Get Started With Livestreaming Video

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Step aside Facebook photos and Instagram. Livestreaming video is the new frontier in social media. Statistically, people are way more likely to stop and watch a video in their newsfeed than anything else. Just ask any of the nation’s top marketing agencies.

Photos are great, but video is awesome. Maybe it’s because video makes us feel like we are really there experiencing something. With livestreaming video, we practically can be there experiencing something in real time.

Livestreaming video is a new tool. With all new tools comes a time of experimentation as the general population figures out what works and what doesn’t. As you enter the world of livestreaming video, here are a few tips to get you off on the right foot.

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RFPs: They’re a Thing of the Past

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Businessmen shaking hands

If you’re a brand searching for the right marketing agency with an Request for Proposal (RFP), you’re out of touch and dragging dead weight.

Brands often spend months getting a traditional RFP put together, which no longer cuts the mustard in a world where the media landscape is changing at a rapid pace. Those wasted months creating an RFP could be critical to raising your brand’s awareness through constantly evolving, modern digital marketing techniques.

Not only do RFPs waste valuable time, they potentially increase employee stress levels and workloads as employees are asked to help organize an RFP on top of their regular duties, often resulting in low employee morale and work output.

Marketing Agencies Know What They’re Doing

RFPs can be aggravating to those who have already spent years working and studying in the digital content marketing arena. Many digital marketing companies view RFPs as naive and condescending when, through those proposals, a brand assumes that it knows exactly what marketing hurdles it faces and solicits a narrow, ready-made solution.

While it can be useful for a brand to use an RFP to ask advertising agencies for basic info like client lists, case histories and strategic approaches, brands should instead look at an advertising agency’s willingness to adapt to changes in the media landscape.

Brands looking to hire digital marketing firms should seek those that develop and utilize forward-thinking, dynamic and unique communication strategies — not just those good at responding to a complex RFP. Creativity and out-of-the-box thinking are also discouraged through the traditional RFP approach since they are so formal and rigid.

Perhaps RFPs would still make sense if people didn’t have the ability to communicate instantaneously via the internet. Brands can now search for content marketing companies online, check out their work and list of clients, then email or message ideal candidates and set up a quick meeting, eliminating the wait time and costs associated with an RFP.

 

 

Snapchat’s Newest Snap-tics

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All you have to do is point at your designated target, zero in and shoot — with the camera in your Snapchat app, of course — to paint the world around you with colorful animations. Lenses have always been the best part of Snapchat.

As digital marketing firms begin implementing Snap-tics (Snapchat tactics) into their strategic marketing plans, there is a whole new world of possibilities available. Always remember the 9th of November, also known as the day Snapchat graced the planet with their new world lenses.

What Is a World Lens?

With 150 million daily users, Snapchat is the social media platform that seems impossible to beat. Instagram’s newest Stories feature attempted to break into the market. However, with Snapchat’s innovative features rolling out regularly, digital marketing firms are eager to make the platform work for them.

These lenses are slightly different than your typical Snapchat lens. Instead of face augmentation, your background world will be morphed into something new. Bring the drab of the grey world around you through the transformation to especially fabulous.

As Nick Gambino from NewsWatchTV so simply stated, “It’s basically adding an acid trip to the whole captured moment.”

The Anticipation Is Killing Me

It is assumed that the world lenses are simply a hype machine for none other than Snapchat’s new Spectacles. The second attempt at something similar to Google Glasses will retail at $130. These Spectacles will record moments of your daily life to be saved to your “Memories” file on the app.

This is yet another tool in the arsenal of digital marketing firms across the country. Snapchat continues to prove that it’s less about the financial backing or who did it first, rather it’s about who did it better.

With augmented reality glasses, adding a sleeping cloud that vomits rainbows to your personal world can be as easy as clicking a button.

Is the New iPhone on its Way to Being New Coke?

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Introducing, the newest member of the iPhone family — it’s the only phone on the market that will literally force you to buy Bluetooth headphones. Heck, why stop there? While you’re at it why not buy a new car stereo with Bluetooth capabilities so you’ll be able to charge your phone and listen at the same time as you roll down Utah roads?

It’s no secret that the iPhone 7 is getting mixed feedback. We were all expecting innovation that would make Steve Jobs proud. Instead, we felt the sting of an insult as they made us all aware that our technology is outdated and we’re behind on the times.

The cherry on top is the fact that users are finding their headphones crashing since the newest iOS update. As technology continues to grow, advertising agency employees are anxious to see if Apple’s courage is warranted or if this change will fall into the same category as the epic embarrassment that was “New Coke.”

The “New Coke” Debacle

Take a step back in time when Coke decided to take a risk with a new formula. Their advertising agency had the task of creating a campaign that displayed their courage. Sitting in the number one seat for soft drinks, they felt comfortable with their decision.

After 77 days of protests from their loyal followers, and jabs from Pepsi — whose product took over the number one spot — they admitted it was a mistake brought the old formula back. As an ode to the memory of these dark times, any time a product is classified as an astronomical failure they’re given the title of “New Coke.”

Is iPhone Following in Their Footsteps?

Over the years there isn’t an advertising agency who has been able to beat the brand of exclusivity associated with Apple. Their followers are comparable to the devoted Coke fans that were behind bringing original Coke back. In a world where only the strong survive, the headphone jack that’s survived for decades is putting up a fight.

Only time will tell if the innovation sticks or if the insult “New Coke” is replaced by “iPhone 7.”

The Highs and Lows of “Doctor Strange” Advertising

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If you feel like you’ve spent your life looking at the world through a keyhole, trying to broaden your view, you might find that you have something in common with Doctor Strange.” If you’re someone who has worked at an advertising agency, you’ll find the product placement surroundingDoctor Strange” hilarious.

 As less people are watching network television and are instead streaming their favorite television series, less people are seeing advertisements for new movies and materials. A creative approach is needed to reach audiences, thus product placement has returned. When it comes to Doctor Strange,” we witnessed both a success and a failure.

General Hospital

 Product placement can be downright painful. Brands are thrown into movies by many an advertising agency with the label facing outward in a forced position. General Hospital” attempted a new form of product placement, where they worked Doctor Strange” into the script.

 We open on a man and woman talking seriously; you’d imagine he’s about to profess his love for her. Instead, seemingly out of the blue we are hit with a, You know Doctor Strange is about to hit theaters pretty soon…” and a, You may be surprised to hear this, but… If I can’t see that movie with you, I don’t want to see it.”

 The reactions were immediate. It felt like a moment in The Office” when they made eye contact with the camera so you understood the hilarity. This product placement, however funny, would be deemed a failure from Utah to the Big Apple.

“Huaweis Honor

 One of the more subtle attempts at product placement was for the Honor 8. Doctor Strange drives a $237,250 Lambo, but uses a $399.99 Chinese smartphone — somehow the two don’t add up. The brand Huawei recognized that they lacked brand awareness overseas, leading them to partner up with labels like Marvel.

There isn’t an advertising agency that wouldn’t be proud of this one. The subtlety in placing the Honor 8 on billboards throughout the movie increased the position in their target market’s minds (18 to 34 year old men and women).

 Hats off to you for your sly moves, Huawei!

Brandertainment: The Evolution of Content Marketing

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The camera opens on an FBI trained forensic artist and a woman, separated only by a curtain. He asks her to describe herself as he draws. This sketch is compared to the one that a stranger described for her, pointing out her true beauty.

Dove’s “Real Beauty Sketches” campaign is masterfully crafted to hit you in the heartstrings as you realize the beauty you can’t see in yourself. As content marketing companies, this is what we hope to achieve. This is “Brandertainment.”

Simply Put

“Branded content,” “Advertainment” or “Brandertainment” — it goes by many names but they all mean one thing: An entertainment based vehicle that is complementary to a brand’s marketing strategy. This is funded by the brand in hopes of connecting with the target audience in a unique and engaging way through stories that elicit feelings.

Roughly 61 percent of consumers have reported that they are more likely to buy from a brand that delivers custom content. We escape the drudgery of day-to-day life through our entertainment choices. Enter the champions of the marketing world, the digital marketing firms.

Can You Do It?

Most content marketing companies use professional media producers instead of in-house production, however you don’t need Hollywood to create your incredible piece of content. While viral videos are intended to reach mass audiences, “Brandertainment” is intended to create the deeper connection with the target audience.

With a unique concept, this form of content marketing can be achieved by even the smallest brands. First, set clear goals for your campaign — do you want to increase sales or simply increase brand awareness? Second comes the brainstorming — bounce ideas back and forth until you define a clear winner.

Finally, produce and launch your campaign — a small budget doesn’t mean low quality content. Invest in a production team that will carry your idea to the finish.

As the great Willy Wonka once said, “Invention, my dear friends, is 93 percent perspiration, six percent electricity, four percent evaporation and two percent butterscotch ripple.” So sugar up, and good luck.

MacBook Pro’s USB Port Adaptors: A Brave New Decision?

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Every year, hundreds of thousands of individuals wait in anticipation for Apple to announce new products, updates to current products and to unveil the exciting and enticing plans that the company has for the future. This year though, Apple announced a replacement of the USB ports on the new MacBook Pro, thus requiring the use of a special adaptor to use a USB port. This change has everyone from school teachers to content marketing masters asking lots of questions.

As much of the world runs on Apple, it is important that everyone take the time to fully understand what this change means and what it does to audience building and communication in general. Whether at an advertising agency in Utah or a college in the Northeast, this change may effect you — and you need to know exactly how.

Newer, Better & Faster: Apple’s New USB-C

Apple has made the definitive decision to replace the USB port on the new MacBook pro with a different port called the USB-C. According to Apple, this port is newer, better and faster. Because the rest of the world still widely uses the USB port, however, you may need to order a special adaptor to use things like external hard drives or USB storage devices.

Yeah, But Why Should You Care?

Though many are up-in-arms about this change, the effects may be more minimal than they first appear. As an advertising agency or content marketing team, you may need to make an additional purchase in order to still use a USB port. A purchase undoubtedly deemed necessary, as USB compatible devices are currently still prevalent and popular. With a USB port adaptor, your company will still be able to build your brand using multiple computers, retaining the share-ability of your content.

Though at times it may be a hassle, the adaptor does have its perks — particularly because information from Mac to PC can still be shared on a portable drive when working on a project. Ultimately, when all is said and done, life still goes on — regardless of whether you decide to embrace Apple’s brave new decision. 

Bringing Your Big Bad Brand to Social Media

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You’ve done it — you’ve branded yourself as the coolest cat on the block. You’ve got a product that will fly off the shelves. You know your target. Now you’ve just got to do the easy stuff, and bring it all to social media.

Not so fast, cowboy. Transferring your brand to social media successfully isn’t nearly as easy as it sounds. Something that used to be the job you’d pass off to the intern now has entire branches of content marketing companies devoted to it. Your social media not only needs to be engaging, but it has to encompass that brand in its entirety.

Find the Right Outlet

When starting social media you may be tempted to join every social media outlet. But before hopping on everything right down to the Tinder train, ask yourself, “Will I reach my target demographic in an effective way through these efforts?”

Facebook consistently has the best reach, though platforms like Instagram reach a younger demographic. Follow in the footsteps of the great content marketing companies and do your research before diving all in.

Provide Sharable Content

Social media is one of the few channels where you can have paid, earned, shared and owned media all in one place. Try saying that five times fast. To grow your brand, you need to extend your reach with genuinely interesting and engaging content. It’s imperative to make something your consumer will want to read and share your work — so they can come across as cool cats as well.

Tie It Together With “The Look”

The power of displaying your brand visually is unmatched, just ask employees of content marketing companies. Bring consistency to all your channels by using the same theme and images across all platforms. In doing so, your audience will begin to recognize you and identify with your content.

Make social media great again, be the brand you were born to be through all mediums.

Qualities to Look for in a Brand Journalist

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The ranks of the Fusion 360 team are filled with many different talents. Among us there are the few, the proud, the brand journalists. For those who aspire to write as a career, this is a field you may start considering.

 

Digital marketing companies are always on the lookout for the unique talent. If you don’t posses the qualities we’re looking for, I’m sorry to say we take “Mean Girls” very seriously, so you can’t sit with us.

The Importance of Brand Journalists

Consumers have gotten wise to the old tactics of advertising. With ad blockers and DVR set ups, no one has to look at your sales attempts if they don’t want to. In addition to that, the lack of trust for large companies creates a need for someone to tell the story of the brand through digital marketing companies. Cue the brand journalists to stage left.

How to Be the Best Brand Journalist You Can Be

To join a team of revolutionaries, you need to be a cunning linguist who uses their talent for good. The story has always been the essence of communication. The way you get that story to the reader needs to be show stopping. Most folks have short attention spans. With the right kind of headline and lede you can pull anyone into the rabbit hole of information that is the internet.

To be the best brand journalist you can be, you should practice open-mindedness. You won’t always be writing about things that gather traditional interest. Heck, you may well find yourself writing about the state of refrigerators. Instead of brushing off this topic, take the opportunity to write accurately and leave your audience wanting more.

Lastly, your brand journalist needs to be quick. We’re talking “I just saw a Dragonite on my “Pokemon Go” radar!” quick. Digital marketing companies aren’t known for their lackadaisical attitudes when it comes to deadlines.

Brush up on your skills and someday soon you may be able to count yourself among the ranks of brand writers, changing the face of this world one article at a time.

Advertising for Self-Confidence

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If you’ve ever accidentally started a movement by not wearing makeup, you know what it feels like to be Alicia Keys right now. It all started with a simple letter for Lena Dunham’s Lenny Letter. Her focus on natural beauty has left every advertising agency from Utah to Pluto scrambling to follow suit.

Alicia Keys and the Movement

Fifteen Grammys in a 20-year career — Keys has always been a great example of empowerment. She is the epitome of equality and #BlackGirlMagic. Through admitting that she’s struggled with self-esteem issues during this wildly successful career, we love her even more (if that’s possible). By being honest about the way she hid her true self, intelligence, thoughts and feelings, she’s been able to reach women of all ages.

In her own words, this movement isn’t “anti-makeup,” rather a “you do you” kind of attitude. She was brave enough to attend the MTV VMAs fresh faced, making it easier for the average woman to brave the grocery store without her face on. I’d go as far as suggesting that confidence is the true movement — she never once seemed out of place, even in pictures with Queen Bey herself.

Dare to Bare

The latest no makeup movement is hardly the first of its kind. Over ten years ago Dove’s advertising agency released the “Campaign for Real Beauty,” promoting the use of real people instead of photoshopped models. Their efforts didn’t stop there, as they released videos displaying “The Evolution” behind retouched ads.

As the pace picks up, we see celebrities going out of their way to expose over-edited photos (you go Zendaya!). American Eagle has gone as far as encouraging women to upload un-retouched photos of them as part of the “The Real You Is Sexy” campaign.

We are at a tipping point for women. Empowerment is all around us, and the advertising agency employees who catch on will go down in history for creating timeless content. May the odds be ever in your favor as you take on this newest endeavor.