Voice search technology is quickly becoming a popular way of searching for things. Siri, Alexa, and Google Assistant are all examples of voice search softwares. With the uprising popularity of voice search, voice search optimization companies are an up and coming business. These companies can address the commonly asked question of “how can I optimize my own content to benefit from voice search?” Here are three steps you can take to help optimize your content for voice search.
Use Natural Speech
When you are creating your content, choose keywords or phrases that are natural for people to use. Words and phrases that you use in normal conversation like things you would ask your friends are the types of things people are going to ask voice search. Avoid using the choppy sounding keywords that used to get the job done. These choppy phrases aren’t how people actually talk, and as a result, they aren’t going to speak this way into their voice search. By having your keywords be casual conversational ones, it will increase the amount of traffic you will get to your website. Voice search optimization companies are newer companies created to help you optimize your content specifically for voice search.
Long-tail keywords are super useful for smaller companies. These are phrases that are a little bit more specific but are still using casual speech. For example, a small shop that sells local used vintage books probably won’t pop up if someone simply searches “bookstores.” However, if someone is to search “local vintage used bookstore,” this company is likely to be one of the firsts to pop up. Again, voice search optimization companies are a great way to figure out the best keywords for your company. These long-tail keywords are useful for all companies, but if you are an up and coming company, this is one of the most beneficial things you could do for yourself.
Using “Near Me”
Since 2016, voice search has seen a 200% increase in the use of “near me” searches. It is so easy for people to search “restaurants near me” or “where can I buy vacuums near me.” This is especially easy lately because other parts of our smartphones are linked into our location so we don’t need to say our town or city. Voice search optimization companies will almost always encourage you to include these “near me” keywords into your content. This is one of the easiest ways to optimize your content.
Optimizing your content for voice search is becoming more important for your company as voice search is growing in popularity. Voice search optimization companies are a great option to learn specific ways to increase your own content’s traffic using voice search. Using super casual tones when writing content and keywords, using long-tail keywords, and taking advantage of “near me” popularity are all great ways to help optimize your content.