How to Make Your Video Ads More Successful

By | advertising, content marketing, digital marketing, SEO, Utah, web development | No Comments

 

If research and statistics are right, then you’re probably not going to read this entire article.

If people are looking for in-depth insight on any given subject, people now more than ever will turn to videos to get information. Marketing agencies that are worth their salt know that people turn more to videos for content than anywhere else. But how do you make your online video ads stand out in a crowded field of cat videos, how do you make your multimedia presence stand out?

Here are some of our personal tips:

Tip #1 Produce “How to” Videos

In 2015, “how to” video searches grew by 30 percent, which means that people are in a hurry to figure out stuff, and they need someone to walk them through how to do something step by step. “How to” videos are only increasing in popularity, and the more unique your “how to” topic is, the more views you’re likely to get.

So, for example, “How to change a flat tire” won’t get that many hits, being as there are literally thousands of those videos already. But a “how to fix a foosball table” video will get much more of an audience for you, even if that audience is smaller than the “fix a tire” group.

Tip #2 Make Testimonial Videos

In the age of Yelp and Rotten Tomatoes, people are more likely to look at reviews for your brand well before they even come close to buying your product. Marketing agencies have figured this out, so for their clients who sell products or services, they’ll make testimonial videos that prove to consumers that what they’re product or service is better than everyone else’s.

Tip #3 Find the “Sweet Spot” for Video Length

Marketing agencies that produce videos for their clients know that the best video ad length (according to Google) is no longer than three minutes. Within 45 seconds, people will know if they’re interested in the video they’re watching. There are some videos that can be longer than 3 minutes on Youtube that still deliver incredible results, but those exceptions are rare, and your video has to be incredibly engaging to pull something like that off.

Gender and Color

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Selecting the color of your logo, advertisements or even social media posts can be a big deal. The colors your advertising agency uses often determines part of the audience’s reaction and reception. Knowing which colors to use in order to get the desired result will take your advertising agency to the next level.

From Utah to the Southeast, colors hold different meanings for different groups of people, different locations in the world and different genders. Knowing what colors mean to your target audience, be they male or female, local or national, could be the difference between a wildly successful advertisement and a total flop.

What Social Media Site Is Best for Your Business?

By | advertising, digital marketing, SEO, Social Media, Utah | No Comments

The most successful digital marketing agencies in the country know that no two clients are the same.

 That’s true when it comes to branding, voice, marketing, advertising and also choosing the appropriate social media channels for your client. Channels like Facebook and Twitter are pretty universal to have for all clients, but some companies might thrive greatly by posting videos on their YouTube account or by having boards on a company Pinterest.

 How you find out what social media site is best for you is pretty simple: Find out what your voice and demographic is, and see what site best facilitates your mission.

How to Make Your Video Ads More Successful

By | advertising, content marketing, digital marketing, Social Media, Utah | No Comments

If research and statistics are right, then you’re probably not going to read this entire article.

If people are looking for in-depth insight on any given subject, people now more than ever will turn to videos to get information. Marketing agencies that are worth their salt know that people turn more to videos for content than anywhere else. But how do you make your online video ads stand out in a crowded field of cat videos, how do you make your multimedia presence stand out?

Here are some of our personal tips:

Tip #1 Produce “How to” Videos

In 2015, “how to” video searches grew by 30 percent, which means that people are in a hurry to figure out stuff, and they need someone to walk them through how to do something step by step. “How to” videos are only increasing in popularity, and the more unique your “how to” topic is, the more views you’re likely to get.

So, for example, “How to change a flat tire” won’t get that many hits, being as there are literally thousands of those videos already. But a “how to fix a foosball table” video will get much more of an audience for you, even if that audience is smaller than the “fix a tire” group.

Tip #2 Make Testimonial Videos

In the age of Yelp and Rotten Tomatoes, people are more likely to look at reviews for your brand well before they even come close to buying your product. Marketing agencies have figured this out, so for their clients who sell products or services, they’ll make testimonial videos that prove to consumers that what they’re product or service is better than everyone else’s.

Tip #3 Find the “Sweet Spot” for Video Length

Marketing agencies that produce videos for their clients know that the best video ad length (according to Google) is no longer than three minutes. Within 45 seconds, people will know if they’re interested in the video they’re watching. There are some videos that can be longer than 3 minutes on Youtube that still deliver incredible results, but those exceptions are rare, and your video has to be incredibly engaging to pull something like that off.

Is the New iPhone on its Way to Being New Coke?

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Introducing, the newest member of the iPhone family — it’s the only phone on the market that will literally force you to buy Bluetooth headphones. Heck, why stop there? While you’re at it why not buy a new car stereo with Bluetooth capabilities so you’ll be able to charge your phone and listen at the same time as you roll down Utah roads?

It’s no secret that the iPhone 7 is getting mixed feedback. We were all expecting innovation that would make Steve Jobs proud. Instead, we felt the sting of an insult as they made us all aware that our technology is outdated and we’re behind on the times.

The cherry on top is the fact that users are finding their headphones crashing since the newest iOS update. As technology continues to grow, advertising agency employees are anxious to see if Apple’s courage is warranted or if this change will fall into the same category as the epic embarrassment that was “New Coke.”

The “New Coke” Debacle

Take a step back in time when Coke decided to take a risk with a new formula. Their advertising agency had the task of creating a campaign that displayed their courage. Sitting in the number one seat for soft drinks, they felt comfortable with their decision.

After 77 days of protests from their loyal followers, and jabs from Pepsi — whose product took over the number one spot — they admitted it was a mistake brought the old formula back. As an ode to the memory of these dark times, any time a product is classified as an astronomical failure they’re given the title of “New Coke.”

Is iPhone Following in Their Footsteps?

Over the years there isn’t an advertising agency who has been able to beat the brand of exclusivity associated with Apple. Their followers are comparable to the devoted Coke fans that were behind bringing original Coke back. In a world where only the strong survive, the headphone jack that’s survived for decades is putting up a fight.

Only time will tell if the innovation sticks or if the insult “New Coke” is replaced by “iPhone 7.”

The Highs and Lows of “Doctor Strange” Advertising

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If you feel like you’ve spent your life looking at the world through a keyhole, trying to broaden your view, you might find that you have something in common with Doctor Strange.” If you’re someone who has worked at an advertising agency, you’ll find the product placement surroundingDoctor Strange” hilarious.

 As less people are watching network television and are instead streaming their favorite television series, less people are seeing advertisements for new movies and materials. A creative approach is needed to reach audiences, thus product placement has returned. When it comes to Doctor Strange,” we witnessed both a success and a failure.

General Hospital

 Product placement can be downright painful. Brands are thrown into movies by many an advertising agency with the label facing outward in a forced position. General Hospital” attempted a new form of product placement, where they worked Doctor Strange” into the script.

 We open on a man and woman talking seriously; you’d imagine he’s about to profess his love for her. Instead, seemingly out of the blue we are hit with a, You know Doctor Strange is about to hit theaters pretty soon…” and a, You may be surprised to hear this, but… If I can’t see that movie with you, I don’t want to see it.”

 The reactions were immediate. It felt like a moment in The Office” when they made eye contact with the camera so you understood the hilarity. This product placement, however funny, would be deemed a failure from Utah to the Big Apple.

“Huaweis Honor

 One of the more subtle attempts at product placement was for the Honor 8. Doctor Strange drives a $237,250 Lambo, but uses a $399.99 Chinese smartphone — somehow the two don’t add up. The brand Huawei recognized that they lacked brand awareness overseas, leading them to partner up with labels like Marvel.

There isn’t an advertising agency that wouldn’t be proud of this one. The subtlety in placing the Honor 8 on billboards throughout the movie increased the position in their target market’s minds (18 to 34 year old men and women).

 Hats off to you for your sly moves, Huawei!

Advertising for Self-Confidence

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If you’ve ever accidentally started a movement by not wearing makeup, you know what it feels like to be Alicia Keys right now. It all started with a simple letter for Lena Dunham’s Lenny Letter. Her focus on natural beauty has left every advertising agency from Utah to Pluto scrambling to follow suit.

Alicia Keys and the Movement

Fifteen Grammys in a 20-year career — Keys has always been a great example of empowerment. She is the epitome of equality and #BlackGirlMagic. Through admitting that she’s struggled with self-esteem issues during this wildly successful career, we love her even more (if that’s possible). By being honest about the way she hid her true self, intelligence, thoughts and feelings, she’s been able to reach women of all ages.

In her own words, this movement isn’t “anti-makeup,” rather a “you do you” kind of attitude. She was brave enough to attend the MTV VMAs fresh faced, making it easier for the average woman to brave the grocery store without her face on. I’d go as far as suggesting that confidence is the true movement — she never once seemed out of place, even in pictures with Queen Bey herself.

Dare to Bare

The latest no makeup movement is hardly the first of its kind. Over ten years ago Dove’s advertising agency released the “Campaign for Real Beauty,” promoting the use of real people instead of photoshopped models. Their efforts didn’t stop there, as they released videos displaying “The Evolution” behind retouched ads.

As the pace picks up, we see celebrities going out of their way to expose over-edited photos (you go Zendaya!). American Eagle has gone as far as encouraging women to upload un-retouched photos of them as part of the “The Real You Is Sexy” campaign.

We are at a tipping point for women. Empowerment is all around us, and the advertising agency employees who catch on will go down in history for creating timeless content. May the odds be ever in your favor as you take on this newest endeavor.

Registering to Vote Advertisements

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This election season has brought on a turbulence that we have never seen before. Marketing agencies around the nation are taking the opportunity to encourage people to get out and vote, regardless of the stance. The millennial crowd has long since been the target of this plea, leaving many celebrity A-listers prepared to do whatever it takes.

A History of Voting Campaigns

With the help of marketing agencies, celebrities do their best to create social and political movements. “Rock the Vote” was introduced in the 1990s. This movement was described as a progressive-aligned group whose mission is “to engage and build the political power of young people.” After seeing the impact that a celebrity voice can have, Diddy created the “Vote or Die” campaign of 2004. The campaign was even featured on an episode of “South Park.”

This Year’s Efforts

This week we have been faced with not one but two celebrity super groups who are urging us to get out and vote. Hollywood is typically known for leaning left, and the “Save the Day” group proves that. People like Robert Downy Jr. and Neil Patrick Harris got on camera to voice their concerns and shout the plea of “register to vote and make your voice heard on election day.” Though they make their political stance very clear, this advertisement is highlighted with humor at the promise of Mark Ruffalo doing a nude scene.

The second group of celebrities promotes the “Vote Your Future” campaign. People like Leonardo DiCaprio and Julia Roberts got together for a more generic piece that asks young voters to figure out what they care about and vote for it. Their movement was more about sharing what matters to them and why they will vote. They took a page right out of the handbook of top marketing agencies and made it social media accessible.

Regardless of what side you’re on, the obligation to be part of the decision is now stronger than it ever has been. If you haven’t heard it enough, get out there and make your voice heard.

Making Your Videos Stand Out on Social Media

By | advertising, Social Media | No Comments

As advertising and marketing evolve, it is important that as an advertising agency, we evolve as well. The old days of lengthy content are gone. In their place stands short articles, catchy photographs and attention-grabbing videos. We, as an innovated advertising agency, have responded to the call, and have begun producing content so catchy that you’re bound to want to copy it.

There are hundreds of articles online that claim that a serious advertising agency should do this or a smart advertising should do that, but these claims are often unfounded. The tried and true methods propagated here though have not only seen proven success but outstanding results, as well.

Keep It Short

When creating video, only make the video as long as it needs to be. Do not waste your viewer’s time, or they will likely quit watching halfway through. Make sure that your content is engaging and that the views have a compelling reason to keep watching, from start to finish.

Closed Captions Are Key

The vast majority of videos online are watched without sound, so captions are key. If you want to keep your audience, give them captions that not only keep them informed, but make them want to turn the sound on. Closed captions also keep your videos accessible to a wider audience, which is a great thing.

Auto Play

Very rarely do viewers click directly on a video, so auto play is a surefire way to get people’s attention and keep it. When uploading your video, make sure to upload it so that it will auto play and when creating the video, make the first content to be seen, catchy.

Hashtags

Perhaps your video contains lots of hiking spots in Utah, and your company wishes to promote outdoor recreation in Utah. By developing a hashtag that not only pertains to Utah, but also links the video to the viewers, you give your content the chance to expand and reach and even wider audience.

Ultimately, as an advertising agency or small company, the more you do to plan and prepare for your video before you launch it, the more successful it will be.

Fusion 360: The Michael Phelps of Digital Advertising

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Michael Phelps has 23 individual medals, 13 of them are gold. He is one of the greatest Olympians of all time. We are especially big Phelps fans because we too have won a ridiculous amount of awards. In fact, Phelps only has us beat by one medal. Soon, we’ll have more awards than Michael Phelps. That may sound braggy, but is it bragging if it is true?

Let us take a look at our advertising agency here in Utah. Fusion 360 has been pulling in awards since the company’s inception fourteen years ago. Fusion 360 has raked in 18 Telly awards, three Emmy awards and one Webby. We do not see Michael Phelps with any Emmys.

Not only is Fusion 360 one of the premiere digital marketing companies in the country, it is the number one premiere advertising agency in the state of Utah. What does it take to be this awesome you may ask? Well, while Phelps may pride himself on swimming, does he play 19 games of ping pong a day? Utah’s number one advertising agency consumes 86 cans of soda a day. Maybe if Michael Phelps consumed sodas like we do, he would have more medals.

Phelps dropped the 200 Meter at the 2016 Rio Olympic Games. Fusion 360 never drops the ball. Never.

Being Utah’s Number one advertising agency is not easy. However, we are up to the challenge. Yes, Michael Phelps is one of the greatest Olympians in history. Medal count: Phelps —23. Fusion 360 — 22.

If Phelps was our older sibling we would be bragging about how we almost beat him. I think it is safe to say Fusion 360 is the Michael Phelps of advertising agencies, not just in Utah, but also in the entire United States. See you in the medal count, Phelps!