The 5 Pre-Production Stages

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Pre-production; sounds like a pretty broad step in the whole video production process, right? The word itself tells you that it is what happens before you actually start production and filming. But what exactly do you need to do before filming that is so important it requires this whole step? Here are the five stages of pre-production that need to be completed before filming.

The Script

This step may seem obvious. You can’t really film if you don’t have a script and a plan of what you are going to say and do. Creating a script can be a pretty long process, especially if you are including all of the drafts and re-writes you are going to do. Video production teams are there to help you write the script too. It is important to solidify and perfect your script before you move into the production phase as it will save you time and money to do so.

The Crew

Choosing your crew is a big part of pre-production too. You’ll have to make sure you choose a video-production team that have desirable traits, reviews, and that you are comfortable around. Choosing your cast is important as well. You want to select people that represent your brand and products the right way. You will also want a cast that you get along with to make the production phase a lot smoother for all of you.

The Location

Where you decide to shoot your film is a huge decision. Inside or outside? Studio or house? Morning or evening? There are endless options of where and when to film, which can be overwhelming. Your video production team should be willing to help you make the right decision. Once you decide where you want to film, you will have to figure out what kind of equipment you will need in that specific place. For example, if you are shooting inside you may need lights, and if you are shooting outside you may need camera covers to in case the weather changes.


Though this may be one of the least exciting steps of video production, it is easily one of the most important. Budgeting sets the tone for both the production and post-production stages of filming. Doing so ahead of time will make sure you don’t accidentally spend more than you have, which is very easy when it comes to film production.


The last stage is video production is rehearsing. This step also can take a long time, it depends on the length of your video. Scheduled rehearsals along with individual ones are some of the best ways for everyone on the team to learn their lines. Having everyone be confident and prepared when it comes to the production phase makes it a lot easier for everyone.


Gearing Your Content Toward Your Audience

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One of the most important things when it comes to digital storytelling is understanding your target audience. If you’re wanting your blogs to generate results, you can’t just go in writing blindly, you have to know who you’re trying to reach before your fingers even touch the keyboard to make sure your content is as engaging as possible. Digital marketing companies know this all too well, which is why they take the time to create guidelines for each of their clients.

If you’re struggling to pull in readers, you may want to consider taking a different approach to your style. Here are some of the ways you can tailor your content to your target audience.


Determining Who That Audience Is

 Of course, the first thing you’re going to want to do is pinpoint who your target audience is. Digital marketing companies often times produce content for multiple clients at a time, so it’s important for those companies to make sure they keep each of their client’s voices and brand styles separate. For example, if you’re writing for a technology manufacturer, you’re going to tailor your content to millennials, seeing as how this generation uses more advance technology than the previous one. Of course, you’ll still get an older demographic that consists of professional scientists, medical practitioners and engineers, so throwing in a few blogs for them may also benefit you.

The best way to determine who your target audience, is by sending out a survey on the your clients’ social media platforms. Digital marketing companies can’t succeed without the right research.


Creating Brand Guides

As we lightly touched on in the previous paragraph, you’re going to want to create brand guides for each one of your clients. Digital marketing companies benefit from this because it allows their employees to be able to know exactly what the content should look and sound like. If the marketing company is successful, the client they are working for is more likely to use their services further, and this is what separates great digital marketing companies, like Fusion 360, apart from the rest of the competition¾ it’s all about the quality of the content and how it will benefit the client in the long run.

Your brand guides should have things such as the clients writing style, target audience, color scheme, font style, vision, core values and their mission. This guide helps digital marketing companies produce content that is on brand and on voice, something that clients will appreciate more than you can imagine.


Find Out Where Your Core Demographic Spends Most of Their Time

 Along with determining who your target audience is and creating efficient brand guides, you should also determine where your target audience spends most of their time online. With all kinds of social media platforms out there, you don’t want to be focusing the wrong one, as this will lead to wasted time and poor results. For example, it is important to know that younger audiences are more inclined to use Twitter while Facebook has a much more mature audience. Instagram can have a healthy mix of the two, but it is not a bad idea to send out a survey to determine where most of your audience is at to make sure you’re targeting the right platforms.

In the end, gearing your content toward your audience is all about the research. Digital marketing companies are expected to keep their clients afloat, and bulletproof content is the best way to make sure your company stands out from the competition.

Different Stages of Your Video Production

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You are ready to create the film you have been envisioning for months. The only problem you face is how you can even start this process. What do you do to start filming a video? Film production is more of a process than some might think. Though there are a ton of small steps taken to create the end result, we can normally group all of these into three main steps- pre-Production, production, and post-production.


Pre-production is everything you do before you actually start filming. In this stage, some of the things you do are first meeting with producers and production teams, researching, writing your script, casting, re-writing your script, hiring all the crews you need, and so much more. For film productions, pre-production is a super vital step to the success of your film. If you don’t have a successful or at least useful pre-production time, it is likely that your film won’t end up the way you want it to. Putting in the time here is how you get the good results at the end. This stage can vary in length big time. Some big factors of how long pre-production will take is how long of a film you are trying to produce and if you are trying to incorporate a lot of effects.


Production is when all the pre-production work and planning starts to come to life. This is when the director finally shouts “action” and you get to film. Camera crews, casts, lighting crews, directors, and producers all have to work together in this stage. If they aren’t communicating or working together, the film probably won’t turn out well. The film production stage can take anywhere from a day to a few months to complete, depending on what type of video you are filming. Though it seems like the biggest stage of video producing, it is typically one of the quickest.


Post-production includes everything you do after filming is over. One of the biggest steps in this stage is the editing of your film. Depending on what type of video you just made the editing process can take different amounts of time. Music, visual effects, sound effects and other graphics being added are just a few of the things editors will do. Post-production will also include clean up of the set which can be quite the task depending on your set size. Post-film production can be a longer stage, but it is also one of the most exciting stages because your film is almost done.

Film production stages and steps can vary based on different set teams and films. These three stages, pre-production, production, and post-production are the three umbrella stages though. It is the most effective way to get your film scheduled, planned, filmed, and edited. Now that you know the steps to create a successful film production set, you can get started on creating your dream film.  

Hiring a Film Production Team

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You may think that saving money on your next production by doing it yourself is a great idea, but sacrificing quality isn’t always worth it. Film production companies are full of experienced video marketing professionals and choosing to “hire” your friends over people who do video for a living is like trying to eat a steak with a spoon: it just won’t cut it. If you really want to create the highest quality video available, you should look into film production companies. They will help bring your vision to life, without sacrificing quality.

Here are some of the reasons you should look into hiring a film production crew as opposed to trying to create something professional on your own.

You’ll Be Working with Professionals in Each Role

By hiring a production crew, you’re going to find that you won’t be stressing about having to do everything on your own. Film production companies have crews that consist of multiple professional individuals who cover everything from directing to styling. Rather than trying to juggle operating the camera, microphones, set up lighting, and still getting in front of the camera, you’ll have a professional for each role.

You’ll immediately notice the difference in energy if you choose to hire a film production crew; you won’t feel as stressed about multitasking, and you won’t be as worried about your video quality being poor.

Professional Equipment

Along with working with a professional crew, film production companies also offer professional equipment. It’s important to film with equipment that can create the highest quality of content that will look great plastered all over the internet. If you’re wanting to cut on the cost of hiring a crew, talk to the company and see what you really need in terms of equipment. This can vary depending on what type of project you’re trying to shoot, and sometimes you may end up needing less than expected. Talking with the production company and trying to figure out what will work is better than not using them at all.

A Film Production Crew is Dependable

Sometimes, friends flake, and it sucks. While your buddy may text you last minute to tell you that he won’t be able to make it to the shoot, you won’t have to worry about that with film production companies. These professionals value your time and hard work, so they will be there when you need them.

Hiring a film production crew is the best way to ensure a high-quality video. Don’t hesitate to do your research on film production companies if you need help shooting your next projectyou won’t regret it.

How Digital Marketing Became the New “Traditional Marketing”

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Today, nearly every household across the nation has access to some sort of digital media. whether that’s through a smartphone, computer or tablet, less people are taking to newspapers and tv for their news and product needs. The way that marketing reaches an audience is changing, and digital marketing companies are adapting to those changes. When it comes to reaching consumers, digital marketing companies now have to start creating content that can be used online; though traditional marketing may put images of tv and newspaper ads into your head, digital marketing has become the new “traditional” form of advertising.


Technology Has Impacted Marketing

 Marketing is a tool designed to amass attention for certain products or services, and in order to get that attention, digital marketing companies have to be prominent in the right places. As technology advances, people tend to dedicate more of their time to these new forms of technology; whether it’s a new phone model or a new tablet, technology has become a huge part of our modern world. This leaves advertising agencies with one choice: connect with that digital audience to produce more results.

People aren’t going out of their way to read the paper anymore, and not everyone has the time to sit and watch tv, so how exactly do people stay in touch with news and media? How do people shop for new products when they’re in a rush and can’t make it to the store? The internet.

There isn’t anything you can’t do on the internet, in fact, you can even do groceries online now thanks to things Walmart curbside pickup and Amazon Pantry. The way people consume media, purchase products and interact with the world has become more digital than ever before, and technological advancements in the near future can make this even more possible.


Job Titles are Transforming

Digital marketing companies today are also changing the way consumers view their employees. It’s rare you’ll find a marketing company with someone with a job title such as “printing manager,” even if that’s what their job consists of. Companies want to appeal to this new wave of consumers, so you’ll often find that traditional titles have been changed to things such as “content strategist”, “social media manager,” or even “community manager.”

People want to know that their advertising needs are in the hands of media geniuses and these new steezy titles help digital marketing companies lure in potential employees and clients.


Traditional Teaching Methods are Being Phased Out

 When It comes to preparing the next generation of marketing specialists, schools and universities around the nation are adapting to the new “traditional” marketing. Many schools offer certificates and degrees in digital advertising programs to meet the rising demand of jobs in the digital advertising field.

Traditional marketing today means something completely different than it might have meant a few decades ago. Digital marketing companies today have become the new form of traditional marketing, changing the way consumers interact with the world.