Google Places has been a great way to get local businesses recognized not only by the search engines but also by the local Google users. Google has now taken this a step further by integrating social interaction into the service.
The new service is now called Google Local. By combining Google Places and Google+ searches will now be more relevant to the end user, and will give priority to sites which your family and friends have found useful. Also for restaurants Zagat ratings have been included replacing the old Google star ratings.
What does this mean for you? Social is now going to be playing a much bigger part of SEO, especially Google+. At Fusion 360 we have seen this coming and have prepared for it. We will carry on producing great content and find more followers for you Google+ page.
This is exciting news and combines two great services allowing higher qualified visitors to your site.