How to Make Your Video Ads More Successful

By | advertising, content marketing, digital marketing, SEO, Utah, web development | No Comments

 

If research and statistics are right, then you’re probably not going to read this entire article.

If people are looking for in-depth insight on any given subject, people now more than ever will turn to videos to get information. Marketing agencies that are worth their salt know that people turn more to videos for content than anywhere else. But how do you make your online video ads stand out in a crowded field of cat videos, how do you make your multimedia presence stand out?

Here are some of our personal tips:

Tip #1 Produce “How to” Videos

In 2015, “how to” video searches grew by 30 percent, which means that people are in a hurry to figure out stuff, and they need someone to walk them through how to do something step by step. “How to” videos are only increasing in popularity, and the more unique your “how to” topic is, the more views you’re likely to get.

So, for example, “How to change a flat tire” won’t get that many hits, being as there are literally thousands of those videos already. But a “how to fix a foosball table” video will get much more of an audience for you, even if that audience is smaller than the “fix a tire” group.

Tip #2 Make Testimonial Videos

In the age of Yelp and Rotten Tomatoes, people are more likely to look at reviews for your brand well before they even come close to buying your product. Marketing agencies have figured this out, so for their clients who sell products or services, they’ll make testimonial videos that prove to consumers that what they’re product or service is better than everyone else’s.

Tip #3 Find the “Sweet Spot” for Video Length

Marketing agencies that produce videos for their clients know that the best video ad length (according to Google) is no longer than three minutes. Within 45 seconds, people will know if they’re interested in the video they’re watching. There are some videos that can be longer than 3 minutes on Youtube that still deliver incredible results, but those exceptions are rare, and your video has to be incredibly engaging to pull something like that off.

How to Make Your Video Ads More Successful

By | advertising, content marketing, digital marketing, Social Media, Utah | No Comments

If research and statistics are right, then you’re probably not going to read this entire article.

If people are looking for in-depth insight on any given subject, people now more than ever will turn to videos to get information. Marketing agencies that are worth their salt know that people turn more to videos for content than anywhere else. But how do you make your online video ads stand out in a crowded field of cat videos, how do you make your multimedia presence stand out?

Here are some of our personal tips:

Tip #1 Produce “How to” Videos

In 2015, “how to” video searches grew by 30 percent, which means that people are in a hurry to figure out stuff, and they need someone to walk them through how to do something step by step. “How to” videos are only increasing in popularity, and the more unique your “how to” topic is, the more views you’re likely to get.

So, for example, “How to change a flat tire” won’t get that many hits, being as there are literally thousands of those videos already. But a “how to fix a foosball table” video will get much more of an audience for you, even if that audience is smaller than the “fix a tire” group.

Tip #2 Make Testimonial Videos

In the age of Yelp and Rotten Tomatoes, people are more likely to look at reviews for your brand well before they even come close to buying your product. Marketing agencies have figured this out, so for their clients who sell products or services, they’ll make testimonial videos that prove to consumers that what they’re product or service is better than everyone else’s.

Tip #3 Find the “Sweet Spot” for Video Length

Marketing agencies that produce videos for their clients know that the best video ad length (according to Google) is no longer than three minutes. Within 45 seconds, people will know if they’re interested in the video they’re watching. There are some videos that can be longer than 3 minutes on Youtube that still deliver incredible results, but those exceptions are rare, and your video has to be incredibly engaging to pull something like that off.

Three Great Ways to Make Your Content Posting Less Boring

By | content marketing, digital marketing, Utah | No Comments

No matter what you’re selling, content marketing has become a crowded industry. It’s crowded because marketing agencies see the great benefits of getting brands out to new audiences. Unfortunately, that has led to a lot of content marketing that is being pushed out in boring and dull ways.

Luckily, we know a thing or two about making producing, publishing and promoting good content (because we kind of do it every day), so here are some tips to making content promotion a little less boring.

Tip #1: A Picture Is Worth More Than 1,000 words

Time after time, social sites such as Facebook and Twitter have shown that marketing agencies that utilize images with their content will get better engagement among users than content without images. The reason is pretty simple: reading’s boring. Ok, not boring, but an image that utilizes a powerful and well-written headline can make user entranced with your post, and they won’t hesitate on clicking on your content.

Speaking of well-written headlines…

Tip #2: Master the Art of a Headline

Writers tend to not give too much thought to what their headlines should be because they’re focusing on writing great content. But if you want your content to be seen, you better spend a good amount of time coming up with a great headline too.

They’re difficult to come up with, because headlines have to wear multiple hats. They have to be intriguing while not looking like click bait, and they have to make your content seem unique or worth reading. It’s a tricky thing to master (some marketing agencies still don’t know how to make great headlines), but once you do, you’ll see your content shares go up.

Tip #3: Be Unique

When making content, you shouldn’t think about producing something you’ve already seen before. Try and come up with content and ideas that are out of the box. Writing more unique content will in turn give you more unique visitors to your website, and you’ll get audiences of all types flocking to your social media sites to see what’s the next best original piece you’ve written.

Bringing Your Big Bad Brand to Social Media

By | content marketing, Social Media | No Comments

You’ve done it — you’ve branded yourself as the coolest cat on the block. You’ve got a product that will fly off the shelves. You know your target. Now you’ve just got to do the easy stuff, and bring it all to social media.

Not so fast, cowboy. Transferring your brand to social media successfully isn’t nearly as easy as it sounds. Something that used to be the job you’d pass off to the intern now has entire branches of content marketing companies devoted to it. Your social media not only needs to be engaging, but it has to encompass that brand in its entirety.

Find the Right Outlet

When starting social media you may be tempted to join every social media outlet. But before hopping on everything right down to the Tinder train, ask yourself, “Will I reach my target demographic in an effective way through these efforts?”

Facebook consistently has the best reach, though platforms like Instagram reach a younger demographic. Follow in the footsteps of the great content marketing companies and do your research before diving all in.

Provide Sharable Content

Social media is one of the few channels where you can have paid, earned, shared and owned media all in one place. Try saying that five times fast. To grow your brand, you need to extend your reach with genuinely interesting and engaging content. It’s imperative to make something your consumer will want to read and share your work — so they can come across as cool cats as well.

Tie It Together With “The Look”

The power of displaying your brand visually is unmatched, just ask employees of content marketing companies. Bring consistency to all your channels by using the same theme and images across all platforms. In doing so, your audience will begin to recognize you and identify with your content.

Make social media great again, be the brand you were born to be through all mediums.

How Fusion 360 Is Like Eleven on Stranger Things

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We all fell in love with the buzzed hair, pink dress wearing, Eggo waffle eating little girl that is our sweet Jane Ives, a.k.a. Eleven in “Stranger Things.” In a parallel universe we like to believe that we’d be the Eleven. Most of us can’t claim that we were born to a mother and tested for incredible psychic abilities. However, we are one of the few content marketing companies that can connect with El on a deeper level.

We’ve Got Great Taste in Music

As we flashed back in “Stranger Things” time to the spunky sounds of the 80s tickled our eardrums. We felt a deep connection with the vibes that little El was putting out. “Should I Stay or Should I Go?” more like the soundtrack to our SEO.

Sensory Deprivation? We Have the Next Best Thing

Eleven skillfully uses a sensory deprivation tank to observe people in other locations. While we praise the creativity behind turning a pool into a tank, as many content marketing companies claim, we have the skills to reach people far from us. Through our skilled analytic technology, we know the words to use and the websites that need help — blacked out goggles not necessary.

Like Eleven, We Love Eggos

What are content marketing companies without the kitchenette full of snacks? El took on grocery store employees to get her hands on a few boxes of frozen waffles. Just the other day we took on an entire Costco to fill our kitchen with brain food to feed our creative team.

We Take Down Monsters, Too

El took down the metaphorical monster that was Mike’s bully Troy. Following that action she took down the monster from the upside down with nothing more than her telekinesis. We are proud to say we can take down the metaphorical monster that is the workload we’re faced with each week.

As for our telekinetic superpowers, some things are better left off the internet.

Signs That You Work in Content Marketing

By | content marketing | No Comments

Every job has its tell tale signs. Lawyers wear suits and carry brief cases, doctors dress in lab coats and have messy handwriting. Regardless of your profession, your family and friends make jokes about the stereotypical habits, dress and actions associated with your career. For those who work for content marketing companies though, the signs might not be as obvious to the untrained eye.

Content marketing companies employ the creative and out-of-the-box thinkers. While your family and friends may not recognize the signs, the critiques of other’s blog posts and the apt use of hashtags are dead giveaways for fellow content marketing moguls. So, as you walk into work tomorrow, embrace the Chucks on your feet and wear your cat cat pride — because you are part of a unique and powerful marketing force.

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7 Content Marketing Trends You Should Know About

By | content marketing | No Comments

At Fusion 360, we pride ourselves with being the leaders in content marketing. From our offices in Utah, we set precedent, make waves and basically make everybody wish that they were as cool as we are. Well, we’ll let you in on a little secret of how you can be: Set trends when you can and follow trends when someone else thought of an awesome idea first.

The year 2016 has set a lot of amazing trends in content marketing. Here are a few top trends that we think you should be aware of and use to produce the most effective content.

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What Are the Different Types of Content?

By | content marketing | No Comments

‘Content’ is one of those marketing buzzwords that gets passed around more frequently than your weekly office bulletin. And for good reason — after all, what would content marketing be without the content? But too many people working in businesses from Utah to New England don’t seem to have a good grasp on what content really is — and all the different forms it can take.

Written Content

Probably the first thing you think of when you think ‘content’ is written content. Written content can be a lot of things, from the most basic copy on your website to the most intricately detailed how-to guide.

The most common kinds of written content are:

  • Blogs
  • Articles
  • Stories
  • Lists/listicles
  • How-to guides
  • EBooks

Blogs, when updated regularly, are great for building consistent readership, and provide a forum for addressing topics that may be relevant to the target audience. Articles and stories may cover current happenings in your industry, and lists (or listicles) are a format of written content that’s easily digested and shared — perfect for content marketing.

How-to guides and eBooks are a little more elaborate, but can act as powerful methods for sharing your expertise with your target audience. Work for an adventure sports company in Utah? A comprehensive guide to outdoor activities in Utah is sure to do wonders for your company’s authority within your field — and it provides value to your target audience.

Visual Content

Visual content consists of well, visuals. Visual content is usually created in the form of photos, graphics, infographics or even memes.

Infographics are the pinnacle of visual content in the world of marketing right now. Infographics are more likely to be viewed and shared, and some research even indicates visual information is significantly more likely to be remembered later on down the line.

Your average photo or graphic can be used to liven up your blog posts or company webpages, but they can also boost engagement on social media. As any content marketing expert knows, a Facebook post or Tweet with an image attached gets significantly more engagement than a text-only post.

Finally, memes, a relatively recent phenomenon on the internet, can be used for humorous purposes — and that’s pretty much it. Don’t overuse these (or try to use them when you don’t really understand them) or they may end up devaluing your brand.

Other Media ­– Video, Podcasts, Interviews

Besides text and visuals, other media formats such as videos, podcasts and interviews can be great ways to liven up your content marketing. Consumer engagement with video has grown tremendously in the past few years, and experts don’t expect its progression to slow anytime soon.

While video is great for the audio-visual audience, podcasts are best for the audiophiles. Invite an expert or panel to join you for an interview on a particular topic, update your podcast regularly and make sure you’re getting the word out. Your audience’s morning commute from Farmington, Utah will never be the same.

Optimize Your Content for Different Platforms 

As you can see, there are many different kinds of content, and we’ve only just scratched the surface. Whether you’re a content marketing analyst for a startup in Utah or a marketing director in the Big Apple, transforming your content for all different kinds of mediums is truly powerful.

Looking for an example? Just look at this infographic and video we’ve got to go along with this post.

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Inspiring Content Writers

By | content marketing, Utah | No Comments

Content marketing is a vital part of any successful business plan, and it would not be possible without a good content writing team. Your content writers are master wordsmiths, but even they need a little inspiration from time to time.

By giving your content writers a creative friendly environment, you ensure the happiness of your staff and the quality of the products. From Utah to Europe, inspiration can be found in numerous ways, one only needs to look. Allow your creative team to explore and innovate in a way that sparks creativity, your content marketing quality depends on it.

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