The Benefits of Hiring an Agency Over Doing It Yourself

By | advertising, content marketing, digital marketing, SEO, Social Media | No Comments

Marketing is an important aspect of any business, and when it comes to growth, there is no better way than by investing in marketing. Marketing can be intimidating, especially for smaller businesses, but if you don’t start, you can find your business suffering when it comes to drawing in more consumers, reaching sales goals, and overall making an impact in your respective industry. So, do you go in blindly trying to market your brand yourself, or do you turn to marketing companies to handle this aspect of your business?

While it may seem cheaper and simpler to handle marketing yourself, you’ll find that it can actually turn out to be the complete opposite− you don’t want to sacrifice any manpower on your team, and you also don’t want to exceed your budget in the hiring department, so here are some benefits to hiring a marketing agency over trying to do everything in-house.

Save Serious Cash

This should be one of the most beneficial factors to your company. You don’t want to spend unnecessary funds, and you definitely don’t want to exceed any budgets, so this is where marketing companies will come in handy. The costs that come with running an in-house marketing team can be pretty hefty, and if you’re on a restrictive budget, you might not be able to assemble an experienced group of professionals. The staff costs alone might be as expensive as outsourcing your marketing needs. Things such as content management software, marketing software, benefits package, and other marketing equipment costs can add up quickly on top of employing a marketing staff.

Professional Experience

Since marketing companies are experts in what they do, you’ll be getting quality work done. These agencies are comprised of talented teams who are experts in their respective fields, so you can rest assured that any task you throw at them, they’ll be able to handle with expertise. By hiring an agency, you’ll also avoid the hassle of trying to interview and pick out capable employees.

Avoid Overworking Your Existing Staff

If you decide to bypass hiring a marketing agency and are not able to hire a marketing team due to costs, you might end up overworking your current team by trying to train them in the marketing. Marketing companies can help ease the workload of your staff by allowing your team to focus on their day-to-day work.

Benefits of a Marketing Company’s Outside Perspective

Not only are these marketing companies going to help market your brand, but they can provide you with valuable insight on how you can improve your current efforts. Since they are experts when it comes to what consumers are looking for, they can help establish you brand even further, strengthening connections with your current consumer base while bringing in new customers as well. These marketing companies will evaluate your current strategies, techniques and brand voice overall and give you pointers on how the business can be improved.

Staying Up-to-Date

Perhaps one of the best things about hiring a marketing agency is that your branding and content will always be kept up to date. Since marketing agencies are always in the digital loop, you won’t have to worry about outdated tactics, lingo or presentations to the public.

There are multiple benefits that come with hiring marketing companies, and they generally outweigh the few benefits that come with marketing yourself. If you’re ready to take the next step in your marketing campaign, contact us here at Fusion 360.

Best Ways to Advertise in 2019

By | advertising, marketing, SEO, Social Media, Utah | No Comments

Marketing trends evolve every year, and if marketing companies ignore these changes, they can find themselves struggling to stay at the top of the digital marketing food chain. 2019 is no different. If you want to see results and keep clients coming to you, you are going to have to switch it up and adapt to the new trends that 2019 is bringing to the world of digital advertising.

So, will you take initiative to change the way you advertise, or will you fall into the pit of digital media mediocracy? If you’re ready to take your game to the next level, here are the best ways to advertise in 2019 to ensure your company a year of growth and success.

Take Advantage of Voce Search Optimization

Marketing companies are always looking for the best and most relevant ways to advertise, and voice search has definitely become a staple in modern search engines. It has been projected that by 2020, 30 percent of web browsing will be screen-less, and that number will only keep rising. With the sophistication of operating systems, it’s important to make sure that your company utilizes the technology that is voice search optimization. The best way to do this is by extending the keywords your content targets and reworking them into phrases that someone would use when using their voice search option (for example, when they look for things such as the nearest gas station or restaurants). This will work best if you are able to make your phrases sound natural, but craft them carefully so that your services come up when these phrases or keywords are said.

Invest Time and Money into Audio Ads

While video may be the dominant form of advertising, audio content is becoming more convenient to consumers. If you take advantage of it now, you will ultimately see more of a result in more traction. Now, this doesn’t mean that you have to invest all of your marketing budget into podcasts, talkshows or streaming music players, instead, a smart way for marketing companies to approach this method is by taking one blog post a week and uploading it to your website through a program such as the Wix Podcast Player. This is a great way to combine storytelling and advertising. As you begin to get more comfortable with narration, you’ll begin to see an increase in the quality of these audio ads.

Make Visitors Feel Welcome by Using AI

While this may sound difficult, it’s actually a simple addition that you can add to your website to make your customers feel more welcome. In simple terms, you should opt to add a live chat feature on your website. If you don’t want to have a 24/7 live staff on payroll, you can also create automated responses to some frequently asked questions so that that user can be taken care of in a more interactive manner.

Don’t Stop Building on What You Have

This last method is more of a tip rather than anything else, but if you’re using tactics that are working, there is no need to toss them out the window. So, the best thing that marketing companies can do is to create a hybrid strategy that combines new, as well as older, functioning strategies.

These are some of the trending tactics in 2019 that are going to help your company thrive! See which tactic relates to your business and don’t be afraid to give it a try!

The Perfect Length for Your Video Ads

By | digital marketing, SEO, Social Media, Utah, video production | No Comments

Perhaps one of the most commonly asked questions when it comes to video ads is what the perfect length is. How do video production companies know how long their ads should be in order to be effective? Is there a formula, a secret number? Well, it all comes down to your advertising goals. Different lengths are good for different ads, and you’ll have to determine what it is you’re trying to achieve in order to determine the perfect length for your project.

So, when deciding what the perfect length will be for your videos, you may want to inquire with local video production companies to see what they think about your campaign, and how they can help you narrow down what your ad should look like. Here are some tips on how long your video ads should be, and how video production companies have narrowed down time frames to a science.

Recognizing the Different Time Frames

There was a study done by IPG Media Lab and YuMe that measured the impact of the different video lengths on different consumer groups. Here are the findings from this study and how the groups react to various video ad lengths.

Short Ads (15 seconds): Shorter ads have a bigger impact when it comes to established brands, millennials and mobile platforms. It was found that longer ads shown to these age groups had very little impact on the brand in terms of favorability and purchase intent, clocking it at an underwhelming five percent.

Well established brands don’t need more than 15 seconds to push a product or service, as their impact in their respective industry has already built that trust and reputation with their consumer base. When it comes to short ads, there is a formula: short ads + short content + a small screen (mobile device) = a BIG impact. Long story short, mobile ads need to be kept short, as well as ads targeting millennials and ads that come from big brands.

Longer Video Ads (45 seconds): New brands benefit from longer ads because they still need to show any potential consumers what they can offer in terms of services and products. It was found by this study that these longer videos had a great impact on brand favorability and purchase intent by as much as 40 percent.

Video production companies also recommend using these longer ads if your brand has a complex message to convey to potential audiences. Just as shorter videos are effective on mobile devices, longer video ads are effective when it comes to desktop computers and television platforms.

Long and short video ads are effective ways of advertising, but the perfect length depends on what you’re trying to accomplish and who you’re trying to target. If you’re looking for a video production company to help you come up with the perfect video ad, contact us here at Fusion 360 Studios. We’re experts when it comes to video advertising, and we’re ready to help bring your perfect ad to life.

Sources:

https://www.balcomagency.com/blog/whats-best-length-video-ad

Three Common Flaws You Will See in Lower Quality Videos

By | SEO, Social Media, Utah, video production | No Comments

DIY video production has become more and more popular as we’ve been exposed to higher grade video equipment, editing software and production equipment. As a result, in an addition to seeing a significant increase in the amount of video content that goes out onto the internet, we also see more videos that should be high-quality but are not.

While it is true that anyone in the world can upload video content to the internet, it’s also worth noting that not every video online is going to be good or even decent. The fact of the matter is, the online videos you see that are truly high-quality are likely produced primarily by super talented professionals and video production companies.

You can’t deny that when you’re watching a poor-quality video that you just want scratch your eyes out or maybe even plug your ears. Unfortunately, in a time where we have fancy cell phone cameras and software available to create visual masterpieces, everyone becomes a self-proclaimed video expert, photographer or professional. We are here right now to help anyone to recognize common flaws and make sure they avoid making the same mistake themselves.

Not Using Proper Microphones

One of the biggest mistakes you can make in video production is poor audio recording. Just like you would invest in a good quality camera, you should always make sure to use a high-quality microphone when filming anything! Your audience doesn’t want to listen to static, poppy, unintelligible dialogue, and neither do your editors.

There are countless options when it comes to microphones; video production companies trust brands such as Rode, Audio Technica and Shure to capture crisp, clean and audible sounds.

Using Too Much Digital Zoom

Zooms and Close Up shots are crucial in video production, but there is a better way to get a closer look at that important object or person than always using the digital zoom on a camera. One other huge mistake that DIY video production individuals may make is not taking the time to physically get closer to a subject for zooms and close-ups. When you zoom in digitally, you’re basically taking the same image and stretching it out, which can lead to pixilation and a loss of quality.

Professional video production companies recommend that you get up close and personal to capture intense and beautiful close up shots; you won’t sacrifice quality and your video won’t look bad.

Editing Mishaps

This is probably one of the worst things you can do in the world of video production. Uploading footage with mistakes in the editing is probably the best way to ensure your video’s failure. You have to take all your clips and run them through an intensive editing team to clean them up; even the best video production companies have to edit their work together, and it is definitely nothing to be ashamed about. In fact, double checking your work in the editing process will not only ensure that your video comes out crisp, but also a second set of eyes on the work. This second set of eyes might provide some good feedback and thoughts on how to make the video look even better.

So, if you’re looking to create a successful visual masterpiece, you’ll want to make sure that you don’t make these three common mistakes. If you need help creating a high-end video for your brand, make sure to give us a call here at Fusion 360 Studios ⎯ video production is what we do best, and that will show in your next production.

Social Videos vs. Brand Videos

By | Social Media, Utah, video production | No Comments

Video content is one of the driving forces of today’s digital world, and with the ever-expanding video styles, it is confusing when you try to distinguish the difference between all the entangled video formats. You might feel confident in recognizing and defining a social video, but what about a brand video? And are you sure that brand videos are never used as a social video?

Well, if you are confident in answering that, then hats off to you but if you have any uncertainty, then let a video production company, like us, start unraveling for you.

Difference

As mentioned before, it’s not hard to recognize a social video, but that might be because you are likely seeing them as you are peruse through one of the many social media channels. Immediately, you’ll see that these videos are shorter in length — whether it be a 5-second ad on YouTube or a 10-15 second story on Instagram, the content is delivered quickly. These videos can be a little longer if they are making a formal post then they can run up to a minute or two depending on the type of post, but rarely will they ever exceed a two or three-minute mark.

These videos can be behind the scenes, short PR blips featuring something new, interviews, and videos that enclose some kind of question or giveaway. The majority of the content posted on various social channels by companies may not need a high-quality video from some video production company but occasionally it might be nice to promote something that requires a higher level of production. Typically, a higher-quality video like this would be a little longer and be used specifically for branding purposes, but usually social videos are just used for current consumers to interact with and stay engaged with the company; the brand videos purpose are a little different.

Brand videos are used to help potential client and customers to learn more about a company. Usually, a company that is making a brand video will reach out to professional video production companies to help them create the quality these videos need. Essentially, brand videos create a first impression; even when an individual or client may be familiar with the company before they see a brand video, the video will likely provide new information and therefore create an impression. These videos can be a little bit longer and usually feature the company as a whole or a specific product. While some brand videos are used as commercials on television, you’ll actually find brand videos on companies’ websites and being used in presentations with potential clients.

One Better Than Others?

To summarize, the main difference between a brand video and social video is their purpose. While there are obvious differences in length, quality and style, the social videos are used for engagement and navigating traffic to the company, and brand videos are used as a formal way to present valuable information about the company and/or product. It really is not a question of whether one is better than another, they are both different and should both be utilized. Creating the majority of social videos might be able to be taken care of in-house, but brand videos will have a lot more success (which is critical, obviously) if a video production company assists.

If you want to see some examples of brand videos, then check out this video from Smith or this one from Apple — they both explain who their companies are and a critical aspect about what makes them unique. If you want to see a social video, well, go to Instagram and look up a company of your choice and there you go! For any other video questions or inquires for a video production company, visit Fusion 360, today!

Pros and Cons of Pop Culture References

By | Brand marketing, content marketing, marketing, Millennials, public relations, Social Media | No Comments

Brands today have started to focus on ways that they can make their content more efficient. From blog posts to videos and social media posts, it’s important for companies to produce written work, videos, and graphics that will resonate with their audience; if you fail to make your content engaging, you’re not going to see results. When it comes to the type of content that reaches an audience more than any other piece, it really depends on the person, but all kinds of people today are watching more videos than ever.

Video production companies are going to be looking to capitalize on the opportunity they have to connect with audiences and start leading the world in digital marketing. However, how do video production companies do this? They have to find ways to incorporate current events and trends into their videos.

In recent years, video production companies, as well as marketing agencies, have begun to include pop culture references into their content to make it more appealing to audiences, but does this really work? When it comes to pop culture in the world of digital advertising, there are a few upsides and some downsides.

The Pros of Pop Culture References

Pop culture references in social media content are ideal because it produces some of the most eye-catching and tempting clickbait out there. Pop culture references make it hard for people to ignore pieces that include topics that are relevant to them. When a post is able to captivate the audience just on its title alone, the higher the chances of that company obtaining more traffic to their pages. From YouTube videos to blog posts, a crafty title with a pop culture reference and a keyword is sure to draw in an audience.

Another reason video production companies and marketing agencies choose to use pop culture references are because they provide easy explanations for complex issues. This is especially effective if you’re trying to reach and engage with a younger audience. If you use a current pop culture reference as a metaphor to a widely known tread, it will make that piece of content all the more easy to understand.

The Cons of Pop Culture References

Of course, using these references also has its downside. While pop culture references can, in fact, make a current world issue or trend simpler to understand, they can also distort reality and cause misinterpretation from certain groups. While a video production may have used the reference with no ill intent in mind, their audience can misinterpret the information, which can lead to dangerous outsiders stereotyping the company.

Another disadvantage that comes with using pop culture references in media is that they have a short shelf life. These references usually die out within a set amount of time, and you’ll soon have to look for the next reference to replace your current choice. This can get confusing for audiences and can even discredit your content as well. Pop culture is always changing, and it is near impossible to keep up with it 100 percent of the time. 

While using pop culture references may have its benefits, makes sure that you understand the consequences that may come with it so that you can avoid any media disaster.

Outsourcing Your Social Media

By | Facebook, Instagram, marketing, marketing agencies, Mobile marketing, Social Media | No Comments

Social media is one of the best ways to get traffic to your business today. In fact, social media is so huge right now that it isn’t going anywhere anytime soon. 88% of businesses are using social media as a marketing technique. However, it can be a little overwhelming trying to figure out how to most effectively use social media as this marketing tool. This is why many businesses decide to outsource their social media to digital marketing companies.

Outsourcing social media is giving the responsibility of managing your social media accounts to a company or group of people that are experts when it comes to social media marketing. These groups are often times digital marketing companies that work on many different platforms, however, within the past few years, the social media aspect of marketing has become huge for these companies. So when exactly should you outsource your social media to a digital marketing company, and when should you just do it yourself?

The most important thing to keep in mind when using social media as a marketing tool is making sure your brand is showing. Though this sounds like a relatively easy task, a lot of businesses struggle with this. Outsourcing is a great way to help fix this problem. Again, digital marketing companies are experts at this kind of stuff. They know the best ways to present your business on social media while defining and presenting your brand in a natural way.

Another time outsourcing your social media might be a good idea is if you don’t know what kind of content you want to post. Figuring out your social media content can be tricky depending on the type of business you have. Considering digital marketing companies are great at creating content strategies, outsourcing can make this a lot easier. They know what kind of content gets viewed the most and what kinds get the most feedback and traffic to businesses.  

The last reason outsourcing social media is a good idea is because you are an expert of your business, but digital marketing companies are experts at marketing. You may be able to post visually pleasing pictures or grammatically correct blogs, but do you know the latest algorithm changes?…When you outsource your social media it is no longer your job to figure that stuff out—it’s ours.

Social media marketing is huge in today’s world. The effectiveness of your marketing on these sites can literally make or break your business’s success. There are a lot of reasons and benefits to outsourcing your social media to digital marketing companies. They know how to present your brand in the best ways, they have creative and unique content ideas, and they are experts at marketing. By outsourcing your social media, you will have less to worry about and more time to focus on making your business the best it can be while leaving the marketing up to us.

Four Tips to Successfully Manage Your Social Media

By | content marketing, Instagram, marketing, Mobile marketing, Social Media | No Comments

When it comes to digital marketing companies in today’s world, your life should revolve around social media. Social media is leading a revolution in marketing and advertising, and if you don’t keep up with it, you’ll be left of the side of the road. Social media gives you access to instant feedback and target audiences like never before and can come at a cheaper price than traditional marketing if done right. Since this is one of the most essential tools that digital marketing companies should know how to use, let’s talk about the top four tips for how to improve your social media!

  1. More Isn’t Always Better

It may seem like a no-brainer, but content is where it’s at! However, don’t disillusion yourself into thinking that if you have more content then you’ll be more successful. The quality of your content is by far more important than the number of times you post to your social media pages. Work on developing a brand guide, then stick to it! You want your social presence to be visually appealing, but also to always be on brand with your company.

  1. Utilize Social Media Analytics

Like we stated above, more posting isn’t always better. It’s important to constantly be looking at your social media analytics to see what your response is. Sometimes people visit your page less frequently when you post more, so those things are important to know. You’ll need to study the types of posts that your audience responds better to, and even the time of day it’s more effective for you to post. Digital marketing companies need to put in a lot of work to make their presence known, but it’s worth it.

  1. Use Scheduling Tools

As you begin to study your analytics as to what times are more beneficial for your company to post, you may find out that 6 a.m. is the time where your page has the highest traffic. And who wants to be up working at that time? Using a scheduling system for your social media posting is extremely beneficial in this aspect. You can schedule your posts out for a couple weeks before heading on a trip or schedule them the night before to have them automatically post when there is high traffic on your page. Either way, it makes your job much easier, and who doesn’t love that?

  1. Be a Real Person

Many people forget how important this point is. Now, we’re not saying that you should completely throw all sense of professionalism out the window. Rather, social media is an outlet for you to connect with real people as a real person; be a human! Express gratitude, share fun moments in your work life, and most of all make your followers love you for your posting, whether that be for humor, blunt reality, or whatever else you want to portray. Just be yourself in order to make your digital marketing company look like it’s made up of real people rather than robots. Let your personality shine, in the best way, of course!

When it comes down to running a digital marketing company or department, you’ll need to become familiar with social media. Follow these four tips and get going! Social media is learned through trial and error, so start working with your company’s account and see what works and what doesn’t. The large benefit of social media as a platform for digital marketing companies is that it has a quick turnover on data analytics. If you get stuck, contact us at Fusion 360 to see how we can help you!