How to Be a Great Content Marketer

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As is the case with just about anything in life, if you’re going to become an expert, a hefty amount of practice is going to be necessary.

In today’s digital day and age, as consumers continue to dictate what marketers must do to influence them, content marketing has quickly positioned itself as the most effective form of product- and service- pushing out on the World Wide Web.

Want to get involved here in Utah or elsewhere? Well, needless to say, if you’re to become a successful content marketer, there are some things you’re going to need to do before taking on your first client.

Maintaining a Successful Blog

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Whether it be here in Utah or elsewhere, blogging isn’t as easy as you’d think it be. Seriously, if it were simply a matter of writing a few posts to gain global publishing fame, everyone would be doing it.

However, seeing as how digital audiences currently have access to more information than ever before, content – when coupled with strategic content marketing, social media and SEO strategies – can truly reach massive audiences.

Internet Usage and Mobile Interfaces

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These days, be it here in Utah or elsewhere, you needn’t be seated at a computer to access the Internet.

Instead, many college students, stay-at-home moms and working professionals of all types opt for their smartphones as a means through which they get their respective digital fixes.

That said, there’s more to what users want than simply ease of accessibility from the web development teams that serve them. Does your mobile site deliver?

Likes and Dislikes of Web Development

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Each and every day, from Utah to the farthest reaches of the East Coast, millions of Americans use the Internet. Because of this, it’s nearly impossible to avoid coming into contact with a website or two on some sort of a regular basis.

Some are great, and – unfortunately – some are not so great. That said, as far as web development is concerned, people’s preferences are often different from what web developers think their respective audiences want.

Ad Battle: Facebook vs. Google

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Digital marketing agencies have a number of useful outlets at their disposal. Needless to say, Facebook and Google are two of the biggest and most effective ones. While a blessing, which of the aforementioned should command the most attention when the framework of a digital marketing campaign is being created and funding organized?

Sure, specific audiences will often determine such an outcome, but it never hurts to get a bird’s-eye view of the matter. Fortunately, we have taken it upon ourselves to provide an aerial snapshot for you and your team of advertorial gurus. The following infographic does just that:

Fusion 360 - Ad Battle - Facebook vs. Google (Fusion 360 Agency)