How to Utilize Facebook Ads

By | content marketing, digital marketing, SEO, Utah | No Comments

Today, there are over two-billion users on Facebook, making it a key marketing platform for businesses across the globe. While this social media platform may seem like a gold mine for businesses, the ever-changing algorithm can make it hard for even the most experienced marketing companies to connect with their target audience. Nonetheless, Facebook ads make it possible for companies to stay relevant in newsfeeds.

Marketing companies have to find ways to not only appeal to target audiences but also find a way to reach them; Facebook ads is one of the most efficient ways to do at least make contact. When it comes to taking advantage of the vast population on this platform, it’s all about how you construct your ads, how you place them, and who you place them in front of. Here are some tips on how you can more efficiently utilize Facebook ads and bring your brand the awareness you’re looking for.

Types of Facebook Ads

First, we’ll go over the different types of ads you can run on Facebook. The type of ad heavily depends on what your goal is, so it’s important to understand what each ad is used for and which kind your brand will benefit from. Here are a variety of ads that you can use.

Photo ads — These are some of the most simple ads you can run on Facebook. Photo ads are an introduction to both your product and your page. A successful photo ad is achieved by boosting an existing post with a photo from your Facebook page.

Video ads — Video is becoming the most dominant form of advertising online, and video ads can help showcase your brand’s product or service, as well as your style and voice.

Lead ads — These ads are only available on mobile devices, but they are great for collecting consumer information quickly and efficiently. Lead ads are also great for collecting newsletter subscriptions and signing up for a surveys and trial sessions.

Dynamic ads — Dynamic ads target certain people who are most likely going to be interested in the specific product or service. For example, a person who is viewing a certain product might see that same product again in an ad later on. This is a way to remind the consumer to purchase or use a specific product or service that they were considering before.

Messenger ads: Considering over 1 billion people use Messenger every month, ads on Messenger are a good way to tap into another Facebook market. When you create your ad and you’re ready to post, you just need to choose messenger as the desired placement.

Choose Your Objective

Once you’ve gone through the different types of ads, you have to take a step back and think about your objective. What is your end goal? Are you looking to hit a certain number of sales or are you wanting to grow your audience? Once you’ve chosen the type of ad that you want to use for your brand, it’s time to choose that objective.

The Facebook ad manager can help you find what might be best for you. Once on Facebook, you can select the “campaigns” tab and then click “create a new Facebook ad campaign.” Once you’ve clicked this, Facebook will give you 11 options to choose from in the form of objectives:

-Brand Awareness
-App Installs
-Video Views
-Lead Generation
-Catalog sales
-Store visits

Choose Your Placement

Placement is everything — and this is especially true when it comes to ads. Experts at marketing companies understand this and take the time that is needed to decide the proper place to run the ads. If you are just starting out, you can choose the “automatic placement” option, and Facebook will automatically place your ads to Facebook, Instagram, or Messenger. Where the ad is placed depends on where your consumers spend most of their time.

You can choose the “edit placements” option if you’re more advanced, giving you a more personalized approach to your advertising. It’s common for marketing companies to choose these options since they know exactly where they want their ads to run.

Create and Post Your Ad

After you choose the ad type, your objective, and where your ad will be placed, you are ready to create your ad! When you believe that your ad is ready to see the platform, you’ll want to post using either automatic placements or manual placement options to get your ads out into the public.

Track Your Ad Performance

Lastly, you’ll want to track your ad performance. This will give you a reference to how well your ad is being received amongst consumers. Depending on if it is doing good or bad, you can decide if you want to keep running the ad or not, as well as how you can make the next ad even better.

Marketing companies follow these steps in order to properly utilize Facebook ads, and if you decide that you’re ready to run your own ads, you should consider following them as well. However, if you need help creating, running or conceptualizing your ads, contact us here at Fusion 360 Agency. We’re ready to help you create awesome ads that are sure to reach your target audience.

Why Videos Do Better Than Pictures on Social Media

By | advertising, digital marketing, Utah, video production | No Comments

When you scroll through your favorite social media platform, you may notice that a majority of the content that is posted happens to be in the form of videos. Why? Because videos are the most engaging and dominant form of advertisement. Whether you’re an influencer or a big company, you’re more likely to increase your engagement if you post well-crafted videos on your page.

So, in a world where visual content rules the internet, what makes videos more effective than a simple photo? Both types are visual forms of content and should perform nearly the same, right? Well, video production companies will tell you otherwise. Here are the main reasons that video do better than pictures on social media.

Your Mind is Designed to Remember Video Content

Videos thrive in today’s world because the human mind is programmed to retain visual content better than a page filled with text. The average social media consumer remembers about 95 percent of a message when it is watched, as opposed to the 10 percent they retain when they read the content. However, the videos must be intriguing enough for people to have interest enough to watch. Video production companies are constantly perfecting their work in order to interesting to all kinds of different viewers.

Videos Combine Visual and Auditory Senses

One of the main things that makes videos more efficient than pictures when it comes to social posts is the fact that videos bring auditory and visual characteristics to the project. These two senses combined give more to viewers and in turn help companies get their message across to consumers. Commentary, music and movement are all aspects of videos that help create engaging content, as opposed to text and still images. If you don’t know where to start when it comes to making a video for your company, there are plenty of video production companies that can help give you an engaging video.

Videos Lead to Higher Exposure Rates

Fifty-five percent of internet users watch videos online each and every day, so if your brand isn’t taking advantage of video marketing, you’re really missing out. These videos are viewed mostly on social platforms like Facebook and Instagram. These videos drive a whopping 157 percent increase in organic traffic from search results. This is the main reason that 87 percent of online marketers are utilizing video content today even if they have to outsource their production to a video production company. It’s also worth noting that videos on social media get three times the number of outbound links than a simple plain text post. Video production companies exist to help brands stay relevant in today’s competitive market and on social media channels. They do it by creating captivating video content that is sure to get people’s attention.

Visual content in the form of videos is the best way to make sure that your brand keeps up with the competition. If your brand is in the market for a video production company, contact us at Fusion 360 Studios for your video marketing needs.


How to Find Your Ideal Target Audience

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One of the biggest mistakes that start-up companies make is assuming they know who their target audience is. You’ve probably heard of the negative connotation that assumptions come with and there is no exception in the world of digital advertising. If marketing companies decide to assume they know who their target audience is, they can find that there is a good chance that they will be wrong. As a result, they will waste time on ineffective marketing tactics, a wasted budget, and ultimately failure to keep the company running.

While finding your ideal target audience might sound like a grueling task, marketing companies like Fusion 360 can make this process so much easier. With some simple steps, our talented team can help you really pin down who you should be marketing to — here’s how.

Analyze Your Current Customers

To begin, you’re going to want to take a closer look at your current customer base. Find out what it is that drives them to your product or service and try to connect the dots between their interests and other potential customers interests. All reliable marketing companies know that getting to know your current customers is the first step in growing a company’s consumer base and avoiding a plateau.

Research Your Competition

Marketing companies are always studying their competitors, and your business should too. Your brand should investigate what markets your competitors are tapping into in order to be completely aware. While you could potentially go after the same audience as your competitors, knowing who they are targeting will more likely help you expose any niches they may be overlooking, which will, in turn, give you your own consumer base.

Find Your Product’s Unique Selling Point

You have to fully understand your product or service if you want your brand to succeed. Make a list of all the potential benefits your service or product has and start brainstorming some general demographics that could rely on your product to solve their problem.

Check Demographics

Once you’ve got a general idea of what your target audience might look like, you have your foundation ready. This step is where you’ll have to get into the nitty-gritty; you’ll have to look through things such as age, gender, income levels, occupations, ethnicity, education, location and family status to narrow down who you’re going to be marketing to the most.

Don’t Overlook Psychographics

Unlike demographics, psychographics entails your audiences’ personal characteristics: personality, beliefs, values, interests, hobbies, behavior and lifestyle. Marketing companies get in-depth with these things because it helps them decide how their client’s product or service is going to fit into the customer’s personal life.

Decision Time

Once you’ve done all this research, you’re ready to pin down who your main target audience is. Make an effort to prioritize and target the group you’ve found through your research — not doing so will lead to wasted resources and stagnant growth.

Once you’ve finally pinned down your specific target audience, you’ll find that creating content will get both easier and more effective. If you’re struggling to get a grasp on who you should be marketing to, don’t hesitate to contact us at Fusion 360 — we’re ready to help you master the ad game and make a name for your brand, one digital step at a time.

The Benefits of Hiring an Agency Over Doing It Yourself

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Marketing is an important aspect of any business, and when it comes to growth, there is no better way than by investing in marketing. Marketing can be intimidating, especially for smaller businesses, but if you don’t start, you can find your business suffering when it comes to drawing in more consumers, reaching sales goals, and overall making an impact in your respective industry. So, do you go in blindly trying to market your brand yourself, or do you turn to marketing companies to handle this aspect of your business?

While it may seem cheaper and simpler to handle marketing yourself, you’ll find that it can actually turn out to be the complete opposite− you don’t want to sacrifice any manpower on your team, and you also don’t want to exceed your budget in the hiring department, so here are some benefits to hiring a marketing agency over trying to do everything in-house.

Save Serious Cash

This should be one of the most beneficial factors to your company. You don’t want to spend unnecessary funds, and you definitely don’t want to exceed any budgets, so this is where marketing companies will come in handy. The costs that come with running an in-house marketing team can be pretty hefty, and if you’re on a restrictive budget, you might not be able to assemble an experienced group of professionals. The staff costs alone might be as expensive as outsourcing your marketing needs. Things such as content management software, marketing software, benefits package, and other marketing equipment costs can add up quickly on top of employing a marketing staff.

Professional Experience

Since marketing companies are experts in what they do, you’ll be getting quality work done. These agencies are comprised of talented teams who are experts in their respective fields, so you can rest assured that any task you throw at them, they’ll be able to handle with expertise. By hiring an agency, you’ll also avoid the hassle of trying to interview and pick out capable employees.

Avoid Overworking Your Existing Staff

If you decide to bypass hiring a marketing agency and are not able to hire a marketing team due to costs, you might end up overworking your current team by trying to train them in the marketing. Marketing companies can help ease the workload of your staff by allowing your team to focus on their day-to-day work.

Benefits of a Marketing Company’s Outside Perspective

Not only are these marketing companies going to help market your brand, but they can provide you with valuable insight on how you can improve your current efforts. Since they are experts when it comes to what consumers are looking for, they can help establish you brand even further, strengthening connections with your current consumer base while bringing in new customers as well. These marketing companies will evaluate your current strategies, techniques and brand voice overall and give you pointers on how the business can be improved.

Staying Up-to-Date

Perhaps one of the best things about hiring a marketing agency is that your branding and content will always be kept up to date. Since marketing agencies are always in the digital loop, you won’t have to worry about outdated tactics, lingo or presentations to the public.

There are multiple benefits that come with hiring marketing companies, and they generally outweigh the few benefits that come with marketing yourself. If you’re ready to take the next step in your marketing campaign, contact us here at Fusion 360.

Three Ways to Get Out of Digital Media Mediocrity

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Companies need to be fearless in their pursuits of success if they want to draw in more clients and market themselves as a reliable company, but establishing yourself as such may not come so easily. If your company wants to be taken seriously, you have to be able to show what makes your company special — something that consumers can’t really find anywhere else. In order to show this to your potential consumers, your online marketing needs to be on point.

When it comes to online content, a lot of companies crack under the pressure of not staying relevant with their target audience and have to rely on the help of digital marketing companies. If these companies continue to try and handle the online marketing work themselves, they will fall into the deep, unforgiving path of mediocrity. From here, the question is, how do you avoid falling into this category? Here are three ways to get you out of digital media mediocrity and how you can become a successful company, capable of pulling in new customers left and right.

Know Your Consumers

This is probably the most important step in surviving digital media mediocrity. If you don’t know your consumers, how are you supposed to successfully find new customers? Experienced marketing companies can tell you that by not taking the time to research and find out who your consumers are, you will waste your time coming up with irrelevant marketing content and, worst of all, miss out on the business of potential consumers.

Place Your Ads Appropriately

Going right along with knowing your consumers, you need to know where they spend their time online; companies that blindly upload advertisements are going to have the least amount of success. If you want to generate results and come across as a competent company, you will need to do as the digital marketing companies do and place your ads appropriately. For example, if your company sells sports attire and equipment, you’re going to want to target other websites that relate to the sports world. You’ll also want to run your ads on videos that fit within the category of your brand’s specific product or services.


Declare a Specialty

Consumers are looking for companies that give them some special service or product at all times. If your company has a USP (unique selling point) — and it should — but you are not hitting on it in your online marketing, you will not stand out to anyone and will be obscured in mediocrity. To change this, you need to know what it is that makes your current consumers come to you for your business and not others. When experienced marketing companies start working with companies for the first time, the first thing they do is find out what makes those companies unique. From there, they will make sure that you put your best foot forward and show your consumers why they need your service/product.

These few tips will help any company stay afloat in the online world. If you cannot implement these tips, you may want to seek out help from digital marketing companies. If you’re in need of award-winning digital advertising services, look no further than Fusion 360, we live by these tips and our work shows that.


The Perfect Length for Your Video Ads

By | digital marketing, SEO, Social Media, Utah, video production | No Comments

Perhaps one of the most commonly asked questions when it comes to video ads is what the perfect length is. How do video production companies know how long their ads should be in order to be effective? Is there a formula, a secret number? Well, it all comes down to your advertising goals. Different lengths are good for different ads, and you’ll have to determine what it is you’re trying to achieve in order to determine the perfect length for your project.

So, when deciding what the perfect length will be for your videos, you may want to inquire with local video production companies to see what they think about your campaign, and how they can help you narrow down what your ad should look like. Here are some tips on how long your video ads should be, and how video production companies have narrowed down time frames to a science.

Recognizing the Different Time Frames

There was a study done by IPG Media Lab and YuMe that measured the impact of the different video lengths on different consumer groups. Here are the findings from this study and how the groups react to various video ad lengths.

Short Ads (15 seconds): Shorter ads have a bigger impact when it comes to established brands, millennials and mobile platforms. It was found that longer ads shown to these age groups had very little impact on the brand in terms of favorability and purchase intent, clocking it at an underwhelming five percent.

Well established brands don’t need more than 15 seconds to push a product or service, as their impact in their respective industry has already built that trust and reputation with their consumer base. When it comes to short ads, there is a formula: short ads + short content + a small screen (mobile device) = a BIG impact. Long story short, mobile ads need to be kept short, as well as ads targeting millennials and ads that come from big brands.

Longer Video Ads (45 seconds): New brands benefit from longer ads because they still need to show any potential consumers what they can offer in terms of services and products. It was found by this study that these longer videos had a great impact on brand favorability and purchase intent by as much as 40 percent.

Video production companies also recommend using these longer ads if your brand has a complex message to convey to potential audiences. Just as shorter videos are effective on mobile devices, longer video ads are effective when it comes to desktop computers and television platforms.

Long and short video ads are effective ways of advertising, but the perfect length depends on what you’re trying to accomplish and who you’re trying to target. If you’re looking for a video production company to help you come up with the perfect video ad, contact us here at Fusion 360 Studios. We’re experts when it comes to video advertising, and we’re ready to help bring your perfect ad to life.


How to Increase Engagement with Your Videos

By | digital marketing, marketing, SEO, Utah, video production | No Comments

Video content seems to have broken the internet for the past few years. If you are not creating and posting video content online for your brand, you have a smaller chance of getting noticed. Video production companies work to create entertaining and engaging videos for various brands to help them increase their awareness online. How do they do it exactly? Here are a few tips and tricks that video production companies use to increase engagement online with their videos.

Know Your Audience

This is probably the most important tip of them all. You have to know your brand’s audience so that you can create a video that is tailored to them and their interests. If you don’t produce a video that is interesting to them, they aren’t going to engage or even watch your video.

Video production companies do a lot of research to figure out who their audience is and what type of content they will be interested in seeing. When posting on social media platforms like Facebook, you can target your exact audience by using the “Preferred Audience” and “Restricted Audience” settings. These settings can sort your audience by interests and demographics.

Make Your Topic Engaging

Once you know your audience, you can come up with a video topic that is engaging and shareable. Your video should aim to entertain, inform or inspire your audience. Video production companies usually create a video around one key point or topic. Your video should be able to be summarized in one phrase. Narrowed down topics create great videos for social media because they are quick and to the point. When viewers understand the point of the video, they are more likely to engage with your content and share it with their friends.

Be Aware of Structure and Length

First impressions are important, so the first few seconds of your video need to “wow” your viewer in order to keep them watching. Make sure the first few frames of your video are bold and entertaining in order to grab people’s attention. In addition, make sure you optimize the thumbnail of your video to match the topic of your video. Having an engaging thumbnail will lead more people to click on your video. Think of your video thumbnail as “click bait.”

When editing your video, try to keep it as concise as possible so you don’t bore your audience or cause them to lose interest. Keep in mind that people have short attention spans. Considering that a lot of people will be watching your video without sound, it’s always a good idea to add captions or text overlay to videos you post on social media. Video production companies spend a lot of time editing their videos to make sure they are creating the best most engaging content possible.

Make Your Video Native

Videos are automatically going to get more engagement if they are posted natively. What this means is posting your content directly to multiple online platforms, rather than posting it in one spot and posting links to that content on the other platforms. This tip is especially important when posting to platforms like Facebook and Instagram because of the autoplay feature. In addition, by uploading your video natively, you can get stats on how many people watched and engaged with your video on each platform, which will be helpful in knowing how successful your video actually was.

Video content is powerful and can really transform your brand image. It has the ability to attract new customers and provide an increase in sales if done correctly. If your brand is needing help in creating video content, a video production company like Fusion 360 can help you create both brand and social videos. Fusion 360 has an award-winning video production team that can take on any task given to them. Contact Fusion 360 today to start working on some video content for your brand.

Simple Do-it-yourself SEO Tips

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SEO is the framework of any successful brand and without it you might find yourself struggling to reach the results you’re aiming for. While it may sound complicated, there are some simple SEO tricks you can utilize that do not require extensive knowledge on SEO practices. While it is recommended you reach out to SEO companies to help your brand make its mark in your specific industry, we also understand that sometimes that’s not always an option right away, especially if you’re just starting to figure out your business.

Even if marketing companies are out of the question for the time being, you shouldn’t neglect basic SEO practices. Here are some of the simplest SEO practices you can do yourself while preparing to request the services of professional SEO companies.

Research Effective Keywords for Brand

Keywords are the center point of any piece of SEO content, but it’s not enough to just throw in random keywords that sound as if they’ll fit your piece. To make sure your content ranks well on search engines, you have to research keywords and see which ones are ranking and being searched for the most. If you’re on a budget, you can use the Google Keyword Planner to come up with a list of keywords that you can use within your content to improve your SEO.

Practice Basic On-page Optimization

Optimizing the pages on your website can help your company rank even higher on search engines if done properly. As search engines continue to make improvements, they’re getting better at narrowing down what a page is about by searching for specific keywords. Some simple things you can do to optimize your pages are to:

Use Meta Descriptions: these are a form of tag that help bring in visitors form a search page. The potential visitor will see a link to your site, followed by a description that is usually under 160 words that contains a few keywords.

Use the H1 Tag: this can also be referred to as the heading of a page. This header should appeal to the page’s visitor and describe the page as accurately and interestingly as possible.

Create Alt Tags: these tags appear when you hover your mouse over an image. It’s best to make sure these tags are used as keywords to help your SEO ranking even further.

Create Quality Content

Once you’ve done adequate research on your keywords, you should begin creating quality content in the form of blogs, videos, infographics and social posts. When it comes to content, stick to subjects that may be interesting to your target audience and make sure that you use the highest-ranking keywords within your pieces to draw in visitors and create strong backlinks. SEO companies are usually comprised of different teams in charge of the various types of content, but if your team is limited, you can focus on writing blogs about subjects your company understands.

SEO doesn’t have to be complicated to begin with, but once your business starts growing, you’ll want to reach out to SEO companies for your SEO needs. If you’re ready to take the next step into the world of SEO, contact us here at Fusion 360 Agency. SEO is our specialty, and you won’t find a better marketing agency than us.

Different Video Ads for Different Platforms

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Video advertisements are always with new and entertaining ways to represent their brand, and as a result, we get some of some of the most powerful and appealing ads of the time. Even though the purpose of these ads are to promote s specific cause, brand or product, there are many that still are captivating even if you are not a target for the ad.

Watching these ads, you might also notice that depending on the platform, they may also be structured differently. This is because different platforms call for different ad styles, and it’s important for marketing companies to understand this so that they don’t create something that won’t perform on certain platforms. Here are the different types of video ads and what platforms they work on.

Out-stream Video Ads

We’ll begin by talking about out-steam video ads. These types of ads are generally used as stand-alone content, meaning that they can go out without being accompanied by any other sort of content. One of the biggest benefits of out-stream ads is the ability expand your company’s reach and build significant brand awareness. You’ll find that out-stream videos will drive online purchases and target key consumers as well. You’ll most likely find out-stream ads on TV, on companies’ personal webpages, or on different social media platforms (i.e. YouTube, Instagram and Twitter).

In-stream Video Ads

In-stream video ads are the most commonly seen advertisements today. These ads are described as linear because they run in line sequentially with content or material you are searching for. Marketing companies will usually divide these ads into pre-roll, mid-roll and post-roll videos that play at the beginning, middle or end of a video you are trying to watch online. You’ll find these ads on video sharing platforms such as YouTube, and streaming platforms like Hulu and HBO ⎯ here are some explanations on these video ads:

Pre-roll ads are ran before a video starts. This can be beneficial to the marketing company because the ad is the first thing that the viewer will see: Although they can be skipped, if marketing companies craft an engaging ad from the beginning, you’ll likely reel in some potential consumers.

Mid-roll ads are played while the video is being viewed. These ads will most likely play in the middle of a video, and although they may be intrusive, it is unlikely that a viewer will click away due to the fact that they may want to finish their video.

Post-roll ads are amongst the most ineffective type of ads simply because they play after the content has finished and a viewer has no motivation to watch them. Marketing companies tend to avoid these types of ads and favor mid and pre-roll ads.

Some Guidelines for In-stream Video Ads:

Make these ads 15-30 seconds
Disable fast forward options
Use a 16:9 or 4:3 ratio (16:9 is the most commonly used)

In addition to YouTube, Hulu, Netflix and HBO, social media platform Facebook has also adopted in-stream ads.

Marketing companies have to know what kind of ads to use for each platform, because the right ad will lead to the desired results. If your brand needs help with advertising, don’t hesitate to contact us here at Fusion 360 Agency. Marketing is what we do best and we’re always ready to help your brand make its digital footprint in the industry.

Four Secrets to Online Success

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When you post any sort of content on the internet, it can go one of two ways: you can reach a good number of people and see a significant amount of interaction, or you can witness your post disappearing into the merciless void that is the internet. What it all comes down to is how much time you take to prepare your content; online success doesn’t come easy, and social media marketing companies know that it takes a lot of work to see good results.

It’s important for brands to prepare and optimize their content wisely if they hope to claim any online success, but we realize that there are some companies out there that may require the assistance of professional social media marketing companies. Here are four secrets to online success that will help your brand blossom and give you the results that you’re looking for.

Understand Your Own Vision

The first secret to online success is taking the time to understand your own vision. In order to achieve great online success, both the brand and the social media marketing company need to know what their goals are and how to accomplish them.

Know Where Your Customers Are

Online success also comes down to pinpointing where your customers are spending their time online. Of course, this depends on your services and or products. If your brand sells sporting goods and supplements, you’ll want to target other pages and users in the sports industry. Once you start to pick up steam, you can begin recruiting affiliates within that community to help advertise your brand; online success is all about branching out.

Come Up with an Endpoint

Aside from just understanding your vision and ensuring that your short-term goals are met, successful companies also need to have an end goal in mind. Without a specific long-term goal in mind, you’re going to find it harder to motivate your brand and create quality and optimized content. Long-term goals serve as guidelines for everything that is produced within your company.

Go All in with Your Time

Lastly, you can’t achieve online success without going all in with your efforts. One of the biggest mistakes that companies make is treating their online efforts as a part-time job. Rome wasn’t built in a day, and your online presence won’t be either. The best way to achieve online success is to treat your social media like a full-time job ⎯ if you can do that, you should have no problem seeing positive results.

If you’re looking to achieve online success but don’t know where to start with these secrets, contact our talented social media marketing team at Fusion 360 Studios. We can help grow your brand to its full potential.