When to Use Drone Footage

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Drones are brilliant tools that filmmakers can use, and the technological research and advancements tied with these innovative machines have only helped video production companies elevate their content. Whether you’re filming a documentary, news story or a vlog, it’s important to know just how a drone can help you achieve video production greatness and when you should be utilizing its capabilities.

Drones should never just be thrown into the mix of a video, they serve specific purposes. We here at Fusion 360 Studios have compiled a guide for you to follow when it comes to drone usage — here’s what we recommend.

When You Need an Establishing Shot

The most successful video production companies use drones when they want to film an establishing shot. These shots help set up a specific scene or showcase a specific location, and a drone is going to help you get a more dynamic view of said location. You’ll most likely see drones in use during the introduction or transition parts of a video or movie.

When You Want to Provide the Audience with a “Break”

Touching more on transitions, drone footage can also be used to give the audience a break after an intense scene. For example, say you’re watching an action movie, if the content has been super dramatic and up close, a drone shot can be used to give the audience a break from the up-close intensity. Video production companies know that it’s important to retain an audience’s attention, but they also don’t want to make a production too overwhelming, and that’s where drone footage comes in handy.

When You Need “Smooth Motion”

When you’re shooting that showcase high-speed chases or movements, a drone helps ensure that the scene flows naturally and the footage comes out smooth. A chase car is used in higher-budget productions, but if you’re looking to simplify the process, a drone is going to do just fine. You don’t have to have a major motion picture to take advantage of a smooth sweeping shot, they can be used in brand films when you want to set up a location or sense of motion.

For Size Comparison

If you’re trying to capture the magnificent size of a specific location compared to, let’s say, an actor, then drones are going to be the best way to achieve this. For example, video production companies will shoot a close up shot of a subject in a specific location, then they will fly the drone up and away from the actor to show the incredible size of the location or the insignificance of the subject by showing how little they are.

There are various ways to use a drone, but it’s important that you don’t overdo it. If you’re looking to create some stunning visual content with the help of a professional video production company, give us a call here at Fusion 360 Studios. When it comes to video production companies, we’re a force to be reckoned with.

The First Commercials: A History of Advertising

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Television advertisement has been around for decades and they’ve effectively helped businesses thrive for as long as they’ve been around. Advertising is defined as a form of communication intended to spread awareness about products and services with the intention of persuading consumers to choose that specific brand.

When we talk about television advertisements, we’re talking about television programs that are produced and paid for by advertisements from specific organizations that are trying to spread the word about their product or service. Throughout the 78 years that television advertisement has been around, it has proven to help brands grow indefinitely. As years go on, the value of television ads have risen throughout the years; a single, 30-second advertisement on the Super Bowl today costs upwards of three million dollars.

Video production companies today still utilize some classic television ad techniques and combine them with current techniques to create engaging content, and today we’re going to take a look at the first commercial that was ever aired and go over the history of television commercials.

The First Ever Commercial

The first commercial aired in the United States on July 1st of 1941 — the watch manufacturer, Bulova, not only aired in the state first but also first around the world. The commercial was 10-seconds long and featured a clock on top of a map of the United States with the brand’s name visible. The commercial used a voice-over to state that “America runs on Bulova.” This advertisement was aired on NBC (known as WNBT-TV back then) right before a baseball game between the Philadelphia Phillies and the Brooklyn Dodgers.

The Growth of Television Ads

Soon after the Bulova advertisement, other brands began to create their own commercials. Companies like the Pan American World Airways and Botany Worsted Mills started to invest in video production companies to create advertisements. Interestingly enough, the number of television sets in the U.S. increased significantly during the 40s, and by the end of this decade, the number of companies that chose to advertise on television was also growing exponentially.

With the flourishing of the advertising market, the American Association of Advertising Agencies was formed to regulate TV advertisements.

The Creation of Commercial Breaks

Today, video production companies are familiar with how commercial breaks work, but this form of advertising was brand new in the 1960s. At this time, one to two-minute advertising slots were introduced, and they were played during TV shows. This marketing technique was most efficient because long-television programs retained audience attention effectively, and companies such as Tide and Crest capitalized on this.

During an hour-long television program, nine to 10 minutes were reserved for advertisements.

After the launch of local cable TV, small companies began to reap the benefits of television advertising — this was perhaps the most important moment in advertising history. TV advertising has had a significant impact on how brands and businesses market themselves, and video production companies throughout the ages have managed to keep up with the industry’s evolution.

If your business is in need of a video production company to help get your name out, make sure to give us a call here at Fusion 360 Studios.

Images vs. Videos

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Although most content on social media platforms used to consist of images and text, now we are seeing more images and video than ever before. Visual content as the ability to capture users attention and allow them to use their imagination. Social media marketing companies have seen an increase in video marketing in the past few years, yet companies are not abandoning using images on social media.

Three Simple Things You Can Do to Promote Your New Company

By | content marketing, digital marketing, marketing, Social Media, Utah | No Comments

Starting a business is perhaps one of the most, if not THE most daunting task imaginable. You’re putting in your hard-earned money, valuable time, and all of your marbles into creating something hopefully valuable and something that will generate success for you, your family and your employees, so of course you’re going to be nervous. Up and coming businesses need to hit the ground running if they want to have a chance at success, and the best way to do this is by focusing on simple and effective tips to begin with.

Oftentimes, businesses overwhelm themselves by overcomplicating the initial promotion process, which leads to poor decisions and a devastating launch. Social media marketing companies are aware of this and know that if they want to help a start-up succeed, they need to simplify the initial process while making sure that they create a strategy that will help generate the most amount of traction. Here are three simple things that you can do to promote your new company.

Don’t Hesitate to Join Social Media

The very first tip that social media marketing companies will give you is to create social media accounts for your company. Social media is a great way to gain exposure, and the sooner you start, the better. Social platforms allow you to build and engage with an audience, showcase your content, and run free advertisements — social media is no longer just an option, it’s a necessary marketing method for all businesses.

2. Set Up a Website

Your website is going to act as your lead generation tool and information source for potential customers. To start, just worry about a basic website; don’t get too caught up in complexities, that’s where you’re going to start running into issues. Social media marketing companies often have web development teams that can help you create a website, but you can also use sites like Wix, Square Space or Word Press if you’re not looking for anything too fancy.

3. Network with Similar and Relevant Brands

Word-of-mouth is the single most effective way of marketing your product or brand. Hopefully, your customers are going to be the primary source of word-of-mouth advertising, but similar businesses can also help spread your company’s name. It’s important that you aren’t trying to solicit customers, but rather work with these companies to learn how you can grow your own consumer base.

From social media marketing companies to other brands within your industry, there are various ways to market your company, but these tips are going to get you some quick results while you come up with a more advanced and more rewarding strategy. If you need help promoting your new company, social media marketing companies are ready to help, and no company can help you more than us here at Fusion 360.

Agency vs. In-House Advertising: Which One is Best for You

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One of the biggest question that brand ask themselves is, “should we hire an agency or just build an in-house advertising team?” This may be one of the most important decisions that your company can make. Each option comes with their advantages but ultimately, this decision comes down to your budget and your workload.

So, if you’re trying to decide whether or not advertising or even marketing companies are a good investment, take a look at some of the comparisons we’ve put together in this blog to help you make a decision.

Building an In-House Team

First, we’ll start with the benefits of building your own in-house team. One of the major benefits of hiring an in-house marketing team over marketing companies is that they are a great way to maximize marketing output toward company targets. In-house teams are more capable of focusing on your consumer base 100 percent, since the team works exclusively for your brand, while marketing companies tend to focus on various different clients at any given time.

In-house teams are often described as “efficient revenue machines”, as they minimize the number of communication steps between all aspects of the campaign, which leads to faster completion times and more effective communication, which can greatly improve the quality of your brand’s work.

While building your own in-house team might seem like the way to go, you have to remember that you’re going to have to pay salaries, might have to do some training and you’ll have to invest in the resources that your team will need.

Hiring an Advertising Agency

If you’re on a tight budget, hiring marketing companies might be in your best interest; hiring an agency is the best way to get trained industry experts working on your advertising. Your brand relies on the employee’s expertise, and if you hire an advertising agency, they’re bound to put in a mass amount of time and effort into your marketing¾ time and effort that your team will now have to focus on other tasks.

As mentioned prior, marketing companies work with several different clients, and while that might mean that they can’t focus on your business 100 percent of the time, you can be confident in the fact that this alone gives them knowledge in what the best practices across the industry are, which will benefit you in the sense that they’ll. Create amazing work for your brand.

Agencies are also a great financial decision as they will cost you a fixed cost, as opposed to the salaries you’d have to pay if you built an in-home team.

If you’re looking to save money and work with experienced marketing teams that will help your vision come to life, you’re better of hiring marketing companies like Fusion 360 to help you with your advertising needs. Give us a call today to see how we can benefit your brand.

 

 

 

 

 

 

The Research That Goes into Marketing

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Marketing companies are constantly researching to find new trends, come up with better strategies, and create more consumers in order to keep up with the ever-evolving advertising industry. There is a ton of research that goes into effective marketing (more than most people may have thought was necessary), and it is all crucial in providing your client’s — as well as your agency — with the tools necessary to succeed and stand out from the competition.

Research is the key ingredient found in quality content, successful marketing strategies, and effective campaigns. Without it, you’re bound to create something that won’t resonate with consumers. Here is just how much research marketing companies have to do in order to stay at the top of their game.

Primary Research

This is one of the two main types of research that these marketing companies conduct. Primary research is firsthand information that reflects your customers and your market. Primary research can be conducted through organized events such as focus groups, online surveys and phone interviews. As a result, the newfound research provides fresh details on the challenges and interests that your buyers have.

Within primary research are two categories, exploratory and specific. These subcategories are extremely useful when your brand is segmenting your market and establishing your buyer personas. The two seperate types are defined below.

Exploratory Research:  This type of primary research tends to focus more on potential problems that would be worth tackling as a tea, rather than focusing on measurable customer trends. This is usually the first step that marketing companies take before any specific research is conducted. It can involve open-ended interviews or small surveys.

Specific Research: This type of research follows exploratory research and is used by marketing companies to look into issues or opportunities that the company has already identified as important. Specific research helps businesses take smaller and more precise segments of their audience.

Secondary Research

Secondary research comes from data and public records that you have access to and use to draw conclusions. Trend reports, market statistics, industry content, and sales data are good examples of secondary research.

When it comes to analyzing your competitors, secondary research is the best form of research. There are three subcategories to secondary research that marketing companies utilize:

Public Sources: These are the first and most accessible form of material that marketing companies will look at when conducting secondary market research. Public sources of secondary information including facts and statistics from sites such as the U.S. Census Bureau¾ basically, any reputable site that can offer helpful and factual information.

Commercial Sources: These sources come in the form of market reports that consists of industry insight that is compiled by research agencies. This information is portable and distributable, but typically costs money to download and obtain.

Internal Sources: This form of research is something that you might already have in-house. Internal sources include the average revenue per sale, customer retention rates, and other historical data.

Marketing companies use these types of research to help clients succeed in competitive industries, and as you can see, it’s so much more than just googling your topic and reading an article about it. If you’re in need of a marketing agency to help your brand do extensive research to create an efficient marketing campaign, make sure to check us out here at Fusion 360 Studios.

Creating Emotions in Video

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Although it’s easy to grab someone’s attention with any type of video, one tricky part of video marketing is keeping a viewers attention. One key element in creating a “viral” (or rememberable) video is emotion. If a viewer feels some type of emotion while watching your video, chances are they are going to engage with your content and share it with their friends. So this begs the question, how do you create emotion in a video?

Video production companies are experts at sparking emotion with their content. Although creating emotion can be difficult when creating an advertisement and trying to sell a product, it is possible. Here are a few tips that video production companies use to create emotion in videos.

Tell a Story

A crucial aspect of creating emotion is telling a story. Without a story, you really can’t display any type of emotion in your video. Even if you are trying to make an ad, you have to tell some type of story. The best ads are the ones that don’t feel like ads. Depending on the type of video you are trying to make, the story you tell will vary. If you are trying to create an advertisement, tell a story of how the product or company helped out a specific individual. If you are making a brand film, tell the story of your company. Video production companies can help you come up with the right story to tell in your video.

Decide Which Emotion to Evoke

Emotion is a pretty broad word. There are lots of different emotions a person can feel, and you have to decide which emotion you want to evoke in your audience. Different emotions can cause different reactions. If you are looking to drive awareness with your video, the most impactful emotions will be:

  • Amusement
  • Interest
  • Surprise
  • Happiness
  • Delight
  • Pleasure
  • Joy
  • Hope
  • Affection
  • Excitement

However, if you are looking to drive conversion, you probably want to tap into some deeper emotions or even desires. Here are a few deeper emotions to look into:

  • Desire for control
  • Desire to belong
  • Love and romance
  • Desire to be smarter
  • Power and dominance
  • Family values
  • Desire to get/be the best

Figuring out which emotion to play out all depends on your audience as well as your brand. The best way to decide on which emotion to choose is by finding what your audience’s interests and desires are. Once you do this, then you are ready to build a story full of emotion based on what you find.

Add the Right Music

Music sets the tone of any video. The music you choose can make or break your video, as well as determining the emotion your audience will feel while watching your film. If you are trying to create a happy, light-hearted video, chances are you won’t choose a slow, sad song to play in the background. Video production companies spend a good amount of time finding the right music to add to their films.

When looking for music to add to your video, think about if there are any mood or emotion changes that occur. If your video starts out more sad and turns happy, a music transition can be the perfect addition to help your viewer feel that shift.

By creating emotion in your video, you can ensure that your video will be remembered by almost all who see it. You can connect with your audience and create a lasting relationship just through one video. To get started on an emotional, storytelling video for your company, contact Fusion 360, an award-winning video production company.

Advertising Methods You Should be Using

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Advertising is always changing, and marketing companies know that to stay relevant in today’s industry, they have to be able to keep up with those changes. While there are staple methods that don’t change much, things like social media algorithms are constantly evolving, making it hard for marketing companies to thrive if they keep producing the same content and using the same strategies.

If your brand has been struggling to see results, you might want to take a step back and reconsider your current marketing strategy. Marketing companies can help you out and they’ll most likely recommend that you use a few of these advertising methods.

Use Banner and Display Ads

In a time where video is dominating the market, some marketing companies might forget that static, visual content like banners and display ads can still produce serious results. These types of ads are an extension of search ads and follow a PPC model, however, instead of text-based ads, users are presented with a more visual advertisement. If marketing companies have talented graphic designers, this is a sure way to drive more traffic to your client’s site by providing consumers with fresh visual content.

Try Appealing to Emotions

Commercials by organizations like The American Society for the Prevention of Cruelty to Animals (ASPCA), tend to appeal to consumers’ feelings. Though some of the commercials might be hard to watch, they tug at your heartstrings and make you more likely to donate to the organization.

This example is used to emphasize the fact that people rely heavily on emotion just as much as they do research. Marketing companies cannot forget about this. If you’re looking to mix up your advertising approach, try creating content that might emotionally appeal to your audience.

Give the Bandwagon Effect a Go

It’s human nature for people to want to fit in, so if someone sees a group of people using a specific service or buying a certain product, they’re more likely to invest in that service or product as well. For example, Maybelline has been established as “America’s Favorite Mascara” because their top-selling mascara is purchased every two seconds. If your brand can offer a top-quality product or service and you come up with a solid marketing strategy, people will start spreading the word around and you’ll see the bandwagon effect in action.

If you don’t make an attempt to switch up your advertising game, you’ll soon find yourself falling behind. Marketing companies like Fusion 360 are here to help your brand come up with new strategies to help keep your brand relevant in an evolving industry.

Why Hiring a Video Production Company Sets Your Video Apart

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With millions of videos being uploaded online every single day, it can be difficult to know what tips and tricks to follow so your video gets noticed. You probably already know that videos are the king of online content, and have the ability to capture a viewers attention quickly. However, what can you do to keep that viewers attention?

Video production companies like us at Fusion 360 know all the secrets when it comes to creating video content. If you are getting ready to start a new marketing campaign and need some video content, here are a few reasons why hiring a video production company can set your video apart.

Storytellers

Video production companies aren’t just good with a camera and editing software, they have the ability to tell meaningful stories with their videos. A quality video producer will take the time to write a script and storyboard a video to make sure it tells the right story. The story doesn’t just have to be told through words though, a video producer can tell a story through the aesthetic of the video, the different shots they get, the music they put behind it, the colors and different editing techniques. In addition, they have the ability to make the subject feel comfortable and confident while on camera, which is something that can be difficult to do.

When your video tells a story, it gives it more of a purpose. Whether this is the story of your brand, a product or service or even a customer review, a video production company knows how to reach your audience’s emotion and keep them engaged in your content.

Constantly Changing Video Trends

If you choose to create your own videos, you might be missing out the new video trends. Video production companies are always staying on top of the new video trends. When you know what viewers are interested in and want to see, you can implement them into your own content and set your film apart from the competition.

Not only do video producers stay on top of video trends, but marketing trends as well. They know exactly how to reach their target audience and how to effectively market their video once it is posted online. It’s one thing to create a video and upload it to YouTube, but how are you going to get that video noticed by a larger audience?

Top of the Line Equipment

Video production equipment can get really pricey, especially if you want the best of the best products. When you hire a video production company, you ensure that you are getting the top of the line equipment without having to pay for each individual product.

High-quality equipment equals a high-quality final product. Wouldn’t you rather watch a video with beautiful cinematography and clear audio than a blurry or grainy video that sounds muffled? Part of having good, engaging content is making sure it looks polished and professional. Not to mention, high-quality content adds credibility to your company.
It really is in your best interest to hire a professional video production company to handle all your film needs. Not only will your video be set apart from the competition, but you will be saving yourself both time and money. If you have any video production questions or are ready to get started on some killer video content, give us a call here at Fusion 360!