5 Video Lighting Tips

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Lighting up your video is just as important as writing it, filming it and editing it. All of these aspects of video production need to be executed properly on their own in order to bring them together to create one finished masterpiece. Video production companies work hard to ensure that this happens, and today we’re going to be talking about the top lighting tips to help make sure that you get the best possible shots while filming your next video project.

So, if you’re struggling to get adequate lighting while on set, you might want to take the time to read this blog on the 5 top video lighting tips.

Use Three-Point Lighting

Using three-point lighting is going to help when you shoot interviews, promo videos, webinars and other related content. Three-point lighting is a common lighting setup that consists of a key light, fill light and a backlight. The key light is the main light used to brighten up a subject. The fill light offsets the key light’s brightness by taking away the shadow cast on the subject. This is accomplished by placing the fill light opposite from the key light. The backlight separates your subject and the background and creates depth to prevent flat shots. Having all three lights is ideal, but you can live without the backlight.

Check You Locations for Lighting Opportunity

Video production companies also like to scout out their shoot locations to make sure that they know exactly how the scene can and will be lit. Depending on your location, scouting it in advance could save you money on lighting as well. Indoor locations are trickier because you could get good natural lighting in the venue or you might have to light up more area to give you the brightness you’re looking for.

Utilize Soft Lighting

This lighting technique requires more lighting equipment, but it’ll help create a softer appearance when it comes to facial features in actors, hosts and interviewers. The closer a light is to your face, the harder that light will be, meaning that you’ll have strong angles and your face might be too well lit. Soft light is achieved by placing lights farther away from the subject.

Determine Your Budget

You’ll be able to achieve decent lighting no matter what your budget is, and while not every filmmaker has the budget of successful video production companies, lighting is something that you should definitely invest in. Basic lighting can cost you as little as 10 dollars each, while mid-range and high-end lights will run you anywhere from 100 to 500 dollars. As mentioned previously, you don’t need to shell out hundreds of dollars, but it will certainly help your next video production.

Don’t Mix Lights with Different Color Temperatures

Have you ever noticed the different lighting in places like a doctor’s office, your living room and a store? What you’re witnessing is called color temperature, and different light temperatures are used depending on the location. When filming, it’s important to look out for this color temperature, as you don’t want to mix two different temperatures. For example, you should make sure that all your lights have the same bulb to ensure that you’re using the same color temperature for each shot. You should also take the natural lighting in your set into account to determine if it’s negatively affecting your shot.

These five lighting tips are going to help your next production significantly, and if you’re looking for a video production company to help you get started on your next project, give us a call here at Fusion 360 Studios. Our award-winning video team can help answer any questions you might have as well as get the ball rolling on your production.

5 Video Production Tips

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It doesn’t matter what line of work you are in, you are going to have to make a video at some point. As a video production company dedicated to quality work, we want to help everyone produce professional-grade videos they can share. In order to create a video that your target audience enjoys, here are five tips that will get you there!

PROPER PRE-PRODUCTION WORK

All video production companies know that pre-production work is arguably the most important portion in video making. Without putting in work before you start shooting your video, you can run into a handful of problems. For example, if your company forgoes researching what your target audience’s interests, behaviors or selling points are, you’re going to waste a lot of time and money on a video that doesn’t appeal to the audience you want.

Speaking of money, without proper planning, you will have problems with things like budgeting, execution and purpose. When you don’t plan appropriately and end up misjudging your budget, you can expect bad results overall. In addition, how your video is executed oftentimes comes down to how well you’ve planned. Video production companies always have a detailed plan for each video they make, that way they are able to stay within budget, execute on everything they intend to, and ultimately follow to the purpose of the video.

After you’ve put in the work needed during pre-production, you are ready for the production aspects.

CAMERA

Before anything else within the production phase, you’ve GOT TO HAVE A GOOD CAMERA. If you try to make a video without a quality DSLR camera, you are going to end up with a video that people won’t be able to take seriously. If the image is questionable in the least, people are much more likely to not take your business seriously. Make sure you find a quality camera and someone that knows how to work it.

AUDIO

The same goes for your audio — if your audio is unprofessional, it makes it just as hard to take your company seriously. This means that the voices can’t be too quiet, muffled or accompanied by ambient noises. The best resolution is to invest in a microphone for your on-screen talent to use. If you do not have any dialog, you still need to be careful with the decibel-level of any background music you use.

LIGHTING

Unlike the previous two factors, lighting isn’t something that will wreck your production entirely (unless it’s REALLY bad), but it is something that can take it to the next level! Video production companies will often suggest that you set up three-point lighting in order to make sure your on-screen subject is captured professionally.

SIMPLE POST-PRODUCTION

The last tip is to keep your post-production simple. This has to do with your planning and execution, but in order to wrap up your video smoothly, you can’t expect your video editor to throw everything together easily if your video demands complex edits. Animations, motion rendering, key-framing and more can be really difficult and cost a lot of money. By keeping your video simple and not overly complex, your post-production work will be much easier.

If You Need Help From Professionals

Fusion 360 is a quality video production company that can help your company with your video needs. Contact us today and we will see what we can do for you!

Careers in Video Production

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Video productions is one of those industries where there are so many different fun occupations that someone can find themselves involved in. However, outside of the director, actor/actress, cameraman, editors and other commonly known positions, many people outside of video productions don’t see all the possibilities within the field. In reality, there are jobs that entail work up to the last fine detail of a video or film. For example, video production companies hire individuals for things like on-set prop design, but then they are also accompanied by a lot of assisting positions that are in charge of actually finding and purchasing those props. Additionally, there are other jobs that need to be filled for costume design, lighting, make-up, architecture, animation, storyboarding, casting, microphones, sound effects, video effects, and more!

Just one video production company can provide dozens of individuals different career paths. Below is a short list of a few of the different positions based on the different departments. 

*SIDENOTE: these categories may differ from one video production company to another — our list is equally subjective*

WRITING TEAM

We won’t get into this quasi-group too much partly because there’s not much more to it, and it’s difficult to really place them into any other group. Anyone with a creative mind and a knack for storytelling can be a screenwriter or scriptwriter. However, these roles are crucial to the overall success of a video production company and film.

ART TEAM

Within the art team, production designers and art directors have to come up with the storyboard and overall on-screen visual of buildings, landscapes, interiors, props and more. In order to do this, there are A LOT of positions. To list a few, you have the set decorator, costume designer, set costumers, special effects coordinator, makeup artists, hair stylists, barbers, etc. These positions are supposed to make everything on a set look exactly as the director and writers intend them to look.

PRODUCTION TEAM

The main production portion of a film or video really can be broken up into a lot of subgroups that deal with the cameras, lighting, audio and more. You don’t necessarily have to be a cameraman in order to be apart of a video production company, you can be a specialist with microphones or the dimness of the lighting. These different production positions usually consist of chief light technicians, regular lighting technicians, gaffers, boom operators, sound mixers, sound utility, camera operators, camera assistants, and camera loaders.

EDITING TEAM

Apart of the post-production stage, there are multiple editing teams that focus on piecing every shot together. There are lead editors that cut all the shots and put them together with the correct audio clips as well. For audio alone, there are music editors, re-recorders, sound effects specialists, Foley artists, Foley mixers, mix technicians, mix engineers, and more. After the audio and main editing, there are also animators and video effects supervisors, coordinators and technicians.

OTHER

Beyond all of these positions are the other jobs that still need to be filled in order to have everything run smoothly and legally. There are office coordinators and assistants, travel coordinators, financial accounts, and of course, casting associates and assistants.

A career in video productions does not necessarily mean that you have to be a producer, director, actor/actress, cameraman, or editor. If you love movies or simply the film industry, you can find a variety of different occupations within a video production company. To get a job in this industry, you simply have to build your skills, share them with others, start applying, and then get involved as much as you can!

7 Tips When Choosing a Video Production Company

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Life is filled with choices; no matter where you go, you’re going to have to make crucial decisions that will impact you and those around you. In today’s world of digital marketing, video production companies are going to be one of those choices. Brands around the globe depend on these video production companies to create crisp, engaging and professional video productions to help market their product or services, so it’s important that you choose the right production company to take on your branding.

So, how do you narrow down what the best option is when it comes to video production companies? Do you solely base your decision off reviews, or do you feel that you need to go deeper than that? Remember, this decision will not only affect you but your company as a whole. Go back to the first paragraph and remember what we noted no matter where you go, you’re going to have to make crucial decisions that will impact you and those around you.

When it comes to finding the right video production company to produce visual content for your brand, you need to do extensive research on the company you’re considering. Everything from reviews, accolades, ratings, past work and statistics should be considered, as this will give you a good idea of what kind of work you can expect, and it will also help you see if their asking price is right.

How you approach your hunt for the perfect video production company plays a huge role in what kind of work you can expect to get in return. So, before you go and call the first agency that comes up on Google, here are seven tips that will help you narrow down that long list of video production companies and ensure that you pick the best possible option.

Take a Peek at Ratings and Reviews

While you can’t judge a book by its cover, reviews and ratings will give you a good idea of what other clients think of that company’s work. Of course, you’re bound to find mixed reviews, but what you should be looking at is the overall star rating. If you find that one of the companies that you’re looking to hire has an overall low rating, it may be a good indicator that multiple clients were not happy with the company’s work. 

When you’re looking for successful and reliable video production companies, you want to look for businesses that have higher ratings, often in the four to five-star rating range. Oftentimes, these are going to be the video production companies that will work hard to make sure that the client is satisfied. 

As for reviews, go through and read about what other clients have to say about the company’s services. Do people seem satisfied with the quality of the work, the time that the project took, the pricing and the overall efficiency and effectiveness of the services provided? Reviews can help you establish an understanding of what you should expect if you decide to work with the company.

Review the Company’s Past Work

Just like employer’s review resumes when it comes to hiring a potential employee, you should review a video production company’s past work before hiring them to do any work for your business. Past work will help you understand what the video production company is capable of and if it’s the style of video that you’re looking for. Think of the company’s past work as a sample, something that you can take a look at before you invest.

If a company isn’t willing to put up work that you can look at before you decide to do business with them, you may want to reconsider your options. After all, you wouldn’t buy a new home without looking at it, why would you purchase services without knowing what you should expect? 

Video production companies should be proud to display their work, as that shows that they can stand behind their work and are eager to work with you. Ultimately, their past work serves as a portfolio, something that is a must in the world of digital marketing.

Speak with Past Clients

Simply reading reviews and taking a look at a video production company’s past work isn’t enough, it’s just a start. Another suggestion we have is that you speak to the company’s past clients directly to get an idea of what the workflow was like, what it was like working with the employees as well as the owners and what you can expect in terms of working with a specific production company.

When speaking to video production companies about a possible partnership, ask if you can speak to their past clients about their services. Most video production companies will be happy to let you do this, and if a certain company is hesitant or refuses to allow you to speak with one of their old clients, it may serve as a red flag that maybe you should continue your search for the perfect production company. 

What are You Getting for Your Buck?

Ultimately, the price is going to have a huge pull on whether you decide to work with a production company or not. While we often strive to find the cheapest alternative, you also want to take into account quality. Sure, there are going to be video production companies out there that can get you a good deal for what may seem like a mass amount of content, but what good is quantity if you end up with mediocre videos that fail to represent your brand?

Instead of hunting for companies that can offer you high-quantities of videos at low process, you should look for video production companies that can guarantee you quality, even if it comes at a higher price. When it comes to your brand, your most important investment is going to be in digital advertising and video production; you want to get your name out there in a positive way, and high-quality video production is the best way to achieve this. If you’re constantly putting out mass amounts of mediocre videos, you’re bound to lose followers and misrepresent your brand.

Choose a Company That will Involve You as Much as Possible

When it comes to your brand, you want to have as much control as possible and make sure that you’re in the loop. Video production companies are meant to bring your vision to life, so when you’re looking for a company to partner up with, make sure that they’re prepared to involve you in their brainstorming sessions, meet with you regularly when they come up with new ideas, and ask for input and suggestions when it comes to the production.

There’s nothing worse than getting a project back that doesn’t represent your brand at all, so it’s crucial for you to be involved in the production process as much as possible. Of course, there will be moments where video production companies are going to be working on the project without your presence, but staying in touch is the best way to ensure that the project goes as planned.

Make Sure the Company Understands Your Goals

You can’t expect video production companies to produce content blindly, they have to get to know your target audience and develop a strategy to reach your professional goals. When speaking to various video production companies, really take the time to observe them and their motives. Are they simply going to get a basic idea of what you want and then wing it from there, or are they genuinely trying to get as much information and background from you as possible before they get to work on the project?

The best video production companies are those that take the time to identify your target audience, come up with goals and take the time to develop a strategy that will ensure the success of the campaign. Go with a production company that has your brand’s best interests in mind before their own, because this will help you succeed.

Finally, Make Sure You Feel Comfortable with the Company You’re Working With

This is possibly one of the most important steps, you have to feel comfortable with the company that you decide to work with. Ask yourself a few major questions: did the company provide you with adequate customer service? Did the company seem to care about your brand’s success and were they attentive during your interactions? A solid relationship between you and the company is going to make working together that much easier. A company that is willing to establish a healthy relationship with your brand is a company that is going to work hard to make sure that they can represent your business in the best way possible.

So, when on the hunt for the right video production company, follow these tips to ensure that you get the service that your business deserves. Whatever video production company you decide to go with, make sure that it’s a company that you feel can produce quality work that best represents your brand. Alternatively, head over to Fusion 360 Studios and check out some of our work. We’re an award-winning digital agency with a passion for digital marketing and a drive to be the best out there. Our Emmy-award winning team will work hard and diligently to make sure that your business thrives in today’s highly competitive digital world. 

Sources:

https://skystorm.com/5-tips-to-choosing-a-video-production-company/

https://drivemediahouse.com/blog/5-tips-on-how-to-choose-a-video-production-company

Stages within Post-Production

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Post-production, the final stage in the video production process, and the most awaited stage for film production companies. There isn’t anything more exciting than getting to edit, review, and prepare your project for the public. However, film production companies know that there are still several steps within this final stage that need to be completed before you have that final project ready for everyone to see.

Just like pre-production and production, this stage is divided into smaller steps to ensure that your project comes out as planned. So, once you’ve gotten all of your scenes recorded, it’s time to get into the stages of post-production.

Editing

The editor will read through the script and make cuts in the video accordingly to how they believe it makes the most sense within the storyline. Editors must run upload all the shots and sync every shot into one cohesive piece through their preferred editing program. These editors have huge creative responsibility and will often advise filmmakers on how the scene should develop or be viewed.

Sound Editing

After the picture has been edited, you want to make sure that you have solid audio. Film production companies need an audio technician to enhance the film by cutting dialogue tracks, recreating sound effects, and mixing all of the audio at the end.

Part of the sound editing includes the use of Foley artists who recreate organic sounds. This process is finished in an ADR room (see next section) and is usually utilized for big productions that have the money to hire Foley artists.

Automatic Dialogue Replacement (ADR)

Automatic dialogue replacement is done to make sure that the spoken audio is clear, crisp and ready for the big screen. During this process, the cast comes back and record over clips where the audio wasn’t clear enough. This is done in a large, hollow room where the actors can watch the film and record over the clips.

Make Sure You Have Music

The film production will rely heavily on music, but producers must be sure to obtain the proper copyright to any music they use. However, many productions hire a studio musician to create an original soundtrack for the film. Film production companies often do this because royalty free music might not fit the production and buying the rights to popular songs can get pretty pricey.

Create Titles and Obtain a DCP

Once your editing has been done, you’ll want to create an opening title, title cards, and crawls to both display the name of your film and credit everyone involved. Once the film has been finalized, you’ll want to create a digital cinema package (DCP), which is a hard drive that contains the final copy of your film. Video production companies need these so that movie theaters can play their movies.

Finally, Start Your Campaign!

Post-production is definitely where most of the work is at, but it is also the most rewarding stage of video production. Film production companies go through a lengthy process to create video projects, but in the end, it’s well worth it to look back and see a finished, quality project.

Stages within Pre-Production

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When most people think of the stages of film, they often think of pre-production, production and post-production. Sound simple enough, right? Well, if you haven’t worked with film production companies or studied video production, you might think it ends there, but it doesn’t. Within these main stages are more stages, each just as important as the other.

Pre-production is more than just script writing, this is where your movie is made. Everything and anything you want to include in production has to be planned out in pre-production if you want to ensure a smooth filming process. Here are the stages within pre-production that film production companies go through to prepare for production.

Creating and Finalizing a Script

As mentioned before, there is more to pre-production than just script writing, but this is the first step. Before you start pre-production, you have to have direction and purpose to work off of. Even though writers can edit their script as they go, writers will want to have something ready for the director, cinematographer, camera crew, and cast to read. Without it, you can’t begin the other processes of pre-production.

Creating a Budget

Setting a budget for your production is the most important thing you’ll do in pre-production. Your budget will help you gauge how much you can spend on talent, equipment, crew, props and just about anything else you’ll use in your production. If you don’t set a budget, you can find yourself overspending on one department and not being able to afford another. You must take the steps to create a manageable budget for the film.

Finding the Right Crew

Another vital process in pre-production is finding the right crew for your project. A cast, camera crew, effects crew, editors, cinematographers and assistants are just some of the people you’ll want to seek out for your project. With a solid crew, you’ll find that your project will be that much easier to produce.

Storyboards and Shot Lists

The creative team and cast need more than just a written script; storyboards and shot lists help the team understand what each scene will look like. If you’re having trouble envisioning the shot, you may want to hire a storyboard artist onto your team to lend you a hand. Having a clear vision of what you want your production to look like is the best way to make sure you produce a project you can be proud of.

Location

Film production companies don’t always make the best sets, especially if you need more room. Location scouting is another very important part of pre-production. Once you’ve gotten your script written and your storyboards drawn up, you have a clearer vision of where each scene needs to be shot. Go out and look for the perfect location for these shots and make sure you know whether or not you can access them.

Rehearsals

After everything has been sorted and you’re ready to get into production mode, you’ll have to do one last thing in pre-production: rehearse! If your cast rehearses, it will make production so much easier. More importantly, if your cast rehearses, you should avoid any challenges or hiccups with making deadlines.

As you can see, there are several steps within pre-production that film production companies have to get through before moving on to the next major stage. If you need help planning out your next project, contact Fusion 360 Studios, we’ll help get you on the right track.

Choosing the Resolution for Your Film

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As a video production company, we often come across the term, “camera resolution.” Whether you are taking pictures or filming a movie, video production companies must intentionally choose the right camera resolution.

In this digital age, more and more camera manufacturers are trying to find ways to increase image resolution on phones and cameras. Resolution is simply defined as the measure of how many pixels an image contains. An image is clearer and more defined if it has a high resolution.

Choosing the Resolution that Works Best for You and Your Budget

With updates on newer and better cameras in the market on a seemingly daily basis, it’s crucial to determine which lens works best for you in producing the clearest images and in highest resolution. Many video production companies want more resolution at a pocket-friendly price, and as such, camera production companies are working tirelessly to make a 4K, 5K, and even 6K camera. Obviously, these cameras come at a high price; you will need to compare the quality between different lenses while staying within your budget.

Choosing the Resolution Based on Your Project

It is good to go with what generally works best for you in all uses; however, different projects may require a different lens/resolution. Do you want to film an epic, larger-than-life film with dynamic movement? Are you making a heart-wrenching drama with more cinematic bokeh and tight shots? Or perhaps you are just shooting an event. All these help in determining the resolution you will use.

An epic film requires a full frame with wide-angle lenses that are of high quality, while a dramatic film may require an APS-C, or the standard cinema industry S35 sensor size camera or smaller may be best for general use. However, if you wish to shoot a film to be screened on TV in 4K, you must ensure that you are shooting in the Ultra HD 4K format. This ensures your image is clear and colorful for the entertainment of your audience.

Ensure the Storage Capacity is Adequate

Video production companies must ensure they have a high capacity and fast memory card as well as a drive to store your footage. Similarly, having a good resolution monitor to view your footage on is advisable. For example, if you are shooting a 4K video, you will need a 4K monitor to effectively review your footage. A qualified and experienced video production company will be able to give you valuable advice on the most appropriate monitor to use in your video shooting.

Choosing the right camera resolution is very important in the delivery of the story you want to tell. As a filmmaker, it’s essential to first determine the story you want to tell then choose the lens you need to deliver it. The gear is your storytelling toolkit and as such, you need to choose the tools which fit the need for the job. Pick a video production company with an excellent history of quality productions because they are experienced enough to choose resolutions that bring out the best in a film.

5 Tips When Casting Talent

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Casting talent for your project is one of the most important steps in the video production process.  An actor’s performance can make or break a film. When you’re put to the task of casting talent for a video production, there are many things you should take into consideration.  We’ve gathered a list of the five most important details you should know next time you cast talent for a video.

  1. First and most importantly, it is essential that you reserve a private room for auditions.  You want the actors to feel comfortable and secure so that they will give their best performance. Additionally, you’ll want to have a waiting area prepared for actors as they arrive.  Organizing the flow of the audition before the actors arrive will save you a lot of stress in the long run. 
  1. Be sure to advertise your auditions and provide solid information.  Send out the information about the audition any way you feel works best for your project. Probably the most professional and reliable ways to find the best talent is by contacting talent agencies and have them inform some of their clients.  Stay organized by arranging a meeting time with the actors before the audition.  Be sure to inform the actors of what they’ll need to bring or wear to the audition.  Inform actors if they will need to perform a monologue or if a script will be given to them. If applicable, provide short character bios so that the actor better knows what you are looking for in the audition.
  1. It may be useful to have an assistant with you to film the auditions.  As you begin to make your final decisions, you’ll want to look back and review the auditions! Be sure that the actors state their name and agency on tape before the audition begins. 
  1. Don’t be afraid to direct the actor during their audition.  Let them do multiple takes, and ask them to perform the scene in a variety of ways.  This will give you a better idea of how it is to work with that actor and it will provide you with a variety of character interpretations.  If a scene requires two characters, consider pairing actors together.  This allows you to see the chemistry between the actors.  Consider how the actor performs on their own and how they perform with others.
  1. Finally, remember that callbacks are key. Callbacks give you a second chance to get to know the actor.  You can try putting them in different scenes with different actors to see how they perform and get along.  Callbacks will help ensure that you make the right decision.  They will give you the confidence you need to proceed forward with your video production.

Casting talent is no easy task but as previously stated, it is one of the most important steps in video production.  If you can afford to do so, you may want to consider hiring a casting director to do the work for you.  It can ease your stress and save you a lot of time and energy.  If you decide to continue forward and cast your video production yourself, be sure to keep these steps in mind.

While the task may be daunting, following these key steps will make the process significantly easier.  For help casting talent or creating a video, be sure to contact the video experts at Fusion 360 Studios.

Selecting a Soundtrack for Your Film

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Phenomenal action scenes, remarkable cinematography, and precise dialogue deserve a spectacular soundtrack. However, it can be quite challenging for a film production team to find the perfect soundtrack for their work of art. Regardless of whether it is a personal project or a client’s project, choosing a great audio track can cause numerous sleepless nights.

Film production companies are well aware of the implications of a sensational soundtrack; it’s what transforms your numerous scenes into a wonderful and relatable story. Music has a lot of emotions and soul woven through their waves and that is exactly what the film industry relays on to execute a perfect scene. If you can remember your favorite movie or commercial, it’s likely that you will remember the background music and if not, you might go back and find a song that carries emotion of your favorite moment.

So how do film and video production companies find the right track for their projects?

Choose the Soundtrack that Communicates the Message

The use of a music track in your film or video helps communicate the message to the mind and heart of the viewer. Whether you want to educate or entertain your audience, the type of background music you use will help convey the message to your audience. For example, for an educational video, it is advisable to use a calm and quiet song which will not divert the attention of your audience.

Set the Mood and Emotions

By choosing the right music track for your film, you set the mood for your film. As mentioned before, music brings in a lot of emotions no matter how big or small the project is. The most qualified and experienced film production companies always concentrate on how they want to make the audience feel; focus on the feelings you want to evoke and then choose the music track that best conveys those emotions.

Comply with Copyright Laws

You will have to either choose free music or purchase music that fits to your video, however, you must be sure that you legally acquire and use the music. There are numerous copyright laws that all film production companies must observe when it comes to using someone else’s music; every video or film you see on TV or in the theaters have went through the right venues in order for them to be played, and if they hadn’t then they would be in a heap of trouble.

Whether it is instrumentals or vocals, be certain that the audio track you use sets the tone you want in your video project. If you are unsure, it helps if you listen to a few songs and create a playlist where you can overlay the options before picking the right one. A quality soundtrack that is properly and carefully selected will always make your film more attractive and entertaining.

Choosing an experienced and qualified film production company will give you an edge when you are creating a video project. Film production companies like Big Door will assist you with anything from selecting the best location to finding the right song.

Different Video Styles

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There is no one way to create video, and when video production companies are tasked with creating a video for their clients, it’s important for them to sit down and see what style is best for the client as well as the video idea. From animations to news-style videos, there are various methods of shooting a clip that work depending on what the message for that specific video is.

All video production companies understand these differences, but you might not. This guide is made to help whomever understand what type of video is best for certain situations. Below are a few of the ideas.

Head-Shot Videos

Head-Shot videos refers to clips of a host who is seen only from head to shoulder. In these videos, the host is going to be talking directly to the camera in a standard shot. This type of video works best when you’re trying to shoot a personal or promotional video and goes great on a client’s homepage or even an informational blog post.

If you’re looking to make a professional video with raw ethos, this type of video might be the best decision; it’s a great way to introduce the face of your company to your potential consumer base.

Testimonial Videos

Video production companies may use testimonial videos if they are working for a client who is offering a service or product to their consumer base. These videos are helpful when it comes to trying to build up a strong reputation on a certain product or service. Testimonial videos can be shot like talking head videos, except instead of showing someone who works for the company, video production companies should use someone who has tried out the product or service and is willing to leave a positive review.

Animated Videos or Motion Graphics

Some video production companies offer animated video services. These videos are used for quick, visually appealing storytelling on certain subjects. Sometimes, animations reach an audience more than live video, and motion graphics allow the creator attract viewers with creative and aesthetically pleasing images that make it easy to send a message to the audience.

Text-Filled Videos

These types of videos are favored amongst video production companies because they’re amazing when it comes to establishing SEO. These videos use scripts that target specific keywords that lead back to the client’s site when searched on google. This will only work, however, if you have a solid script and reliable sources.

There are so many ways to get your client’s message across when it comes to video, so it’s important to determine what the goal of the video is in order to get an idea of what style you’re going to be using.

If you’re looking for the best video production companies to handle your video needs, look no further than Fusion 360.