The marketing world is fast paced and ever changing. Keeping up with all the new social media platforms keeping up with the level of content needed can be a struggle for many marketing firms. Therefore, a strong strategy and skilled, hard-working professionals are essential in establishing an effective content marketing strategy for each client’s needs.
Branding establishes a company’s image for the public and what they associate with said company. Most of the content used for a client will be individually tailored to work with their specific brand. You wouldn’t write content about sports for a company who sells beauty products. Know your client’s brand and work your content to establish and maintain it.
Like any company, it takes a highly skilled and well working team to create a content marketing strategy for marketing firms. Figuring out how many employees you need to balance the workload and clients are also important. Without a team that works together and effectively completes their work, it will be extremely difficult to keep up with your clients.
The purpose of creating content for clients is to drive more traffic to their websites. The internet is a complicated web of connections. Hyperlinking and key words help to continue to build the web, while the writers are like the spiders who create it. The point is to try to show up more on google searches and increase awareness for the client’s services.
For marketing firms, establishing authority with your audience is essential to getting people to trust your client and continuing to read what you have to say. This means that you need to find sources and seem like you know what you are talking about. Even better, know what you are talking about and find a way to get that knowledge across eloquently and authoritatively.
Marketing has to evolve in order to stay relevant and continue to be effective. Advertising through social media, print ads and digital marketing won’t be enough to keep your brand relevant in the years to come. Now, augmented reality and virtual reality have stepped into the ring.
Augmented and virtual realities are going to make for some big changes in the field of marketing, whether you work for local Utah marketing agencies or national marketing firms. Augmented and virtual realities are no longer a thing of the future. Several marketing firms now have to come up with ideas for incorporating augmented reality or virtual reality into their marketing strategy. Here are some of the ways that augmented reality and virtual reality are going to change marketing.
Brand Values Will Become Clearer
Communicating a brand’s values is part of marketing. With virtual reality, marketing will have to dive even deeper into brand values. As consumers, virtual reality will allow us to source exactly what items we want and wearing those items will show others what brands we support—and thus what values we align ourselves with. Everything we wear and use will represent our values.
Effects of Augmented Reality
There are limitless opportunities for advertising using augmented reality. With augmented reality, you can display your product nearly anywhere. Augmented reality is especially popular for clothing brands that now have virtual fitting rooms which allow consumers to try on products without having to be in the store physically. Marketing agencies are even seeing furniture retailers placing their product in people’s homes virtually.
Effects of Virtual Reality
Virtual reality is another great marketing tool that is going to cause some major changes in the world of marketing over the next few years. Virtual reality can do some things that augmented reality can’t, like storytelling. Through virtual reality, companies can show consumers how the company came to be while fostering engagement.
Augmented reality and virtual reality present a lot of interesting ideas and ways of marketing. No longer a thing of the future, augmented and virtual realities can give your brand a unique advantage and show your consumers what your brand is all about.
We’re two months into 2018 and we can already see what marketing trends are beginning to rise in advertising. Here are four marketing trends to jump on in 2018.
Twitter May Fall as LinkedIn Rises
Digital marketing agencies are beginning to see the fall of Twitter. Twitter has attempted to expand its reach by extending its traditional 140 characters to 280 characters. This effort has seen little success, however. Some users are even upset by the change because they viewed Twitter as unique due to its 140 character limit.
In contrast to Twitter, which made few changes in 2017, LinkedIn has made numerous improvements including an updated user interface. With all of their new improvements, marketing agencies suspect that the platform will rise in popularity.
Marketing firms have continued to see the rising popularity of influencer marketing. Over the past few years, several clothing and beauty brands have experienced great success as a result of influencer marketing. Now, companies like Amazon, Starbucks and Coca-Cola are beginning to employ influencer marketing.
When it comes to influencer marketing, consumers play a big role. User-generated content allows brands to include consumers in their brand stories and makes them a part of the buyer experience.
More Targeted Ads
Ads are becoming increasingly targeted and specific to consumers. Many advertising agencies predict that ads will continue to become more specific and that they will grow to have only a single purpose, with a specific goal.
Facebook is filled with videos produced by professional video production companies all over the United States, whether they are based in Utah or the Golden State. Now, live video has become a new marketing strategy that several social media platforms now offer. Facebook and Instagram are two social media platforms that allow you to live stream whatever you are doing, whether you’re holding a contest or conducting an interview.
What makes you click on an article? Either one of two things: an eye catching title or a picture that grabs your interest. Marketing agencies spend a lot of time trying to find new ways to grab your attention. One of the best ways to do so is by taking the time to create interesting visuals to leave a lasting impression on viewers.
You’ve probably heard about clickbait, where you click on something that isn’t really what it claims to be. This might be super shady, but it is effective. The human eye is a fickle thing, it loses interest quickly and moves from one thing to the next unless it is truly captivated. Whether it is clicking on an article about Kylie Jenner’s baby or a video that has an interesting thumb nail, the most views come from the most attention-grabbing things.
When it comes to remembering something, we usually do better at remembering visual or audio stimulants than words on a page. So, if marketing agencies really want their audience to remember an ad or read about their product, a strong visual is important. Visuals also need to communicate in few words with the same importance as an article, no easy task. Too many words and no one will read or remember your ad. Too few words and everyone is just left questioning their existence. It’s all a delicate balance.
It’s all just a matter of time, it’s how much we are willing to invest in this face paced digital world. Visuals are an efficient way to get what you are trying to say across quickly. That way someone can look at it and say “okay, this is what this is about” and decide if it is worth investing more moments into looking into it. Which if your visual is strong they probably will.
To click, or not to click, that is the question all consumers ask themselves and that all marketing agencies try to predict. Unlike other things in this world, clicks actually do matter.
Over the recent years, advertising has seen a great deal of change due to the advancements made in technology. The world has been reduced into one small global village. With the internet alone taking over 50 percent of all advertisement platforms, marketing firms, digital companies and advertising agencies are on a frantic race to take advantage of these methods. This is to keep them relevant in their fields and also increase business.
We’re going to highlight some of the top methods of advertising and why marketing firms and advertising agencies should adapt them.
Online or Digital Advertising
This is currently the biggest way of advertisement on the planet. All companies that do advertising, i.e. marketing firms, digital companies and advertising agencies, strive to keep up with all the internet has to offer in regard to advertisement. The internet has the potential of reaching anyone anywhere seconds after an advertisement has been posted.
Today, almost 80 percent of the world’s population owns a smartphone and advertising through these devices has increased due to the social media platforms like Snapchat, Facebook, twitter, WhatsApp and Instagram.
This method has been integrated with modern day digital methods and it has worked wonders in improving sales. It includes printed brochures, leaflets and fliers, periodical advertising and direct mail advertising.
Although this is not exactly new, it has become more effective with modernization because unlike the olden days, today everyone has access to a TV or a radio. Advertisements come on designated times and occasions like sport or programs that have massive viewership.
Endorsements and Testimonials
This is the use of celebrities or known and trusted figures in the society to promote a brand and boost sales. This is mostly effective to reach the younger audiences.
Modern advertisement has made it easier, faster and way cheaper to advertise your products to a global audience unlike anything before. Growing technology and the internet are to be credited for these advancements in Advertising. The technology-based advertisement is still growing, and businesses need to shift to such platforms to remain relevant.
Super Bowl advertising is not just another advertising opportunity for companies. It’s a chance for millions of people to see your company’s ad that, hopefully, will be talked about in the weeks following the Super Bowl. These ads have become a cultural phenomenon that is talked about leading up to and following the big game. That means a lot of exposure for your brand.
The History of Super Bowl Ads
Over the last half century, super bowl ads have become a cultural phenomenon. Marketing agencies and marketing firms ship out big bucks, whether they’re in Utah or California, to get an advertising spot in the Super Bowl these days. Starting out as just 60-second ads running about $85,000 per ad nearly 50 years ago, today a single 30-second Super Bowl ad costs more than $5 million on average. These ads started out as discounted ads sold for less than 100 grand and now marketing agencies spend months working on campaigns and creating ads for the Super Bowl.
Share the Secret?
While some companies opt for sharing their commercials before the big game, other brands keep it a secret until the big day. Some brands like releasing their ad before the game so that they can get people talking about it before the Super Bowl. Other brands even release teaser ads before their Super Bowl Ad airs to tease consumers and get the PR ball rolling.
Why Do We Love Super Bowl Ads?
For starters, most of us love seeing what crazy and unique ad campaigns marketing agencies have been cooking up all year. Marketing firms—like our Fusion 360 firm based in Utah—love Super Bowl ads because they present the opportunity to create a truly memorable commercial that will be viewed by millions of people. Super Bowl ads get a lot of hype and truly great Super Bowl ads will be talked about for years to come.
From Apple’s “1984” ad nearly 30 years ago to the Doritos Blaze vs. Mountain Dew Ice commercial this year, Super Bowl ads present the opportunity to create a truly memorable ad. If you want to make your way into the Advertising Hall of Fame, an unforgettable Super Bowl ad is a great way to get there.
Diet Coke rose to the top of charts in 1983, earning the No. 1 spot for diet soda just one year after its release. Another year later, Diet Coke displaced 7UP and became the No. 3 soft drink of any kind. To this day, Diet Coke is still popular, as shown by its 26.3 percent dollar market share of the diet soda category. Diet Pepsi only has a 13.4 percent dollar market in comparison.
When Diet Coke launched nearly 36 years ago, the brand was targeting female baby boomers which still remains a loyal target market today. However, many baby boomers are growing older and are drinking less soda. As a result, Diet Coke is suffering and is in need of finding a new market to target. To help fix the problem, the brand’s advertising agency has given the diet soda a complete makeover.
Sleek. Slim. Simple.
The new can is taller, slimmer and features what the company calls a “High Line.” This “High Line” is a vertical stripe on all of the Diet Coke cans which the company says represents motion. The new Diet Coke cans also have a very sleek and contemporary look, as shown by the simplicity of the design.
Marketing to Millennials
Since many baby boomers are getting older and are drinking less and less soda, Diet Coke had to find a new target market—millennials. The brand’s advertising agency hopes that the new makeover will attract millennials and help Diet Coke sales regain momentum. They didn’t just give Diet Coke a makeover though . . . they also came out with four new flavors!
Research suggests that younger consumers tend to like bold flavors. So, Diet Coke released four new flavors including “twisted mango,” “feisty cherry,” “zesty blood orange” and “ginger lime.” The company and its advertising agency hope that the new, bold flavors—taste tested by more than 10,000 people across the country—will attract millennials.
Sometimes, even the most popular brands have to make some changes. Here at Fusion 360, we work to build your brand and increase brand awareness through our various services such as video production and web development. Whether you’re a local Utah company or a national brand, our award-winning team will help you grow.