Marketing to Each Generation

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It’s no secret that there’s not one way to market to every generation. There are many reasons behind this fact, but the biggest is that different generations grew up in different technological ages. Each generation has grown accustomed to the ways they buy products and receive information. Some members of older generations have adapted to the modern age of technology, but it’s good to know how to generally market to the individual generations so that you can cover your bases as a digital marketing agency.

Every generation has different things that influence them in making a purchase, whether it’s the marketing channel or the message. As a digital marketing agency, you have the responsibility to know how to market to each generation, especially if you have a specific target audience. Here are some fun facts about the different generations and their marketing styles:

Centennials (under the age of 21)
This generation is very media minded. Studies have shown that 80 percent of Centennials consider social media a strong influencer when making purchasing decisions. Centennials are focused on the quality and authenticity of your product, rather than pricing. Email advertising is less effective on this generation than others.

Millennials (ages 22 to 37)
Millennials are considered brand loyalists. They tend to find a brand they like, follow it on several media outlets, then they will remain loyal to this brand. Email advertising is important to this generation. They like personalized content and product recommendations over multiple channels. The most influential social media outlet for Millennials is Facebook.

Generation X (ages 38 to 52)
This generation is commonly known as the bargain hunting generation. They care less about brand names and are more frequently influenced by good prices or special deals. Like Millennials, Generation X is most heavily influenced by email advertisements. Social media also influences some purchases made by this generation, however, the convenience of shopping through online networks greatly influences whether or not these people make purchases on the internet.

Baby Boomers (ages 53 to 71)
This generation is much like Generation X, in that they also like to look for good deals and prices. However, they like to see good prices, but also a wide range of products. They like to be able to get their products from a few locations as possible. The Baby Boomers are rarely influenced by social media outlets, but Facebook and emails are the most influential if you still want to use digital media advertising. As far as digital marketing goes with this generation, it can be less effective than traditional marketing methods.

Now that we know that all the generations are extremely different when it comes to digital marketing, let’s talk about some ways you can capture all audiences. First, you should look at who your target audience is. If you are primarily trying to market to Millennials, you will want to put a large focus on creating brand loyalty and using their preferred channels. A good rule for any digital marketing agency is to make sure to change up what you’re doing regularly. Run deals and promotions to target generations of people where price is important, then advertise why your product is high quality to market to other generations.

Whatever you do, it’s always wise to be constantly trying new marketing methods to see what works best; but don’t forget about other methods that also work well. As a digital marketing agency, we cater to several different brands, so it’s important for us to get to know the brand, the target audience, and the product appeal in order to correctly market to the different generation.

Click here to learn more about our digital marketing agency to see what we can do for you!


Keeping Your Audience in Mind

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Connecting with your audience is crucial in creating a successful video that reaches who you want it to reach. Film production team members take a lot of time working to make sure they keep their audiences in mind when creating a film. Keeping your audience in mind in today’s marketing isn’t just beneficial anymore, it is essential. Luckily, there are quite a few ways you can successfully implement new steps in your film production process to help keep your audience in mind.


The first and probably most important thing for you to do when trying to keep your audience in mind is to identify them. If you have past experience with posting things, you can check your analytics and see what age demographic you reach the most. Depending on the software, you can also check and see what genders tend to watch your videos more, what income your viewers tend to have, and other details; knowing these things will allow you to create a video they are more willing to watch.


Another really good way to keep your audience in mind is to understand them. You need to not only know who happens to be watching your films, but what these viewers are into. For example, if younger teens tend to watch your videos most, you could include pop culture references and other things teens can relate to. However, if your demographic is primarily 50-year-old men, pop culture references may not be the best way to connect with them.

Understanding your audience also includes understanding what drives them. What makes them click on your video? What peaks their interests and gets their gears turning? What makes them willing to buy into your product or service? Incorporating time to ask these questions in your daily film production process will help you to make videos that will connect and resonate with your viewers.


Sometimes, to understand your viewers on the level that is necessary for success, you need to dive into some research. Researching what your demographics tend to worry about or struggle with can help you to understand what you need to add or take away from your films. Again, if you can plan research time into your film production process, then this step won’t be too difficult. Truly understanding your audience is key to being able to connect with them through your films.


The last step of connecting with your audience is to apply what you’ve learned. You have spent hours learning who your audience is and understanding what they look for in videos. Once you have collected all of this information, you can start applying it to your films. This step can take on a lot of forms and look quite different from person to person. The most important thing is being able to take the information you have learned during the film production process and display it in the final film. Successful video production teams will make this a priority.

4 Tips for Effective Brainstorming

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Brainstorming is a crucial step in the film production process, in fact, it is the first step in the pre-production phase. Brainstorming has so many benefits; it is an open time where everyone on the team can express their ideas, bond over thoughts (and snacks), and a time where a team comes up with solutions to their questions. There are 4 tips that help teams establish effective brainstorming sessions: creating a clear agenda, narrowing your focus, coming up with ideas individually, and coming up with solutions as a team.  

Create a Clear Agenda

The first tip for effective brainstorming is creating a clear agenda. We all know things go smoother when people know what is expected of them and what they are supposed to be doing. If people come into a brainstorming session with no idea what they are brainstorming for, your session is going to be pretty ineffective. Mapping out a tentative map or schedule and sending it to anyone involved in the brainstorming session beforehand is a great way to avoid this problem. Having a clear agenda will also help you to move faster through the brainstorming process and, as a result, allow the film production process as a whole to move along quicker.

Narrow Your Focus

The next thing to help create more effective brainstorming sessions is to narrow your focus. This step goes hand in hand with creating a clear agenda. It is easy to come into a brainstorming session with endless ideas and possibilities. It is also easy to come into a brainstorming session with no ideas because there are simply too many potential ideas. As a leader of a brainstorming session, directing specific questions for others to answer is a great way to stop this from happening. If questions are specific, it is easier for people to come up with a few realistic solutions or ideas. Again, incorporating this idea into your brainstorming session is a great way to better the film production process as a whole.

Come up with Ideas Individually

One of the best ways to create an effective brainstorming process is to have all team members come to the meeting with tentative ideas ready. Obviously, the meeting is meant to share and process ideas, but if individuals come with rough ideas already, the film production brainstorming process will go a lot smoother and quicker. It will also allow each team member to feel apart of the brainstorming process as everyone gets to share their own ideas.

Come up with Solutions as a Team

Once everyone has an idea, it is time to communicate and brainstorm as a group. You can get different perspectives on certain ideas and create the best solution possible. Film production processes are only successful if they are worked on as a team. Brainstorming is no different. Brainstorming as a team is the best way to ensure the best and most unique ideas and solutions.

For quality video production results, take a look at Fusion 360 and consider hiring us for any of your video needs.

On-Set Safety

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While some jobs present high risks, others do not.

A production company will more often than not reside on the safer side of things, however, there are some lower risks to still be aware of for production company employees and contributing individuals when they are on a set. These risks involve lights, cameras, cords, and any unsupervised movement or activity.

The highest risk people face while working on a set is lifting, moving or being around heavy equipment. Cameras, lights and the tripods they stand on are really not always the most stable objects—a simple bump can send the lights or camera flying! If one comes striking down on a head or across a body, it is likely that it will knock the individual down or give them a pretty good cut. If the stand is stable but the equipment is not properly screwed on or tightly secured, the same thing can happen; not to mention, when these objects come crashing down, the glass may shatter and spray anyone in the proximity. To avoid an accident like this, equipment managers, DPs (cameramen), and gaffers (light artists) need to be sure everything is secure, and that others are careful as they walk past the equipment.

Lights, as obvious as this may seem, are not only dangerous because of how large or heavy they are, but because of the illuminating brightness that they project. There is a reason why gaffers yell, “STRIKING!” before a shot is taken—they do not want to blind anyone who might be looking towards the bright lights they are about to turn on.

The sets that production companies utilize are oftentimes dimmed in order for the director to control the lighting of a shot. This makes any cords that slither along the ground become a hazard in the lowlight. All individuals on the set need to familiarize themselves with the surroundings and be cautious as they move around in order to avoid taking a dangerous spill.

Another safety hazard people need to be careful of while on a set is their own negligence towards things they might do while operating at a non-production location. To elaborate, a shot may need to be made in a kitchen, and, in order to access electricity, the refrigerator might need to be unplugged. If the fridge is not plugged back in and someone eats or drinks something in the uncooled fridge, there might be a big problem. Production company workers on the set also need to be careful not to leave anything dangerous or sharp around in order to avoid an accident that could arise once they finish shooting at that location.

A lot of this is no more than simple common sense, but accidents still happen and caution needs to be taken. The most danger that actually takes place on a set is probably when an action-scene is being filmed. If there is any stunt being shot, a stunt coordinator needs to be on the set with the production company. Besides dangerous stunts, most harm or accident could be avoided easily.

To learn more about on-set or video production related information, check out Fusion 360 for all your filming studio interests.

Latest Technology in Video Production

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Technology doesn’t fail to impress and with advancements being made every day, we’re starting to see more and more powerful tools used in all kinds of industries. From new software to incredible hardware, it would seem as if we are still at the tip of the technological iceberg. And of course, no other industry is thriving more off of technology’s advancement than the video industry. Production companies across the nation are constantly looking for the best equipment to make their projects stand out, and new technologies make it possible for the production companies to deliver cutting-edge content for their clients and consumers.

So, what exactly are we talking about? Today, we’re going to be telling you about some of the latest technology in the world of video production and how production companies around the world are taking advantage of them.

The Journey Toward Glasses-Free 3D

You read that right, researchers are working hard toward the development of glasses-free 3D technology. When 3D first came out, it was exciting, innovative, and it seemed like something out of a sci-fi movie. However, the need to wear glasses has not been too popular with moviegoers, killing the buzz for 3D movies. Well, James Cameron, director of Avatar, has made it clear that he hopes to release his sequel Avatar 2, in 2020, and hopefully, this new 3D technology will be ready by then.

Drones are Becoming a Standard

When it comes to getting those sweet aerial shots, drones get the job done in the most stylish manner. Another great thing about drones is their price range. Whether you work at a production company or you just film videos for fun, there is a drone for every budget. Drones have been around for a while now, but they are still one of the game-changing technologies in the world of lower-budget video production.

Gear on a Budget: 3D Printing

This is a technology that not a lot of production companies use, but it is definitely something that should be considered. 3D printing can help those who are filming on a budget in the sense that you can use 3D printers to make small and simple production gear! From Lens rings to clapboards (slates), a 3D printer can save you some money on equipment, if you’re willing to invest in the printer.

Technology doesn’t seem to be slowing down, but that’s a good thing for production companies around the globe. Whether it’s software or sophisticated equipment, technologies in the world of production are what makes the industry so successful.

What 3 Things Video Production Teams Focus On

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Video production companies have a lot of things they focus on during the production process. From crucial decisions to seemingly minor inconveniences, production teams are constantly working on different issues. Video marketing is super important in today’s world, so making these videos with great quality is imperative. There are however, three main things these teams tend to focus on: the big picture, small details, and customer satisfaction.

The Big Picture

Video production companies focus a lot on the big picture when filming. One way these video production teams do this is by focusing on the outcome their clients want. This could be simply creating a quality Youtube video or producing a video promoting their product or service. Video production companies are experts when it comes to achieving these big picture goals. They will often sit down and talk to you as the client before they even begin filming to get your goals. They will then use their professional discretion to decide how to best go about achieving these goals. Working towards achieving big picture goals is one of the most important things video production companies do.

Small Details

Another thing video production companies tend to focus on is the smaller details. This category includes a lot of things like casting, wardrobe, props, lighting, and editing. Though these small things can seem pretty insignificant on their own, together these are the things that add up to the big picture. Small details and the big picture go hand in hand. Video production companies focus on the small things so you and other clients don’t need to. In fact, these small details often times go unnoticed to clients and viewers of the final video. Regardless of how noticed these details are, they are important to the success of the video and are a pretty big focus for video production companies.

Customer Satisfaction

The most important thing for video production companies to focus on is how their customers feel with the process and results of the video production. The main goal should be to create a video that clients feel addresses their goals, concerns, and successfully captures their “big picture”. As video production teams, our goal is to create an end result you are proud of. We also work to make sure the entire video production process is smooth and enjoyable for you. Going above and beyond to make sure this is achieved is expected with a good video production company.

Happy customers make the process not only easier for production teams but also more enjoyable for everyone involved in the production process. One of the easiest ways for video production companies to achieve this is to include the clients in the planning and execution of the video. If you are constantly getting their feedback throughout the process, you are less likely to get bad reviews and feedback at the end. You can fix the minimal issues throughout the process and make clients happy rather than handing them a result they hate.

What Sets Fusion 360 Apart?

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Digital marketing is taking the world by storm, and with traditional marketing methods becoming less effective when compared to digital advertising, brands have to act quickly if they want to stay relevant. People don’t read papers as much as they used to and TV ads aren’t as effective as they once were; streaming platforms are on the up and up, so what is there to do?

One solution is to look into video production companies to help you create relative content to boost your brand online.

Today, video is the dominant form of advertising. From Facebook to YouTube, video ads are something that we see every day on the web. So, if you’re looking to grow your following, increase your traffic and keep your business growing strong, here is why you should get in contact with us here at Fusion 360 Studios.

We are Ahead of the Competition

While other video production companies and other digital ad agencies may be pushing out quick videos in bulk, we know that quality always wins over quantity. Our production team here at Fusion 360 will work hard to write solid scripts, create engaging videos, and create a solid strategy to get them out into the public. Video production is not just about getting a video out, it is how well the video will do and when the best time to release it is.

We’ll Use Various Video Styles

We like to switch it up so that the audience never gets bored. While other video production companies may stick to a video style that has worked for them years ago, we like to stay current, because we know that tastes change. While the majority of our content-based videos are text-heavy explanatory videos, motion graphics, and more personal newsroom style videos, we also do what it takes to reach the next level of professional video productions. If we need to go in and make a state-wide (or even nation-wide) commercial, or brand-defining video that will be featured on your homepage, we go the whole nine yards to get things done right for you. Whatever the need may be, we focus on your purpose and execute from there.

We Get to Know Your Audience

Not every group is the same, and that’s something that other video production companies may not understand; we know that you can’t keep using the same old template for every client. We take the time to create style guides for every client to ensure that every piece we produce targets the client’s designated audience as effectively as possible.

So, if you’re tired of working with video production companies that just don’t understand you, get in touch with us here at Fusion 360 Studios. We’ll offer you services that other video production companies haven’t even thought of, keeping your brand two steps ahead of the competition.

The Importance of Screenwriting

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Have you ever watched a movie or TV show that presents a problem or introduces a new character that then starts putting questions in your head? Do those questions get answered shortly after?

Well, that is simply a beautiful example of the video production’s impressive screenwriting.

Good screenwriting ultimately controls the flow of an entire production. Think about it, have you ever watched something that is so dramatic and compelling that you find yourself asking, “How are they going to get out of that??” or, “Ooooh, that’s what they were talking about.” Well, that is the result when the screenwriting is manipulating your thoughts by leading the story in the direction they want it to go. You may not initially recognize it, but these video production companies are intentionally putting thoughts into your mind in order to connect with the film or video on a more emotional level.

What Screenwriting Is

When someone says, “screenwriting,” they are talking about the written description of the action and sometimes dialogue of a shot of a video or film.  Video production companies have screenwriters to detail each step of the story. If two actors come into an office and one starts talking and the other notices a note left on the desk, that entire development is written by screenwriters. That process is repeated throughout every shot of a movie or short video. Those details may be more intricate or less intricate depending on the level of production; Obviously, higher-quality productions require rich screenwriting, but lower-end or less important videos will not bother.

What Screenwriting Does

Every video production has a purpose, but without screenwriting, that purpose is likely to be missed. Screenwriting is what sets the basis of all videos and films. As mentioned before, solid screenwriting is what allows the production to progress—it is the blueprint. The purpose and message of a production stand on the pillars of the screenwriting. Productions that challenge viewers intellectually with intriguing dialogue and visual cues will help them engage more with the video or film, and this all starts with the screenwriting.

The talent (actors and actresses), directors, visual and audio editors all rely on the screenwriting. Each one of these occupations looks to the screenwriting as the instructions: actors and actresses try to make what is written come to life, directors visualize the screenwriting and then puts the talent in the right place to execute the instructions, and the editors clean the rest up. While the execution of these positions can make or break a production, without the screenwriting, there is no purpose or direction to what is being shot.

The next time you watch a movie or TV show that guides you through with compelling development and storytelling, remember that there is a screenwriting behind it all that provided the production its form. In the end, what importance does screenwriting play for video production companies? The utmost importance.

Where to Begin: Social Media Campaigns

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Social media campaigns can bring your marketing to the next level. Here’s five steps to create a dynamic social media campaign.

Why are social media campaigns such a big deal? Moz shared that 72 percent of online adults use social networking sites, showing that social media marketing is here to stay. Social media campaigns come from within the realm of social media marketing and help top advertising agencies to stay at the top of their game.

What is a Social Media Campaign?

A social media campaign is a marketing effort focused on a particular goal. Social media campaigns are a great way to reach your audience, not only because most people use social daily, but also because it’s free for your company. Top advertising agencies use social media campaigns to reach specific goals, which are usually different than the company’s day-to-day social media goals.

Learn Your Audience

First, you need to know your audience. This includes knowing what your audiences’ wants and needs are. You need to know your target audience, whether they are mostly male or female, and what ages your audience is primarily.

Knowing your audience will help drive people to your product. If you are a TV news organization, your primary target audience is both males and females, ages 25-50. If you are a clothing boutique targeting millennials, your primary audience will be female young adults. All top advertising agencies keep audience in mind when designing content.

Plan Your Strategy

Next, you need to plan your strategy. This means that you create a goal for your campaign, decide on the mediums that you will use, and choose what platforms you will use to push out your content. Make sure that your focus goal is measurable.

Plan Your Content and Distribution

Now, you can plan out what your content will look like. Top advertising agencies make sure that every piece of content that goes into a campaign has a similar look, so that the consumer understands the product better. When Red Bull did their Australia summer campaign in 2016, they used their Instagram to promote content with yellow filters and the hashtag #thissummer. Red Bull reached 1.2 million consumers that summer from their campaign. Once you’ve planned your content, strategize how you will distribute it–be strategic about what days and times the content will go out at. 

Create Your Content and Post It

One of the final steps top advertising agencies use when building campaigns is actually designing the content and posting it. Stick with your plan and strategy, and then sit back and watch the magic happen!

Measure Your Effectiveness

Lastly, don’t forget to measure the effectiveness of your campaign. Whether you look at the number of tweets, likes, shares, or clicks, make sure that you choose a specific way to measure your goal.

Top advertising agencies all generally follow these steps when creating a social media campaign. Social media campaigns can boost your companies reach, especially when done correctly. Remember, campaigns can bring the business to your company, and help you reach your goals.


How to Spot True Talent

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One of the hardest things to do when creating an advertisement of any sort is figuring out who to hire. Perhaps everyone that auditioned appeared to be talented, but how do you know who has the true talent that you want in your ad? The best advertising agencies around know how to spot this true talent right away. Though this can be kind of hard for some of us, these agencies are simply experts at it. There are four main personality traits advertising agencies look for in candidates that more often than not are the qualities people with true talent harness.


Though ambition may not be the first thing that comes to mind when you think of true talent, it is a good indicator of which people have what it takes. These are people that are constantly looking for ways to improve and get better. They are willing to take criticism to help them improve. Not only that, ambition drives creativity. This will help you as an entire team to get better results. Ambitious people work until they know they have put their best foot forward. The best advertising agencies are always keeping their eyes peeled for ambitious candidates.  


Some of the best advertising agencies also look out for curious people. Curious people have an innate desire to learn, to grow, and to become better. What better way to describe talent than someone who is not only willing to learn and accept corrections but has a desire to do these things? Curious people aren’t afraid of change which is beneficial to any kind of production and/or advertising set. Curious people are always looking for ways to improve themselves, the script, and even the entire process. They are beneficial to the entire team and are a sure way to help spot true talent.


Leadership qualities are another indicator of true talent. First of all, leaders are generally naturally confident; confidence is key for any kind of candidate. Being able to do everything full out and to the best of your ability without holding anything back is the best way to set apart true talent from amateurs. Leaders also have the ability to make everyone around them feel comfortable. Leaders overall have a lot of good traits so it’s no wonder that the best advertising agencies out there look for confidence in true talent candidates.


The biggest thing these advertising companies look for in candidates is passion. Passionate people are willing to work harder without money as an incentive. Sure, money is a part of the working desire for everyone, but for passionate people, it isn’t worth everything. These people want to work to feel fulfilled. If these people are passionate about their talent, they are going to work hard to perfect the skills. In the end, the best advertising agencies are going to hire passionate people because they are willing to work to improve themselves and the advertisement as a whole.