How to Connect with Consumers

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It was true 50 years ago and it’s still true today; if you want to truly connect with your consumers, you have to put yourself out there and consistently engage them. Every single day, digital marketing companies and content marketing companies work to help brands engage their consumers. Whether it’s through print ads, billboards, social media or blogs, advertising agencies work to engage consumers and connect them with brands.

Engaging with your consumers is easy and there are tons of different ways to engage with consumers. Here are just a few of the ways that advertising agencies effectively engage consumers and connect them with brands—whether they’re an advertising agency in Utah or New York.

What Makes You Different?

What does your brand stand for? What makes it stand out? In today’s world, you have to offer something new and original. With so much competition, the fact is that if you don’t stand out, you won’t get very far.

Look at what your brand stands for and really dig deep. Think about why you got into the business and what differentiates your brand from others. How does your brand improve the lives of consumers? What do your consumers want? What do they need?

Listen, Linda, Listen.

Referring to the Vine that went viral after a three-year-old explained to his mom why he needs cupcakes as he kept telling her, “Listen, Linda, listen,” introduces our point. You have to listen to what consumers want if you’re going to continue to do well—or if you need business to pick up. You can do this by responding to emails, joining consumers’ conversations or sending out surveys.

Consider surveying your consumers to see how they feel about your brand or to find out what you need to improve on. Surveys allow businesses to identify the needs of consumers directly, while bringing in prospective consumers who are unsure about your brand. Prospective consumers can tell you what they want or need from your brand.

Show Your Softer Side

Did you know that more than nine out of 10 consumers would switch brands to those they knew supported good causes? Consumers love it when brands show that they care about the communities that surround them and the environment. Connect with consumers by spreading awareness about various programs and causes that align with your brands’ values.

Be Active

If you want to connect with consumers, you have to be active on social media. Make sure that you post often enough that you grab consumers’ attention, but not so much that you become a nuisance. Aside from social media—if you don’t already have one—create a blog and make sure to post consistently. Once you’ve created a blog, or if you already have one but only post every few weeks, amp up your consumer engagement by posting at least two times a week.

There are multiple things that you can do as a brand to engage consumers and connect with them. If you haven’t already, start implementing these techniques today to help your brand grow.

Sources:

https://www.cio.com/article/2384419/online-marketing/14-proven-ways-to-connect-with-customers.html

https://www.semrush.com/blog/5-ways-to-go-beyond-personalization-to-connect-with-consumers/

4 Digital Marketing Trends of 2018

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We’re two months into 2018 and we can already see what marketing trends are beginning to rise in advertising. Here are four marketing trends to jump on in 2018.

Twitter May Fall as LinkedIn Rises

Digital marketing agencies are beginning to see the fall of Twitter. Twitter has attempted to expand its reach by extending its traditional 140 characters to 280 characters. This effort has seen little success, however. Some users are even upset by the change because they viewed Twitter as unique due to its 140 character limit.

In contrast to Twitter, which made few changes in 2017, LinkedIn has made numerous improvements including an updated user interface. With all of their new improvements, marketing agencies suspect that the platform will rise in popularity.

Influencer Marketing

Marketing firms have continued to see the rising popularity of influencer marketing. Over the past few years, several clothing and beauty brands have experienced great success as a result of influencer marketing. Now, companies like Amazon, Starbucks and Coca-Cola are beginning to employ influencer marketing.

When it comes to influencer marketing, consumers play a big role. User-generated content allows brands to include consumers in their brand stories and makes them a part of the buyer experience.

More Targeted Ads

Ads are becoming increasingly targeted and specific to consumers. Many advertising agencies predict that ads will continue to become more specific and that they will grow to have only a single purpose, with a specific goal.

Live Video

Facebook is filled with videos produced by professional video production companies all over the United States, whether they are based in Utah or the Golden State. Now, live video has become a new marketing strategy that several social media platforms now offer. Facebook and Instagram are two social media platforms that allow you to live stream whatever you are doing, whether you’re holding a contest or conducting an interview.

Sources:

https://www.forbes.com/sites/forbesagencycouncil/2017/12/18/how-digital-marketing-will-change-in-2018-15-top-trends/#15a854132d9a

https://digitalmarketinginstitute.com/blog/2017-12-11-5-digital-marketing-trends-for-2018

The Future of Digital Marketing

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As technology progresses faster and faster each year, we’re always looking toward the future. This includes looking into new technologies and understanding how they’re going to change the marketing game. Digital marketing companies are always looking for innovative ways to connect with consumers and Fusion 360 Agency is no different.

Now let’s take a look at some of the ways marketing agencies could be changing how they connect with you, the consumer.

Mobile Sources

Over the past couple years mobile sources have dominated the way people are consuming data. This is largely because mobile technology has become so powerful that for many it’s replacing their daily use of computers. The convenience factor is key; having a mini computer in your pocket at all times leaves no questions unanswered and arguments almost irrelevant. Mobile sources are here to stay; the real question is how are digital marketing companies going to utilize them in the future?

There’s a large potential for augmented reality. This is when your phone uses the camera to see what’s around you and then overlays images onto the real scenery around you. A great example of how powerful this technology can be, is the explosion of Pokémon Go. Whereas this game is almost unheard of now, the use of augmented reality was somewhat groundbreaking. This same technology could be used for all sorts of digital marketing. For example, you could be walking down the street looking for a restaurant and as you look through the camera view, different restaurants surrounding you could have displays that pop out and tell you about them.

Social media on mobile sources has exploded and there’s no showing that it will slow down in the coming years. The majority of millennials receive their news through social media now. The use of geotagging within this environment could be used to select real-time marketing depending on the location of the individual and their demographic.

The future of digital marketing is uncertain; however, the use of mobile devices is not. Look forward to some radical ways of companies reaching their audience.

Sources:

Digital Marketing in 2020: A glimpse into the future

7 Predictions on the Future of Digital Marketing

Personalizing Through Digital Marketing

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Technology is here to stay and as a result marketing companies are adapting their strategies in order to keep up in this fast-paced world in which we all live. Digital marketing has changed the way businesses and consumers are affected by ads and other marketing campaigns.

We live in the age of personalization and our online habits are used as the tool to do so. So whether or not you have noticed, most of the ads you see are meant to be seen personally by you and it’s not as scary or bad as you might think.

Businesses

Personalization in marketing was not necessarily impossible for the previous marketing generation but it was definitely less exact and a lot harder to realize. Thinking about a time before Google and Facebook knew everything about our online habits may be difficult or mythical for most of us. This was a time when most ads were printed not online.

Shocking, right?

But because these ads were usually viewed in print and made it difficult for an advertising agency to know whether its desired audience was actually viewing their ads. Today, thankfully, that mystery is usually solved by digital marketing. Through algorithms and boring statistics stuff, agencies now know how to target their audiences.

Consumers

Yes, the word “targeting” is kind of frightening and may make you feel like a hunted animal but it is actually beneficial to you as well. There are so many different ads out on the internet that if you were to get bombarded with every single one you would drown in shampoo advertisements alone.

Thanks to marketing agencies you only really see the ads that will probably benefit you. Personalization through digital marketing works to benefit the consumer as well and that is the main focus; reaching you, the consumer.

Sources
https://www.martechadvisor.com/articles/personalization-chat/understanding-the-importance-of-personalization-in-digital-marketing/
https://www.marketo.com/articles/how-is-personalization-changing-the-face-of-marketing/

Will AI Take Over the Marketing Field?

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Imagine a world where unnecessary work is controlled by algorithms. Businesses will save money from the lack of human work being done and harness the work that is completed. Artificial intelligence (AI) is slowly working its way into every field of work and eliminating work that is unnecessary and too extreme for humans. AI has even started to enter marketing firms.

The Rise of Digital Marketing

Here at Fusion 360, we understand the importance of digital marketing companies staying ahead of the competition. That’s why we see the value in AI. One of the tasks it can accomplish is the analytical part of marketing. Establishing people’s interests and what they’re consuming has never been easier. A simple algorithm runs through all the raw data that’s available and organizes it into an understandable language within hours.

If a human were to do this it would years of work to get it accomplished. The amount of raw data that would have to be characterized is easily chartered for you by an algorithm. Advertising salespeople, market research analysts and computer support specialists all have a high likelihood of AI making them obsolete. These are all vital careers for marketing firms as they dictate what ads should be created.

However, AI isn’t going to stop with only analytical careers. Writers are on the list of AI destruction. The Associated Press (AP) releases an estimated 3,000 AI written articles every quarter. Granted, AP only has the AI writing analytical stories, like sports games and stock updates, but the fact it can even write articles should worry writers everywhere.

What’s Next?

Marketing agencies have to understand that this shift is coming and need to take steps to work around it. But, until that time comes marketing agencies are here to stay. The transition might not even happen within the next two decades, but the change is coming nonetheless and we all need to be prepared.

Sources:
https://www.forbes.com/sites/jaysondemers/2017/05/18/will-ai-eventually-take-over-the-content-marketing-industry/2/#4437a3660319
https://blog.hubspot.com/marketing/jobs-artificial-intelligence-will-replace

Your Next Big Career Move

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Digital marketing agencies have popped up all over the United States. Now, colleges offer degrees in social media, digital marketing and all other kinds of web based subjects. There is a huge demand for digital skills and the market is skyrocketing. If you are wondering what you should study in school, or looking for a career change, at digital marketing agencies, here’s your answer.

Demand

The demand for digital skills is only going to continue to grow. The field of digital jobs is predicted to grow by 150,000 jobs by 2020—just over two years. But there won’t be enough professionals to fill them. If you are in school and wondering what to study, digital marketing can put you in a position to get a job quickly after you graduate.

Great Pay

Because the demand for digital marketing professionals is so high and there is a shortage of professionals, you can negotiate your salary. The average pay of a digital marketing manager salary is $68,000.

Always Progressing

Digital marketing agencies will progress with time and new technology. One day you may be working on one social network, like Facebook, and in the next year your platform of choice will be Snapchat. There are many different components of marketing that you could be a part of your everyday work.

These may include copywriting, web design, advertising, analytics, social media marketing, email marketing, inbound marketing and search engine marketing.

Fun Environment

Digital marketing is here to stay. There will still be people consuming products, and a demand for marketing and advertising for these products. While you are at work, why don’t you work at a fun positive environment? Many digital marketing agencies maintain a casual work culture, flexible hours and an informal dress code.

Digital marketing companies have endless opportunities with so many advantages. If you are looking for a career change, fun environment and want to constantly learn, digital marketing may be your next career choice.

Sources:
https://digitalmarketinginstitute.com/blog/progress-digital-marketing-career-find-happy-path
https://digitalmarketinginstitute.com/blog/10-tips-digital-marketing-career-advice

How to Market to Generation Z

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You have probably heard a lot about Millennials. Over sixty-three percent of Millennials have a Bachelor’s Degree. Forty-six percent count on social media when buying online. Forty-one percent of millennials have no land line, just a cell phone. Only 17 percent say a TV ad prompted them to buy something.

There are many ways digital marketing companies have changed their strategies to reach Millennials, but they aren’t the only up and coming generation. Generation Z is classified as those born in 1995 or later. With a new generation coming up, how do marketing agencies plan on reaching them?

It’s About Time

Generation Z tries to get through content quicker. Instead of scrolling through everything on their news feed, they tend to only want to see the popular ones. For example, when on Twitter, they will use the Moments of Twitter which puts the latest news in that area of interest. They also turn to influencers rather quickly. This way, they don’t waste as much time. Gen Z turns to influencers that share the same desires and traits as them.

Education and Work

Like Millennials, Generation Z understands the importance of going to college, but in a different way. Seventy-two percent of Generation Z would like to see colleges let them design their own courses and majors. While everyone things Millennials are the people to hire at digital marketing companies, think again. Gen Z has grown up with technology their entire life. They know how to stand out from the crowd better than Millennials do.

How to Reach Them

How can digital marketing companies reach Gen Z? Generation Z is already very knowledgeable in technology. They don’t do well when it looks like you are trying too hard. Don’t try to be too trendy, but look at trending topics. Brainstorm an original and funny way to reach them.

It is important to be authentic. A good way to reach Gen Z is reaching out to the influencers they follow.

Resources: http://socialmarketing.org/archives/generations-xy-z-and-the-others/

https://www.inc.com/ryan-jenkins/generation-z-vs-millennials-the-8-differences-you-.html

Best Time for an Internship

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College is starting up again. It’s an exciting time of year. Everyone is signed up for classes and heading back to campus. Fall semester is a fun start to make new friends and cheer on your college football team. While cheering on your college football team with all of your friends is probably the highlight of your week, you are at college for a reason- to get a degree.

While you are working towards your degree, you may wonder what kind of degree and experience you need to land your dream job. Usually this includes an internship. When is the best time to get an internship? If you want to work for an advertising agency or marketing firm, how many internships do you need and when should you start them?

When to Apply for an Internship

You can apply for an internship as early as freshman year. Students typically start an internship during their junior and senior year. This is usually in hopes the internship can lead to a job offer. More and more students work with the same company they did their internship with. If students perform well at their internship, they can be hired on part time and then go full time once they have finished up their degree.

Some of the internships with bigger companies may require you to have previous experience. If you are interested in interning for a big advertising agency, find out the requirements for that internship. If you need experience before, plan ahead. Get the experience before you apply.

Internship Credit

Some universities require students to receive internship credit to earn their degree. If this is the case for you, it is necessary to plan ahead. Schools will not award you credit for a past internship. Students have to take the internship class in conjunction with the actual internship. Reach out to employers you would like to intern for well in advanced. For example, if you want to complete your internship in the fall, register for the class and contact the employer in the spring to plan ahead.

Resources: http://www.internships.com/student/resources/prep/should-i-intern-as-a-college-freshman

https://www.hercampus.com/life/academics/should-you-do-internship-during-semester

Keeping Up With Digital Marketing Strategies

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There isn’t a day that goes by that we aren’t blown away by some new technology. There is so much innovation that you’re probably numb to the feeling of getting your mind blown. However, don’t let this daze of amazement paralyze you from implementing all the best digital marketing strategies you can.

If you are unsure how to implement new tactics brought on by recent developments in technology, talk to your local advertising agency in Utah.

We’ll Keep You Up to Speed

Even among marketing agencies, the rate of change is so fast that some are falling behind. Many firms get complacent and stick to online marketing tactics that worked really well last year, but that don’t really perform the same now. One year doesn’t seem like a long time. But in terms of technology, this is a lifetime.

That being said, if you or your advertising agency is getting complacent—even just a little bit—it’s time to switch agencies. Start shopping around and find an agency that isn’t afraid of the ever-changing digital marketing atmosphere.

The Keeping-Up Game

Keeping up on marketing tactics isn’t as easy as you think. It’s not like there is a yearly publication telling marketing agencies what they need to change to be successful. Now, when big game changers shake up the marketplace anything can happen. Good agencies will see this as an opportunity, while lazy firms will bury their heads and pretend life goes on—business as usual.

The good agencies are employing the trial-and-error mentality and managing to stay on the cutting edge of success. This is the kind of agency that you want for your online marketing.

Who can say how the marketing game will change in the days to come? But that’s why you need to do your marketing with an agency that isn’t afraid of change. On the contrary, marketing companies should thrive in fluctuating situations that force them to be creative.

Sources:
https://www.business.com/articles/how-to-keep-up-with-digital-marketing-trends/

What Bigger Screens Mean For About Media Usage

By | advertising, digital marketing, marketing | No Comments

It seems like technology has been evolving for quite some time now — because it has. These advances have brought about a lot of innovation when you think back to how medicine, business and even things like music used to be.

As an advertising agency in Utah, we here at Fusion 360 wanted to get the dirt on how the evolution of screen size has impacted — and will continue to impact — media usage.

The Art of Multitasking

This day and age, the thought of only focusing on one thing at a time seems crazy. With cellphones, music and television, it seems like multitasking is more a natural way of life.

Because the average American spends over 12 hours per day using media, there really isn’t much time for Americans to do anything else without its presence. In addition, most screen interactions people have are now multiscreen, which means the media can be displayed on various devices of different sizes. This multiscreen phenomenon only further increases the amount of time spent with media.

What It Means to Have a Larger Screen

Smartphones especially have continually increased their screen sizes — so much that they now resemble a small tablet. Last year after studying 4,500 smartphone users, the smartphones that rocked the larger screens encompassed 11 percent of the 4,500 phones. In the last year alone, that percentage has increased so much that it is now 28 percent.

Larger screens mean more app usage. Social media apps are the most common, closely followed by navigation, video, retail and music. The larger screens are easier to see and use, making them a hot commodity.

Screen Size and Media Usage 

Today, the bigger the screen, the more tempting it is to interact with what’s on it. In America, people who have larger phone screens (4.5 inches and larger) use about 44 percent more data than those who still have the smaller surfaces. 

It doesn’t help that almost everything can now be accessed from your smartphone either; it only increases the amount of time we spend in front of the not-so-little screens.

Digital marketing companies and marketing firms all over the world should always know what prompts their audiences to interact with media. Whether it’s screen size or content, both play an important role. Noticing where your audience retrieves all this media should affect how marketing agencies go about their advertising and integrated media planning.

http://www.cnn.com/2013/11/18/tech/mobile/phone-size-data-usage/index.html