What is a Brand Film?

By | advertising, Utah, video production | No Comments

With all the different ways to market your company to your consumers, clients and the public, it’s hard to keep track of all the different tactics. One of the recent marketing tactics that is trending positively is the production of a brand film, but what exactly is a brand film and how does it differ from other video content?

Video production companies everywhere understand that a brand video is not a simple advertisement for a product, nor is it a promotional video. They are, however, supposed to show off your brand to your consumers and the general public in order to develop more trust and loyalty to your brand. When these videos are done right, your consumers should feel as if they can identify with your brand and connect on a deeper level. To expand more on what a brand film is, we will briefly discuss their purpose, what they consist of, and their future.

Purpose of a Brand Film

As we already mentioned, a brand film should ultimately build loyalty and trust between the consumer and your brand. Why? How? Simple. These are supposed to give viewers an inside look at your company. By giving consumers or clients a look inside your doors, they will see the culture of your company and find more ways to identify with the brand, developing an even more special relationship. In addition, video production companies suggest that these videos educate, engage and produce an emotion that viewers will feel.

What Your Brand Film Should Include

A brand film isn’t a short 30-second clip of people waving at the camera, but a two to five-minute video that conveys who your company is. This kind of video should display the inner workings of the company and consist of traditions and cultures that exemplify what makes you unique. Whether you interview the CEO, have a narrator, or simply throw up texts throughout the video, it has to have the company’s voice. If you are unsure how you might display your culture, secrets or anything special about your company, ask yourself, what makes your company tick? What is the driving factor behind the brand? What does the company do for others? From there, you should have plenty of ideas about what your video needs.

The Future of Brand Films

The more our world embraces digital content and representation, the more you’ll see brand films. Video production companies understand that these videos can have a strong influence on others, and therefore, these videos have a bright future. When a company creates a brand film that feels genuine and less like an ad, then they will see the positive results that come from consumers that trust their company.

If you want a similar result, you really should consider hiring a video production company. Without turning to professionals, you might end up with the wrong message. To guarantee your brand film turns out the way it should, consider contacting us, Fusion 360 — an award-winning video production company that has all the experience you need. For other inquiries, contact us today.

What is a Social Video?

By | digital marketing, Social Media, Utah, video production | No Comments

Videos content is amassing billions of views online, and if your brand isn’t taking advantage of video content marketing, you’re going to see yourself falling behind your competition. Video production companies exist because businesses need these professionals to create killer video content that’s going to bring in new audiences and help retain existing ones.

While you might be able to create your own video content, having a video production company help is definitely the best route to take; these companies are experts in video production and can be the difference between a successful social campaign and a social failure. Before we go on, we should probably explain in more depth what a social video is.

Social videos are a form of digital content that is designed to be seen and shared through social networks. Brands distribute these videos through social media platforms such as Instagram, Twitter, Facebook and YouTube. There are other platforms such as Vimeo and Tumblr, but the big four are modern businesses’ target platforms.

Since these videos are distributed via these different platforms, they have to be optimized for each one; each platform has unique characteristics and audiences and therefore they require unique videos and editing patterns. Facebook videos will need to be edited differently than Instagram videos, which will be edited differently than Twitter videos, and so on.

Another thing worth noting when it comes to social video is that it by no means has to be a “viral” video. While it’s what we all want, social videos don’t need to get millions of views to be successful, it’s all about shareability and how effective it is when it comes to reaching your target audience.

Why Social Video is Crucial

People today watch millions upon millions of videos, choosing videos over articles, books or movies. This is why it is important for companies to take advantage of knowledgable video production companies to help them embrace social videos and connect with their audience. Brands across the nation are utilizing social videos to create more engagement, and if your brand doesn’t jump on board, you could see yourself falling behind.

Hopefully, this blog has helped give you an idea of what a social video is and how it can benefit your company. Video production companies know that these videos are valuable pieces of content, so your business shouldn’t hesitate when it comes to giving us a call here at Fusion 360 Studios. We’re ready to help you get started on your next social video project.

What Frame Rate Should You Film In?

By | content marketing, digital marketing, video production | No Comments

It’s become standard for video production companies to shoot their videos at 24 frames per second, but are there other frame rates that you can utilize to make sure that you create the best quality video possible? It’s been known in the video production world that this number is used because it’s the best way to give your video a more cinematic look.

Surprisingly, shooting in this frame rate is actually an old cinema method that’s been used for decades. So, that answers the question, why? There’s no reason that video production companies should even bother shooting in other frame rates, right? While this frame rate might work for a majority of video productions, there are a few occasions where recording a video in other frame rates is a more viable option. Here are some situations where you’ll want to shoot using a frame rate other than 24 frames per second.

Shooting Animations

Classic animators had to draw all their animations by hand, which is why they opted to shoot their animations at 12 frames per second. If you’re wanting to shoot classic style animations, you’re going to want to shoot at said 12 frames per second.

Sitcom and Commercial Style

Thirty frames per second is going to be your best friend if you’re wanting to shoot something that mimics a home movie or sitcom. While video productions shot at 60 frames per second, the previous standard shot at 30 fps. Many video production companies would agree that shooting at 30 or 60 fps allows the shot to feel a little more smooth and capture personal interaction better. For that reason, some commercials are also shot at 60 fps to capture the emotion.

Live Action and Sports

Sports and other live action broadcasts require slow-motion, which needs to be shot at a much higher fps. To see the sideline catch of a football game or if a players toe was on the 3-point line at a basketball game, cameras will need to be able to shoot up to at least 120 or 240 frames per second. More recently, these sporting events are shooting at an astounding 300 frames per second to capture super slow-motion shots.

Video production companies use different frame rates for different video productions, and it’s important for you to know which frame rate will work best for you. If this guide hasn’t answered all your questions, or if you’re just looking for a reliable video production company to help you with your next project, give us a call.

Sources:

Choosing Proper FPS for Shooting on Different Occasions

Learn how to choose the best frame rate for your videos in just 10 minutes

 

Cameras Used for Video Productions

By | content marketing, SEO, video production | No Comments

With visual images at an all-time high, cameras are used now more than ever before. News broadcasts, live sporting events, YouTube videos and brand films all call for different types of cameras, and the thing is, if you are not apart of a video production company, you may have no idea what kind of cameras are used for the variety of productions you watch. Here is a short list of all the different types of cameras that are used in video productions.

**Disclaimer — we are specifically talking about cameras that video production companies use to shoot brand videos, interviews and commercials, not news broadcasts, live sporting events or movies**

DSLR

The most common camera that video production companies use is a DSLR, or a Digital Single-Lens Reflex. Anyone that is starting to create their own videos will want to use a DSLR. There are different types of DSLR cameras but they ultimately have the same function: the ability to grab the subject of a shot with a sharp focus. Usually, DSLRs focus on the forefront of a shot because they do not have a great depth field but can capture high-quality images on the area they are focused on. In order to record the shot they need, video production companies will apply different lenses that give them the depth they need.

Hybrid DSLR

The hybrid version of DSLR cameras differs in quite a few ways. Rather than having to constantly adjust the focus on a regular DSLR, hybrids have a greater depth of field and can keep focus on different subjects within a shot. With a larger depth of field, hybrids are also able to zoom in on subjects a lot better than regular DSLRs. Further, hybrids have more storage on their device; DSLRs have around 15 minutes of total recording life. While the hybrid seems a little more user-friendly with its greater depth and longer recording life, it does not perform as well. Don’t take this wrong, hybrids can still capture amazing images, but they have a smaller sensor than a DSLR and therefore do not do as good in lower light.

Live Sensor

These cameras are like DSLRs but perform more like video cameras. They give you more functions, like extended recordings that go beyond 30 minutes and the use of a microphone.

Drones

To continue to show that there are different types of cameras based on the video’s purposes, we will briefly discuss drones as well. Video production companies use drones for great sweeping shots that give you an aerial viewpoint. Drones give your video a setting or place of reference, as well as more motion. Just like the DSLR cameras, there are a wide array of drones that you can use.

Conclusion

These four cameras are just several different types that are utilized when making promotional videos for other businesses, but there are even more cameras out there that are used for movies and live events. If you are looking for a video production company to help you produce a video, contact us at Fusion 360. We have the expertise and experience you need when using cameras like these.

From the Storyboard to the Big Screen

By | Utah, video production | No Comments

As you sit and watch your favorite movie or TV show, you probably don’t think about how much work or planning was put into creating it. How long did it take them to film? How difficult was the editing process? Who came up with the idea or script? Depending on the type of film, video production companies spend a good amount of time planning, filming and editing. From the storyboard to the big screen, here’s how your favorite videos and movies are made.

Pre-Production

Although you might think that a good film starts with a storyboard, this step actually comes a little bit later in the pre-production stage. Before a storyboard is created, there are a few other things that need to be decided first.

Even before video production companies start coming up with video ideas, they have to determine both their budget as well as their goals. The topic of a video will depend on what you want to achieve. Production companies have to decide if they want to increase brand awareness or perhaps improve engagement. Once they know what their marketing goals are, they then start brainstorm ideas that will help meet those goals.

Once there’s an idea, its time to start writing a script. After the script is written, producers have a good idea of what shots they will need. This is also when they create their storyboards.

The last step in the pre-production phase is figuring out equipment, locations, talent and when to shoot.

Production

Now that all the necessary planning is done, it’s time to start production. This is where storyboards and shot lists come in handy. An important step is making sure the cameras and lights are all set up properly before filming starts so that the footage doesn’t get messed up.

One thing that all video production companies do is get B-roll footage. B-roll is basically any footage without subjects in it. When editing a film, B-roll can come in handy when trying to establish the setting or even when you need to add some length or extra scenes to a film.

Post Production

After everything has been filmed, its time to take it to the post-production phase. Now, editing isn’t just piecing the clips together and adding some music behind it. Many of the aspects you love in your favorite movies are created in post.

Editing starts by importing the footage into a video editing software and then sorting and labeling it so it’s easy to find. Then, the editor will start making cuts and piecing the footage together.

At this point, it’s time to add sound. If there are going to be any voice-overs, now is the time to record and add these to the film. When adding music, editors need to make sure it matches the tone of the film and is at the right volume.

Just as you would edit a photo to get the colors right, video production companies like to color correct their films. You want the colors to appear as rich as possible as well as all the clips to match, so colorists will come in and play with the colors on a few clips to make them all match.

Another key part of this stage is creating graphics and text. Many video production companies prefer using motion graphics in their video to animate their logo or any text they are adding.

Once the editing process is finished, it’s time to export and publish the video. Where producers display their final product is dependent on how it will contribute to their marketing goals.

As you can see, there’s a lot that goes into creating a quality video. If you are wanting some video content for your company but don’t have the time or resources to create it, give us a call here at Fusion 360, an award-winning video production company.

Bizarre Terms for Normal Things

By | Utah, video production | No Comments

Just like any other industry, filmmaking comes with its own unique vocabulary. Amongst the odd terms and references you’ll hear when working with video production companies, you might think one thing means something, but it will mean the complete opposite or even something that wouldn’t make sense. The thing about these bizarre terms is that almost everybody who works in video production companies knows what they mean, and they actually act as a rite of passage that every filmmaker must go through.

So, if you’re new to the world of video production or just want to know what everyone on set is talking about, here are some of the most bizarre terms for objects and people that you might find while you’re working with video production companies.

A “Baby”

When you hear “I need a baby,” or “can somebody get me a baby?” while on set, it might seem a bit odd. Video production companies don’t actually use human babies for their video production projects, they’re referring to a small set of tripod legs. These small tripods allow filmmakers to put their cameras closer to the ground, allowing for low-angle shots.

A “Cheese Plate”

This one can be especially tricky if you’re on set and you happen to be hungry, but when someone asks for a “cheese plate,” you’re going to be disappointed when they bring out a metal plate with holes in it. This piece of equipment serves as a multipurpose utility bracket that comes in various shapes and sizes. They’re oftentimes used to create camera rings.

A “Dead Cat”

No need to panic, when a videographer asks for a “dead cat,” they want a fuzzy cover that goes around the end of a boom mic in order to block out wind distortion. The reason they call this accessory a “dead cat” is because the fuzzy exterior makes it look like a cat.

A “C-47”

When you hear the word “C-47,” you might think of an advanced camera, a high-end mic, or a fancy lens, however, a C-47 to a video production company refers to… a clothespin. Yes, that’s right, the term that originally comes from a C-47 aircraft is used in the world of video production to refer to a clothespin. There still isn’t a clear answer as to why this is, but most people say that it’s because of the item’s versatility.

These terms are…peculiar, we know. If you aren’t apart of the video production world, it’s perfectly normal if you are left scratching their head, but if you want to understand what’s happening on a set, be sure to learn everything you can about all the bizarre film terms.

The Process of Storyboarding for a Brand Video

By | advertising, video production | No Comments

Storyboarding, to video producers, is what script writing is to writers; while they still use the script to create a project, producers rely heavily on storyboarding to make sure that every scene comes out as planned. If you’re not too familiar with what storyboarding is, it’s essentially a sequence of images that represent the intended shots of a film. Storyboards show filmmakers exactly how a scene should be shot and framed and what camera movements will be used.

Completed storyboards should give a clear, accurate idea of how certain shots will work together, and they should be easily understood by everyone on the crew, not just the filmmaker. Now that we’ve touched on the structure of a storyboard, here is the process that video production companies follow when it comes to storyboarding.

Decide What the Goal of the Storyboard Is

Video production companies need to determine what the main goal of their brand video will be. Whether their looking to convey a brand message, promote a product or service, or simply tell the story of how a company came to be, they need to have a goal in mind.

Creating a Rough Draft

Before anything, a rough draft of the storyboard should be created. There are multiple reasons as to why video production companies start with paper first. First off, it’s much faster than trying to create some high-end mockup. This allows for the cooperation of the various teams within video production companies, such as the writers, editors and producers. Of course, designers are going to be the ones who create the final version of the storyboard, but everyone should contribute to the brainstorming. Too often, companies get caught up with trying to create something too complex, but everyone needs to remember that it is just a rough draft.

Reviewing the Rough Draft with the Team

After the rough draft has been created, the team should then review it together to see if the main message is headed in the right direction. From there, that message needs to be seen flowing well throughout each and every scene. When the team takes time to review the storyboard together, it’s easier to access what’s working and what isn’t. Different opinions can help target areas that need improvement and can reinforce strong points in a storyboard.

Getting Started on the Final Product

Once the final changes have been made to the rough draft, video production companies can start working on getting the final product created. Designers are in charge of taking the paper draft and inputting it into programs like illustrator to create a visual masterpiece.

There are several steps that go into the storyboarding process, and video production companies know that they’re all crucial in creating the best video possible. If you’re in need of a professional production agency to help you storyboard your next brand video, give us a call here at Fusion 360 Studios.

 

 

Creating Emotions in Video

By | advertising, marketing, video production | No Comments

Although it’s easy to grab someone’s attention with any type of video, one tricky part of video marketing is keeping a viewers attention. One key element in creating a “viral” (or rememberable) video is emotion. If a viewer feels some type of emotion while watching your video, chances are they are going to engage with your content and share it with their friends. So this begs the question, how do you create emotion in a video?

Video production companies are experts at sparking emotion with their content. Although creating emotion can be difficult when creating an advertisement and trying to sell a product, it is possible. Here are a few tips that video production companies use to create emotion in videos.

Tell a Story

A crucial aspect of creating emotion is telling a story. Without a story, you really can’t display any type of emotion in your video. Even if you are trying to make an ad, you have to tell some type of story. The best ads are the ones that don’t feel like ads. Depending on the type of video you are trying to make, the story you tell will vary. If you are trying to create an advertisement, tell a story of how the product or company helped out a specific individual. If you are making a brand film, tell the story of your company. Video production companies can help you come up with the right story to tell in your video.

Decide Which Emotion to Evoke

Emotion is a pretty broad word. There are lots of different emotions a person can feel, and you have to decide which emotion you want to evoke in your audience. Different emotions can cause different reactions. If you are looking to drive awareness with your video, the most impactful emotions will be:

  • Amusement
  • Interest
  • Surprise
  • Happiness
  • Delight
  • Pleasure
  • Joy
  • Hope
  • Affection
  • Excitement

However, if you are looking to drive conversion, you probably want to tap into some deeper emotions or even desires. Here are a few deeper emotions to look into:

  • Desire for control
  • Desire to belong
  • Love and romance
  • Desire to be smarter
  • Power and dominance
  • Family values
  • Desire to get/be the best

Figuring out which emotion to play out all depends on your audience as well as your brand. The best way to decide on which emotion to choose is by finding what your audience’s interests and desires are. Once you do this, then you are ready to build a story full of emotion based on what you find.

Add the Right Music

Music sets the tone of any video. The music you choose can make or break your video, as well as determining the emotion your audience will feel while watching your film. If you are trying to create a happy, light-hearted video, chances are you won’t choose a slow, sad song to play in the background. Video production companies spend a good amount of time finding the right music to add to their films.

When looking for music to add to your video, think about if there are any mood or emotion changes that occur. If your video starts out more sad and turns happy, a music transition can be the perfect addition to help your viewer feel that shift.

By creating emotion in your video, you can ensure that your video will be remembered by almost all who see it. You can connect with your audience and create a lasting relationship just through one video. To get started on an emotional, storytelling video for your company, contact Fusion 360, an award-winning video production company.

Why You Need a Video Distribution Strategy

By | advertising, SEO, Utah, video production | No Comments

Everyone knows just how important videos are when it comes to marketing, but do you know how to fully utilize your completed project to get the results that you’re looking for? Video production companies work hard to create high-quality videos that help brands reach new audiences and connect with their current consumers, but it takes more than just uploading your video to YouTube and Vimeo. This is why video production companies use what are called distribution strategies.

Distribution strategies are the reason marketing companies are so successful. The way that a company strategically distributes their content is what draws in audiences and keeps current ones loyal to your brand. If you’re looking to use video content to market your brand, here is why you need a video distribution strategy.

It Targets Your Users

Distribution strategies make it easier to target users that will potentially be interested in your content. It also helps your brand easily recognize what these potential viewers want to see, which helps video production companies create the perfect content tailored to those audiences.

When posting on social media, tools like Facebook’s Ad manager can help you target certain interests or likes so that you can build up an audience and increases your post engagement. You should also use SEO strategies to optimize your videos so that your search engine ranking rises.

You Can View Metrics

Outlining your metrics is essential in creating a solid distribution strategy. Once your video is posted online, you’ll use the metrics to gauge your videos’ success. While looking at the videos’ reach and engagement is important, you should also pay attention to stats such as the number of video starts, average view times, and the number of viewers.

You’ll Achieve Your Marketing Goals

Creating a distribution strategy also helps you achieve your marketing goals. Video production companies will always ask you what the main purpose of your video is, and that will determine what approach they will take in creating your video project. By creating a quality distribution strategy, you’ll be able to narrow down the appropriate platforms to post on.

Going Viral Takes Work

The most experienced video production companies know that going viral is a lot harder than it sounds; going viral isn’t a strategy, more so a goal. You have to ask yourself questions such as how you’re going to achieve that goal, how you’re going to reach your audience, and if you’ll use paid or earned media.

Creating a distribution strategy will help your brand grow indefinitely, and you’ll see an opening in your creative and communication channels. If you’re in need of a professional video production team to help you create a distribution strategy, give us a call here at Fusion 360 Studios.

Why Hiring a Video Production Company Sets Your Video Apart

By | marketing, Social Media, Utah, video production | No Comments

With millions of videos being uploaded online every single day, it can be difficult to know what tips and tricks to follow so your video gets noticed. You probably already know that videos are the king of online content, and have the ability to capture a viewers attention quickly. However, what can you do to keep that viewers attention?

Video production companies like us at Fusion 360 know all the secrets when it comes to creating video content. If you are getting ready to start a new marketing campaign and need some video content, here are a few reasons why hiring a video production company can set your video apart.

Storytellers

Video production companies aren’t just good with a camera and editing software, they have the ability to tell meaningful stories with their videos. A quality video producer will take the time to write a script and storyboard a video to make sure it tells the right story. The story doesn’t just have to be told through words though, a video producer can tell a story through the aesthetic of the video, the different shots they get, the music they put behind it, the colors and different editing techniques. In addition, they have the ability to make the subject feel comfortable and confident while on camera, which is something that can be difficult to do.

When your video tells a story, it gives it more of a purpose. Whether this is the story of your brand, a product or service or even a customer review, a video production company knows how to reach your audience’s emotion and keep them engaged in your content.

Constantly Changing Video Trends

If you choose to create your own videos, you might be missing out the new video trends. Video production companies are always staying on top of the new video trends. When you know what viewers are interested in and want to see, you can implement them into your own content and set your film apart from the competition.

Not only do video producers stay on top of video trends, but marketing trends as well. They know exactly how to reach their target audience and how to effectively market their video once it is posted online. It’s one thing to create a video and upload it to YouTube, but how are you going to get that video noticed by a larger audience?

Top of the Line Equipment

Video production equipment can get really pricey, especially if you want the best of the best products. When you hire a video production company, you ensure that you are getting the top of the line equipment without having to pay for each individual product.

High-quality equipment equals a high-quality final product. Wouldn’t you rather watch a video with beautiful cinematography and clear audio than a blurry or grainy video that sounds muffled? Part of having good, engaging content is making sure it looks polished and professional. Not to mention, high-quality content adds credibility to your company.
It really is in your best interest to hire a professional video production company to handle all your film needs. Not only will your video be set apart from the competition, but you will be saving yourself both time and money. If you have any video production questions or are ready to get started on some killer video content, give us a call here at Fusion 360!