Market research is a pivotal aspect of any vibrant search engine optimization campaign. Market research finds relevant data about competitive landscape, customer values, demographics, effective mediums and market trends while providing enrichment across several platforms. By employing current market research, reports and methods, you can substantially enhance your current SEO efforts. Whether you’re in Utah or the Midwest, market research can help you accomplish three major things.
1. Market Research Provides Relevant Keywords
If you aren’t using the right keywords or keyword phrases to optimize your website, then you’re going to have a difficult time getting it to successfully rank within the first three pages of a search engine results page. SEO efforts, whether done in Utah or on a national platform, will need to be custom-tailored to fit your target audience and to retain an edge over your competitors.
Market research exposes you to current industry keyword trends, overall keyword competitiveness and the monthly search volume for each term. Being aware of these factors before you launch a SEO campaign in Utah or elsewhere will help you achieve the most profitable results.
2. Market Research Creates a Competitive Edge
Market research and specific, tailored search phrases will help attract organic traffic to your site while giving you beneficial insight about your competitors. By understanding which keywords and keyword phrases your competitors are targeting, you will simultaneously be able to recognize which keyword topics they are not focusing on. By utilizing market research to cue you in on your competitor’s weak spots, you will be able to substantially increase your overall SEO rankings.
3. Utilizing Research for High Value Content
Last but not least, market research can help you hone in on the specific wants and needs of your consumers. As a result, you will be able to craft more focused, relevant content — which will ultimately do much more for your rankings than mediocre content stuffed with keywords. In the process, you’ll also position yourself as a trusted, veritable industry expert.