It was true 50 years ago and it’s still true today; if you want to truly connect with your consumers, you have to put yourself out there and consistently engage them. Every single day, digital marketing companies and content marketing companies work to help brands engage their consumers. Whether it’s through print ads, billboards, social media or blogs, advertising agencies work to engage consumers and connect them with brands.
Engaging with your consumers is easy and there are tons of different ways to engage with consumers. Here are just a few of the ways that advertising agencies effectively engage consumers and connect them with brands—whether they’re an advertising agency in Utah or New York.
What Makes You Different?
What does your brand stand for? What makes it stand out? In today’s world, you have to offer something new and original. With so much competition, the fact is that if you don’t stand out, you won’t get very far.
Look at what your brand stands for and really dig deep. Think about why you got into the business and what differentiates your brand from others. How does your brand improve the lives of consumers? What do your consumers want? What do they need?
Listen, Linda, Listen.
Referring to the Vine that went viral after a three-year-old explained to his mom why he needs cupcakes as he kept telling her, “Listen, Linda, listen,” introduces our point. You have to listen to what consumers want if you’re going to continue to do well—or if you need business to pick up. You can do this by responding to emails, joining consumers’ conversations or sending out surveys.
Consider surveying your consumers to see how they feel about your brand or to find out what you need to improve on. Surveys allow businesses to identify the needs of consumers directly, while bringing in prospective consumers who are unsure about your brand. Prospective consumers can tell you what they want or need from your brand.
Show Your Softer Side
Did you know that more than nine out of 10 consumers would switch brands to those they knew supported good causes? Consumers love it when brands show that they care about the communities that surround them and the environment. Connect with consumers by spreading awareness about various programs and causes that align with your brands’ values.
If you want to connect with consumers, you have to be active on social media. Make sure that you post often enough that you grab consumers’ attention, but not so much that you become a nuisance. Aside from social media—if you don’t already have one—create a blog and make sure to post consistently. Once you’ve created a blog, or if you already have one but only post every few weeks, amp up your consumer engagement by posting at least two times a week.
There are multiple things that you can do as a brand to engage consumers and connect with them. If you haven’t already, start implementing these techniques today to help your brand grow.
You want the best for your business and you want to make the most out of the tools technology has given you to market with. So, you hire an advertising agency to help you come up with best content for you brand. One important thing that they will help your brand do is to come up with video content to drive sales. Video marketing is a vital part of your brand and will benefit your company in countless ways.
Customers Love Videos
Try to think about how many videos you’ve watched today. From snapchat to Instagram alone, the number could be in the hundreds. With the technology available to everyone, posting and engaging in video content is simplistic in everyday life. Videos create engagement, which is why customers love them so much. They are a great tool of influence and content marketing companies know how to push them out for your brand.
Videos create a connection with your customers that other content does not quite match. Videos are a way in which you can connect to your customers without seeing them face to face. Customers are able to view your videos and see your products in a similar viewing to what they would see in person. The connection made with videos is has a big influence in customer decision making.
The ultimate goal of video content is to drive more traffic to your site. Those who work with SEO in Utah know that videos are a great way to optimize your reach online. When people visit your site, Google pays attention to how long they stay on the page. Having video content on your website will keep people engaged for a longer period and help your Google standing. This means that when sites are searched on google, yours has a better chance of being found.
Brand building is the process of generating awareness of your brand through marketing strategies and tactics, such as SEO. Despite what some people think, building a brand requires a lot more than communication and exposure. Brand building encompasses everything that consumers know, feel and experience with regard to your business.
Whether you have a marketing team or work with an advertising agency based in Utah, these five brand building strategies will help your brand grow.
The first thing you need to do, and the most critical step, is to define your brand. Create a checklist of your company’s greatest strengths. When writing or posting content, go through this checklist and make sure that your writing reflects your company’s strengths. By reflecting your company’s strengths in your writing, consumers will be able to clearly identify and define your brand.
Your brand values are also an important aspect in defining your brand. Show consumers that you care about the environment and society by supporting local and national organizations. Depending on the industry you’re in, you could even vow to use as much recycled material as possible or conserve energy and water.
Differentiate and Position
If you want your brand to stick out, you need to differentiate and position your brand. Why should consumers buy your product? How is your product better than competitors? Pinpoint the unique advantage that your product has and use that to position your brand in a way that helps customers see why your brand is better than the competitors’.
One of the main duties performed by marketing firms is helping brands differentiate and position their products. If you don’t show consumers how and why your product is unique, how can you expect them to buy it?
Building your brand takes time and consistency. Create a voice for your brand using blogs, forums and social media sites. By creating a voice for your brand and consistently posting content, you will help your brand grow because people will start to recognize your brand.
Another important aspect of brand building is developing a brand personality. Your brand personality affects how consumers think and what they say about your brand. This is what drives people to identify with your brand.
Give your brand an identity. Engage with consumers and let them see and experience your brand’s personality. Create a brand that consumers want to identify with and provide them with the opportunity to co-create the values of your brand. This will help consumers feel like a part of the brand and give them a reason to engage with your brand.
Marketing agencies constantly review their client’s brands and how well they’re doing. The fact is that brands have their ups and downs. Sometimes, brand strategies will work well and your company will benefit from it, and other times they fall short. Don’t become discouraged if your strategies don’t seem to be working; look for new opportunities and ways that you can improve.
Like any good advertising agency, consistently review your brand and find out what’s working. Make sure that you have clearly defined your brand, as well as differentiated and positioned it in comparison to others. Over time and through consistency, your company will grow and your identity will become clearer to consumers.
It really shouldn’t come as any surprise that the future will definitely be heading in the direction of digitization. There always seems to be a new app invented or a new technology that is meant to enhance this human experience of which we all seem to be partaking. Not only do content marketing companies need to be aware of this digitized future, but so should everyone else.
Millennials and Gen Z
Millennials and Gen Z often receive not-so-flattering stereotyping, but one thing that is certain is that, for the most part, they are strong users of digital media platforms. You’d be pretty hard pressed to find a teenager in the United States who can remember a time without internet and a millennial who doesn’t watch Netflix. Because of each generation becoming more enveloped in digital media, the trend seems to be pointing at it continuing to go that way.
Most of the advertisements you see are probably not printed. More than likely you see them when scrolling through Instagram, watching YouTube, reading an article online or watching TV. Marketing agencies understand where their target audience is most likely to receive and respond to a digital advertisement. Therefore, expect for companies to start investing more into this.
Every year, new jobs are created based upon the new innovations and digital mediums created. This means that in the future, there will be a number of jobs that perhaps cannot even be imagined at this moment in time and then other jobs may become irrelevant because of technology.
Social interactions have already been altered by digital media. It seems like you are more likely to meet a couple who met on Tinder rather than in person or stay in touch with an old friend by giving them a like on Instagram. Perhaps social interactions are headed toward something out of Black Mirror and artificial intelligence becoming the norm; either way, content marketing companies and agencies are preparing to embrace the future and whatever it may bring.
Social media is a complete game changer for your business in 2018. Keeping up with the latest trends on Instagram could really boost your business. Digital marketing companies know how to give your business a competitive edge online. With just a few tips, you’ll be able to make the most of your social media profiles.
Instagram is at the top of their game when it comes to online platforms. The app allows users to easily create a profile that draws in hundreds to even millions of followers. On their profile, a user is able to post stories, live chats and photos to their page. Each user is able to customize their content and create a page with engaging images. For companies, this means that people all across the world are able to come in contact with their brand.
Own Your Gram
Marketing companies really know what they are doing when it comes to helping you with your social media profiles. One of the most valuable things they can help you do is to use hashtags on your posts. By using hashtags, you allow other users to easily find your content through searches and other posts with the same hashtag. This is the simplest form of marketing you will find on the app.
Next, you want to create a profile that is aesthetically pleasing to your audience. Any advertising agency knows that the visuals you use for marketing are crucial to bringing in customers. Try to create a custom and creative profile that will keep users coming back to your Instagram profile to see more.
We live in a world in which the world is literally at your fingertips. You have the resources to communicate with your followers and potential customers all within an app, so take advantage of it. Interacting with your followers by replying to their comments and messages can help you gain loyalty and trust with your customers. Marketing companies suggest trying out Instagram live to have real time interactions with your followers. This will help them feel engaged and more aware of what your business is about.
The marketing world is fast paced and ever changing. Keeping up with all the new social media platforms keeping up with the level of content needed can be a struggle for many marketing firms. Therefore, a strong strategy and skilled, hard-working professionals are essential in establishing an effective content marketing strategy for each client’s needs.
Branding establishes a company’s image for the public and what they associate with said company. Most of the content used for a client will be individually tailored to work with their specific brand. You wouldn’t write content about sports for a company who sells beauty products. Know your client’s brand and work your content to establish and maintain it.
Like any company, it takes a highly skilled and well working team to create a content marketing strategy for marketing firms. Figuring out how many employees you need to balance the workload and clients are also important. Without a team that works together and effectively completes their work, it will be extremely difficult to keep up with your clients.
The purpose of creating content for clients is to drive more traffic to their websites. The internet is a complicated web of connections. Hyperlinking and key words help to continue to build the web, while the writers are like the spiders who create it. The point is to try to show up more on google searches and increase awareness for the client’s services.
For marketing firms, establishing authority with your audience is essential to getting people to trust your client and continuing to read what you have to say. This means that you need to find sources and seem like you know what you are talking about. Even better, know what you are talking about and find a way to get that knowledge across eloquently and authoritatively.