Trends Defying Digital Marketing

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Digital marketing began in 1981 when IBM launched the first personal computer. In the 1990’s there were 16 million Internet users who spent an average of 30 minutes online at a time. By 2002, the users of the Internet skyrocketed to 558 million. By 2007, the first smart phone was born.

Nowadays, Americans spend upward of 11 hours online each day either on their mobile devices or laptops. Sixty seven percent of people check their phone without the push of a notification. From the time the first computer was launched to now, digital marketing companies have drastically changed the way they reach their audiences. It will continue to change and advance.

No Longer a Human’s World

Most companies understand this view, but some companies are still rather slow to accept it. We have a lot to learn from the companies that have been around for a long time and are well established. But the times have changed.

Bigger companies need to take note and learn from the startup companies. Businesses today have to embrace the data they engage with daily. At IBM, they launched a website called THINK Marketing. This is a place where employees, and marketers can learn about what is new and what is next.

Social Influencers Are on the Rise

There is so much information available to consumers. We, as humans, can’t process all of it. Now, it is becoming more and more popular to seek other consumers purchases. A person’s most valuable shopping partner is no longer their best friend, but rather their phone, fully equipped with exactly what their peer expert’s recommendations.

Pictures Are Worth a Thousand Words

At digital marketing agencies and marketing firms, words are out and pictures are in. Videos and visuals have skyrocketed, especially amongst Millennials and Generation Z. Pictures are the new way to share information. Advertising agencies should share more visual content because that is what consumers tend to gravitate towards. Consumers want visuals that are live-action, storytelling and authentic.

Sources:
https://blog.marketo.com/2016/12/10-trends-that-defined-digital-marketing-in-2016.html

Digital Marketing Trends Overtaking The Beauty Industry

Building a Social Following

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The more followers you have on social media, the more people know who you are. In this day and age having a strong social following can get you far in life. Marketing agencies found in Utah have known this for years, that’s why this great state is on its way to becoming the Silicon Slopes. How do you turn your channels into something hotter than a fidget spinner?

Network

Networking online can bring many wonderful opportunities. You are able to connect with anyone and everyone with just a few clicks. The more people that follow you, the more connections you are making. By influencing those who value your brand, you can share the ideas with their followers.

Start online conversations with those who have a high influence on their followers, such as the head of an advertising agency. They can mention you during your conversation, which leads to their followers seeing your profile. Following industry professionals and participating in their conversations will increase your number of profile clicks and followers.

Theme

When deciding on a theme you want to be original. Your theme should show the online world who you are. The theme of your social media profiles include content you post, filters you use and overall the look of your profile. You can reach out to an advertising agency to help you or create your own theme.

Your social media platforms should have a similar theme. Choosing different themes for each platform can confuse your followers. The first step in having a successful theme is choosing a personalized username that people can remember. From there decide what type of content you want to post.

Content

Content is everything. The main reason your followers follow you is because of what you post. Your content should be original and fit in one of the following categories useful information, entertainment, inspiring or exclusive. Sharing useful information will increase your credibility and increase the number of shares. Entertaining posts get people’s attention. Followers will be more likely to share a funny post compared to a serious one.

Inspirational content gives your brand a more personable feel, which will result in more shares. Everyone enjoys exclusive content.

If you find building a social following is hard reach out to an advertising agency for a few tips.

 

Sources:

https://www.impactbnd.com/blog/grow-social-media-following

https://www.inc.com/jayson-demers/39-ways-to-get-more-social-media-followers.html

https://www.forbes.com/pictures/ekij45gldk/offer-an-exclusive/#42edbf375a22

What Is It Like to Intern at Fusion 360?

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Imagine peacefully working on school work in a hipster coffee shop and all of a sudden a nerf dart gets shot directly at your head. Well, that happens on a daily basis here at Fusion 360. This makes senses being as there is a sign in the office that reads dissidents, meaning a person who opposes official policy. It’s no wonder life is so exciting around here.

What We Do

Fusion 360 is the number one digital advertising agency in Utah. You will have a wide variety of clients to create content for. There are five main departments which include: SEO, social media, video, design and content writers. If you decide to intern at Fusion 360 you can pick which department you are most interested in. How cool is it that you practically pick your position?

Set Your Own Schedule

This depends highly on whether you are doing it for school credit or just for your stipend. Depending on your hour requirement for school you can usually come and go as you please within the normal office hours. To receive your stipend you must work 20 hours a week.

Why Is It Fun?

Do you remember that time you had a pudding party? You probably don’t because you’ve never had one, but we do here. Also, there is a casual ping pong table chilling in the office so you can get your creative juices flowing if you’re having a writer’s block. Working with an elite group of website design nerds is a blast, especially when you cream them in ping pong.

Everyone is extremely social. If you need a place to eat or hike, they will steer you in the right direction. The work environment is so friendly that sometimes you have to have typing races just to get your work done instead of chatting.

Working at one of Utah’s elite marketing firms will stand out on your resume. Why not gain a step away from your peers?

Don’t Get Left Behind, Make the Switch to Digital

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In a time where Twitter wars are an actual thing, it’s no wonder why traditional marketing is a dying breed. Marketing agencies are making the switch, but some, like Fusion 360, have been digital from day one.

The advantages of going digital are simple. At Fusion, we let you have a voice. As opposed to traditional marketing, digital allows the client to choose how they wish to interact. It has been proven that some people are visual learners while others need the hands-on experience. The same can be said for digital marketing. For some, a web blog will do the trick but others may enjoy a quick video. Here at Fusion 360, we let you decide.

Besides letting you pick between mediums, marketing agencies — like us — get your message out faster. We could put your message out in a newspaper and hope that the paper boy delivers your mail, or you can go digital — going digital means shares, retweeting and more.

By letting us get your message out electronically, you will able to reach a bigger audience. Targeting one audience is child’s play. With digital, you can target those in even the most remote corners of the world (as long as they have access to Wi-Fi.)

We know that life happens in real time, so why should you have to wait for your data? If you work for a company that thrives off real time results, digital marketing can help with that, too.

Digital marketing companies can also help you save a buck or two. Going paperless means spending less money. The money that you would be spending by printing flyers can finally go towards something more important, like getting that office pet.

Digital is better for obvious reasons. When you decide to switch over (if you haven’t already), find the company that will lead you through the digital revolution.

 

http://www.businesszone.co.uk/community-voice/blogs/robbo75/10-benefits-of-digital-marketing-v-traditional-marketing

https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing

SEO Horror Stories: What We Can Learn From Them

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SEO, as with anything else business related, can go bad quickly. When it does, the results can lead to a maelstrom of havoc the business then has to clean up. From Utah to the Big Apple, any business can learn from SEO horror stories.

Night of the Living Blog

Search engine optimization is still a new enough concept that not everybody who works in business understands how it works. Because of this, a well-meaning public relations person sent out a press release that was meant to be a one-time blog. The press release was reprinted on a massive amount of traffic driving spam blogs and websites, causing mass confusion to customers and management alike, as they tried to clean up the mess.

The lesson here is that if you are partnering with another part of the company to work on SEO strategy, make sure they understand everything you’re doing before they release something meant to be helpful as a plague to all mankind or your little Utah business will be just another victim of the internet.

So, I Married an SEO Manager

Back in the early days of Google, and thus the early days of Search engine optimization, the penalties were harsh for anybody who broke one of Google’s strict rules. Before you could access the world from anywhere, fixing the problem usually meant being present in the office, even if you’re on your honeymoon.

One manager found this out right after getting married, when he realized while relaxing with his new wife that he made a mistake on a website. By the time he got back the company had been heavily penalized and traffic was at a trickle. It took him weeks to work out the problems. Moral of the story: Always have a team with you, so if someone needs to escape Utah for a romantic weekend with the missus, you’ll be covered.

6 Ways Fonts Makes Your Website Better

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There are so many elements of successful website design to think about. What colors work best? Which graphics will draw in visitors? What layout will best display the information? The list goes on and on and on and on. It’s such a long list that it’s easy to forget an element or two.

Font choice may seem like a small thing, but it is crucial for a great website design. Your site will never get high traffic if the people visiting it can’t read what you have to say. It doesn’t matter how great your website is if your font is terrible.

The Stories Behind Some of the Best Celebrity Stage Names

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What’s in a name? Well, Shakespeare, a lot actually. Marketing agencies know that a name can make or break a product, company or career. It may seem silly that a few words could define so much, but think about it. Words convey so much power. Would you shop at a store called “Lots of Cheap Clothes?” Maybe. But you would be way more likely to shop a store called “Ross Dress for Less” or anything with the word “outlet” in its name.

Celebrities understand the power of a name better than anyone. Many of them entered the world of entertainment after adopting a new moniker. Some have changed their names after being famous in an effort to transform their brand. Here are the stories behind some of our favorite celebrity name changes.

Get Started With Livestreaming Video

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Step aside Facebook photos and Instagram. Livestreaming video is the new frontier in social media. Statistically, people are way more likely to stop and watch a video in their newsfeed than anything else. Just ask any of the nation’s top marketing agencies.

Photos are great, but video is awesome. Maybe it’s because video makes us feel like we are really there experiencing something. With livestreaming video, we practically can be there experiencing something in real time.

Livestreaming video is a new tool. With all new tools comes a time of experimentation as the general population figures out what works and what doesn’t. As you enter the world of livestreaming video, here are a few tips to get you off on the right foot.

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