Marketing companies and advertising agencies aim to do the same thing: fulfill the goals of their clientele through creative channels. However, advertising agencies and marketing companies are filled with different roles and responsibilities that differentiate between the two firms. This blog will explain the specific roles within advertising agencies and how it is different from marketing companies.
Depending on the focus of the firm, there will be different positions within an advertising agency, however, you are likely to find video producers, photographers, writers (blog, copy, script, etc.), graphic designers, and web designers working together at a firm. Even though social media managing is an in between when it comes to marketing and advertising, there are firms with social media managers that will post the content for the client. These positions are the key to the actual creation but, like every business, beyond all this work there are executive positions, HR personnel, and financial departments (but we will only focus on the positions that create the work rather the positions that keep the company organized).
Each position constructs a different role within a firm, but they all unite to promote their clientele’ brand and product. In most firms, these positions will make up different teams—the most common teams are Content, Creative and Social Teams.
Writers – The Content Team is frequently filled with all kinds of writers. As briefly mentioned before, these writers might focus on blog/articles, the copy found on billboards or websites, and scripts in videos. Blog writing is used to help raise the online presence of clients by using keywords and writing pieces that are anywhere from 400-1200 words. This helps optimize the client’s relativity on Google or other search engines—in other terms, a blog writer at an advertising agency or marketing company is an SEO writer. Copywriters’ work is more concise; copy is typically around seven words in length but hammers home an impactful message. Depending on the video, scripts can be short or long but tend to fall right in between.
The writers of a firm make up the content and provide research, statistics and material that the other teams can then work off of.
Video Producers, Graphic Designers, and Photographers – Once content is found and created, the positions under a creative team take the written work and condense it into visual masterpieces. It is these positions that a lot of visual creativity is constructed through shooting and editing videos, photos and graphics. These graphics can be made for infographics or billboards, and the videos can be used for websites, commercials or YouTube channels. Once this work is finished, all that needs to be done is posting it to the correct media source.
Social Media Managers – While social media managing is found within many marketing companies, advertising agencies find no problem with posting the work for the client. Social Media Managers receive the combined written and creative work and will add captions and schedule the posts on certain days at specific times.
These three separate teams definitely have their own roles, but the combined work constructs a finished product that promotes the client. Every aspect of advertising is to help the client stand out so creativity is critical for all teams. While marketing companies create in-depth strategies that entail product sales, retail distribution, and pricing discounts, the positions within advertising agencies are geared to specifically promote a company’s brand and product. It is ultimately these unique roles that create enough difference between marketing companies and advertising agencies to split entirely.
If you are looking for an advertising agency to promote your brand or product, look no further than Fusion 360. We have the talented teams that you need to take your company to the next level.