Proliferation

Nov 23
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Snapchat’s Newest Snap-tics

By | digital marketing, Snapchat, Social Media | No Comments

All you have to do is point at your designated target, zero in and shoot — with the camera in your Snapchat app, of course — to paint the world around you with colorful animations. Lenses have always been the best part of Snapchat.

As digital marketing firms begin implementing Snap-tics (Snapchat tactics) into their strategic marketing plans, there is a whole new world of possibilities available. Always remember the 9th of November, also known as the day Snapchat graced the planet with their new world lenses.

What Is a World Lens?

With 150 million daily users, Snapchat is the social media platform that seems impossible to beat. Instagram’s newest Stories feature attempted to break into the market. However, with Snapchat’s innovative features rolling out regularly, digital marketing firms are eager to make the platform work for them.

These lenses are slightly different than your typical Snapchat lens. Instead of face augmentation, your background world will be morphed into something new. Bring the drab of the grey world around you through the transformation to especially fabulous.

As Nick Gambino from NewsWatchTV so simply stated, “It’s basically adding an acid trip to the whole captured moment.”

The Anticipation Is Killing Me

It is assumed that the world lenses are simply a hype machine for none other than Snapchat’s new Spectacles. The second attempt at something similar to Google Glasses will retail at $130. These Spectacles will record moments of your daily life to be saved to your “Memories” file on the app.

This is yet another tool in the arsenal of digital marketing firms across the country. Snapchat continues to prove that it’s less about the financial backing or who did it first, rather it’s about who did it better.

With augmented reality glasses, adding a sleeping cloud that vomits rainbows to your personal world can be as easy as clicking a button.

Nov 14
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Is the New iPhone on its Way to Being New Coke?

By | advertising, commercials, marketing | No Comments

Introducing, the newest member of the iPhone family — it’s the only phone on the market that will literally force you to buy Bluetooth headphones. Heck, why stop there? While you’re at it why not buy a new car stereo with Bluetooth capabilities so you’ll be able to charge your phone and listen at the same time as you roll down Utah roads?

It’s no secret that the iPhone 7 is getting mixed feedback. We were all expecting innovation that would make Steve Jobs proud. Instead, we felt the sting of an insult as they made us all aware that our technology is outdated and we’re behind on the times.

The cherry on top is the fact that users are finding their headphones crashing since the newest iOS update. As technology continues to grow, advertising agency employees are anxious to see if Apple’s courage is warranted or if this change will fall into the same category as the epic embarrassment that was “New Coke.”

The “New Coke” Debacle

Take a step back in time when Coke decided to take a risk with a new formula. Their advertising agency had the task of creating a campaign that displayed their courage. Sitting in the number one seat for soft drinks, they felt comfortable with their decision.

After 77 days of protests from their loyal followers, and jabs from Pepsi — whose product took over the number one spot — they admitted it was a mistake brought the old formula back. As an ode to the memory of these dark times, any time a product is classified as an astronomical failure they’re given the title of “New Coke.”

Is iPhone Following in Their Footsteps?

Over the years there isn’t an advertising agency who has been able to beat the brand of exclusivity associated with Apple. Their followers are comparable to the devoted Coke fans that were behind bringing original Coke back. In a world where only the strong survive, the headphone jack that’s survived for decades is putting up a fight.

Only time will tell if the innovation sticks or if the insult “New Coke” is replaced by “iPhone 7.”

Nov 13
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The Highs and Lows of “Doctor Strange” Advertising

By | advertising, Entertainment, Product placement | No Comments

If you feel like you’ve spent your life looking at the world through a keyhole, trying to broaden your view, you might find that you have something in common with “Doctor Strange.” If you’re someone who has worked at an advertising agency, you’ll find the product placement surrounding“Doctor Strange” hilarious.

 As less people are watching network television and are instead streaming their favorite television series, less people are seeing advertisements for new movies and materials. A creative approach is needed to reach audiences, thus product placement has returned. When it comes to “Doctor Strange,” we witnessed both a success and a failure.

“General Hospital”

 Product placement can be downright painful. Brands are thrown into movies by many an advertising agency with the label facing outward in a forced position. “General Hospital” attempted a new form of product placement, where they worked “Doctor Strange” into the script.

 We open on a man and woman talking seriously; you’d imagine he’s about to profess his love for her. Instead, seemingly out of the blue we are hit with a, “You know Doctor Strange is about to hit theaters pretty soon…” and a, “You may be surprised to hear this, but… If I can’t see that movie with you, I don’t want to see it.”

 The reactions were immediate. It felt like a moment in “The Office” when they made eye contact with the camera so you understood the hilarity. This product placement, however funny, would be deemed a failure from Utah to the Big Apple.

“Huawei’s Honor”

 One of the more subtle attempts at product placement was for the Honor 8. Doctor Strange drives a $237,250 Lambo, but uses a $399.99 Chinese smartphone — somehow the two don’t add up. The brand Huawei recognized that they lacked brand awareness overseas, leading them to partner up with labels like Marvel.

There isn’t an advertising agency that wouldn’t be proud of this one. The subtlety in placing the Honor 8 on billboards throughout the movie increased the position in their target market’s minds (18 to 34 year old men and women).

 Hats off to you for your sly moves, Huawei!

Nov 11
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Brandertainment: The Evolution of Content Marketing

By | Brand marketing, Brandertainment | No Comments

The camera opens on an FBI trained forensic artist and a woman, separated only by a curtain. He asks her to describe herself as he draws. This sketch is compared to the one that a stranger described for her, pointing out her true beauty.

Dove’s “Real Beauty Sketches” campaign is masterfully crafted to hit you in the heartstrings as you realize the beauty you can’t see in yourself. As content marketing companies, this is what we hope to achieve. This is “Brandertainment.”

Simply Put

“Branded content,” “Advertainment” or “Brandertainment” — it goes by many names but they all mean one thing: An entertainment based vehicle that is complementary to a brand’s marketing strategy. This is funded by the brand in hopes of connecting with the target audience in a unique and engaging way through stories that elicit feelings.

Roughly 61 percent of consumers have reported that they are more likely to buy from a brand that delivers custom content. We escape the drudgery of day-to-day life through our entertainment choices. Enter the champions of the marketing world, the digital marketing firms.

Can You Do It?

Most content marketing companies use professional media producers instead of in-house production, however you don’t need Hollywood to create your incredible piece of content. While viral videos are intended to reach mass audiences, “Brandertainment” is intended to create the deeper connection with the target audience.

With a unique concept, this form of content marketing can be achieved by even the smallest brands. First, set clear goals for your campaign — do you want to increase sales or simply increase brand awareness? Second comes the brainstorming — bounce ideas back and forth until you define a clear winner.

Finally, produce and launch your campaign — a small budget doesn’t mean low quality content. Invest in a production team that will carry your idea to the finish.

As the great Willy Wonka once said, “Invention, my dear friends, is 93 percent perspiration, six percent electricity, four percent evaporation and two percent butterscotch ripple.” So sugar up, and good luck.

Nov 11
0

MacBook Pro’s USB Port Adaptors: A Brave New Decision?

By | Design, MacBook Pro, Technology, Uncategorized | No Comments

Every year, hundreds of thousands of individuals wait in anticipation for Apple to announce new products, updates to current products and to unveil the exciting and enticing plans that the company has for the future. This year though, Apple announced a replacement of the USB ports on the new MacBook Pro, thus requiring the use of a special adaptor to use a USB port. This change has everyone from school teachers to content marketing masters asking lots of questions.

As much of the world runs on Apple, it is important that everyone take the time to fully understand what this change means and what it does to audience building and communication in general. Whether at an advertising agency in Utah or a college in the Northeast, this change may effect you — and you need to know exactly how.

Newer, Better & Faster: Apple’s New USB-C

Apple has made the definitive decision to replace the USB port on the new MacBook pro with a different port called the USB-C. According to Apple, this port is newer, better and faster. Because the rest of the world still widely uses the USB port, however, you may need to order a special adaptor to use things like external hard drives or USB storage devices.

Yeah, But Why Should You Care?

Though many are up-in-arms about this change, the effects may be more minimal than they first appear. As an advertising agency or content marketing team, you may need to make an additional purchase in order to still use a USB port. A purchase undoubtedly deemed necessary, as USB compatible devices are currently still prevalent and popular. With a USB port adaptor, your company will still be able to build your brand using multiple computers, retaining the share-ability of your content.

Though at times it may be a hassle, the adaptor does have its perks — particularly because information from Mac to PC can still be shared on a portable drive when working on a project. Ultimately, when all is said and done, life still goes on — regardless of whether you decide to embrace Apple’s brave new decision.