The Difference Between Freelance and Video Production Companies

By | marketing, SEO, Utah, video production | No Comments

In today’s ever-growing digital world, we are seeing more photographers and videographers make their way into the business arena. A lot of these photographers and videographers are freelancers, meaning they don’t work for a company and are available for hire. Usually, people choose to hire a freelancer for a one-time, shorter project. There are so many freelancers nowadays that are taking business away from video production companies. However, there are a few risks that come with hiring a freelancer. In this blog, we will take a look at the differences between freelance and video production companies.

One Man Show

When hiring a freelancer, you usually aren’t hiring a team, you are hiring just one or two individuals who do all the filming and editing themselves. When you hire a video production company, you are usually hiring a team that all has different strengths. When you hire a video production team, they are able to create many different types of videos and have a good amount of input on what looks good and what doesn’t. In addition, a team like this will make sure each area of your project is well-polished and your final product comes out magnificently.

The problem with hiring one freelancer is they usually only know how to make one or two different types of videos and might not have as wide of a skill set than a video production team. In addition, freelancers can take a long time to get your project back to you because they have to work on everything one-by-one. If you are on a time-crunch with your project, it might be in your best interest to go with a video production company.

Legally Binding Contract

By hiring a video production company you usually have a signed contract with them that says they will deliver on their product. When you hire a freelancer, the only thing you have to depend on is their word. By not having a binding contract, your final product may not be what you wanted, could be delivered late, or may not be fixed after you find errors.

When you have a written contract, there usually aren’t any hidden fees or surprises with your video hire. Video production companies like to package things for you, such as a custom graphics or script writing with your video production and editing. When you have a freelancer producing your video, they might add on extra costs, especially if you ask them to edit something again.

High-Quality Finished Product

There are a lot of talented freelancers out there who can deliver a great product on time. However, by hiring a video production company you ensure that you are getting the highest quality of product that is on brand. In addition, freelancers have their strengths and weaknesses, so if you are just hiring one person, then you might miss out on some crucial details that would make your video perfect. When you choose a video production team, there will still be strengths and weaknesses, but one individual’s weakness will be another team member’s strength. Every small detail of your final product will be paid attention to, giving you a perfect final product.

Although you can have a lot of success in hiring a freelancer, you won’t ever regret hiring a video production company to create quality products for your business. If you are looking for an award winning video production company, look no further than Fusion 360. Fusion 360 has an incredible video production team that can create any video for any brand. Give us a call today to get started on your next video!

Best Ways to Advertise in 2019

By | advertising, marketing, SEO, Social Media, Utah | No Comments

Marketing trends evolve every year, and if marketing companies ignore these changes, they can find themselves struggling to stay at the top of the digital marketing food chain. 2019 is no different. If you want to see results and keep clients coming to you, you are going to have to switch it up and adapt to the new trends that 2019 is bringing to the world of digital advertising.

So, will you take initiative to change the way you advertise, or will you fall into the pit of digital media mediocracy? If you’re ready to take your game to the next level, here are the best ways to advertise in 2019 to ensure your company a year of growth and success.

Take Advantage of Voce Search Optimization

Marketing companies are always looking for the best and most relevant ways to advertise, and voice search has definitely become a staple in modern search engines. It has been projected that by 2020, 30 percent of web browsing will be screen-less, and that number will only keep rising. With the sophistication of operating systems, it’s important to make sure that your company utilizes the technology that is voice search optimization. The best way to do this is by extending the keywords your content targets and reworking them into phrases that someone would use when using their voice search option (for example, when they look for things such as the nearest gas station or restaurants). This will work best if you are able to make your phrases sound natural, but craft them carefully so that your services come up when these phrases or keywords are said.

Invest Time and Money into Audio Ads

While video may be the dominant form of advertising, audio content is becoming more convenient to consumers. If you take advantage of it now, you will ultimately see more of a result in more traction. Now, this doesn’t mean that you have to invest all of your marketing budget into podcasts, talkshows or streaming music players, instead, a smart way for marketing companies to approach this method is by taking one blog post a week and uploading it to your website through a program such as the Wix Podcast Player. This is a great way to combine storytelling and advertising. As you begin to get more comfortable with narration, you’ll begin to see an increase in the quality of these audio ads.

Make Visitors Feel Welcome by Using AI

While this may sound difficult, it’s actually a simple addition that you can add to your website to make your customers feel more welcome. In simple terms, you should opt to add a live chat feature on your website. If you don’t want to have a 24/7 live staff on payroll, you can also create automated responses to some frequently asked questions so that that user can be taken care of in a more interactive manner.

Don’t Stop Building on What You Have

This last method is more of a tip rather than anything else, but if you’re using tactics that are working, there is no need to toss them out the window. So, the best thing that marketing companies can do is to create a hybrid strategy that combines new, as well as older, functioning strategies.

These are some of the trending tactics in 2019 that are going to help your company thrive! See which tactic relates to your business and don’t be afraid to give it a try!

Three Ways to Get Out of Digital Media Mediocrity

By | advertising, content marketing, digital marketing, marketing, SEO | No Comments

Companies need to be fearless in their pursuits of success if they want to draw in more clients and market themselves as a reliable company, but establishing yourself as such may not come so easily. If your company wants to be taken seriously, you have to be able to show what makes your company special — something that consumers can’t really find anywhere else. In order to show this to your potential consumers, your online marketing needs to be on point.

When it comes to online content, a lot of companies crack under the pressure of not staying relevant with their target audience and have to rely on the help of digital marketing companies. If these companies continue to try and handle the online marketing work themselves, they will fall into the deep, unforgiving path of mediocrity. From here, the question is, how do you avoid falling into this category? Here are three ways to get you out of digital media mediocrity and how you can become a successful company, capable of pulling in new customers left and right.

Know Your Consumers

This is probably the most important step in surviving digital media mediocrity. If you don’t know your consumers, how are you supposed to successfully find new customers? Experienced marketing companies can tell you that by not taking the time to research and find out who your consumers are, you will waste your time coming up with irrelevant marketing content and, worst of all, miss out on the business of potential consumers.

Place Your Ads Appropriately

Going right along with knowing your consumers, you need to know where they spend their time online; companies that blindly upload advertisements are going to have the least amount of success. If you want to generate results and come across as a competent company, you will need to do as the digital marketing companies do and place your ads appropriately. For example, if your company sells sports attire and equipment, you’re going to want to target other websites that relate to the sports world. You’ll also want to run your ads on videos that fit within the category of your brand’s specific product or services.

 

Declare a Specialty

Consumers are looking for companies that give them some special service or product at all times. If your company has a USP (unique selling point) — and it should — but you are not hitting on it in your online marketing, you will not stand out to anyone and will be obscured in mediocrity. To change this, you need to know what it is that makes your current consumers come to you for your business and not others. When experienced marketing companies start working with companies for the first time, the first thing they do is find out what makes those companies unique. From there, they will make sure that you put your best foot forward and show your consumers why they need your service/product.

These few tips will help any company stay afloat in the online world. If you cannot implement these tips, you may want to seek out help from digital marketing companies. If you’re in need of award-winning digital advertising services, look no further than Fusion 360, we live by these tips and our work shows that.

 

How to Increase Engagement with Your Videos

By | digital marketing, marketing, SEO, Utah, video production | No Comments

Video content seems to have broken the internet for the past few years. If you are not creating and posting video content online for your brand, you have a smaller chance of getting noticed. Video production companies work to create entertaining and engaging videos for various brands to help them increase their awareness online. How do they do it exactly? Here are a few tips and tricks that video production companies use to increase engagement online with their videos.

Know Your Audience

This is probably the most important tip of them all. You have to know your brand’s audience so that you can create a video that is tailored to them and their interests. If you don’t produce a video that is interesting to them, they aren’t going to engage or even watch your video.

Video production companies do a lot of research to figure out who their audience is and what type of content they will be interested in seeing. When posting on social media platforms like Facebook, you can target your exact audience by using the “Preferred Audience” and “Restricted Audience” settings. These settings can sort your audience by interests and demographics.

Make Your Topic Engaging

Once you know your audience, you can come up with a video topic that is engaging and shareable. Your video should aim to entertain, inform or inspire your audience. Video production companies usually create a video around one key point or topic. Your video should be able to be summarized in one phrase. Narrowed down topics create great videos for social media because they are quick and to the point. When viewers understand the point of the video, they are more likely to engage with your content and share it with their friends.

Be Aware of Structure and Length

First impressions are important, so the first few seconds of your video need to “wow” your viewer in order to keep them watching. Make sure the first few frames of your video are bold and entertaining in order to grab people’s attention. In addition, make sure you optimize the thumbnail of your video to match the topic of your video. Having an engaging thumbnail will lead more people to click on your video. Think of your video thumbnail as “click bait.”

When editing your video, try to keep it as concise as possible so you don’t bore your audience or cause them to lose interest. Keep in mind that people have short attention spans. Considering that a lot of people will be watching your video without sound, it’s always a good idea to add captions or text overlay to videos you post on social media. Video production companies spend a lot of time editing their videos to make sure they are creating the best most engaging content possible.

Make Your Video Native

Videos are automatically going to get more engagement if they are posted natively. What this means is posting your content directly to multiple online platforms, rather than posting it in one spot and posting links to that content on the other platforms. This tip is especially important when posting to platforms like Facebook and Instagram because of the autoplay feature. In addition, by uploading your video natively, you can get stats on how many people watched and engaged with your video on each platform, which will be helpful in knowing how successful your video actually was.

Video content is powerful and can really transform your brand image. It has the ability to attract new customers and provide an increase in sales if done correctly. If your brand is needing help in creating video content, a video production company like Fusion 360 can help you create both brand and social videos. Fusion 360 has an award-winning video production team that can take on any task given to them. Contact Fusion 360 today to start working on some video content for your brand.

Simple Do-it-yourself SEO Tips

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SEO is the framework of any successful brand and without it you might find yourself struggling to reach the results you’re aiming for. While it may sound complicated, there are some simple SEO tricks you can utilize that do not require extensive knowledge on SEO practices. While it is recommended you reach out to SEO companies to help your brand make its mark in your specific industry, we also understand that sometimes that’s not always an option right away, especially if you’re just starting to figure out your business.

Even if marketing companies are out of the question for the time being, you shouldn’t neglect basic SEO practices. Here are some of the simplest SEO practices you can do yourself while preparing to request the services of professional SEO companies.

Research Effective Keywords for Brand

Keywords are the center point of any piece of SEO content, but it’s not enough to just throw in random keywords that sound as if they’ll fit your piece. To make sure your content ranks well on search engines, you have to research keywords and see which ones are ranking and being searched for the most. If you’re on a budget, you can use the Google Keyword Planner to come up with a list of keywords that you can use within your content to improve your SEO.

Practice Basic On-page Optimization

Optimizing the pages on your website can help your company rank even higher on search engines if done properly. As search engines continue to make improvements, they’re getting better at narrowing down what a page is about by searching for specific keywords. Some simple things you can do to optimize your pages are to:

Use Meta Descriptions: these are a form of tag that help bring in visitors form a search page. The potential visitor will see a link to your site, followed by a description that is usually under 160 words that contains a few keywords.

Use the H1 Tag: this can also be referred to as the heading of a page. This header should appeal to the page’s visitor and describe the page as accurately and interestingly as possible.

Create Alt Tags: these tags appear when you hover your mouse over an image. It’s best to make sure these tags are used as keywords to help your SEO ranking even further.

Create Quality Content

Once you’ve done adequate research on your keywords, you should begin creating quality content in the form of blogs, videos, infographics and social posts. When it comes to content, stick to subjects that may be interesting to your target audience and make sure that you use the highest-ranking keywords within your pieces to draw in visitors and create strong backlinks. SEO companies are usually comprised of different teams in charge of the various types of content, but if your team is limited, you can focus on writing blogs about subjects your company understands.

SEO doesn’t have to be complicated to begin with, but once your business starts growing, you’ll want to reach out to SEO companies for your SEO needs. If you’re ready to take the next step into the world of SEO, contact us here at Fusion 360 Agency. SEO is our specialty, and you won’t find a better marketing agency than us.

How Movies from Before 1970 are now in HD

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You may have noticed that some of your favorite old movies are available to watch in high definition or HD formats. With HD media players like Blu Ray players and streaming boxes, more and more old movies have been available to watch in HD. Many people have wondered how this is possible since HD cameras have only been around for about 20 years. Well, converting these old movies to HD is not as complex of a process as you might think. Video production companies have done some research on this process as they have transitioned from using film to HD digital cameras to produce their own video content. Here is how the process of converting films into HD is done.

In the 20th century, most movies were shot on 35mm film; bigger budget films were shot on 65-70 mm film. What people don’t realize about film is that it actually has a very high “resolution.” Film doesn’t contain pixels, it contains grains. So it can be difficult to compare analog film to a number of pixels because there are no pixels. If you had to compare them, a 35mm film translates to about 16-20 megapixels but it depends on the quality of the film. Let’s say a film translates to about 16 megapixels. 16 megapixels equals 4920 x 3264. That means old 35 mm quality film can translate to a 5k resolution in digital video. Now that’s impressive!

It’s important to remember that film and digital video aren’t really equal mediums but can be compared to serve as a frame of reference. Most old movies aren’t even scaled up as big as 5k because they don’t need to be, but it’s worth noting that they probably wouldn’t look as good as a digital camera that has native 5k resolution.

So now that we understand how high the quality of old films actually are, it’s easy to see how video production companies can go back and re-master these films in HD. As long as the original negatives have been preserved properly, it is fairly simple to re-master these films to watch them on HD media players or streaming devices. Video production companies like Sony will use restoration specialists to make sure old films are restored as best as possible and to protect the original film negatives.

When scanning film, it takes about 2 days to scan a 90-minute movie shot on 35mm film in 2k. If you are wanting to scan it in 4k it can take almost four times as long. That would mean it would take about a week to scan a 90-minute film in 4k if the negatives are in good condition.

Thanks to video production companies and restoration specialists, these old movies can continue to be cherished for generations and can be just as beautiful as if you were watching the scene being shot live. The next time you watch an old film such as Gone With the Wind on your Blu Ray player, keep in mind the process that made it possible for you to watch the classic film right in such high definition.

Pros and Cons of Pop Culture References

By | Brand marketing, content marketing, marketing, Millennials, public relations, Social Media | No Comments

Brands today have started to focus on ways that they can make their content more efficient. From blog posts to videos and social media posts, it’s important for companies to produce written work, videos, and graphics that will resonate with their audience; if you fail to make your content engaging, you’re not going to see results. When it comes to the type of content that reaches an audience more than any other piece, it really depends on the person, but all kinds of people today are watching more videos than ever.

Video production companies are going to be looking to capitalize on the opportunity they have to connect with audiences and start leading the world in digital marketing. However, how do video production companies do this? They have to find ways to incorporate current events and trends into their videos.

In recent years, video production companies, as well as marketing agencies, have begun to include pop culture references into their content to make it more appealing to audiences, but does this really work? When it comes to pop culture in the world of digital advertising, there are a few upsides and some downsides.

The Pros of Pop Culture References

Pop culture references in social media content are ideal because it produces some of the most eye-catching and tempting clickbait out there. Pop culture references make it hard for people to ignore pieces that include topics that are relevant to them. When a post is able to captivate the audience just on its title alone, the higher the chances of that company obtaining more traffic to their pages. From YouTube videos to blog posts, a crafty title with a pop culture reference and a keyword is sure to draw in an audience.

Another reason video production companies and marketing agencies choose to use pop culture references are because they provide easy explanations for complex issues. This is especially effective if you’re trying to reach and engage with a younger audience. If you use a current pop culture reference as a metaphor to a widely known tread, it will make that piece of content all the more easy to understand.

The Cons of Pop Culture References

Of course, using these references also has its downside. While pop culture references can, in fact, make a current world issue or trend simpler to understand, they can also distort reality and cause misinterpretation from certain groups. While a video production may have used the reference with no ill intent in mind, their audience can misinterpret the information, which can lead to dangerous outsiders stereotyping the company.

Another disadvantage that comes with using pop culture references in media is that they have a short shelf life. These references usually die out within a set amount of time, and you’ll soon have to look for the next reference to replace your current choice. This can get confusing for audiences and can even discredit your content as well. Pop culture is always changing, and it is near impossible to keep up with it 100 percent of the time. 

While using pop culture references may have its benefits, makes sure that you understand the consequences that may come with it so that you can avoid any media disaster.

Marketing Campaigns 101

By | content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Marketing campaigns aim at promoting products through various platforms. Advertising companies use online platforms and print ads in addition to radio and television spots as their primary tools for product promotion. Consistent advertising is a good way for you to reach your customers and to create a lasting impression in their minds.

A coordinated approach for marketing companies has several advantages.

Meetings with customers and prospects

After beginning your campaign, you gain the opportunity for a meeting with customers and clients. Customers can see what you’re offering by examining the features and qualities of your products. Then, they develop an interest in your products from an informed viewpoint and are more likely to make an appointment to discuss how your company can help theirs.

Brand development

With multiple promotional ads, you stand to gain a customer’s attention more than if you used a single form of advertising. This lets you stand out from the crowd of your competitors. Displaying your brand across the various media platforms results in its promotion and development.

Customer follow-up

Whether you’re dealing with established customers or searching for new ones, a solid, diverse marketing plan helps you to follow up with them. Once you have gained their attention, you’ll have the opportunity to explain your products or services in greater detail. Marketing campaigns reinforce your brand, communicate your message and create a knowledge base for new or established customers.

Increased sales

Marketing campaigns remind your previous customers that your products and services are still on the market. They also catch the attention of curious customers. This results in new and repeat sales and increases your clients’ brand loyalty.

New business opportunities

These widespread campaigns can create new business opportunities for marketing companies. They increase exposure within the industry and attract new partners, which leads to expansion of your business by creating new opportunities.

Marketing campaigns drive your business forward. Through proper alignment of your marketing campaign goals, you stand a better chance of achieving success in your business.

How to Hire a Marketing Agency

By | content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Before even talking about the steps included in hiring a marketing agency, you should understand why you should hire a marketing agency. Marketing agencies are experts and dedicated to advertising for your company. They come up with campaigns, know the best places to spend your money, and know how to get the most traffic to your business. They are the best way to get the word of your business or company out there, and they also take away all the stress of trying to figure it out on your own.

Again, they are experts at what they do. They know how to do it, and they know how to do it well. Marketing agencies can help companies of any size grow and expand. Once you have decided that hiring a marketing agency is a good idea, you’ll want to follow a few steps. Following these steps will help you to get the best marketing company for you and your company.

Do Your Research

Researching marketing and advertising agencies is the first thing you should do after deciding to hire one. There is so much you can learn about a company just from some simple online research. One of the best ways to do research is to ask around. Ask companies you respect which marketing agencies they use or ask what advertising agencies companies that are thriving use.

Successful research will help you so you end up hiring a marketing agency that you are going to want to work with. This research will save you from getting tied down on contracts you weren’t aware of and will help steer you away from companies that don’t live up to their promises. Careful research is the very best way to make sure you get what you want.

Case Studies

Marketing agencies can make all the promises in the world, but you can’t really believe them until you see the proof. As humans, we are all creatures of habit. You can assume that if a marketing agency doesn’t have great reviews, they aren’t likely to change just for you. Looking at their past work in case studies is a great way to compare their claims to their actual work. You can also check and see if the work they are doing and have completed in the past is what you are wanting.

You want to hire a marketing agency that does exactly what they claim they will. After sorting through all of your options, you should be able to shrink down your options to just a few. Make sure they not only measure up to what they say they will, but also that they measure up to your personal expectations.

Know What Services They Offer

Different marketing agencies offer a variety of different services, so you need to be sure the agency you decide to hire actually offers the specific service you want. Some services different marketing agencies offer include things like brand development, SEO, measurements and analytics, and some companies include things like website development and video production services. The more services the company offers the more they will be able to market your company over multiple platforms. Make sure though that you aren’t paying for services that you don’t actually want.

Like the Marketing Team

An important aspect of getting a successful marketing team is to make sure you get along with the marketers. If you and the marketing agency are disagreeing on everything, or simply just don’t get along you aren’t going to get much work done. Even if you do get work done, you aren’t going to get the quality of work that you want. It’ll also be a waste of money using your time to fight or not get along rather than coming up with good ideas. Making sure you get along with any marketing agency is crucial before signing any kind of contract, which leads us to the next step.

Read Before Signing

Marketing agencies are going to need you to sing some sort of agreement or contract, for a lot of reasons. They need to make sure you are willing to work with them for a set amount of time, they need permission to use your companies name and trademarks and a lot of other little things that they need legal permission for. These contracts shouldn’t scare you though, it is just simply a part of hiring a marketing agency. You should, however, be extra careful about reading all the terms and conditions of the contract to make sure you know what you are signing.

Reach Out

The final step when hiring a marketing agency is to reach out to them. Once you have narrowed the race down and found an advertising company you are interested in you can contact them. Shoot them an email and express your interest in their services. You can and should also include in this email any worries you have about working with them. This way you and the marketing agency can work out some problems you think you will face before you even start working with them. You can also discuss which types of marketing tactics will be the best for your specific content.

Overall, advertising agencies are here to help you and help promote your company. They want to work and get along with you. They want you and your company to be successful. Looking for these companies doesn’t need to be stressful or hard. Making sure you are doing your research, reading case studies, know what services are offered, get along with the marketing team, read before signing, and reach out you are going to find a marketing agency you can be successful with. Contact Fusion 360 Agency marketers today with any questions you have about marketing agencies!

Marketing to Each Generation

By | content marketing, digital marketing, marketing, Millenials, Mobile marketing | No Comments

It’s no secret that there’s not one way to market to every generation. There are many reasons behind this fact, but the biggest is that different generations grew up in different technological ages. Each generation has grown accustomed to the ways they buy products and receive information. Some members of older generations have adapted to the modern age of technology, but it’s good to know how to generally market to the individual generations so that you can cover your bases as a digital marketing agency.

Every generation has different things that influence them in making a purchase, whether it’s the marketing channel or the message. As a digital marketing agency, you have the responsibility to know how to market to each generation, especially if you have a specific target audience. Here are some fun facts about the different generations and their marketing styles:

Centennials (under the age of 21)
This generation is very media minded. Studies have shown that 80 percent of Centennials consider social media a strong influencer when making purchasing decisions. Centennials are focused on the quality and authenticity of your product, rather than pricing. Email advertising is less effective on this generation than others.

Millennials (ages 22 to 37)
Millennials are considered brand loyalists. They tend to find a brand they like, follow it on several media outlets, then they will remain loyal to this brand. Email advertising is important to this generation. They like personalized content and product recommendations over multiple channels. The most influential social media outlet for Millennials is Facebook.

Generation X (ages 38 to 52)
This generation is commonly known as the bargain hunting generation. They care less about brand names and are more frequently influenced by good prices or special deals. Like Millennials, Generation X is most heavily influenced by email advertisements. Social media also influences some purchases made by this generation, however, the convenience of shopping through online networks greatly influences whether or not these people make purchases on the internet.

Baby Boomers (ages 53 to 71)
This generation is much like Generation X, in that they also like to look for good deals and prices. However, they like to see good prices, but also a wide range of products. They like to be able to get their products from a few locations as possible. The Baby Boomers are rarely influenced by social media outlets, but Facebook and emails are the most influential if you still want to use digital media advertising. As far as digital marketing goes with this generation, it can be less effective than traditional marketing methods.

Now that we know that all the generations are extremely different when it comes to digital marketing, let’s talk about some ways you can capture all audiences. First, you should look at who your target audience is. If you are primarily trying to market to Millennials, you will want to put a large focus on creating brand loyalty and using their preferred channels. A good rule for any digital marketing agency is to make sure to change up what you’re doing regularly. Run deals and promotions to target generations of people where price is important, then advertise why your product is high quality to market to other generations.

Whatever you do, it’s always wise to be constantly trying new marketing methods to see what works best; but don’t forget about other methods that also work well. As a digital marketing agency, we cater to several different brands, so it’s important for us to get to know the brand, the target audience, and the product appeal in order to correctly market to the different generation.

Click here to learn more about our digital marketing agency to see what we can do for you!

Sources:
https://www.wordstream.com/blog/ws/2016/09/28/generational-marketing-tactics
https://www.cms-connected.com/News-Archive/July-2017/How-Each-Generation-Responds-To-Marketing-Channels-and-Messaging