Over the recent years, advertising has seen a great deal of change due to the advancements made in technology. The world has been reduced into one small global village. With the internet alone taking over 50 percent of all advertisement platforms, marketing firms, digital companies and advertising agencies are on a frantic race to take advantage of these methods. This is to keep them relevant in their fields and also increase business.
We’re going to highlight some of the top methods of advertising and why marketing firms and advertising agencies should adapt them.
Online or Digital Advertising
This is currently the biggest way of advertisement on the planet. All companies that do advertising, i.e. marketing firms, digital companies and advertising agencies, strive to keep up with all the internet has to offer in regard to advertisement. The internet has the potential of reaching anyone anywhere seconds after an advertisement has been posted.
Today, almost 80 percent of the world’s population owns a smartphone and advertising through these devices has increased due to the social media platforms like Snapchat, Facebook, twitter, WhatsApp and Instagram.
This method has been integrated with modern day digital methods and it has worked wonders in improving sales. It includes printed brochures, leaflets and fliers, periodical advertising and direct mail advertising.
Although this is not exactly new, it has become more effective with modernization because unlike the olden days, today everyone has access to a TV or a radio. Advertisements come on designated times and occasions like sport or programs that have massive viewership.
Endorsements and Testimonials
This is the use of celebrities or known and trusted figures in the society to promote a brand and boost sales. This is mostly effective to reach the younger audiences.
Modern advertisement has made it easier, faster and way cheaper to advertise your products to a global audience unlike anything before. Growing technology and the internet are to be credited for these advancements in Advertising. The technology-based advertisement is still growing, and businesses need to shift to such platforms to remain relevant.