Fusion 360: The Michael Phelps of Digital Advertising

By | advertising, digital marketing, marketing agencies | No Comments

Michael Phelps has 23 individual medals, 13 of them are gold. He is one of the greatest Olympians of all time. We are especially big Phelps fans because we too have won a ridiculous amount of awards. In fact, Phelps only has us beat by one medal. Soon, we’ll have more awards than Michael Phelps. That may sound braggy, but is it bragging if it is true?

Let us take a look at our advertising agency here in Utah. Fusion 360 has been pulling in awards since the company’s inception fourteen years ago. Fusion 360 has raked in 18 Telly awards, three Emmy awards and one Webby. We do not see Michael Phelps with any Emmys.

Not only is Fusion 360 one of the premiere digital marketing companies in the country, it is the number one premiere advertising agency in the state of Utah. What does it take to be this awesome you may ask? Well, while Phelps may pride himself on swimming, does he play 19 games of ping pong a day? Utah’s number one advertising agency consumes 86 cans of soda a day. Maybe if Michael Phelps consumed sodas like we do, he would have more medals.

Phelps dropped the 200 Meter at the 2016 Rio Olympic Games. Fusion 360 never drops the ball. Never.

Being Utah’s Number one advertising agency is not easy. However, we are up to the challenge. Yes, Michael Phelps is one of the greatest Olympians in history. Medal count: Phelps —23. Fusion 360 — 22.

If Phelps was our older sibling we would be bragging about how we almost beat him. I think it is safe to say Fusion 360 is the Michael Phelps of advertising agencies, not just in Utah, but also in the entire United States. See you in the medal count, Phelps!

Social Progression or Social Status?

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On August 26, Colin Kaepernick refused to stand during the singing of our national anthem, which is sung during the pre-game of every professional sporting event. Kaepernick also refused to stand, instead electing to take a knee, the following week before his team was set to play the San Diego Chargers. The reason Kaepernick is adamant about protesting the national anthem is because he sides with one certain aspect of social progression.

Kaepernick said, “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color.”

The stance Kaepernick is taking is one several athletes across the sports world have taken. In recent years racism has been believed to be the motivation behind several shootings involving cops. Other athletes that have protested also have more at stake than Kaepernick. Marketing agencies target athletes because of the multiple generations they can reach. Even Lebron James, the owner of LRMR marketing agency has protested similarly in the past.

That is the power of sports. That is the power an athlete can have, not to mention marketing agencies. If an athlete can inspire a consumer to buy a certain shoe, can he or she help change beliefs and opinions?

The reaction from the media has been swift in both directions. The far leaning right-minded will point out Kaepernick was wrong, while left-leaning individuals will point out Kaepernick had as much right to sit as any of us have voicing our opinions. Despite this, Kaepernick has yet to be dropped by any major sponsors. On each side a different reputation and character of man is debated and tossed around.

One thing is certain, Kaepernick has had his reputation tarnished as well as strengthened. To some he is a cavalier standing for justice of those he believes were unjustly killed. To others, he is a disrespectful, spoiled millionaire. This begs the internal question we all must ask ourselves. Do we stay true to ourselves or go with the flow?

Marketing on Instagram Like a Boss

By | digital marketing, Video | No Comments

A new report shows that Fortune 500 companies have doubled their use of social media since 2013. Way to go, guys. The report shows that these big wigs still have room to improve. Where you might ask? Well, they could really do better on Instagram. Digital marketing firms are here to help.

It doesn’t matter if you are on the Fortune 500 list or a small start-up. All companies can benefit from the marketing field of opportunity that is Instagram. Starting something new, however, means there will be a learning curve, and some mistakes will be made. Here are a few tips to help you market on Instagram like a boss.

Most Important Facts About SEO

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From the social media savvy millennials to the grandma that’s buying a blanket for her grandson, SEO is here to stay, and that’s because it’s become a part of our everyday life.

Whenever we want to find out about what happened to that one actor from “Growing Pains” or when we’re looking to cram for our geography final, the majority of us will use search engine sites like Google or Bing to help us find the answer. Our reliance on search engines has led businesses of all sizes to push their advertising efforts towards building strong SEO potential. It’s a good business model, and companies who aren’t focusing on SEO are sorely missing out on large growth opportunities.

Here’s why:


How to Offer Useful Feedback to Your Advertising Agency

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As the premier advertising agency in Utah, we work with a variety of clients. We love our clients. We wouldn’t exist without them. Productive feedback and communication is key to successful advertising. We love when our clients give us feedback because it helps us realize their visions and meet their needs.

We have heard tales from other agencies, though, of clients whose feedback wasn’t exactly helpful. Here are a few professional tips for how you, as the client, can offer the most helpful feedback to your advertising agency.

Know What You Like

When you approach your advertising agency with feedback, make sure you know what you want. It is easy to say, “I don’t like this.” That’s not the most helpful feedback, though, because it leaves your agency thinking, “So, what don’t you like about it?” and “What do you like?”

If you don’t like something, have specific reasons why you don’t like it. Explain the exact elements that concern you, and don’t forget to offer up something positive as well. People will be more responsive to making change when they feel that their initial efforts were valued.

Have a Plan

If there is something you don’t like, offer a solution or a direction to achieve what you do like. For instance, if a design came back in a shade of royal blue, don’t just say, “We do not like royal blue.” Instead, say, “Royal blue really isn’t our thing. We prefer to use a solid navy. Could you make this navy?”

Back It Up With Numbers

If you want to make major changes, it’s helpful to have some data to back up your thoughts. It could be as simple as past customer feedback surveys or an industry trend report. Professionals love numbers, and they’ll want to create products that work with the data, not against it.

Be Open to Advice

At the end of the day, always be open to advice. Your advertising agency may create a product that is different than anything you’ve ever done before. Your reaction may initially be, “I don’t like it,” but give your agency a chance to explain its reasoning. Sometimes, it takes stepping outside of your comfort zone and trying something new to beat the competition.