With video content playing such a big role in marketing, video production companies are in high demand. But you don’t always have to rely on them. There are some things that you can do right now to make your videos look like they were done by a pro. Here’s a few:
If you really want to look like a professional, try drawing out a storyboard. Draw simple illustrations of your scenes in order so that you can visualize what your video is going to look like before you invest the time and money into making it. Also plan what time of day will give you the best shots and anything you might need along the way for your shoot.
Clutter is distracting, especially in video. It takes the viewers’ attention away from the subject of your video. Of course, video production companies know that certain scenes might need the clutter to make a point, but overall it’s a best practice to keep your scenes looking clean and focused.
Rule of Thirds
Don’t just point and shoot. Even with good equipment, this will quickly label your video as the work of an amateur. Do a little brushing up on basic composition. One of these is the rule of thirds. It places your subject’s face a little higher than the center and off to the side. This is a common rule used in art because it’s more pleasing to our eyes.
Even when your filming, video production companies will tell you that it’s important to think like an editor. There’s nothing as frustrating as coming back to your desk after a shoot and realizing that you should’ve gotten a shot from a different angle. Don’t be afraid to take extra shots. It’s much easier to cut out extra later than to recreate another shoot.
This might seem like a lot of work, especially if you’re already busy trying to perfect the product or service that you’re trying to advertise in the first place. In this case, there is a lot to be gained from outsourcing to video production companies. At Fusion 360 Studios, we’ve created award-winning video content for all sorts of different brands. You’re could be next! Visit our website to learn more.