You’ve done it — you’ve branded yourself as the coolest cat on the block. You’ve got a product that will fly off the shelves. You know your target. Now you’ve just got to do the easy stuff, and bring it all to social media.
Not so fast, cowboy. Transferring your brand to social media successfully isn’t nearly as easy as it sounds. Something that used to be the job you’d pass off to the intern now has entire branches of content marketing companies devoted to it. Your social media not only needs to be engaging, but it has to encompass that brand in its entirety.
Find the Right Outlet
When starting social media you may be tempted to join every social media outlet. But before hopping on everything right down to the Tinder train, ask yourself, “Will I reach my target demographic in an effective way through these efforts?”
Facebook consistently has the best reach, though platforms like Instagram reach a younger demographic. Follow in the footsteps of the great content marketing companies and do your research before diving all in.
Provide Sharable Content
Social media is one of the few channels where you can have paid, earned, shared and owned media all in one place. Try saying that five times fast. To grow your brand, you need to extend your reach with genuinely interesting and engaging content. It’s imperative to make something your consumer will want to read and share your work — so they can come across as cool cats as well.
Tie It Together With “The Look”
The power of displaying your brand visually is unmatched, just ask employees of content marketing companies. Bring consistency to all your channels by using the same theme and images across all platforms. In doing so, your audience will begin to recognize you and identify with your content.
Make social media great again, be the brand you were born to be through all mediums.