Just like all forms of technology, social media is constantly changing and evolving. As the platforms continue to change, so do the current social media trends. Popular social media tactics from three years ago are now outdated, and with social media users being such a trend-following audience, your social media marketing strategies need to be trendy as well. Here are some of the latest social media trends that social media marketing companies have been following.
Snapchat was the original creator of the “Stories” feature, but platforms like Instagram and Facebook have adopted this feature, and have done a fantastic job with it. Stories started as basic 15-second videos showing funny moments or behind-the-scenes content, but have now evolved to branded storytelling snippets. A recent study found that stories are growing 15 times faster than feed-based sharing, and in the next year could surpass feeds as the primary way social users share content with their followers. Because of this, social media marketing companies suggest that every brand be actively making some type of story, as it is a great way to engage with your audience and let them get an inside look at your brand.
With so many brands participating in the social ads trend, social media marketing companies have found that in order to successfully advertise on the platforms, you need to increase your ad budget. In addition to just increasing your ad budget, your social ads need to be as creative and engaging as possible.
Companies like Spotify and Netflix have done a great job with their social ads, as they feel more personal and entertaining. Their ads help generate user discussion and engagement, instead of placing a boring banner ad into user’s news feeds just to create awareness. The more creative your advertisement is, the more successful it’s going to be.
Many brands are choosing to create private communities for their audience and customers. These private communities primarily exist on Facebook, as you can create Facebook Groups and even Secret Groups for members to chat with one another. Social media marketing companies have found that creating a Facebook Group can help your brand address niche interests and target superfans of your brand. You can facilitate conversations that are related to your brand and industry, however, don’t advertise or pitch products to these private communities.
Posting video content on social media has been a trend for a little over the past year, and it’s not going away anytime soon. Video content has been characterized as a “super-trend”, and for good reason. Video content can be posted in a few different ways, but some popular video formats include live videos, stories, native videos and interactive videos. If you choose to post videos (which you should), try to make the first ten seconds as interesting and entertaining as possible. This is where you have the opportunity to capture as many user’s attention as possible.
By following these social media trends, you can be incredibly successful with your social media marketing and build up your audience. For more tips on social media marketing, contact a social media marketing company near you.