Why Videos Do Better Than Pictures on Social Media

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When you scroll through your favorite social media platform, you may notice that a majority of the content that is posted happens to be in the form of videos. Why? Because videos are the most engaging and dominant form of advertisement. Whether you’re an influencer or a big company, you’re more likely to increase your engagement if you post well-crafted videos on your page.

So, in a world where visual content rules the internet, what makes videos more effective than a simple photo? Both types are visual forms of content and should perform nearly the same, right? Well, video production companies will tell you otherwise. Here are the main reasons that video do better than pictures on social media.

Your Mind is Designed to Remember Video Content

Videos thrive in today’s world because the human mind is programmed to retain visual content better than a page filled with text. The average social media consumer remembers about 95 percent of a message when it is watched, as opposed to the 10 percent they retain when they read the content. However, the videos must be intriguing enough for people to have interest enough to watch. Video production companies are constantly perfecting their work in order to interesting to all kinds of different viewers.

Videos Combine Visual and Auditory Senses

One of the main things that makes videos more efficient than pictures when it comes to social posts is the fact that videos bring auditory and visual characteristics to the project. These two senses combined give more to viewers and in turn help companies get their message across to consumers. Commentary, music and movement are all aspects of videos that help create engaging content, as opposed to text and still images. If you don’t know where to start when it comes to making a video for your company, there are plenty of video production companies that can help give you an engaging video.

Videos Lead to Higher Exposure Rates

Fifty-five percent of internet users watch videos online each and every day, so if your brand isn’t taking advantage of video marketing, you’re really missing out. These videos are viewed mostly on social platforms like Facebook and Instagram. These videos drive a whopping 157 percent increase in organic traffic from search results. This is the main reason that 87 percent of online marketers are utilizing video content today even if they have to outsource their production to a video production company. It’s also worth noting that videos on social media get three times the number of outbound links than a simple plain text post. Video production companies exist to help brands stay relevant in today’s competitive market and on social media channels. They do it by creating captivating video content that is sure to get people’s attention.

Visual content in the form of videos is the best way to make sure that your brand keeps up with the competition. If your brand is in the market for a video production company, contact us at Fusion 360 Studios for your video marketing needs.

Sources:

https://medium.com/@zipstrr/this-is-why-video-is-the-most-engaging-type-of-content-e5ca46d5cef1

https://blog.hubspot.com/marketing/to-video-or-not-to-video

https://www.leightoninteractive.com/blog/why-video-performs-better-on-social-media

How to Find Your Ideal Target Audience

By | advertising, digital marketing, SEO, Utah | No Comments

One of the biggest mistakes that start-up companies make is assuming they know who their target audience is. You’ve probably heard of the negative connotation that assumptions come with and there is no exception in the world of digital advertising. If marketing companies decide to assume they know who their target audience is, they can find that there is a good chance that they will be wrong. As a result, they will waste time on ineffective marketing tactics, a wasted budget, and ultimately failure to keep the company running.

While finding your ideal target audience might sound like a grueling task, marketing companies like Fusion 360 can make this process so much easier. With some simple steps, our talented team can help you really pin down who you should be marketing to — here’s how.

Analyze Your Current Customers

To begin, you’re going to want to take a closer look at your current customer base. Find out what it is that drives them to your product or service and try to connect the dots between their interests and other potential customers interests. All reliable marketing companies know that getting to know your current customers is the first step in growing a company’s consumer base and avoiding a plateau.

Research Your Competition

Marketing companies are always studying their competitors, and your business should too. Your brand should investigate what markets your competitors are tapping into in order to be completely aware. While you could potentially go after the same audience as your competitors, knowing who they are targeting will more likely help you expose any niches they may be overlooking, which will, in turn, give you your own consumer base.

Find Your Product’s Unique Selling Point

You have to fully understand your product or service if you want your brand to succeed. Make a list of all the potential benefits your service or product has and start brainstorming some general demographics that could rely on your product to solve their problem.

Check Demographics

Once you’ve got a general idea of what your target audience might look like, you have your foundation ready. This step is where you’ll have to get into the nitty-gritty; you’ll have to look through things such as age, gender, income levels, occupations, ethnicity, education, location and family status to narrow down who you’re going to be marketing to the most.

Don’t Overlook Psychographics

Unlike demographics, psychographics entails your audiences’ personal characteristics: personality, beliefs, values, interests, hobbies, behavior and lifestyle. Marketing companies get in-depth with these things because it helps them decide how their client’s product or service is going to fit into the customer’s personal life.

Decision Time

Once you’ve done all this research, you’re ready to pin down who your main target audience is. Make an effort to prioritize and target the group you’ve found through your research — not doing so will lead to wasted resources and stagnant growth.

Once you’ve finally pinned down your specific target audience, you’ll find that creating content will get both easier and more effective. If you’re struggling to get a grasp on who you should be marketing to, don’t hesitate to contact us at Fusion 360 — we’re ready to help you master the ad game and make a name for your brand, one digital step at a time.

The Benefits of Hiring an Agency Over Doing It Yourself

By | advertising, content marketing, digital marketing, SEO, Social Media | No Comments

Marketing is an important aspect of any business, and when it comes to growth, there is no better way than by investing in marketing. Marketing can be intimidating, especially for smaller businesses, but if you don’t start, you can find your business suffering when it comes to drawing in more consumers, reaching sales goals, and overall making an impact in your respective industry. So, do you go in blindly trying to market your brand yourself, or do you turn to marketing companies to handle this aspect of your business?

While it may seem cheaper and simpler to handle marketing yourself, you’ll find that it can actually turn out to be the complete opposite− you don’t want to sacrifice any manpower on your team, and you also don’t want to exceed your budget in the hiring department, so here are some benefits to hiring a marketing agency over trying to do everything in-house.

Save Serious Cash

This should be one of the most beneficial factors to your company. You don’t want to spend unnecessary funds, and you definitely don’t want to exceed any budgets, so this is where marketing companies will come in handy. The costs that come with running an in-house marketing team can be pretty hefty, and if you’re on a restrictive budget, you might not be able to assemble an experienced group of professionals. The staff costs alone might be as expensive as outsourcing your marketing needs. Things such as content management software, marketing software, benefits package, and other marketing equipment costs can add up quickly on top of employing a marketing staff.

Professional Experience

Since marketing companies are experts in what they do, you’ll be getting quality work done. These agencies are comprised of talented teams who are experts in their respective fields, so you can rest assured that any task you throw at them, they’ll be able to handle with expertise. By hiring an agency, you’ll also avoid the hassle of trying to interview and pick out capable employees.

Avoid Overworking Your Existing Staff

If you decide to bypass hiring a marketing agency and are not able to hire a marketing team due to costs, you might end up overworking your current team by trying to train them in the marketing. Marketing companies can help ease the workload of your staff by allowing your team to focus on their day-to-day work.

Benefits of a Marketing Company’s Outside Perspective

Not only are these marketing companies going to help market your brand, but they can provide you with valuable insight on how you can improve your current efforts. Since they are experts when it comes to what consumers are looking for, they can help establish you brand even further, strengthening connections with your current consumer base while bringing in new customers as well. These marketing companies will evaluate your current strategies, techniques and brand voice overall and give you pointers on how the business can be improved.

Staying Up-to-Date

Perhaps one of the best things about hiring a marketing agency is that your branding and content will always be kept up to date. Since marketing agencies are always in the digital loop, you won’t have to worry about outdated tactics, lingo or presentations to the public.

There are multiple benefits that come with hiring marketing companies, and they generally outweigh the few benefits that come with marketing yourself. If you’re ready to take the next step in your marketing campaign, contact us here at Fusion 360.

Best Ways to Advertise in 2019

By | advertising, marketing, SEO, Social Media, Utah | No Comments

Marketing trends evolve every year, and if marketing companies ignore these changes, they can find themselves struggling to stay at the top of the digital marketing food chain. 2019 is no different. If you want to see results and keep clients coming to you, you are going to have to switch it up and adapt to the new trends that 2019 is bringing to the world of digital advertising.

So, will you take initiative to change the way you advertise, or will you fall into the pit of digital media mediocracy? If you’re ready to take your game to the next level, here are the best ways to advertise in 2019 to ensure your company a year of growth and success.

Take Advantage of Voce Search Optimization

Marketing companies are always looking for the best and most relevant ways to advertise, and voice search has definitely become a staple in modern search engines. It has been projected that by 2020, 30 percent of web browsing will be screen-less, and that number will only keep rising. With the sophistication of operating systems, it’s important to make sure that your company utilizes the technology that is voice search optimization. The best way to do this is by extending the keywords your content targets and reworking them into phrases that someone would use when using their voice search option (for example, when they look for things such as the nearest gas station or restaurants). This will work best if you are able to make your phrases sound natural, but craft them carefully so that your services come up when these phrases or keywords are said.

Invest Time and Money into Audio Ads

While video may be the dominant form of advertising, audio content is becoming more convenient to consumers. If you take advantage of it now, you will ultimately see more of a result in more traction. Now, this doesn’t mean that you have to invest all of your marketing budget into podcasts, talkshows or streaming music players, instead, a smart way for marketing companies to approach this method is by taking one blog post a week and uploading it to your website through a program such as the Wix Podcast Player. This is a great way to combine storytelling and advertising. As you begin to get more comfortable with narration, you’ll begin to see an increase in the quality of these audio ads.

Make Visitors Feel Welcome by Using AI

While this may sound difficult, it’s actually a simple addition that you can add to your website to make your customers feel more welcome. In simple terms, you should opt to add a live chat feature on your website. If you don’t want to have a 24/7 live staff on payroll, you can also create automated responses to some frequently asked questions so that that user can be taken care of in a more interactive manner.

Don’t Stop Building on What You Have

This last method is more of a tip rather than anything else, but if you’re using tactics that are working, there is no need to toss them out the window. So, the best thing that marketing companies can do is to create a hybrid strategy that combines new, as well as older, functioning strategies.

These are some of the trending tactics in 2019 that are going to help your company thrive! See which tactic relates to your business and don’t be afraid to give it a try!

Three Ways to Get Out of Digital Media Mediocrity

By | advertising, content marketing, digital marketing, marketing, SEO | No Comments

Companies need to be fearless in their pursuits of success if they want to draw in more clients and market themselves as a reliable company, but establishing yourself as such may not come so easily. If your company wants to be taken seriously, you have to be able to show what makes your company special — something that consumers can’t really find anywhere else. In order to show this to your potential consumers, your online marketing needs to be on point.

When it comes to online content, a lot of companies crack under the pressure of not staying relevant with their target audience and have to rely on the help of digital marketing companies. If these companies continue to try and handle the online marketing work themselves, they will fall into the deep, unforgiving path of mediocrity. From here, the question is, how do you avoid falling into this category? Here are three ways to get you out of digital media mediocrity and how you can become a successful company, capable of pulling in new customers left and right.

Know Your Consumers

This is probably the most important step in surviving digital media mediocrity. If you don’t know your consumers, how are you supposed to successfully find new customers? Experienced marketing companies can tell you that by not taking the time to research and find out who your consumers are, you will waste your time coming up with irrelevant marketing content and, worst of all, miss out on the business of potential consumers.

Place Your Ads Appropriately

Going right along with knowing your consumers, you need to know where they spend their time online; companies that blindly upload advertisements are going to have the least amount of success. If you want to generate results and come across as a competent company, you will need to do as the digital marketing companies do and place your ads appropriately. For example, if your company sells sports attire and equipment, you’re going to want to target other websites that relate to the sports world. You’ll also want to run your ads on videos that fit within the category of your brand’s specific product or services.

 

Declare a Specialty

Consumers are looking for companies that give them some special service or product at all times. If your company has a USP (unique selling point) — and it should — but you are not hitting on it in your online marketing, you will not stand out to anyone and will be obscured in mediocrity. To change this, you need to know what it is that makes your current consumers come to you for your business and not others. When experienced marketing companies start working with companies for the first time, the first thing they do is find out what makes those companies unique. From there, they will make sure that you put your best foot forward and show your consumers why they need your service/product.

These few tips will help any company stay afloat in the online world. If you cannot implement these tips, you may want to seek out help from digital marketing companies. If you’re in need of award-winning digital advertising services, look no further than Fusion 360, we live by these tips and our work shows that.

 

Inside an Ad Agency: Time and Project Management

By | advertising, content marketing, digital marketing, marketing agencies, public relations | No Comments

You’ve often heard the phrase “time is money,” and that pretty much sums up what it’s like for advertising agencies. Time is something that you can’t get back and something that should be valued maybe than money, but what happens when you find that your time isn’t being spent as wisely as it could be?

Time management goes hand in hand with project management, and at advertising agencies, there is usually an efficient project management strategy in place. When companies hand their work over to the hands of a competent ad agency, they will find that they have more time to complete other important tasks and stay caught up with their workload, but that is all thanks to a system they have set in place.

Here’s how companies can mimic advertising agencies and set up effective time and project management strategies to help their productivity.

Track Your Time

It’s important to know how long a project takes. Knowing how long a project takes will helps you measure how many tasks, you’ll be able to get to in a day. Time tracking apps and widgets are essential in successful advertising agencies because they help both the employees and employers gauge how much an individual can take on daily. This also helps divide the workload between their employees and ensure that each employee is taking on what they can handle.

Determine What your Most Important Tasks Are

You should always focus on priority tasks. If you see that something is overdue or is going to be asked for soon, you should definitely make that your priority. Go through your task list and see what you can put off for later and replace those tasks with things that are needed ASAP. Advertising agencies who fail to organize their workload find themselves in deep trouble when their clients are asking why a specific project hasn’t been completed.

Remember That You Don’t Get Paid for Checking Emails

Emails are an important form of communication, but they are not priority tasks. While emailing is used to talk about a task with clients and coworkers, you have to make sure not to get distracted by menial tasks when you check your emails. The best thing to do to save time and increase production is to check, respond and organize your emails first thing in the morning and then focus on important tasks for the rest of the day.

With the time you’ll gain by following these guidelines, you can get ahead of your work, breathe easy and even bring on new clients and increase that revenue stream. By solidifying your project management strategy and properly managing your time, your agency is sure to flourish in this competitive industry.

Identifying Your Target Audience

By | advertising, Brand marketing, content marketing, digital marketing, marketing, Millenials, Millennials | No Comments

One of the key principles of marketing is identifying your target audience. In any marketing or advertising 101 classes, students will begin to learn about target audiences because they play a critical role in the success of a business. Every content marketing company understands that in order to generate sales and an eventual profit, you must know the right audience for your product.

It is sometimes fascinating to see business owners start out thinking one thing about their product, and then learning that the biggest selling point or benefit of the product ties to an entirely different demographic than they originally thought. Typically, business owners won’t misdiagnose their own product, but they do frequently miss nailing how to create the bridge between their target audience and their product.

Considering that the entire purpose of what content marketing companies do revolves around connecting the product with the target audience, they understand how to identify that audience. These companies put in the necessary time to learn more about the audience by conducting extensive research BEFORE they start coming up with plans and ideas. There are a few common ways marketing companies come up with a detailed analysis of the target audience; some of the frequently used tactics include producing primary research with polls and surveys, scanning secondary research in related scholarly/professional research articles, and learning more about a specific demographic.

Producing primary research – One of the most well-known and effective ways to learn more about your target audience is to produce surveys and polls that your current consumers will fill out. This will give you insight into what kind of groups and peoples you are working with.

Scanning secondary research –  The results to this are similar to the primary research you conduct; you will be able to better recognize the individuals that fall under the demographic category of your target audience. To get these results though, you will have to go through trusted scholarly/professional research and articles that related to your product and consumer. These articles will likely give you statistics or findings that direct you more to the individuals you should target.

Learning more about a specific demographic – Embrace the recognized demographic—check online forums, go to events they might have interest in, listen to the music or podcasts they do, and watch the TV shows or movies they do. Going to this length of research will help you speak their same language which will give you the ability to relate with them on a whole new level. This is ultimately what starts building the bridge between companies and their potential consumers or clients.

When a company properly identifies their target audience, they will be able to market their ads and promotions directly to that specific demographic. If the marketing efforts miss the mark, then that company can expect a minimal increase in sales and profit, and face the possibility of losing money as a result. However, if the target audience is spot on and the marketing tactics are executed well, then the company will achieve what they desired to from the beginning; content marketing companies understand that everything hinges on making your product appeal to the target audience.

Focusing on the target audience for a content marketing company is second nature. If you have any concerns with misidentifying your target audience or have any other marketing concern, contact us at Fusion 360.

The Benefits of Outsourcing Content

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Businesses are often faced with strenuous workloads and strict deadlines, which can make it hard to keep up with consumer demands. When it comes down to it, these struggling businesses are often faced with a tough decision: sacrifice quality or sacrifice quantity. Well, what if there was a way to keep both?

Content marketing agencies such as Fusion 360 exist to give your company room to breathe. Whether you need help with your campaign or you’re looking to get more content created for your website, we’re ready to take some of that weight off your shoulders. Here is how your business can benefit from outsourcing content.

Save Time

If you’re drowning in content work, there’s a good chance that some tasks are being put off, making you fall further and further behind and killing your company’s productivity. By outsourcing your content to reputable content marketing agencies, you’ll save yourself time; with extra time, you will be able to catch up on late work, restore productivity within your company, and really focus on your brand and customer relationship. If you really sit back and think about it, you’ll realize that this may be one of the best decisions your company can make. Freeing your employees from that crunch time they’ve been working on will help them get back into gear and focus on the most important parts of your company.

Strengthen Your Content Marketing Strategy

Another great benefit that will come from outsourcing your content is that you’ll be strengthening your content marketing strategy. Content marketing agencies specialize in content marketing, so you’ll be able to rest easy knowing that what your agency is producing will be of high-quality. While you may have had some talented writers amongst your team, content teams will know how to make your content as engaging and as efficient as possible. letting your employees worry about fulfilling their most important tasks.

You’ll Most Likely See Better Results

Content marketing agencies want nothing more than to help your business succeed, so don’t be surprised when you see your following grow, numbers start to rise, and your product or service start to become a big hit with consumers. Content marketing agencies are meant to help your business, which is why outsourcing your content is one of the best decisions your company will ever make.

Hiring a content marketing agency is the best way to free time, increase productivity and ensure that your content is as high quality as possible. If your company needs marketing assistance, contact us here at Fusion 360 Agency.

4 Ways to Improve Coordination Between Advertising Teams

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Within marketing companies, there are several teams that must work together effectively in order for your entire company to be successful. We often focus on how to make a team successful, but how often do we talk about how to improve company-wide team coordination? Although working as a team is very important, recognizing the whole company as a team is also important. Teams often rely upon each other for steps in projects, so it’s important that they know how to work together effectively.

Know the End Game

Marketing companies often work together regardless of teams to produce results for our clients, and that often proves true for every kind of company. The biggest thing that allows marketing companies to accomplish this is the fact that they are all working toward the same goal. Your entire team needs to understand your client’s vision for the project from the beginning. This allows each team to take responsibility for their portion while also recognizing the work the other teams will be accomplishing. Consider holding group planning meetings to discuss upcoming projects and allow the teams to work together.

Utilize Individual Skills

Each member of your company often has skills outside the scope of their job requirement; marketing companies are missing the mark if they fail to recognize and utilize these skills. Holding brainstorming meetings where you work through project ideas is a great place to see your employees’ skills and ideas. Take ideas from everyone and let them share their knowledge openly, even if it doesn’t fit within their job description.

Clear Communication

Set a precedent of clear and thorough communication in your marketing company. Whatever that means for your individual company, do it! Use scheduling software to make sure everyone is on the same page with everything that is happening within your company. This helps people see the tasks they need to prioritize, and also helps teams see who is relying on them to get their projects done on time. You will also need to allow your employees to interact and get to know each other outside of their individual teams so that they feel comfortable communicating with each other.

Plan Efficiently

Software programs are really great for helping you to plan ahead and help the whole company be on the same page no matter the project or department. Effective planning also allows your teams to have time to communicate with each other to bridge gaps in planning and creation.

No matter the project, a marketing company runs off its teams coordinating with each other to get jobs done effectively. With so many clients and projects taking place at the same time, you will need to work together to get everything done in an orderly manner. It’s time to move past team building to inter-team building to survive in today’s fast-paced world of marketing and advertising.

Inside an Ad Agency: Task Management

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Just like in any other company, one of the most important things in an advertising agency is task management. In order for your team to accomplish anything effectively and in a timely manner, you need to understand how to manage your team and projects. Whether this means you have a task management software or another way to track the things that are getting done, upcoming projects, and project assignments, you need to have a system.

Software

The challenge that advertising agencies face is keeping everything organized when they have so many different clients with their individual needs and projects. If this is left up to one person and a planner, you’re bound to get lost. The beautiful thing about the digital age is that it increases our effectivity in organization with a myriad of online task management platforms. However, every company has different needs, so it’s important for you to do the research into each system before committing.

Top 5 Project Management Programs in 2018

  1. Wrike
  2. Monday.com
  3. Asana
  4. Basecamp
  5. Trello

Each of these programs are amazing, but they all have different features, so you will have to figure out what your needs are, then begin researching. You can learn more about these and other project management software solutions and how they compare on FinancesOnline.

Project Manager

When it comes to having several projects you’re working on, you may need to consider hiring a project manager to oversee and keep your current and upcoming projects organized. This person should be in charge of organizing your management software and training your team on how to use the system to keep projects clear and up to date.

Scheduling Ahead

The great benefit that comes with management software is that it allows you to schedule projects in advance, and that’s very important for advertising agencies. Scheduling ahead allows you and your company to work ahead and stay on top of tasks. This also allows for space when it comes to those unexpected meetings, projects, and even emergencies.

Clear Communication

You can invest all the money you have into project management software and still fail as a company if you don’t have clear communication. This is probably one of the most essential skills advertising agencies should have. You will need to take this into account when picking your task management software because some programs are more effective than others with communication. Either way, communicating with your team about workflow expectations and upcoming projects is still a part of task management no matter the software being used.

Whether you’re starting an advertising agency, or working to organize your in-house advertising, you will need to research software solutions and begin organizing a team. Work to schedule ahead and communicate clearly with your team. The whole point of task management being enforced is so that teams can work more efficiently as a whole so that advertising agencies can succeed.