The days of “interrupting” a target market with a marketing message are over. The world today is in the middle of an ongoing conversation. An organization’s challenge is to join that conversation and add value.
Social Media is moving at a staggering pace. New networks, services and social media platforms launch every day. Our Social Media team tracks technology and consumer behavior trends for our clients. We then provide content for these social media platforms that connects the brand with customers.
The Fusion 360 Social Media Marketing approach leads to consistent, integrated campaigns that go way beyond the superficial, resulting in content the consumers want to engage with and share with others.
Social media impacts all ages and genders, in particular adults 18-34 are most likely to follow a brands social media platform. As our social media marketing is part of our content marketing offering our team can develop highly engaging written and visual content for each of the brands social media channels. Not only can social media create more brand awareness and more sales, people who have had a good experience with a brand via social media are 71% more likely to recommend the product or service (Ambassador).
When it comes to social media visual content is key. Visual content is 40 times more likely to be shared than other forms of content (Hubspot). For this reason the majority of our team at Fusion 360 create and produce video, infographics and other forms of visual content each month.
Our social media team at Fusion 360 uses advanced tools and algorithms to post on your social media platforms at the optimal time. One day and time may work best for one client, it doesn’t mean it will for another. Out posting strategy is customized for your brand and your brand alone.
We work with clients of various sizes, from small local businesses to worldwide organizations, the social media needs of each for our clients varies. In some cases we completely take control or your social media from A-Z, in other cases our clients already have a social media team in place. When our clients already have social media team we work along side that team in any capacity that we are needed, from creating content, posting content, measuring engagement etc… We do not believe in a “one size fits all” we know that every organization is different.