How to Measure Social Media Success

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Companies are turning to social media marketing companies more and more in order to help them build their online presence. The problem is, while it is nice to have someone take over your social media accounts, how can you tell if they are doing a good job? There are a lot of self-proclaimed “social media marketing companies” out there but what credibility do they have? Besides posting content and making your Instagram page look pretty, are they making a difference for you?

Obviously you want your accounts to be well organized and aesthetically pleasing, but when it comes down to it, there really are two indicators to look at for your social media success: growth and traffic.

Growth

Measuring your social accounts’ growth is tricky and sometimes misleading, but there is merit to looking at the numbers. It is easy to worry about your success if it doesn’t seem like there is any increase in your following, but growth doesn’t always mean increase. With social media, retaining your followers is hard enough, especially when you start posting more. However, when we talk about growth, we also mean broadening your reach.

Social media is a road in which customers and potential customers can come in contact with your company, and as such, you want to be on that road in order to interact with these individuals. That’s why, even though seeing an increase in your following is great and something to aim for, it is not the only indicator in terms of growth. Your analytics can show you how many impressions you are making with people that don’t follow you, and if those numbers are where you want them to be, then you should be celebrating that success.

Traffic

To go along with the road analogy, it’s one thing to make impressions and interact with potential customers, but it’s another thing entirely if you can get those individuals to exit from their current road and head over to your company’s website or account. Social media marketing companies end goal should always be creating more traffic to your landing pages.

It is nice if your social media accounts are creating a good reputation for your brand’s name through its reach and growth, but the real aim is to get eyes on your products. The better you navigate individuals from their social media platform to your online purchasing or inquiry pages, the more successful your social media efforts are. Again, take a look at the analytics and make sure that the numbers are where you want them to be.

Fusion 360

If you are struggling to find growth and an increase in traffic to your company’s website, consider hiring a professional social media marketing company. While there are plenty of freelance phonies, you can find the social media marketing company you need with just a little research. Check out Fusion 360 Agency today and contact us if everything we do checks out for you!

The Best Marketing Strategies for a Startup

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Everyone has to start somewhere, and while startup companies face various challenges, the right marketing strategies can help your business go a long way. You might be thinking that the best marketing strategies come from expensive marketing companies, but a lot of the times these strategies can come at little to no cost; you just have to be able to come up with them and put in the work.

If you’re currently working on building your startup company and you don’t know where to start in terms of marketing strategies, we here at Fusion 360 Agency have come up with the perfect list of marketing strategies for the ambitious startup. Here are some strategies that you could implement into your marketing plan.

Identify Who You Target Audience Is

This might sound like an obvious one, but so many companies forgo doing research on who they should be marketing to, which can be detrimental to a company’s success. Before you do anything, you’re going to have to decide who you are going to sell your products or services to. This research can be broken down into four different categories: geographical, demographic, psychographic and behavioral.

Utilize Content Marketing and SEO Tactics

While marketing companies are experts when it comes to content marketing and SEO, this is a strategy that you can easily utilize. As far as content marketing goes, all you need is an on-site blog that contains content that you add to each week. Within this on-site blog, you should post infographics, written content and videos that inform or entertain your readers in a unique and practical way. By inserting SEO keywords and other practices into this content, you should see significant growth in your SEO score and overall online presence.

SEO may seem complex, but all it is is implementing trending keywords into your content to help you rank higher on search engines. Online tools like Moz’s Keyword Explorer can help you find the appropriate keywords for your brand.

Email Marketing

It is believed that email marketing can yield up to a 400 percent ROI, and it is one of the most cost-efficient marketing strategies to date. Marketing companies still utilize this method because of these reasons, making it a great and viable option for startups.

Social Media Marketing

If you put in the time, social media marketing can help you achieve great success. Though not something you can do casually, social media marketing is freely available and is a great, affordable and effective method for startup companies. Marketing companies establish profiles for their clients on platforms such as Facebook, Twitter and Instagram to help them connect with their audience.

These are the best marketing strategies for startups because they are affordable and easy to do on your own. But, if you’re looking for a marketing company that can do all of this for you, give us a call here at Fusion 360 Agency. That way you can focus on growing your business in other ways, while we provide you with some of the above-mentioned services.

 

The Difference Between Marketing and Advertising

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Some people think that marketing and advertising are the same thing. Others know that they are different but don’t know exactly how to differentiate between the two. If you’re struggling to grasp the differences between advertising and marketing, don’t worry, you aren’t alone. Marketing companies across the nation know that in order to put your business on the path to success, you have to be able to know the difference between the two and do your market research. Do this and you’ll see your company reach new heights.

So what’s the best way to finally grasp the differences between the two? We here at Fusion 360 wrote this blog to help you understand how marketing and advertising differ, and yet the work together to bring your company the success you’re working toward.

Marketing Has Various Components

Marketing is comprised of systematic planning, implementation and a mix of activities intended to bring buyers and sellers together. Marketing companies like to think of marketing as a step-by-step process that begins with a proposition for your clients and customers — this is just the first step.

As simple as this comparison is, think of marketing as a pie. The marketing “pie” can be divided into categories — or “slices” — such as advertising, market research, media planning, public relations, community relations, customer support and an effective sales strategy. As you can see, the work that marketing companies do is comprised of different strategies and techniques, and each element, while separate in category and execution, work together to fulfill one unified marketing campaign.

Advertising is Just One Slice of the Pie

As mentioned above, advertising falls into the categories that make up the marketing “pie.” This is the most obvious difference between the two. An advertisement is any announcement that acts to persuade an audience by conveying a message crafted by a company, organization, or person to existing and potential customers or a non-profit member base.

This “slice of the pie” is a component of marketing, and when combined with the other marketing techniques, it helps a brand achieve marketing success! That is, if the campaign is properly planned and executed.

At the end of the day, the main difference between advertising and marketing is that advertising is just one cog in the machine that is marketing. If you’re looking into investing in a marketing company to help you bring your campaign to life, make sure to give us a call here at Fusion 360 — our award-winning team is ready to help take your business to the next level.

Paid vs. Unpaid Actors

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Video production companies are constantly making decisions that will impact their projects, and it’s important to weigh every single option if you want to ensure that your next production turns out how you want it to. One of the most important (as well as most common) decisions you’ll ever have to make when working with a video production company is hiring the right actors for your project. Of course, if you’re involved in the world of video production, you know that actors, good ones at least, don’t come cheap. This forces companies to make a crucial decision that could ultimately decide the fate of their video production project: do we hire professional actors or use unpaid actors?

While it might sound financially beneficial to hire unpaid actors to feature in your next video, you also have to take a step back and compare the two options to really see if your decision will be worth it. Here is the difference between pads and unpaid actors.

THE BENEFITS OF PAID ACTORS

Unpaid Actors Practice as Much as They Can; Paid Actors Don’t Stop

Practicing your role and memorizing scripts is crucial for actors if they want to play the part professionally and avoid filming multiple takes. An unpaid actor will have less pressure but also less motivation, making them less likely to practice adequately, while a professional actor knows that he is being paid to not only play the part, but submerse himself in the character entirely. If you want to be sure that your talent is going to deliver, you’re going to have to cough up some change.

Unpaid Actors Lack Professional Acting Experience; Acting is Second Nature to Pros

Say that your unpaid actors are practicing their lines as much as possible and are committed to your production, they still might not deliver a great performance. Why? Because they lack the experience that a professional has been collecting for years. If you choose to hire unpaid actors, keep in mind that they might not pull off a convincing performance, no matter how much practice they put in.

Professional actors may be expensive, but you’re not only paying them for their time, but also for their unique skillset.

Unpaid Actors May Not Look as Professional as Paid Actors

While paid actors are referred to video production companies through an agency that showcases them in the most professional manner, unpaid actors have to represent themselves, so how they present themselves to your agency is completely up to the individual.

BENEFITS OF UNPAID ACTORS

Unpaid Actors Will Save You Money; Pros Will Cost You an Arm and a Leg

This benefit doesn’t need much explanation. If you’re on a tight budget, you might want to consider amateur actors so that you can spend more on equipment, editing and any other necessities. While it is important to hire good actors, you won’t have much use for them if you can’t afford anything else for your production.

Unpaid Actors Know Procedures; Pros Do Not

One of the main benefits of unpaid actors, especially those who work within your video production company, is that they know how to do miscellaneous tasks within video production companies that actors do not. If you want to have someone who can both act and help on the set, an unpaid actor is the way to go.

If you’re on the fence when it comes to deciding between paid actors and unpaid actors, take your production aside and pick apart its various aspects to see which actor will benefit you most. Video production companies are here to help, and if you’re in need of an agency to help you bring you next video project to life, contact us here at Fusion 360 Studios.

Questions to Ask a Video Production Company

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Hiring any other company to help your own is serious business. You can’t just hire anyone, you need to be 100% sure that they are going to deliver the work that your company is looking for. When it comes to video production companies, they are responsible to hold the attention of your target audience anywhere from 10 seconds to 5-10 minutes. Throughout the entirety of that time, they will be representing your company’s brand name, the product’s campaign, the quality of the company, and the overall voice of the company. That being said, you want to hire a video production company that can deliver on all facets.

In order to know if the video production company you want to hire is right for you, you need to be sure beforehand that they understand your company’s culture, values, and goals with the video. The best way to figure all of this out is by asking questions that will answer any concerns you have and give you the assurance you need. These questions should focus on the fit, their experience, negotiations, and logistics. If you don’t know where to begin, here is a simple list.

THE RIGHT FIT

The first few questions you will want to consider has to do with who they are as a company and if their company and yours will match up.

  • As a video production company, what are their values?
  • As they create videos, what is their ultimate goal?
  • As a professional organization, are they honest with their services?
  • Does their overall values and culture mesh with your own?

THEIR EXPERIENCE

Once you have an idea of what their company is like, you will need to determine if they are even qualified to accomplish everything you hope to. Taking a look at their experience should help you determine whether or not they can be trusted to help your company.

  • How long have they been making videos for other companies?
  • What kind of projects or different kinds of videos have they made?
  • Who are their past clients?
  • Do they have sample work that they are willing to show you?
  • What shortcomings do they have that might negatively affect your video?

THE LOGISTICS

There is a high demand for video production companies today, and you need to make sure that working with them is realistic. This means that you need to find one that can work around your timetable and not fall short anywhere.

  • Can they start working when you need them to start working?
  • Will they finish the video by the time you need it to be finished?
  • Do they have access to the needed on-screen talent?
  • Do they have all the equipment your video will require?
  • Will they have any licensing issues?
  • Most importantly, do their prices fall within your video’s budget?

NEGOTIATIONS

The last area to go over with the video production company has to do with the nitty-gritty — communications, fine-details, video rights, and more.

  • How well do they communicate with you and their past clients?
  • Will they let you be involved in the planning, scripting, and shooting if needs be?
  • What will the contract be like in terms of video rights?
  • Also, in general, what will the contract be like?

If you are able to get the answers to these questions, you should be able to know if the video production company you are considering with work well for you and your company.

Why Your Company Should Consider Joining Discussion Boards and Forums

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They may not always look pretty online, but some of the top results for Google and other search engine searches bring browsers to online discussion boards and forums. While these boards don’t look authentic aesthetically, some of the posts you find within can be everything you need! Whether it’s a location you are trying to find that is off the maps or a specific recipe, some of the best and most personal answers on the internet are found on discussion boards and forums.

So how can your company utilize a resource like this? Do just as any digital marketing company would tell you to, create an account and interact with real people that are looking up things that relate to your company.

WHY?

The next question you may face is, “why?” What reasons are there for a company to put in the effort to get on the various boards and forums and start interacting? The answer is the same as why companies comment and talk to others on social media channels: exposure.

When you interact with others on social media, your contribution automatically builds a bridge with the users that see what you’ve said and they are then left with an impression (ideally a good one). These interactions are anything from making a relevant comment on someone else’s Instagram post to quote tweeting something on Twitter. It is already common knowledge that there are marketing companies, digital and social media focused, that include these efforts into their everyday marketing responsibilities. However, you should find it as no surprise that there are other marketing companies that do the same thing on discussion boards and forums.

In addition to an increase in exposure, when individuals in the cyberverse see your company making meaningful or humorous contributions online, they are going to create a relationship with you. Whether they follow you or not, an impression is built. When online interaction is done right by a company, most online users will simply see the company as a transparent, inclusive and genuine company that they can relate to.

Another Platform

Look, making contributions on discussion boards and forums is not that different from making contributions on social media channels, it’s just like another “social” platform. We’ve already explained that contributions on social platforms increases companies’ exposure and gives something online users can relate to, and it’s no different with these forums and discussion boards. Marketing companies that are ahead of the curve are making these contributions online already for their clients and you can do the same for your company, it might just take some research.

There is nothing stopping you from researching some forums and discussion boards that relate to your company’s products and services, but if you need any help with your marketing efforts, contact a marketing company like our own, Fusion 360.

The Basics of a Marketing Plan

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Marketing companies need to come up with effective marketing plans if they really want to nail down their target audience and know how they’re going to accomplish their business goals, as well as what those goals are. While these marketing plans are an essential aspect of any successful business, smaller businesses can find the task to be daunting, leading them to ignore the creation of a basic marketing plan altogether. Failing to make a marketing plan can be detrimental to a company, but marketing companies can help create a simple yet effective marketing plan to ensure that these smaller businesses don’t miss out on any marketing opportunities.

So, how exactly do marketing companies help businesses come up with a marketing plan? Well, it all comes down to the basics.

Researching Your Potential Market

Research is the backbone of any successful marketing plan. From product research to researching your target market, you have to put in a ton of time if you want to craft a strategy that can guarantee you results. Marketing companies are great to consult with about solid research, but you can also find resources online that will help you identify consumer buying habits in the industry, market size, market growth and decline, and current trends.

When it comes to your target audience, a well-defined audience description will help identify who your buyers are. Marketing companies recommend that you discuss at least two different levels of segmentation.

Identifying Your Budget

Budgets are where most businesses run into issues. Marketing companies suggest that when coming up with a basic marketing plan you put together a month-by-month schedule of what you plan to spend on your marketing efforts. Another important aspect when it comes to a budget is setting up a “red light” decision point. For example, establish a metric that tells you when you should stop if you’re not generating sufficient ROI.

Planning Your Tactics

To create a solid marketing plan, you want to make sure that your company creates specific tactics and then follows through. Tactics are actions that you have to take to help you accomplish your goals. One tactic that a business might use is deciding how they might utilize direct mail, email marketing, online advertising, case studies, social media marketing, and/or sponsorships.

Creating a marketing plan doesn’t have to be complicated to start, and as you get more accustomed to it, marketing companies can help you create more complex plans. If you’re in need of a marketing company to help you create a successful marketing plan, give us a call here at Fusion 360.

The Best Video Editing Software of 2019

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Depending on your needs, the best video editing software is going to differ from that of someone else. Speaking in absolutes — “the BEST” — assumes that everyone has the same needs, however, the fact of the matter is that it’s a case by case situation.

If you are a beginner, you will not need advanced software, and a professional at a video production company is going to need something different than that of an editor in Hollywood. The needs of an Apple user that heavily relies on Apple products may alter significantly from PC users. be different as well. While the needs are going to differ from person to person, there are some characteristics and capabilities that set certain software apart from the rest. Here is what we think are the most recognized programs that give users the ability to do what they need in the most efficient way.

TWO DOMINANT EDITING PROGRAMS

We are four months into 2019 and video production companies still agree that Adobe’s Premiere Pro and Apple’s Final Cut Pro are the “best” editing software for professionals.

PREMIERE PRO — The reason this is oftentimes the first software people will talk about is because of its ability to support a variety of different formats, cameras, and devices, and its ability to work on multiple platforms. Further, Premiere runs on Macs and PC computers without difficulty. Whether its a commercial made by a video production company or a feature film made for the big screens, the advanced editing capabilities work for both. With the latest update to the program in 2018, editors are able to use HDR media, playback media faster, and still utilize its other main features (like precise color grading, VR editing, and audio layering). In addition to all of this, using Premiere is convenient if you use any other Adobe products.

FINAL CUT PRO — Apple’s highest quality editing program has a lot of similarities with Adobe’s Premiere. Like Adobe’s ability to work great with other Adobe products, obviously, Final Cut works nicely with other Apple software. It also supports HDR and RAW formats and a lot of other interfaces. As time passes, while Final Cut can execute some advanced editing, it is starting to be seen as a good developmental program.

We mention these two programs first because these are what the professionals at video production companies are using, and they will give you more capabilities than anything else. Nonetheless, as we said before, the needs of each person or entity are different. That being the case, beginners may not need Premiere Pro or Final Cut Pro, and Hollywood editors may need other editing software that specializes in CGI, 3D effects, and more.

OTHER Software for OTHER NEEDS

Here is a simple list of other software that beginners and/or Hollywood editors may consider to be a better program for their needs.

FOR BEGINNERS:

  • Avidemux
  • Shotcut
  • Rocketium
  • Nero Standard
  • Davinci Resolve
  • Video Pro X
  • Wideo
  • MacXvideo
  • Lightworks

FOR HOLLYWOOD PROs:

  • SynthEyes
  • PFTrack
  • Mocha
  • Boujou
  • Houdini
  • RealFlow
  • 3D Studio Max
  • Cinema 4D
  • Maya
  • Adobe After Effects

While these different programs may not be used by professional video production companies, they will still accomplish similar things for beginners and accomplish more for the industry leading professionals in Hollywood. Ultimately, there is a lot of different editing software, but based on your level and needs, the best program may differ from someone else. However, many video production companies, like us here at Fusion 360, would say that Adobe’s Premiere Pro is the best program to use in 2019.

Pros and Cons of Pop Culture References

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Brands today have started to focus on ways that they can make their content more efficient. From blog posts to videos and social media posts, it’s important for companies to produce written work, videos, and graphics that will resonate with their audience; if you fail to make your content engaging, you’re not going to see results. When it comes to the type of content that reaches an audience more than any other piece, it really depends on the person, but all kinds of people today are watching more videos than ever.

Video production companies are going to be looking to capitalize on the opportunity they have to connect with audiences and start leading the world in digital marketing. However, how do video production companies do this? They have to find ways to incorporate current events and trends into their videos.

In recent years, video production companies, as well as marketing agencies, have begun to include pop culture references into their content to make it more appealing to audiences, but does this really work? When it comes to pop culture in the world of digital advertising, there are a few upsides and some downsides.

The Pros of Pop Culture References

Pop culture references in social media content are ideal because it produces some of the most eye-catching and tempting clickbait out there. Pop culture references make it hard for people to ignore pieces that include topics that are relevant to them. When a post is able to captivate the audience just on its title alone, the higher the chances of that company obtaining more traffic to their pages. From YouTube videos to blog posts, a crafty title with a pop culture reference and a keyword is sure to draw in an audience.

Another reason video production companies and marketing agencies choose to use pop culture references are because they provide easy explanations for complex issues. This is especially effective if you’re trying to reach and engage with a younger audience. If you use a current pop culture reference as a metaphor to a widely known tread, it will make that piece of content all the more easy to understand.

The Cons of Pop Culture References

Of course, using these references also has its downside. While pop culture references can, in fact, make a current world issue or trend simpler to understand, they can also distort reality and cause misinterpretation from certain groups. While a video production may have used the reference with no ill intent in mind, their audience can misinterpret the information, which can lead to dangerous outsiders stereotyping the company.

Another disadvantage that comes with using pop culture references in media is that they have a short shelf life. These references usually die out within a set amount of time, and you’ll soon have to look for the next reference to replace your current choice. This can get confusing for audiences and can even discredit your content as well. Pop culture is always changing, and it is near impossible to keep up with it 100 percent of the time. 

While using pop culture references may have its benefits, makes sure that you understand the consequences that may come with it so that you can avoid any media disaster.

Identifying Your Target Audience

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One of the key principles of marketing is identifying your target audience. In any marketing or advertising 101 classes, students will begin to learn about target audiences because they play a critical role in the success of a business. Every content marketing company understands that in order to generate sales and an eventual profit, you must know the right audience for your product.

It is sometimes fascinating to see business owners start out thinking one thing about their product, and then learning that the biggest selling point or benefit of the product ties to an entirely different demographic than they originally thought. Typically, business owners won’t misdiagnose their own product, but they do frequently miss nailing how to create the bridge between their target audience and their product.

Considering that the entire purpose of what content marketing companies do revolves around connecting the product with the target audience, they understand how to identify that audience. These companies put in the necessary time to learn more about the audience by conducting extensive research BEFORE they start coming up with plans and ideas. There are a few common ways marketing companies come up with a detailed analysis of the target audience; some of the frequently used tactics include producing primary research with polls and surveys, scanning secondary research in related scholarly/professional research articles, and learning more about a specific demographic.

Producing primary research – One of the most well-known and effective ways to learn more about your target audience is to produce surveys and polls that your current consumers will fill out. This will give you insight into what kind of groups and peoples you are working with.

Scanning secondary research –  The results to this are similar to the primary research you conduct; you will be able to better recognize the individuals that fall under the demographic category of your target audience. To get these results though, you will have to go through trusted scholarly/professional research and articles that related to your product and consumer. These articles will likely give you statistics or findings that direct you more to the individuals you should target.

Learning more about a specific demographic – Embrace the recognized demographic—check online forums, go to events they might have interest in, listen to the music or podcasts they do, and watch the TV shows or movies they do. Going to this length of research will help you speak their same language which will give you the ability to relate with them on a whole new level. This is ultimately what starts building the bridge between companies and their potential consumers or clients.

When a company properly identifies their target audience, they will be able to market their ads and promotions directly to that specific demographic. If the marketing efforts miss the mark, then that company can expect a minimal increase in sales and profit, and face the possibility of losing money as a result. However, if the target audience is spot on and the marketing tactics are executed well, then the company will achieve what they desired to from the beginning; content marketing companies understand that everything hinges on making your product appeal to the target audience.

Focusing on the target audience for a content marketing company is second nature. If you have any concerns with misidentifying your target audience or have any other marketing concern, contact us at Fusion 360.