video production companies

5 Benefits of Working with a Full-Service Video Production Company

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Every company needs to create videos in order to successfully market their brand, but not every company has a video production team and THAT’S OKAY. There are video production companies capable to help any kind of company make the video they need. When these companies choose a fully functioning video production company, they benefit in multiple ways.

Here are five benefits of working with a video production company that combine to create a much higher-quality video overall.

Resources

When you start working with a fully-serviced production company, you may or may not recognize how there is almost no end to possibilities.  Whether its finding locations or recruiting talent, competent video production companies have connections to everything needed within the industry.

Knowledge

Compared to a newer video production company or freelancer, you will notice just how knowledgeable legitimate production teams are. With a company that is fully stocked (or fully serviced), you receive a team with decades or even hundreds of years of experience through all the individuals involved. What this gives you is reliable workers who know what to do and will continue to find ways to function even better.

On-Screen Supplements

Full-service video production companies are not only resourceful and knowledgeable but also give you on-screen support with high qualities props or special effects. As needed, video production companies with full services should also provide you with on-screen options for things such as makeup, green screens, background props and more.

Top-Quality Visual Capabilities

You can expect that a full-service video company will give you the best lighting accompanied with the best cameras. If the company pulls out all the stops and employs full teams of writers, editors, gaffers, etc., then you can also bet that they will use the best lighting and camera equipment, giving the video the best possible visual capabilities.

Audio and Editing

With every aspect of the video production being top-notch to this point, it’d be out of place if the post-production portion was not, but that’s why you also benefit from a fully focused team that specializes in audio and editing work. Just like with the cameras, lighting, props and more, fully serviced video production companies will also have top-quality mics and editing gear. Once all the video and sound is captured, the audio and editing teams will make sure everything fits together as it should. Trust us, while the client’s pressure is enough to push everyone to do their best job, EVERYONE apart of the production relies on the editing team’s final touches. Therefore, you are going to get high-quality editing as well.

No matter the industry, companies that are fully stocked in all departments usually have little tolerance with incompetency, that’s why you can rely on a full-service video production company to produce the best possible video. To summarize, these video production companies can give brands all the connections they needed, innovative thoughts, direction and experience, any additional on-screen assistance, and the highest quality visuals and audio needed.

video production companies

2D vs. 3D Graphics: Which is More Effective?

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Animation has taken the world by storm, and no matter what form of media you prefer (whether it’s movies, video games or YouTube videos), all industries utilize animation to tap into unique target markets that will help businesses succeed. So, while animation is undoubtedly one of the most popular forms of video production, which style of animation do video production companies prefer, 2D or 3D? And more importantly, which style do audiences prefer?

You might already have a preference as to which you consider more effective when it comes to capturing your audience’s attention, but here at Fusion 360 Studios, we wrote this blog to compare the two styles and how they perform online.

Benefits and Drawbacks of the Two Styles

3D animation gives a production a sense of realism that 2D animation doesn’t. It also has a superior ability to portray movement. 2D animations are great because they cost less than a 3D production. 2D additionally offers quick save times, making them easier to produce due. While 3D animations are great visually, they can be limited to what your computer can do. Not to mention, they take more time, effort, recourses and money.

The Effectiveness of Graphics

Video production companies know that graphics help people learn and remember information more effectively than written text. In fact, here are the statistics that show how much more people are inclined to consume motion graphics and animated videos than blogs and articles.

  • 72 percent of people would prefer watching a video rather than reading text.
  • Animations and graphics are remembered 21 days longer than static images and texts.
  • 85 percent of people want companies to create videos rather than other types of content.

According to research, 3D experiences make people feel a deeper emotional connection to the video production than they do with 2D animation. It seems that 3D animations are more popular amongst the general public due to its more lifelike nature, so video production companies tend to stick to these types of videos to captivate their audiences.

If you’re looking to hire a video production company to help you create some high-quality animations for your next project, contact us here at Fusion 360 Studios. Our award-winning video team will help you create a digital masterpiece. For more on what we do, check out our website today!

social media marketing companies

10 Mind-Blowing YouTube Statistics

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Social media marketing companies are performing crazy amounts of research in order to better utilize the different online platforms. In the past research we have conducted, we have found ridiculous statistics! In fact, some of the information we recently looked up about YouTube is fascinating. So much so that we thought it’d be fun to show everyone some of the numbers we came across that will blow you away! Take. A. Look.

social media marketing companiesFive Stats on YouTube’s Popularity

The first stats we will share only emphasize how ridiculously popular YouTube is.

1.9 billion people — The number of individuals on YouTube each month.

3.25 billion hours — The number of hours watched each month.

#2 — YouTube is the second most visited website in the world.

300 hours per minute — The total number of hours uploaded to YouTube each minute.

5 billion views — The number of videos watched every day (Another source, Internet Live Stats’ reports that 79,331 videos are watched every second).

There are social media marketing companies that focus on all sorts of platforms, but with these kinds of numbers, it would not be a stretch for marketing companies to focus solely on YouTube. Interestingly, a side-note statistic (that we aren’t counting on this list), of those 1.9 billion individuals, over 80 percent of the viewers come from outside of the United States of America.

Three Financial Figures

As our social media marketing company rolls out a couple of the dollar figures, just keep in mind that the first video ever uploaded to YouTube was on April 23, 2005. You will then see how quick YouTube was recognized as a perennial online website and how much it has blown up since — it’s WILD.

$1.6 billion — The amount Google paid to buy YouTube a little over a year after its inception.

$160 billion — Morgan Stanley’s estimated net value of YouTube by 2019.

From these numbers, we see that Goole recognized that YouTube was already a billion-dollar company and has made it one of the world’s most profitable companies. YouTube has increased its value on average by about $10 billion each year since 2005. Just to put this into perspective, today, YouTube is worth about the same as Disney.

Within YouTube’s empire, individuals also have the ability to make big money. Here’s our last financial stat:

$20-50 million — The estimated net worth of one YouTuber, PewDiePie.

It may not seem like much compared to the figures in the billions, but remember that this is just one guy in his twenties making videos.

Two Stats: Most Subscribers and Most Views

PewDiePie, or Felix Kjellberg (Swedish), fluctuates between having the most subscribers or somewhere close to it. Right now, he does not have the most subscribers on YouTube. While he may not be #1 currently, his main competitor is a huge corporation, not just some guy.

103 million — The number of subscribers T-Series has, the highest of any YouTube channel.

The most popular channel on YouTube right now is the Indian Music Label & Move Studio, T-Series. While they currently have the most subscribers on YouTube, they still do not come close to having the most views for one video.

6.2 billion — The number of times Luis Fonsi’s Despacito Ft. Daddy Yankee has been viewed.

Despacito’s next closest competitor isn’t even close (Ed Sharon’s Shape of You has 4.2 billion), but of the top-10 most viewed videos, all surpass at least 2.5 billion view counts and 9 of them are music videos (the only none music video is a random Russian-animated video, maybe for kids?).

Takeaway

As the stats cross between dollar amounts, time markers, ridiculous numbers in the billions, and some of the highest rankings, YouTube provides some of the most compelling stats. Social media marketing companies continue to help everyday companies with their deep knowledge and marketing abilities. If you need help with making a YouTube video for your company, contact us, Fusion 360, a video production and social media marketing company with the skills you need.

Creating a Social Media Plan

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Whether your company’s line of work can build hundreds of thousands of followers or a couple hundred, utilizing social media is a terrific way to build brand recognition. However, with social media still in its infancy compared to long-time business owners, how to market a company successfully on social media can be challenging for older, established brands. What we’d suggest is building a social media plan!

As a social media marketing company, we see companies jumping into the thick of it without a clue about what they are doing. Before creating an account and posting random content without any direction, make a concrete plan first.

Assess Where You Are

The first thing you will want to do is assess what kind of social media presence your company currently holds. Unless your accounts are a complete disaster, don’t scrap everything and start from ground-up quite yet, you can learn a bit from your current following. For example, you can learn what has worked and what hasn’t worked with your posts and what kind of people follow you already. This kind of information can guide you as you continue to develop your plan.

Identify Your Target Audience

Every company should already know a bit about their audience through other research the company has performed, but they might not know how their audience behaves online. Social media marketing companies aim to help their clients reach their existing audience and find additional ways to contact new potential consumers. In order to do this, these social media marketing companies figure out when certain demographics use their social media, what social channels they are on, how often they click or swipe on an ad, and how often individuals buy from or interact with companies. Figuring out these things and optimizing the information you gain will significantly raise your social media game plan.

Determine How to Measure Success

Once you understand what your capabilities are and how your audience behaves, you can start setting goals and deciding what success is for your company. Having a large following may be nice, but it does not define social media success. In fact, things like the ratio between your following and the interaction they have with your content is a better measurement of your success. Decide for yourself what your company wants to see in terms of success and goals.

Create, Post and Follow Your Relevant Content

It is near the end of your social plan that you should start planning what kind of content you want to post, how frequent you will post and by what means you will create your content. Within all of this, just as social media marketing companies do, you should take advantage of helpful social media tools and analytics that help you schedule out and track your content.

Seeing the Results

In the end, once the wheels are turning, you need to continuously review your content and make sure that your plan is working. Even if you see some followers unfollow you and your growth plateau, don’t stress it, you still might be succeeding. If you need help with your social media plan, contact a social media marketing company like us, Fusion 360! We will be able to help you see the results you want and secure your social media success.

Why SEO is Important

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Search engines, especially Google, are being used every second of every day by people who want to learn a new word in a different language, find the nearest café near them, or even by brands to look up reliable marketing companies in their area. Whatever it may be, search engines help people facilitate their everyday lives as well as help companies grow, which is why they are crucial in today’s marketing techniques more specifically, SEO techniques.

SEO, or search engine optimization, is a set of rules made my search engines that online companies follow in order for their website and business to rank better on Google, Yahoo, Bing and other searches. All online companies need to take SEO seriously if they want to make an impression on their targeted audience. Marketing companies understand this importance and want their clients to understand the same things in order for their company to have success. Here are a few things that all companies need to know about SEO.

SEO Creates Web Traffic

Perhaps one of the first and most obvious reasons as to why SEO is so important is its effect on driving online traffic to your website. Almost 33 percent of clicks are given to the first ranking page on a search engine, and the first five listings share over 75 percent of all clicks, which is why SEO is a must for your company. The main goal of marketing companies across the nation is to achieve high rankings, and you can’t do that without an SEO strategy.

SEO Builds Trust

Well-thought-out SEO strategies could help your brand build trust with your current and potential customers. Ranking high on search engines not only helps drive traffic to your site (and promote your business in general) but it also shows potential consumers that you have a loyal audience. Seeing that you are a competent company with a loyal following will help build your brand’s reputation. This reputation then turns into authority, which is established through elements such as positive user behavior, machine-learning signals, optimized on-page elements and content, and quality backlink profiles.

SEO is a Long-Term Strategy

SEO will remain impactful for years to come, and that initial impact that occurs within the first year is something that should propel your company forward. While SEO techniques are constantly changing, marketing companies know that the basic principles of SEO “will establish a framework that will stand for your company in the long run.

SEO involves different techniques and practices, which could get complex, and that’s where marketing companies like us here at Fusion 360 Agency come into play. If you’re looking to start ranking on search engines to get your name out there, don’t hesitate to give us a call. We’ll work hard to come up with an SEO strategy that will get your business on the road to digital marketing success.

Can Social Media be Part of Your SEO Strategy

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In order for a company’s brand to show up at the top of Google’s list when products and services are being searched, SEO work must be completed first. Things like keyword-focused content creation and a countless number of backlinks need to be created. This usually is completed by content marketing teams producing large volumes of blogs, videos, infographics and more on specific websites. Sometimes though, these links are posted on a company’s social media, but what effect does that have?

Within the large umbrella of online marketing, SEO marketing and social media marketing draw a lot of confusion as to whether or not they are related. Typically, there is some separation between the two marketing styles. In fact, there are social media marketing companies and SEO marketing companies alike that focus solely on their particular craft. However, is there any overlap? Can social media help boost your company’s SEO ranking?

FACEBOOK, TWITTER and INSTAGRAM’s INFLUENCE

Social media marketing companies are constantly posting relevant content on social pages for all kinds of companies, but that kind of marketing does not DIRECTLY boost the SEO ranking of those companies. There is plenty of research out there that will show you how posting on these social channels may INFLUENCE your company’s SEO score, but not like creating blogs and backlinking will.

The influence these social posts have really only spike your score if you get thousands of individuals clicking your link. However, even Google has said that social media ‘shares’ do not count as individual links. Meaning, even if a social media marketing company created a post with 500 retweets or shares, it wouldn’t boost the SEO score more than the original post would (though, a post with that much attention would be good in terms of traffic).

DISCUSSION BOARDS and FORUMS

What people tend to forget is that forums and discussion boards are also considered social platforms, and posting content on these kinds of pages WILL BOOST your SEO score. Forums and discussion boards simply function differently from platforms like Instagram and Twitter, and therefore, the links posted there work differently. Not a ton of social media marketing companies or SEO marketing companies take advantage of this, but they should.

Takeaway

There are some social media platforms that can boost your SEO score, but it is not the initial ones you may think of. The big social accounts may have a lot of eyes, and with enough shares or clicks, you might see some influence, but discussion boards and forums will work better. SEO marketing companies and social media marketing companies have enough separated work, but they can work together as one.

If you are in need of any help with your SEO marketing or your social media marketing, contact us here at Fusion 360 Agency.

Careers in Video Production

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Video productions is one of those industries where there are so many different fun occupations that someone can find themselves involved in. However, outside of the director, actor/actress, cameraman, editors and other commonly known positions, many people outside of video productions don’t see all the possibilities within the field. In reality, there are jobs that entail work up to the last fine detail of a video or film. For example, video production companies hire individuals for things like on-set prop design, but then they are also accompanied by a lot of assisting positions that are in charge of actually finding and purchasing those props. Additionally, there are other jobs that need to be filled for costume design, lighting, make-up, architecture, animation, storyboarding, casting, microphones, sound effects, video effects, and more!

Just one video production company can provide dozens of individuals different career paths. Below is a short list of a few of the different positions based on the different departments. 

*SIDENOTE: these categories may differ from one video production company to another — our list is equally subjective*

WRITING TEAM

We won’t get into this quasi-group too much partly because there’s not much more to it, and it’s difficult to really place them into any other group. Anyone with a creative mind and a knack for storytelling can be a screenwriter or scriptwriter. However, these roles are crucial to the overall success of a video production company and film.

ART TEAM

Within the art team, production designers and art directors have to come up with the storyboard and overall on-screen visual of buildings, landscapes, interiors, props and more. In order to do this, there are A LOT of positions. To list a few, you have the set decorator, costume designer, set costumers, special effects coordinator, makeup artists, hair stylists, barbers, etc. These positions are supposed to make everything on a set look exactly as the director and writers intend them to look.

PRODUCTION TEAM

The main production portion of a film or video really can be broken up into a lot of subgroups that deal with the cameras, lighting, audio and more. You don’t necessarily have to be a cameraman in order to be apart of a video production company, you can be a specialist with microphones or the dimness of the lighting. These different production positions usually consist of chief light technicians, regular lighting technicians, gaffers, boom operators, sound mixers, sound utility, camera operators, camera assistants, and camera loaders.

EDITING TEAM

Apart of the post-production stage, there are multiple editing teams that focus on piecing every shot together. There are lead editors that cut all the shots and put them together with the correct audio clips as well. For audio alone, there are music editors, re-recorders, sound effects specialists, Foley artists, Foley mixers, mix technicians, mix engineers, and more. After the audio and main editing, there are also animators and video effects supervisors, coordinators and technicians.

OTHER

Beyond all of these positions are the other jobs that still need to be filled in order to have everything run smoothly and legally. There are office coordinators and assistants, travel coordinators, financial accounts, and of course, casting associates and assistants.

A career in video productions does not necessarily mean that you have to be a producer, director, actor/actress, cameraman, or editor. If you love movies or simply the film industry, you can find a variety of different occupations within a video production company. To get a job in this industry, you simply have to build your skills, share them with others, start applying, and then get involved as much as you can!

Why You Need a Brand Film

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Traditional marketing efforts aren’t as effective as they once were, and video production companies know that in order to stay relevant in the evolving world of digital media, they have to push out projects that will wow an audience. What’s the best way to do this? Well, through a brand film, of course. Video production companies are focusing their efforts on creating brand films for their clients, as this is the best way to truly connect with your target audience.

Brand films provide a unique and effective way of connecting with your customers both visually and effectively, and they help bring your brand to life. So, with that being said, here are several reasons that video productions will tell you that you need a brand film.

They Help Achieve a Stronger ROI

If you want to generate both leads and revenue, brand films are going to be the way to go. Inbound marketing in the form of brand films costs 62 percent less than traditional outbound marketing, and if your brand film features a clear non-sales driven call-to-action, you’ll gain the attention of new and existing customers more efficiently. One way to really make your brand film that much more effective is by making it interactive content. Social media, dedicated webpages and microsites can also help increase the reach and lifespan of your video.

To Take a Complex Idea and Simplify It

Your audience needs to be able to understand your call-to-action, which is why video production companies focus on distilling new, complex ideas into shareable ideas. Brands need to be able to provide a clear yet compelling explanation to an issue they are trying to resolve, and a brand film is one of the best ways to simplify the information you’re trying to get across to your audience. When video production companies use brand films to explain a complex idea in a simple way, you’ll find that customers will grasp the information more efficiently.

They Provide Your Customers with Meaningful Content

Brand films help you avoid having to rely too heavily on promotional posts. Instead, they provide your customers with content about topics that inspires them and helps them find you naturally. Video production companies will take information that is relevant to the customer and create a video that appeals to them and lead them naturally to your site.

Brand films are crucial if you want to succeed in today’s competitive market, and video production companies are the best way to ensure that you create a brand film that will really help your business make a difference. If you’re in need of a professional agency to help get your brand film noticed by the general public, don’t hesitate to contact us here at Fusion 360 Studios. We’ll create a brand film that is sure to impress both new and existing customers, keeping you at the top of your industry.

How to Measure Social Media Success

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Companies are turning to social media marketing companies more and more in order to help them build their online presence. The problem is, while it is nice to have someone take over your social media accounts, how can you tell if they are doing a good job? There are a lot of self-proclaimed “social media marketing companies” out there but what credibility do they have? Besides posting content and making your Instagram page look pretty, are they making a difference for you?

Obviously you want your accounts to be well organized and aesthetically pleasing, but when it comes down to it, there really are two indicators to look at for your social media success: growth and traffic.

Growth

Measuring your social accounts’ growth is tricky and sometimes misleading, but there is merit to looking at the numbers. It is easy to worry about your success if it doesn’t seem like there is any increase in your following, but growth doesn’t always mean increase. With social media, retaining your followers is hard enough, especially when you start posting more. However, when we talk about growth, we also mean broadening your reach.

Social media is a road in which customers and potential customers can come in contact with your company, and as such, you want to be on that road in order to interact with these individuals. That’s why, even though seeing an increase in your following is great and something to aim for, it is not the only indicator in terms of growth. Your analytics can show you how many impressions you are making with people that don’t follow you, and if those numbers are where you want them to be, then you should be celebrating that success.

Traffic

To go along with the road analogy, it’s one thing to make impressions and interact with potential customers, but it’s another thing entirely if you can get those individuals to exit from their current road and head over to your company’s website or account. Social media marketing companies end goal should always be creating more traffic to your landing pages.

It is nice if your social media accounts are creating a good reputation for your brand’s name through its reach and growth, but the real aim is to get eyes on your products. The better you navigate individuals from their social media platform to your online purchasing or inquiry pages, the more successful your social media efforts are. Again, take a look at the analytics and make sure that the numbers are where you want them to be.

Fusion 360

If you are struggling to find growth and an increase in traffic to your company’s website, consider hiring a professional social media marketing company. While there are plenty of freelance phonies, you can find the social media marketing company you need with just a little research. Check out Fusion 360 Agency today and contact us if everything we do checks out for you!