Inside an Ad Agency: Time and Project Management

By | advertising, content marketing, digital marketing, marketing agencies, public relations | No Comments

You’ve often heard the phrase “time is money,” and that pretty much sums up what it’s like for advertising agencies. Time is something that you can’t get back and something that should be valued maybe than money, but what happens when you find that your time isn’t being spent as wisely as it could be?

Time management goes hand in hand with project management, and at advertising agencies, there is usually an efficient project management strategy in place. When companies hand their work over to the hands of a competent ad agency, they will find that they have more time to complete other important tasks and stay caught up with their workload, but that is all thanks to a system they have set in place.

Here’s how companies can mimic advertising agencies and set up effective time and project management strategies to help their productivity.

Track Your Time

It’s important to know how long a project takes. Knowing how long a project takes will helps you measure how many tasks, you’ll be able to get to in a day. Time tracking apps and widgets are essential in successful advertising agencies because they help both the employees and employers gauge how much an individual can take on daily. This also helps divide the workload between their employees and ensure that each employee is taking on what they can handle.

Determine What your Most Important Tasks Are

You should always focus on priority tasks. If you see that something is overdue or is going to be asked for soon, you should definitely make that your priority. Go through your task list and see what you can put off for later and replace those tasks with things that are needed ASAP. Advertising agencies who fail to organize their workload find themselves in deep trouble when their clients are asking why a specific project hasn’t been completed.

Remember That You Don’t Get Paid for Checking Emails

Emails are an important form of communication, but they are not priority tasks. While emailing is used to talk about a task with clients and coworkers, you have to make sure not to get distracted by menial tasks when you check your emails. The best thing to do to save time and increase production is to check, respond and organize your emails first thing in the morning and then focus on important tasks for the rest of the day.

With the time you’ll gain by following these guidelines, you can get ahead of your work, breathe easy and even bring on new clients and increase that revenue stream. By solidifying your project management strategy and properly managing your time, your agency is sure to flourish in this competitive industry.

Marketing Campaigns 101

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Marketing campaigns aim at promoting products through various platforms. Advertising companies use online platforms and print ads in addition to radio and television spots as their primary tools for product promotion. Consistent advertising is a good way for you to reach your customers and to create a lasting impression in their minds.

A coordinated approach for marketing companies has several advantages.

Meetings with customers and prospects

After beginning your campaign, you gain the opportunity for a meeting with customers and clients. Customers can see what you’re offering by examining the features and qualities of your products. Then, they develop an interest in your products from an informed viewpoint and are more likely to make an appointment to discuss how your company can help theirs.

Brand development

With multiple promotional ads, you stand to gain a customer’s attention more than if you used a single form of advertising. This lets you stand out from the crowd of your competitors. Displaying your brand across the various media platforms results in its promotion and development.

Customer follow-up

Whether you’re dealing with established customers or searching for new ones, a solid, diverse marketing plan helps you to follow up with them. Once you have gained their attention, you’ll have the opportunity to explain your products or services in greater detail. Marketing campaigns reinforce your brand, communicate your message and create a knowledge base for new or established customers.

Increased sales

Marketing campaigns remind your previous customers that your products and services are still on the market. They also catch the attention of curious customers. This results in new and repeat sales and increases your clients’ brand loyalty.

New business opportunities

These widespread campaigns can create new business opportunities for marketing companies. They increase exposure within the industry and attract new partners, which leads to expansion of your business by creating new opportunities.

Marketing campaigns drive your business forward. Through proper alignment of your marketing campaign goals, you stand a better chance of achieving success in your business.

The Dangers of Black-Hat Strategies

By | digital marketing, SEO, Utah SEO | No Comments

The most important thing for digital marketing companies to remember is that they should be coming up with effective strategies to help improve their SEO game. SEO is what makes your content usable, what generates results and ultimately what the main purpose of digital marketing companies is. However, coming up with a solid strategy isn’t always a walk in the park, and some digital marketing companies, therefore, end up relying on black-hat strategies.

If you don’t know what black-hat strategies are, they’re essentially SEO practices that increase a site ranking on search engines through methods that violate the search engines’ terms of service. The problem with this is that if search engines happen to pick up on digital marketing companies using these black-hat methods, they can blacklist the company, which can quickly lead to your agency’s demise.

Here are some of the most common black-hat strategies that digital marketing companies should aim to avoid.

Keyword Stuffing

This is one of the oldest black-hat SEO strategies to date, going back to the 90’s. SEO focused pieces should include keywords and phrases that draw traffic to a specific business. For example, if one of your clients is a law firm who uses the keyword “auto accident” in their pieces, you’re going to want to make sure that you limit the number of times you use it.

The magic number is anything under two percent; if you use the keyword any more than that, your company could be penalized by Google’s algorithms. Keyword stuffing is dangerous and unnecessary, so always make sure that you’re gaging your keyword usage.

Content Spamming

Backlinking is crucial in SEO. The more backlinks your site earns, the more your website ranks when it comes to search engines. But ultimately, more links does not equal more engagement. In fact, if you use too many links, Google will mark your agency as spam, which will cause your SEO value to plummet.

Recycling Content

This one may seem obvious, but digital marketing companies should avoid recycling their old content, even if you’re using different terminology and synonyms. If digital marketing companies fail to create new content and instead lean toward reusing their old blog posts or videos, they can find themselves being blacklisted on the main search engines.

You’re going to want to make sure that your agency is following a professional, efficient and ethical SEO strategy if you want your company to succeed. Always avoid black-hat SEO strategies, or else you can find yourself struggling to stay afloat in the world of digital advertising.

Sources:

https://www.digitalsurgeons.com/thoughts/strategy/four-dangerous-black-hat-seo-tactics/

https://www.wordstream.com/black-hat-seo

23 Harmful Black Hat SEO Techniques You Should Avoid

How to Hire a Marketing Agency

By | content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Before even talking about the steps included in hiring a marketing agency, you should understand why you should hire a marketing agency. Marketing agencies are experts and dedicated to advertising for your company. They come up with campaigns, know the best places to spend your money, and know how to get the most traffic to your business. They are the best way to get the word of your business or company out there, and they also take away all the stress of trying to figure it out on your own.

Again, they are experts at what they do. They know how to do it, and they know how to do it well. Marketing agencies can help companies of any size grow and expand. Once you have decided that hiring a marketing agency is a good idea, you’ll want to follow a few steps. Following these steps will help you to get the best marketing company for you and your company.

Do Your Research

Researching marketing and advertising agencies is the first thing you should do after deciding to hire one. There is so much you can learn about a company just from some simple online research. One of the best ways to do research is to ask around. Ask companies you respect which marketing agencies they use or ask what advertising agencies companies that are thriving use.

Successful research will help you so you end up hiring a marketing agency that you are going to want to work with. This research will save you from getting tied down on contracts you weren’t aware of and will help steer you away from companies that don’t live up to their promises. Careful research is the very best way to make sure you get what you want.

Case Studies

Marketing agencies can make all the promises in the world, but you can’t really believe them until you see the proof. As humans, we are all creatures of habit. You can assume that if a marketing agency doesn’t have great reviews, they aren’t likely to change just for you. Looking at their past work in case studies is a great way to compare their claims to their actual work. You can also check and see if the work they are doing and have completed in the past is what you are wanting.

You want to hire a marketing agency that does exactly what they claim they will. After sorting through all of your options, you should be able to shrink down your options to just a few. Make sure they not only measure up to what they say they will, but also that they measure up to your personal expectations.

Know What Services They Offer

Different marketing agencies offer a variety of different services, so you need to be sure the agency you decide to hire actually offers the specific service you want. Some services different marketing agencies offer include things like brand development, SEO, measurements and analytics, and some companies include things like website development and video production services. The more services the company offers the more they will be able to market your company over multiple platforms. Make sure though that you aren’t paying for services that you don’t actually want.

Like the Marketing Team

An important aspect of getting a successful marketing team is to make sure you get along with the marketers. If you and the marketing agency are disagreeing on everything, or simply just don’t get along you aren’t going to get much work done. Even if you do get work done, you aren’t going to get the quality of work that you want. It’ll also be a waste of money using your time to fight or not get along rather than coming up with good ideas. Making sure you get along with any marketing agency is crucial before signing any kind of contract, which leads us to the next step.

Read Before Signing

Marketing agencies are going to need you to sing some sort of agreement or contract, for a lot of reasons. They need to make sure you are willing to work with them for a set amount of time, they need permission to use your companies name and trademarks and a lot of other little things that they need legal permission for. These contracts shouldn’t scare you though, it is just simply a part of hiring a marketing agency. You should, however, be extra careful about reading all the terms and conditions of the contract to make sure you know what you are signing.

Reach Out

The final step when hiring a marketing agency is to reach out to them. Once you have narrowed the race down and found an advertising company you are interested in you can contact them. Shoot them an email and express your interest in their services. You can and should also include in this email any worries you have about working with them. This way you and the marketing agency can work out some problems you think you will face before you even start working with them. You can also discuss which types of marketing tactics will be the best for your specific content.

Overall, advertising agencies are here to help you and help promote your company. They want to work and get along with you. They want you and your company to be successful. Looking for these companies doesn’t need to be stressful or hard. Making sure you are doing your research, reading case studies, know what services are offered, get along with the marketing team, read before signing, and reach out you are going to find a marketing agency you can be successful with. Contact Fusion 360 Agency marketers today with any questions you have about marketing agencies!

Marketing to Each Generation

By | content marketing, digital marketing, marketing, Millenials, Mobile marketing | No Comments

It’s no secret that there’s not one way to market to every generation. There are many reasons behind this fact, but the biggest is that different generations grew up in different technological ages. Each generation has grown accustomed to the ways they buy products and receive information. Some members of older generations have adapted to the modern age of technology, but it’s good to know how to generally market to the individual generations so that you can cover your bases as a digital marketing agency.

Every generation has different things that influence them in making a purchase, whether it’s the marketing channel or the message. As a digital marketing agency, you have the responsibility to know how to market to each generation, especially if you have a specific target audience. Here are some fun facts about the different generations and their marketing styles:

Centennials (under the age of 21)
This generation is very media minded. Studies have shown that 80 percent of Centennials consider social media a strong influencer when making purchasing decisions. Centennials are focused on the quality and authenticity of your product, rather than pricing. Email advertising is less effective on this generation than others.

Millennials (ages 22 to 37)
Millennials are considered brand loyalists. They tend to find a brand they like, follow it on several media outlets, then they will remain loyal to this brand. Email advertising is important to this generation. They like personalized content and product recommendations over multiple channels. The most influential social media outlet for Millennials is Facebook.

Generation X (ages 38 to 52)
This generation is commonly known as the bargain hunting generation. They care less about brand names and are more frequently influenced by good prices or special deals. Like Millennials, Generation X is most heavily influenced by email advertisements. Social media also influences some purchases made by this generation, however, the convenience of shopping through online networks greatly influences whether or not these people make purchases on the internet.

Baby Boomers (ages 53 to 71)
This generation is much like Generation X, in that they also like to look for good deals and prices. However, they like to see good prices, but also a wide range of products. They like to be able to get their products from a few locations as possible. The Baby Boomers are rarely influenced by social media outlets, but Facebook and emails are the most influential if you still want to use digital media advertising. As far as digital marketing goes with this generation, it can be less effective than traditional marketing methods.

Now that we know that all the generations are extremely different when it comes to digital marketing, let’s talk about some ways you can capture all audiences. First, you should look at who your target audience is. If you are primarily trying to market to Millennials, you will want to put a large focus on creating brand loyalty and using their preferred channels. A good rule for any digital marketing agency is to make sure to change up what you’re doing regularly. Run deals and promotions to target generations of people where price is important, then advertise why your product is high quality to market to other generations.

Whatever you do, it’s always wise to be constantly trying new marketing methods to see what works best; but don’t forget about other methods that also work well. As a digital marketing agency, we cater to several different brands, so it’s important for us to get to know the brand, the target audience, and the product appeal in order to correctly market to the different generation.

Click here to learn more about our digital marketing agency to see what we can do for you!

Sources:
https://www.wordstream.com/blog/ws/2016/09/28/generational-marketing-tactics
https://www.cms-connected.com/News-Archive/July-2017/How-Each-Generation-Responds-To-Marketing-Channels-and-Messaging

Identifying Your Target Audience

By | advertising, Brand marketing, content marketing, digital marketing, marketing, Millenials, Millennials | No Comments

One of the key principles of marketing is identifying your target audience. In any marketing or advertising 101 classes, students will begin to learn about target audiences because they play a critical role in the success of a business. Every content marketing company understands that in order to generate sales and an eventual profit, you must know the right audience for your product.

It is sometimes fascinating to see business owners start out thinking one thing about their product, and then learning that the biggest selling point or benefit of the product ties to an entirely different demographic than they originally thought. Typically, business owners won’t misdiagnose their own product, but they do frequently miss nailing how to create the bridge between their target audience and their product.

Considering that the entire purpose of what content marketing companies do revolves around connecting the product with the target audience, they understand how to identify that audience. These companies put in the necessary time to learn more about the audience by conducting extensive research BEFORE they start coming up with plans and ideas. There are a few common ways marketing companies come up with a detailed analysis of the target audience; some of the frequently used tactics include producing primary research with polls and surveys, scanning secondary research in related scholarly/professional research articles, and learning more about a specific demographic.

Producing primary research – One of the most well-known and effective ways to learn more about your target audience is to produce surveys and polls that your current consumers will fill out. This will give you insight into what kind of groups and peoples you are working with.

Scanning secondary research –  The results to this are similar to the primary research you conduct; you will be able to better recognize the individuals that fall under the demographic category of your target audience. To get these results though, you will have to go through trusted scholarly/professional research and articles that related to your product and consumer. These articles will likely give you statistics or findings that direct you more to the individuals you should target.

Learning more about a specific demographic – Embrace the recognized demographic—check online forums, go to events they might have interest in, listen to the music or podcasts they do, and watch the TV shows or movies they do. Going to this length of research will help you speak their same language which will give you the ability to relate with them on a whole new level. This is ultimately what starts building the bridge between companies and their potential consumers or clients.

When a company properly identifies their target audience, they will be able to market their ads and promotions directly to that specific demographic. If the marketing efforts miss the mark, then that company can expect a minimal increase in sales and profit, and face the possibility of losing money as a result. However, if the target audience is spot on and the marketing tactics are executed well, then the company will achieve what they desired to from the beginning; content marketing companies understand that everything hinges on making your product appeal to the target audience.

Focusing on the target audience for a content marketing company is second nature. If you have any concerns with misidentifying your target audience or have any other marketing concern, contact us at Fusion 360.

Focusing on the Four Marketing Pillars

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Content marketing companies are based on four main pillars that make marketing successful. These four pillars each contribute in their own way to the success of marketing in general. From making and maintaining relationships to working on improving your company’s name recognition, these pillars help marketing agencies make the best choices in these situations.

Relationships

Keeping existing customers and maintaining good relationships is pivotal for all content marketing companies. Though it may be easy to think that because you have already won them over you are good to go, this is not true; customers can leave just as quickly as they come. Also, happy customers are some of the best marketers possible. If they have had good experiences with your business, they will recommend you to their friends and family. Taking the time to make sure your clients and customers are satisfied is one of the most important things you can do when it comes to successful marketing. In today’s world, going digital and being readily available to help customers online is one of the best ways to ensure great customer satisfaction. 

New Customers

Though keeping current customers happy is important, gaining new customers is the whole purpose of marketing. Content marketing companies put a huge emphasis on this step. When you are working to find new customers, paying for things like ads is a great way to do this. Of course, word of mouth is still a great way to get new customers, but it is often the slowest way as well. Hiring content marketing companies are a great way to successfully find new customers.

Name Recognition

Another thing content marketing companies work hard to do is to create name recognition for the company or business. This includes creating a brand that is recognizable all around. Creating a brand is important for so many reasons and recognition is just one of them. Like with new customers, ads play a big role in name recognition. When people hear your name, you want them to think positively and have the desire to invest in your product or service.

Communication

The last pillar content marketing companies find important is the communication pillar. Communicating in all aspects of life is important, and marketing is no exception. After you know who your customers and clients are, you can find ways to communicate with them. You can learn what they like, what they don’t like, and what they expect from you as a company. You also want to be able to communicate with your customers so you can explain things or answer questions for them.

All these pillars work together so that they hold up marketing as a whole. Content marketing companies work with these four pillars in mind to create the most successful marketing techniques they can.  

The Different Ways to Measure Your Agency’s Success

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Marketing companies are meant to help their clients achieve success when it comes to promoting a service or product, and they achieve this success through campaigns through blogs, videos, infographics and other forms of visual content. While these marketing companies can get caught up in the work, how do you know that the content you’re pushing out is producing the results that you’re looking for?

It’s important for marketing companies to be able to measure their progress; if they don’t, how are they supposed to know what’s working and what’s not working? Here are some of the ways your company can measure their success so that you can come up with techniques that will help your client’s brand, as well as your own, grow.

Listen to Your Analytics

Numbers don’t lie, so it’s important to refer to your analytics when checking on your content’s progress and results. Most social media platforms will let you see how well a post is performing and checking this will help you gauge what is and isn’t working on your client’s social media platforms. Something else that you should be tracking is how well your client is ranking on certain web browsers when it comes to SEO.

Platforms like Google analytics can help you see how many times the client’s website has been visited, how searches are ranking, and will help you go forward with an SEO strategy that fits your needs. If you see that your client isn’t ranking as well as they once were, it’s probably a good idea to switch up your keyword usage and even research new keywords.

Your Clients Reactions are a Good Indicator

How your client reacts to the content your company is putting out is a good way to tell if you’re succeeding as a marketing agency. If you’re receiving nothing but compliments and praises, it’s safe to bet that you’re on top of things. However, if you find that your clients are complaining about work quality, timeliness, results or the overall experience they’re having with your agency, you have to kick it up a notch.

The best way to do this is to review your employees work before it goes out and take any feedback you get from your clients and use it to review your company’s work. Making sure that your client is happy with the work you’re producing is the best way to gauge your company’s success.

How Much Business are You Doing?

Another way to measure your agency’s success is by taking a look at your agency’s workload. Marketing companies that often have several clients and several clients that are just waiting to get a chance to work with the agency are doing all the right things when it comes to succeeding in the advertising world.

If your company is struggling to bring in clients, you may want to review your strategies and build that trust with potential clients that will keep them coming back to you for their advertising needs.

Running a successful agency is all about hard work, quality work and results. If you need help with your brands marketing, contact us at Fusion 360. We know what it takes to run a successful agency, and we’re ready to help your brand grow into something amazing.

Integrating Trends into Your Content

By | content marketing, digital marketing, marketing, Millenials, Mobile marketing, Social Media | No Comments

Integrating current trends into your content is the best way to get the most traffic to your website and company. Content marketing companies are experts on incorporating trends into content. If you aren’t staying on top of trends, your company is going to start losing clients. Simply put, if you don’t stay on top of current trends in the world, your company will quickly be left in the dust. So how exactly can you avoid this and incorporate trends into your content? And more importantly, how do you find what trends are current and best to use?  

Content marketing companies are very popular and useful right now as they work to increase company business and continue to push brands forward. They are experts on how to stay on top of current trends and how to incorporate them into content. Here are a few tips on how to stay on top of current trends.

Keep Your Information Up to Date

The easiest and maybe the most obvious way to stay on top of trends is to stay up to date on news and social media. In today’s world, there is no way you will be able to stay on top of current trends if you aren’t consistently checking the news. Potentially more important than the news even, checking all your social media accounts is crucial. Content marketing companies are constantly following social media trends and learning from them. This is the easiest way you can stay on top of trends.

Utilize SEO Tools

Another way content marketing companies stay up to date on trends is by using SEO tools. This is where you can enter keywords people are plugging into search engines like google and see rising trends. You can see if certain words or phrases have been picking up or slowing down in popularity. You can then incorporate the information you find with these SEO tools into your content.

Network

Networking is huge for staying on top of current trends. Going to local conferences and other activities are great for networking with other people looking for the same trends you are. It is a perfect time to share what trends you have found and hear what they think are the main trends. Whenever you can get out and network, you are benefitting your company in multiple ways.

After you find out what the current trends are, you need to work to incorporate them into your content. For example, if you find via SEO tools that a certain keyword is starting to gain some traction and popularity, use it a number of times in a blog post. It is also important to remember that trends are constantly changing.

Staying on top of trends isn’t lazy work, it takes dedication and persistence. Content marketing companies are built to stay on top of these trends. And though at first, it may seem challenging to do so, it doesn’t need to be. If you are staying up to date with news and social media, using SEO tools, networking and staying persistent, you will pretty easily be able to spot current trends and as a result, be able to integrate them into your content.

Sources:

https://squareup.com/townsquare/8-easy-ways-to-stay-on-top-of-industry-trends

Finding the Right Marketing Tactic for Your Content

By | Brand marketing, content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Marketing is so much more than just putting out a video advertisement on Facebook and calling it good. You need a plan, effective techniques and bulletproof methods to make sure you get the results you’re looking for. When it comes to coming up with a strategy, there isn’t a set one that all content marketing agencies follow; every brand needs a unique strategy so that they can stand out from the competition and show off their personal brand to the world.

Depending on what kind of content you’re wanting to put out and what your brand message is, you’re going to have to really do your research to come up with the best tactics possible when it comes to marketing your content. Here is how you can find the best tactics for your brand.

The Different Types of Marketing Tactics

The purpose of a marketing tactic is to help you reach your business goals. Whether you’re looking to expand the reach of your services or get your products into the hands of people around the nation, you need to market your brand efficiently. A few efficient marketing tactics include:

Paid Marketing – Investing in content placement, publication, a website, SEO and boosting social posts are great ways to get your name out there. There are both traditional and digital ways of paid content: traditional ways include magazine and billboard ads, and digital methods including Facebook and YouTube ads.

Sponsorships and Endorsements – Paying for brand representation can help boost your brands credibility and help with exposure. Whether you’re being promoted at an event, on a podcast, or through a webinar, you’re going to see an increase in traffic to your website and social platforms. The type of content you’ll be promoting through sponsorships is more visual content.

In addition to the sponsorships is influencer endorsements. Again, more visual content is going to be the focus here; your services or products will most likely be advertised in a video ad or photo on the influencer’s social media platforms.

Engagement – This form of marketing will help you build a connection with your consumers. Most content marketing agencies will use social media messages, blog post comments and surveys to achieve this type of marketing.

E-mail Marketing – Some content marketing agencies will turn to email marketing for audience engagement. You can mail out a newsletter, blog post email, or even behavior-driven email. The best way to reach an audience through email marketing is to have them subscribe to your newsletter.

As you can see, there are several ways that content marketing agencies can accomplish their purpose—it’s all about finding the right one. If you’re looking to develop a strategy to help your brand reach new heights, contact us here at Fusion 360. We’re good at what we do and we’re ready to help you establish your brand.