Caught On Camera: Meerkat vs. Periscope

By | Social Media | No Comments

Unbeknownst to most, social media isn’t only limited to Facebook, Twitter, Instagram, Pinterest and LinkedIn. In fact, there’s a host of new and exciting platforms that, unless you’re an industry expert or work at any one of America’s many marketing agencies, are rarely heard of by those of the general public.

Seriously, seeing as how social media marketing couldn’t be bigger than it currently is, it’s no surprise that young, up-and-coming entrepreneurs and their host of competitors are doing all that they can to latch onto the craze.

Meerkat and Periscope, for example, are two of those newer platforms through which both users and marketers are looking to interact with others. Both are innovative smartphone apps which allow for live video streams to be both shot and shared with others. That being said, with all of their similarities, which is better? The following infographic seeks to settle that very debate:

Fusion 360 - Caught On Camera - Meerkat vs. Periscope (Fusion 360 Agency)

Old School PR vs. New School PR

By | public relations | No Comments

As far as marketing agencies are concerned, the world of professional communications is no stranger to change. What was once very much a field built upon yellow legal pads and ink pens is currently digital in every facet of its existence.

As a direct byproduct of such a change, public relations—and the innumerable specialists and managers who work in said field—have had to adapt their communicative tactics to account for the transformation.

Long gone are the days when traditional reporters, direct mail and simple phone pitches earned proper media placement. Interested in a few more of the specifics? Take a look at the following infographic to see what’s presently going down in the world of PR:

Fusion 360 - Old School PR vs. New School PR (Fusion 360 Agency)

How Modern Companies Use Content Marketing

By | content marketing | No Comments

Both inside and outside of Utah, content marketing, more than just about any other advertorial practice, has gained a great deal of respect with both advertisers and consumers. Focused largely on the needs of consumers and providing them with helpful information, content marketing differs from traditional advertising with its genuine focus on audiences, as opposed to the force-feeding of intrusive material.

While traditional marketing and its tactics still exist, more marketers than ever before are finally opening their minds to the idea of using top-tier websites, social media and digital public relations—all practices firmly built upon the generic foundation of content marketing—to build rapport with their respective target demographics. Are you looking to make the switch? If so, take a moment or two to see how the world’s most modern companies are using content marketing to their advantage:

Fusion 360 - How Modern Companies Use Content Marketing (Fusion 360 Content Marketing)

Play It Safe: Organic SEO

By | SEO | No Comments

To be honest, coming to fully understand Search Engine Optimization (SEO) is difficult enough as it is without having to take worry about the differences between white-hat and black-hat SEO techniques. That being said, there’s a reason for which the distinctions between the two are of the utmost importance: Google’s lead search algorithm.

Both here in Utah and elsewhere, if confidence is to digitally be built with the Wide World Web’s top search engines—namely Google, truthfully—Organic SEO tactics will need to be used. As is the case with most things in life, corners can’t be cut if real SEO results are to be produced. With all of this in mind, what is Organic SEO and how can it help you and your brand? Fortunately, we’ve got just the infographic to help:

Fusion 360 - Play It Safe: Organic SEO (Fusion 360 SEO)

A Digital Treasure Trove: Long-Tail SEO

By | SEO | No Comments

These days, from Utah to the most remote of locations out on America’s East Coast, there are few digital marketing trends as big as SEO. While the practice might be seen as a bit of a pseudoscience by those of a more traditional marketing background, SEO is here to stay. Simply put, as long as search engine continue to be used by consumers, the industry promises to remain a constant for professional product and service pushers.

However, seeing as how the Internet is an ever-changing changing entity, so too must the SEO practices with which experts arm themselves. Currently, long-tail SEO takes the proverbial cake as being of the utmost importance for brands hoping to build rapport with Google’s mysterious search algorithm.

At a loss for what long-tail SEO is and how you can use it? Take a look at the infographic below to better understand what your company desperately needs for complete and total dominance out on the World Wide Web:

Fusion 360 - A Digital Treasure Trove - Long-Tail SEO (Fusion 360 SEO

5 Things Website Visitors Want More Than Anything Else

By | web development | No Comments

Professionally, just about everything is sales. Regardless of your field of interest or money-making niche, if success is to come about, you’ve got to be able to understand what consumers want and help them understand how your product or service helps them accomplish such a desire. Likewise, when creating a reputable website and its design, it’s important to consider what target audiences want more than just about anything else.

While it’s true that each industry carries with it a specific set of differentiating factors, generally speaking, when digital interfaces are involved, there are a handful of factors that any and all visitors will hope to find. The following infographic presents five things that any successful website, especially in today’s digital age of communication, will have present. How well does your current site stack up?

Fusion 360 - 5 Things Website Visitors Want More Than Anything Else (Fusion 360 Web Development)

8 New Rules for Successful Content Marketing

By | Uncategorized | No Comments

Whether it be here in Utah or elsewhere, in recent years, content marketing has become the poster child for innovative product and service pushing. With a current digital focus, nearly all successful content marketers are set on providing engaging, meaningful information to consumers without bombarding them with cumbersome buzzwords, calls to action and—worst of all—clickbait.

However, with content marketing constantly being thrust into the limelight of advertorial genius, the so-called “rules” of the practice have lost their formative roots amidst the clamor of wannabe advertisers hoping to solidify themselves as “industry experts.” Needless to say, we’re tired of it and are ready to set the record straight. Take a moment or two to look over the following infographic to know what really brings about successful content marketing:

Fusion 360 - 8 New Rules for Successful Content Marketing (Fusion 360 Content Marketing)

8 Unacceptable Fonts for Serious Web Development

By | web development | No Comments

More than likely, ever since you were first able to open a Word document on your own, you’ve taken the time to examine the innumerable font types that Microsoft makes readily available for its users. While many of them are practical and have their rightful place in meaningful document creation, truthfully, there are quite a few that—outside of lemonade stands and birthday party invitations—have no place being used.

Drag digital marketing and web development into the mix and it becomes even more paramount that proper font selection be taken seriously. Still confused? No need to worry; the following infographic presents the eight most unacceptable fonts for those serious about their website design and development:

Fusion 360 - 8 Unacceptable Fonts for Serious Web Development (Fusion 360 Web Development)

Indicators [Besides PageRank] that Show Your Digital Marketing is Working

By | digital marketing | No Comments

When it comes to assessing one’s digital marketing strategy, most companies look almost exclusively to their PageRank to gauge success. Has their site moved up in Google’s search results? Then things are going well.

However, many marketing agencies would be quick to note that while PageRank is of extremely high value in the digital age, there are other factors that should also be taken into consideration. After all, having a high PageRank is great, but without other signs of success, it’s not as useful as one might think.

A successful digital marketing campaign produces quality content that not only improves PageRank, but also draws in new visitors to the site and keeps them coming back for more. Quality content provides site visitors with valued information or entertainment, which also results in more time being spent on the site and positive word-of-mouth that can bring in new visitors as well. As more time is spent on the site and the number of new visitors increases, Google recognizes the page as a source of quality information, and SEO continues to improve.

Of course, the ultimate measure of success for marketing agencies and their clients is an increase in sales leads generated by a digital marketing campaign. Ideally, digital marketing efforts will combine an SEO and conversion-friendly website, engaging content marketing and other methods with this end goal in mind. An increase in sales (or sales leads, depending on one’s business model) is perhaps the greatest measure of success.

Successful marketing agencies across the nation know that these factors are what ultimately contribute to a successful digital marketing campaign. As a company’s PageRank, number of visitors and sales leads increase, they can rest assured that their advertising efforts are getting the job done.