just because there is an abundance of users doesn’t mean that your brand is going to see quick results. You have to be smart about posting content and know what demographic you’re attempting to target.

Marketing companies have come up with some numbers that show 72 percent of teenagers use Instagram, while adult users reached 35 percent in 2018. It is also worth noting that young adults users total 71 percent of all users. If you’re targeting a younger demographic, Instagram should be your primary focus.

Twitter

Facebook has cemented itself as a hybrid platform where users can share text, photos and videos, while Instagram has taken text out of the equation. Another semi-hybrid platform you should look into is Twitter. While the platform is primarily text-focused, users can still share videos and photos on the platform, making it a versatile option for marketing companies.

Twitter has a more mixed demographic, with 40 percent of users being between the ages of 18 and 29, and another 43 percent being between 30 and 49 years old. Marketing companies can be sure to find their fair share of older and younger consumers.

All of these platforms bring their own unique strengths, and it might be a wise move to utilize various different platforms when it comes to marketing your brand. However, you should analyze what platform your demographic spends the most time on and make it your primary focus. If you’re looking at marketing companies as a way to simplify the process of narrowing down what platform works best for you, make sure to give us a call here at Fusion 360 Studios.

Mar 02
0

Are TV and Radio Still Effective?

By | content marketing, digital marketing, SEO, Utah | No Comments

The words “traditional media” are starting to get a bad rap in the marketing and advertising world. Traditional media includes print, TV and radio. There are some marketing companies that think traditional media like TV and radio are old fashioned and not effective in today’s digital world. Although many people spend the majority of their time online or on their mobile devices, traditional forms of media are still widely used. If you are planning a new marketing campaign for your company, here are a few reasons why you shouldn’t throw out traditional marketing efforts.

Still Relevant Platforms

Radio and TV have been around for decades, and are still around even with all the technological advances. There’s a reason they haven’t been replaced yet and that is because they are still used frequently. Many people are still using radio as it is an almost free service (as long as you have a device to listen to it). There’s also the popular trend of podcasts and online radio stations where marketing companies can display radio ads.

TV has and always will be popular with so many individuals watching shows and movies. With online streaming sites like Hulu, advertisements can be displayed on these sites before, in between and after your favorite shows. In addition, many of our favorite TV shows are still broadcast on popular networks like NBC, ABC and Fox. Think about how many TV’s are in your own house. People still rely on TV stations to get their news and weather updates. By choosing to advertise on TV and Radio, you are still reaching a pretty wide audience and, depending on your campaign and target audience, you can outperform some of your digital marketing efforts.

Major Brands Still Use Radio and TV to Advertise

If you are watching TV, you will notice that a lot of the ads you see are from big companies like Apple, McDonald’s, Google and Microsoft. If these big brands are having success using traditional forms of advertising, then you will too. TV is one of the best ways to advertise, and you are making a mistake if you think that it won’t be effective for your brand. Radio and TV have the power to introduce people to a new brand or product. Chances are if someone sees your ad on TV or hears about it on the radio, they will have their phone or computer next to them to do some research on your product.

Traditional Media Pairs Well with Digital Marketing

Many marketing companies believe that traditional forms of advertising do best when paired with online efforts. Social media and other online platforms actually have the ability to boost TV and radio results. You can create a marketing campaign that covers many different platforms and mediums and they will all support one another. The most successful campaigns are the ones that are spread across different mediums.

One great example of this is Apple. When they come out with a new product, they create billboards, TV ads, web ads and even social media ads to get people aware and hyped about their product. They spread their new product across multiple platforms, getting the most awareness and leading more people back to their website or other online spaces.

Don’t get too caught up in the digital side of marketing. Although it is successful and leads to quick results, there is still a lot of good that can come from TV and radio. There’s a reason that traditional media is still in play, and that’s because it’s effective. If your company is in need of a traditional advertisement or even digital help, marketing companies like ours, Fusion 360, can help create an ad that perfectly captures your brand.

Mar 01
0

Three Ways to Set Your Brand Apart

By | content marketing, digital marketing, SEO, Utah | No Comments

One of the biggest challenges that marketing companies face today is standing out from their competition. In a world where thousands of brands are trying to set themselves apart as a unique business, it can be hard to find a niche that isn’t already being explored and marketed, but we have a few tips that will help.

Setting your brand apart from the competition is a key part of building a successful brand. While there is an overwhelming amount of competition across the board, there are still methods of separating yourself from said competition and becoming a leader in your industry. Here are just three examples of efficient ways to set your brand apart.

Clearly Develop the Voice of Your Brand

Something that marketing companies focus on most when doing work for their clients is developing a clear voice for the brand. Today, companies might be in such a rush to get their name out there that they might be ignoring one of the most important aspects of a successful business: a clear voice. Developing a clear, consistent voice will help you target your audience efficiently through well thought-out content, and you’ll be able to really let potential clients know what your brand is all about.

When first finding your voice, analyze your psychographics and demographics to determine what kind of voice your current customer base will respond positively too. Of course, still add your own personal flair to the brand, but take inspiration from your audience’s interests as well.

Make Your Brand Personal on All Aspects

Aside from developing a clear and concise voice, your brand should also have a strong, visual presence. A good example of this can come from something as simple as an email address or a URL. For example, if your company is using a Gmail, AOL or yahoo email address, you might not get as much business as a brand who has a personal email address. People tend to look for professional presentation when shopping around for a brand, and marketing companies will tell you that if you have a personal email address and a professional URL, you’ll almost always beat out someone using a standard email address being hosted by Google or Yahoo.

Show Consistency in Your Services

When potential customers are drawn to your brand, it’s because they see potential and quality in your work. One of the best ways to set your brand apart is by staying consistent with your work in order to maintain that trust with your current consumers, who will in turn recommend you to new potential consumers.

These three tips are going to be some of the most efficient ways to set your brand apart, and if you’re looking to thrive in your respective industry, marketing companies recommend that you do all that you can to be different. If you need help finding your voice, contact us here at Fusion 360 ⎯ we’ll help you not only stand out from the competition, but also help you become the flagship company in your market.

Feb 28
0

How SEO Works

By | content marketing, digital marketing, SEO, Utah | No Comments

When it comes to building your brand’s image, you want to show the public what you are all about in the best possible way. A good way to do this is through efficient, on-brand marketing. It might seem simple, but it is more than just plastering ads everywhere and building your social media presence. One of the most important things you can do to build your brand is to use SEO. In order to use SEO you have to know how SEO works. Marketing companies use SEO to effectively build their brand’s image.

So, if your company is still learning the ropes of content marketing, here are some pointers when it comes to SEO.

What SEO Can Do

Implementing SEO tactics is the organic way to increase the visibility of a company’s link on search engines. This includes image, video, news, academic and local searches. If a company takes time to optimize their site, it will be seen as more reputable by search engines. The more SEO content you create, the higher you will rank and the more you will appear in relevant searches. Marketing companies use the tactic of Search Engine Optimization heavily in order to keep your business on top. The SEO process is a measurable, repeatable process used to send signals to search engines indicating that your site is worth showing in Google’s index.

Optimization

So, how do you optimize a website? Creating high-quality infographics, video, images and blogs that include keywords is the first step. After that, marketing companies can edit a site’s HTML and associated coding to also increase its relevance through keywords. Search engines look at factors like these in order to analyze where a site should fall in its search results.

How to Utilize SEO

Another element considered in SEO is the speed of the webpages. If your site doesn’t load quickly, visitors won’t stick around and search engines won’t appreciate it either. Marketing companies use these tools in order to utilize all the benefits that SEO can bring for a company. These basics are determining factors in SEO and can greatly affect your website’s traffic.

If you are looking for a professional digital marketing company to manage your SEO campaign, it is important to find a marketing company that can help you. Marketing companies like Fusion 360 can help you to build your SEO and in turn, successfully build your brand’s online image.

Feb 26
0

The Benefits of Hiring an Agency

By | advertising, content marketing, digital marketing, SEO, Social Media, Utah | No Comments

When it comes to your brand’s image, you want to show the public what you are about in the best possible way, and the only way to do this is through efficient, on-brand marketing. Sounds simple, right? Just start plastering ads all over the place; spam your social media and bother the living daylights out of people online. Well, it doesn’t quite work like that. There are proper ways to market your brand, and some of the tasks that come with it might be best if left to professional marketing companies.

So, with that being said, here are the benefits of hiring marketing companies like Fusion 360 instead of trying to do everything on your own.

You’ll Save on Salary Expenses

Let’s face it, you can’t just dump all of the marketing tasks on your current employees — they have other things to do and doubling their workload will burn them out. The next option that you may consider is hiring a team to do marketing in-house but that might not be the best idea either. Unless you’re prepared to shell out hundreds of thousands of dollars each year, this idea might not work. By hiring a marketing company, you won’t have to pay a yearly salary, all you have to worry about is the contract pricing.

You Get a “Package Deal”

When it comes to marketing companies, you’re paying for a wide array of services that are going to boost your brand’s image. Agencies are usually comprised of content writers, SEO teams, social media experts, graphic designers, web designers and videographers. If you choose to build an in-house team, that’s a lot of salaries you’ll have to cover, and if you want the best of the best, they won’t come cheap.

You’ll Get Top-of-the-Line Tools

Marketing companies don’t mess around when it comes to their client’s success. Hiring a marketing agency will guarantee you the latest tools and technologies in the world of digital media so you can reap the benefits of beautiful content. These tools aren’t cheap; your company will save big on these tools by hiring an agency.

Marketing Companies Don’t Need to be Trained

If your current employees don’t possess the necessary marketing skills to successfully market your brand, you’re going to spend a lot of time and money as you experiment with your own marketing ideas. Instead, just hire a marketing agency ⎯ they require no training, which means you can get to marketing your brand sooner.

You’ll Benefit from an Outside Perspective

Lastly, by hiring a marketing company, you’re going to benefit from an outside perspective on current techniques, style and branding. By bringing in a marketing agency, they can help you brainstorm new ideas and provide their input on what you can do to improve your brand.

There are so many benefits that come with hiring marketing companies rather than trying to do everything yourself. If you’re in need of a marketing agency to help build your brand, contact us here at Fusion 360.

Feb 25
0

Apps and Sites to Track Your Social Media

By | advertising, content marketing, digital marketing, SEO, Social Media, Utah | No Comments

The most successful marketing companies are constantly tracking their social media statistics in order to achieve greater success online. Social media stats help brands see what they’re doing right, as well as what they can improve on to boost their engagement. This is why marketing companies help their clients by utilizing proper tools provided online.

If you’re looking to expand your social media arsenal, we can tell you what tools to look for.

In-App Statistics

Social media platforms such as Instagram and Facebook provide companies with in-app statistics that they can use to get a general idea of how their content is doing. These stats will show you things such as website and profile clicks, as well as impressions. The reports are not as detailed as a full web report but they still give you quick and convenient information.

Some of our favorite apps include Analytics Pro, Hootsuite and Reports Plus.

Google Analytics Pro: an app for the popular web application Google Analytics that presents data in a meaningful way, rather than just simply listing your data in an unorganized fashion.

Hootsuite: A Social media management platform used to submit messages to a variety of social media services including Twitter, Facebook and Google Plus.

Reports Plus: An app that allows a business to securely access and transform data to gain new insights on content performance.

Website Tracking

If you’re looking to get a more detailed social media report, you may want to consider using websites to analyze your statistics. Marketing companies often opt to use websites such as Social Bakers, Sprout Social, Report Garden and Google Analytics to examine social platform growth. Another great thing about these websites is that they can self-generate a report for you, which compares growth from all your accounts.

Social Bakers: A global, AI-powered social media marketing company that measures everything from social media to your audience in one simple place.

Sprout Social: A website software that helps your brand improve in social engagement, social marketing, customer care and data intelligence.

Report Garden: Aids marketing companies in creating performance reports, invoices, campaign budgets, site audits and more.

Google Analytics: Perhaps the most popular statistic tracking website out there; it tracks and reports all website traffic.

There are tons of tools out there that are available to help marketing companies track their statistics. While these are some of our favorite tools, you should definitely experiment with several apps and websites to find out which one works best for you. If you need help managing your social accounts and tracking analytics for your accounts, make sure to contact us here at Fusion 360, we can help take your company’s social media to the next level, it’s what we do.

Feb 24
0

Three Ways Pinterest Can Dramatically Spike Your Engagement

By | advertising, content marketing, marketing, SEO, Social Media | No Comments

Pinterest might not be the first platform that comes to mind for most businesses looking to grow their social media presence, in fact, a lot of companies solely focus on platforms like Facebook, Instagram and Twitter. However, did you know that Pinterest can significantly spike your engagement?

In order for your engagement to skyrocket, you have to build a connection with your audience. You have to provide them with valuable information within your content that they’ll love in order to earn their trust. So, how exactly can Pinterest help you achieve amazing engagement rate? Marketing companies have narrowed down the three major ways that Pinterest can be beneficial to your brand.

You’ll Reach a Younger Audience

It’s important to understand what kind of audience you’ll be reaching on the social media platform that you’re marketing on, and when it comes to Pinterest, marketing companies have found that this platform reaches younger demographics. The average age of the audience on Pinterest is usually under the age of 40. With over 100 million users, 80 percent of people on Pinterest are female — there is, however, a growing male population. As you use Pinterest, you’ll notice that it also offers businesses an analytics tool. This tool allows marketing companies to examine the demographics, as well as engagement numbers.

Higher Share Rates

On Pinterest, shares are called pins and marketing companies have found that around 80 percent of pins on Pinterest are repins of already created content. This being said, original content on Pinterest is bound to get a crazy number of shares; on the other side of things, Twitter, Facebook and Instagram, where original content is flooding the platforms.

It’s Easier to Find Informational and Visual Content on Pinterest

While Instagram is the go-to for video and picture content, you’ll hardly find things like infographics and visual diagrams. This type of stuff may not sound exciting, but there are a lot of people looking for these items based on their own research needs and sheer curiosity. Sure, Instagram is a good platform to browse if you’re just mindlessly scrolling through; it’s a platform that is filled with pictures and videos of people’s lifestyles, adventures and hobbies. However, when people want informative visuals, Pinterest is usually the place to go. Marketing companies know this and create infographics specifically for Pinterest, which directs more engagement to their brand. Like the other platforms, marketing companies will tell you to use relevant hashtags and keywords to increase the chances of your content being seen.

Pinterest is an underrated platform when it comes to digital advertising, but it will give your brand a boost over the competition if you can utilize it properly. If you’re looking to grow your social media following and want to see more engagement, contact us here at Fusion 360 for your social media needs.

Feb 22
0

Different Kinds of Video Your Company Needs

By | content marketing, SEO, Social Media, Utah, video production | No Comments

Video content is one of the best assets your company can have. Video helps your company to stand out and, when done right, can grab viewers’ attention and keep them engaged in your content. People have short attention spans, so if you can create an engaging and entertaining video for your audience, then you will be able to provide them with all the information they need about your company or product in a short amount of time.

Video production companies like us — Fusion 360 —know that different kinds of video serve different purposes, which is why we like to create an assortment of different videos for our clients. If you are thinking of creating video content for your brand, here are the different kinds of video that your company can utilize in order to stand out more.

Brand Film

A brand film is one of the most important video assets you can have. Brand films help tell the story of your company, as well as your personality and your goals. Brand films tell exactly who your brand is, diminishing others’ varied ideas about who you are.

Video production companies know the importance of a brand film, which is why they like to capture their audience’s attention within the first ten seconds. They will include interviews from company employees and client testimonials to keep it personal and connect with the audience.

A brand film should also portray your companies strengths. Figure out what makes your company unique and do your best to show that in your brand film. If you don’t know what to talk about in your brand film, video production companies can help you come up with some ideas and write a script to perfectly capture your brand image.

Promotional

Promotional videos are a great way to introduce new products or services or even invite people to a conference or webinar. Think of a promotional video as an invitation. You are inviting your audience to take part in whatever you are promoting through a video.

Promotional videos typically have a call-to-action in them, which encourages your audience to buy your product or sign up for your service. In addition, promotional videos tell the audience what’s in it for them. Do your best to really build up whatever you are trying to sell or promote.

How-To

How-to videos are really popular, especially if your audience is excited and ready to learn about your product. The great thing about how-to videos is you can get creative with them. Rather than providing a set of instructions, you can show your audience exactly how to use your product. Video production companies recommend focusing on the essentials when creating how-to videos. Too much information or detail can result in a long, perhaps boring video.

Social

If your company is on social media, which you should be, creating social videos are a must. Platforms like Facebook or Instagram have the auto-play feature, which allows videos to start playing automatically while scrolling through your feed. Because of this feature, videos immediately grab the viewers attention.

When creating social videos, the most important thing to keep in mind is to make them short. If people are scrolling through their social media feeds, they probably won’t have time to watch a longer video. If you do have a longer video, video production companies recommend posting a teaser on social media and then linking back to the longer content.

No matter what type of video content you decide to create for your brand, it will be powerful. Video content is one of the top marketing tools right now and has the ability to help your brand get a good amount of attention. If you are looking for a video production company to create some video content for your company, look no further than Fusion 360. Our award-winning video production team has the tools and skills to create an amazing video that will show off your brand. Give us a call to get started on your video content!

Feb 16
0

How to Utilize Facebook Ads

By | content marketing, digital marketing, SEO, Utah | No Comments

Today, there are over two-billion users on Facebook, making it a key marketing platform for businesses across the globe. While this social media platform may seem like a gold mine for businesses, the ever-changing algorithm can make it hard for even the most experienced marketing companies to connect with their target audience. Nonetheless, Facebook ads make it possible for companies to stay relevant in newsfeeds.

Marketing companies have to find ways to not only appeal to target audiences but also find a way to reach them; Facebook ads is one of the most efficient ways to do at least make contact. When it comes to taking advantage of the vast population on this platform, it’s all about how you construct your ads, how you place them, and who you place them in front of. Here are some tips on how you can more efficiently utilize Facebook ads and bring your brand the awareness you’re looking for.

Types of Facebook Ads

First, we’ll go over the different types of ads you can run on Facebook. The type of ad heavily depends on what your goal is, so it’s important to understand what each ad is used for and which kind your brand will benefit from. Here are a variety of ads that you can use.

Photo ads — These are some of the most simple ads you can run on Facebook. Photo ads are an introduction to both your product and your page. A successful photo ad is achieved by boosting an existing post with a photo from your Facebook page.

Video ads — Video is becoming the most dominant form of advertising online, and video ads can help showcase your brand’s product or service, as well as your style and voice.

Lead ads — These ads are only available on mobile devices, but they are great for collecting consumer information quickly and efficiently. Lead ads are also great for collecting newsletter subscriptions and signing up for a surveys and trial sessions.

Dynamic ads — Dynamic ads target certain people who are most likely going to be interested in the specific product or service. For example, a person who is viewing a certain product might see that same product again in an ad later on. This is a way to remind the consumer to purchase or use a specific product or service that they were considering before.

Messenger ads: Considering over 1 billion people use Messenger every month, ads on Messenger are a good way to tap into another Facebook market. When you create your ad and you’re ready to post, you just need to choose messenger as the desired placement.

Choose Your Objective

Once you’ve gone through the different types of ads, you have to take a step back and think about your objective. What is your end goal? Are you looking to hit a certain number of sales or are you wanting to grow your audience? Once you’ve chosen the type of ad that you want to use for your brand, it’s time to choose that objective.

The Facebook ad manager can help you find what might be best for you. Once on Facebook, you can select the “campaigns” tab and then click “create a new Facebook ad campaign.” Once you’ve clicked this, Facebook will give you 11 options to choose from in the form of objectives:

-Brand Awareness
-Reach
-Traffic
-Engagement
-App Installs
-Video Views
-Lead Generation
-Messages
-Conversions
-Catalog sales
-Store visits

Choose Your Placement

Placement is everything — and this is especially true when it comes to ads. Experts at marketing companies understand this and take the time that is needed to decide the proper place to run the ads. If you are just starting out, you can choose the “automatic placement” option, and Facebook will automatically place your ads to Facebook, Instagram, or Messenger. Where the ad is placed depends on where your consumers spend most of their time.

You can choose the “edit placements” option if you’re more advanced, giving you a more personalized approach to your advertising. It’s common for marketing companies to choose these options since they know exactly where they want their ads to run.

Create and Post Your Ad

After you choose the ad type, your objective, and where your ad will be placed, you are ready to create your ad! When you believe that your ad is ready to see the platform, you’ll want to post using either automatic placements or manual placement options to get your ads out into the public.

Track Your Ad Performance

Lastly, you’ll want to track your ad performance. This will give you a reference to how well your ad is being received amongst consumers. Depending on if it is doing good or bad, you can decide if you want to keep running the ad or not, as well as how you can make the next ad even better.

Marketing companies follow these steps in order to properly utilize Facebook ads, and if you decide that you’re ready to run your own ads, you should consider following them as well. However, if you need help creating, running or conceptualizing your ads, contact us here at Fusion 360 Agency. We’re ready to help you create awesome ads that are sure to reach your target audience.