The Way Social Media Affects Politics

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If you accessed social media at all during this past Presidential election, then your account was probably plastered with all sorts of political agendas and opinions. You know Donald Trump is constantly tweeting and everyone is either agreeing or disagreeing with what he is doing. Social media has significantly influenced the field of politics.

There is always news — always. Before the Internet, people had to wait for the news that night or the newspaper the next day to get the latest information. Now, you have news wherever and whenever you want it. Marketing agencies around the world work to keep the information flowing along with these sources of news.

The problem with that is occasional misinformation. When people check Facebook and Twitter for the latest trends, the news they pull form there isn’t always accurate.

Increased Interaction

Political polls are important and you can often find poll results on the same day. Thanks to social media, these polls have had an increased presence. Social media platforms can now report results of polls, while also allowing you to participate in polls you or your friends create.

In addition, social media now allows user to have direct interaction with candidates and elected officials. Before the age of the Internet, it was difficult to interact, let alone meet with a political official. Now, there are events that are streamed live across social media platforms where people can interact with candidates and politicians.

The Impact

Social media is still rather new. We are just seeing the beginning impacts on society. It will become more and more influential in the political realm. It will be interesting to see how it will continue to influence politics.

Social media is not only having an effect on politics, but many other things as well. Marketing agencies are no longer just doing traditional marketing. Now, they are targeting website design, SEO and more online marketing rather than traditional media outlets such as television.

Sources:

https://blog.sysomos.com/2016/10/05/social-media-affects-politics/

All You Need to Know About Social Media

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The prominence of social media has skyrocketed over the last decade. This has caused advertising agencies all over the world to step up their game and get on board the social media train.

In order to stretch your agencies advertising reach all over the world, there has to be enough social platforms to support all the hype. Read below to find out all you need to know about social media so you can be a posting pro.

 

Advertising and Technology – The Battle for Power

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In 2017, we are seeing the mass emergence of many different technological platforms such as Virtual Reality (VR), self-driving cars and dominance of non-traditional television platforms such as Netflix and Hulu. With this technology changing how we interact with media, products will emerge and others will fall. Innovation is the name of the game.

Our media consumptions habits are changing daily and large tech companies such as Facebook and Google are having larger pressures from large businesses to deliver higher quality ad-serving platforms. On the opposite side, advertising and marketing agencies are competing for business and trying to drive growth of their clients through SEO and content marketing.

To further prove the shift to digital platforms, digital ad spending overtook TV for the first time ever in 2016; experts say this is due to the Summer Olympics and the Presidential election. Globally, TV is still leading in ad spending. While many in the advertising arena would like to debate which one is more effective, the shift to digital is real and advertisers need to recognize this.

Apps and Ads

Large companies with billions of dollars in an advertising budget such as McDonald’s are now turning straight to social platforms such as Snapchat to assist in the marketing of their brand to allure teens to apply for jobs.

While this is becoming a trend for major corporations, these prominent social platforms are now having to provide scalable advertising analytics for their dollars spent. Scaling the analytics for advertising campaigns has been a thorn in the hide of Facebook, Google, Snapchat and Twitter.

With the freedom of the internet also comes the one percent that ruin it for the rest of us. In March 2017, major brands such as Honda pulled their advertising from YouTube as their ads were appearing on extremist websites and other content they deemed to be inappropriate to their brand.

While these platforms have nearly all the attention, there is demand from users and advertisers to create systems to filter out hate speech and the new trend of ‘fake news’ through development of algorithms.

Traditional Advertisers

While we are consuming media at an all time high, traditional media spenders need to think long and hard about where they are placing their advertising dollars. Unlike previous generations, Millennials and Generation Z’s have no problem tuning out your annoying 30-second spot on TV.

While traditional television advertising works to reach a broad audience, it does not have the granular analytics that digital platforms do. If an advertising agency is to spend on traditional mediums, the creative must be engaging and provide value to the viewer, or they will be tuned out faster than the latest Nickelback album.

When evaluating where to spend your ad dollars, auditing your ad spend and re-strategizing with an advertising agency like Fusion 360 in Salt Lake City, Utah may be your best option.

The Downfall of Malls and Rising of Digital Commerce

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In 2017, various businesses are either rising or crashing. Right now, we are seeing the beginning of the end for malls. Studies have shown that in 2021, 25 percent of malls will be closed. With the emerging rise of e-commerce, Americans are starting to ditch large retailers like Macy’s, JC Penney’s and Sears for digital companies such as Amazon. To understand this downfall, let’s look at the past, present and future of the American consumer.

Digital marketing companies have predicted this downward trend occurring over the past 15 years and are beginning to capitalize on their correct predictions of the fall of the American mall lifestyle. With marketing firms targeting consumers with extremely competitive pricing of products and the inconvenience of driving to a mall and walking, malls will become obsolete. Property management companies must begin to restructure their business model to deliver further value.

Past

To give a bit of a history lesson, let’s step back in time a bit. In 1956, the very first indoor shopping mall called Southdale opened outside Minneapolis. After the exploding popularity of malls, there was a large retail boom in the United States.

In 1960, there were 4,500 malls that made up 14% of retail sales. In 1987, there were 30,000 malls accounting for over 50% of all retail dollars spent. Malls were the emerging destination for commerce, hanging out and community gathering events.

Malls were the place to be and quickly became a staple in the American lifestyle.

Present

Since 2006, no new indoor malls have been built. This is around the time that online commerce began to emerge. Digital marketing companies have taken notice of this and capitalized on the shift of attention from malls to iPhones. Since 2004, the net sales revenue of Amazon has risen from 6.92 billion to nearly 136 billion dollars.

This is now where our eyeballs and dollars have all shifted to. With less hassle and lower prices, the incentive of going to the mall for relaxation or socializing has become a thing of the past.

Future

In the age of embarrassing viral videos of people stomping over each other at Walmart over a discounted TV on Black Friday, the experience of shopping amongst other American consumers is increasingly negative. If malls are not providing a product or event that requires in person attendance, they will fail.

Marketing firms that represent these properties are looking at new avenues of either providing further value to American consumers to re-attract them, or re-purposing these structures to self-storage, doctor’s offices or apartment structures.

 

Sources:
http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7196

https://www.statista.com/statistics/266282/annual-net-revenue-of-amazoncom/

Less is More, Right?

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When it comes to advertising or marketing agencies, they come in all different shapes and sizes. Agencies can range anywhere from 10 to 1,000 people, and serve many different functions. As eyeballs continue to shift every single day, companies with large marketing budgets are trying to figure out the best ways to target the right people, spend dollars in the right places and ensure effectiveness in their messaging.

The debate of size in regard to an advertising agency is definitely a conversation to be had. Here are just a few differences to keep in mind when deciding to outsource your content marketing, SEO or video production to an advertising agency.

Contact With the ‘Head Honcho’

If you were to hire an agency that employs 500+ people, what are the odds you will be dealing directly with the CEO? Slim to none. If you are to work at an agency with under 50 people, the odds are much higher that you will work with the shot caller. When managing millions of marketing dollars, there needs to be streamlined communications to ensure tasks are completed effectively. The path of least resistance is the best route to travel.

The Workplace

With many companies that we see today, the ‘growing pains’ can sometimes be too much to handle. With a smaller agency, the vision and mission are able to be maintained with much less effort. Keeping an equal workplace mindset is crucial to the quality of the work produced for its clients. A loss in workplace continuity can cause headaches for everyone.

Attention to Your Work

At a larger agency, work can fall by the wayside very easily; a smaller agency overvalues its clients as each one is extremely vital to the company. Your marketing dollars are the lifeblood of your company, and the last thing needed is for your company to fall lower on the priority list because of your budget.

Agencies are ensuring the success of your marketing dollars on an everyday basis. As these agencies are analyzing the daily shifts in attention, marketing dollars need to be spent as efficiently as possible. When choosing an agency for your business, consider that bigger doesn’t mean better and agencies are not ‘one size fits all.’

 

Sources:

https://www.forbes.com/sites/deeppatel/2017/05/30/gen-z-hates-tv-and-what-that-means-for-traditional-advertising/#4934587a32ed

What Social Media Site Is Best for Your Business?

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The most successful digital marketing agencies in the country know that no two clients are the same.

 That’s true when it comes to branding, voice, marketing, advertising and also choosing the appropriate social media channels for your client. Channels like Facebook and Twitter are pretty universal to have for all clients, but some companies might thrive greatly by posting videos on their YouTube account or by having boards on a company Pinterest.

 How you find out what social media site is best for you is pretty simple: Find out what your voice and demographic is, and see what site best facilitates your mission.

How to Make Your Video Ads More Successful

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If research and statistics are right, then you’re probably not going to read this entire article.

If people are looking for in-depth insight on any given subject, people now more than ever will turn to videos to get information. Marketing agencies that are worth their salt know that people turn more to videos for content than anywhere else. But how do you make your online video ads stand out in a crowded field of cat videos, how do you make your multimedia presence stand out?

Here are some of our personal tips:

Tip #1 Produce “How to” Videos

In 2015, “how to” video searches grew by 30 percent, which means that people are in a hurry to figure out stuff, and they need someone to walk them through how to do something step by step. “How to” videos are only increasing in popularity, and the more unique your “how to” topic is, the more views you’re likely to get.

So, for example, “How to change a flat tire” won’t get that many hits, being as there are literally thousands of those videos already. But a “how to fix a foosball table” video will get much more of an audience for you, even if that audience is smaller than the “fix a tire” group.

Tip #2 Make Testimonial Videos

In the age of Yelp and Rotten Tomatoes, people are more likely to look at reviews for your brand well before they even come close to buying your product. Marketing agencies have figured this out, so for their clients who sell products or services, they’ll make testimonial videos that prove to consumers that what they’re product or service is better than everyone else’s.

Tip #3 Find the “Sweet Spot” for Video Length

Marketing agencies that produce videos for their clients know that the best video ad length (according to Google) is no longer than three minutes. Within 45 seconds, people will know if they’re interested in the video they’re watching. There are some videos that can be longer than 3 minutes on Youtube that still deliver incredible results, but those exceptions are rare, and your video has to be incredibly engaging to pull something like that off.

Snapchat’s Newest Snap-tics

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All you have to do is point at your designated target, zero in and shoot — with the camera in your Snapchat app, of course — to paint the world around you with colorful animations. Lenses have always been the best part of Snapchat.

As digital marketing firms begin implementing Snap-tics (Snapchat tactics) into their strategic marketing plans, there is a whole new world of possibilities available. Always remember the 9th of November, also known as the day Snapchat graced the planet with their new world lenses.

What Is a World Lens?

With 150 million daily users, Snapchat is the social media platform that seems impossible to beat. Instagram’s newest Stories feature attempted to break into the market. However, with Snapchat’s innovative features rolling out regularly, digital marketing firms are eager to make the platform work for them.

These lenses are slightly different than your typical Snapchat lens. Instead of face augmentation, your background world will be morphed into something new. Bring the drab of the grey world around you through the transformation to especially fabulous.

As Nick Gambino from NewsWatchTV so simply stated, “It’s basically adding an acid trip to the whole captured moment.”

The Anticipation Is Killing Me

It is assumed that the world lenses are simply a hype machine for none other than Snapchat’s new Spectacles. The second attempt at something similar to Google Glasses will retail at $130. These Spectacles will record moments of your daily life to be saved to your “Memories” file on the app.

This is yet another tool in the arsenal of digital marketing firms across the country. Snapchat continues to prove that it’s less about the financial backing or who did it first, rather it’s about who did it better.

With augmented reality glasses, adding a sleeping cloud that vomits rainbows to your personal world can be as easy as clicking a button.

Bringing Your Big Bad Brand to Social Media

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You’ve done it — you’ve branded yourself as the coolest cat on the block. You’ve got a product that will fly off the shelves. You know your target. Now you’ve just got to do the easy stuff, and bring it all to social media.

Not so fast, cowboy. Transferring your brand to social media successfully isn’t nearly as easy as it sounds. Something that used to be the job you’d pass off to the intern now has entire branches of content marketing companies devoted to it. Your social media not only needs to be engaging, but it has to encompass that brand in its entirety.

Find the Right Outlet

When starting social media you may be tempted to join every social media outlet. But before hopping on everything right down to the Tinder train, ask yourself, “Will I reach my target demographic in an effective way through these efforts?”

Facebook consistently has the best reach, though platforms like Instagram reach a younger demographic. Follow in the footsteps of the great content marketing companies and do your research before diving all in.

Provide Sharable Content

Social media is one of the few channels where you can have paid, earned, shared and owned media all in one place. Try saying that five times fast. To grow your brand, you need to extend your reach with genuinely interesting and engaging content. It’s imperative to make something your consumer will want to read and share your work — so they can come across as cool cats as well.

Tie It Together With “The Look”

The power of displaying your brand visually is unmatched, just ask employees of content marketing companies. Bring consistency to all your channels by using the same theme and images across all platforms. In doing so, your audience will begin to recognize you and identify with your content.

Make social media great again, be the brand you were born to be through all mediums.