Siri, Alexa or Google Assistant

By | Audio | No Comments

Digital voice assistants are huge in today’s world. From asking Siri what the weather is like to asking Alexa who won the U.S Open, voice assistants inhabit our daily lives. In fact, they are used so frequently that there are voice search optimization companies now that help smaller businesses optimize their content for voice search. But which voice assistant is the best? Siri? Alexa? Google Assistant? Let’s take a look at different categories to see which voice assistants program is the best.

General Knowledge

One of the most entertaining and useful parts of voice assistance is the ability to ask any question and be given an answer almost immediately. Alexa, which is Amazons digital assistant ranks the highest when it comes to accurately answering questions. Siri on the other hand, Apple’s digital assistant takes last place. Siri is often found to give responses like “I’m sorry I don’t know the answer to that question” or gives useless or not relevant answers. Google Assistant falls in the middle of these two. Companies or small businesses can hire voice search optimization companies to help optimize their content so when someone asks Siri or Google Assistant a question, their company pops up as a result.


Whether you are ordering food, placing a reservation, or looking for a recipe, voice assistants are used frequently for anything involving food. All three assistants offer good recommendations for restaurants, but only Siri offers to set up reservations at these recommendations. When asked for a recipe for something simple like a chocolate chip cookie, Google Assistant and Alexa give you a recipe and walk you through the steps while Siri only sends you to Safari. Overall, all three voice assistants are tied for who is best when it comes to food questions. Again, voice search optimization companies can help your business gain more traffic by optimizing your content.


When it comes to communicating through phone calls, FaceTime, and text messages, the three digital assistants differ in ranking. Alexa allows you to compose texts messages to send and lets you call people in your contacts. Google Assistant lets you call people, but tends to have some issues with sending accurate text messages. Siri wins the day by a long shot in this category. Siri can compose text messages, make phone calls- even international ones, and you can write and send emails through her. When it comes to communicating, Siri comes in first place followed by Alexa and then Google Assistant

Overall, when looking at all three different kinds of voice assistants there are quite a few differences and we only touched on three. Each has different strengths and weaknesses. Voice search optimization companies work to help your business or company optimize your content. This will allow your name to pop up more frequently when someone searches “restaurants near me” or “good lawyers near me.” With the new age of voice assistants and voice search optimization companies, benefits are endless! One big benefit is that information is available to us faster than it ever has before. As for which assistant is better, that is a question you may need to decide for yourself.


Why Can’t Spotify Win the Advertising Battle?

By | advertising, Audio, commercials | No Comments

It’s not news — or at least new news — that Spotify ads have a relatively solid anti-fan base online. With 20 million paying subscribers in 2015 alone, there are bound to be some rankled or slightly irritated users — but why? Why do Spotify ads in particular seem to have a dedicated hate-following online, versus similar (albeit slightly different) music platforms such as Pandora or Songza?

After briefly browsing through some of the user reviews online, it appears that there are at least a couple of things Spotify is getting wrong in its advertising department. And with more than enough advertising agencies willing to weigh in and fix the problem, there’s no reason why the music platform shouldn’t be stepping up its advertising game.

The Ads Clash with the Listening Experience

Although it’s nice that Spotify offers a free, ad-supported version of its music services, this doesn’t mean there aren’t strings attached to the listening experience. Most advertising agencies attempt to curate their ads to fit the general tastes of the product or services’ target audience; however, it appears (from a user’s perspective) that Spotify attempts none of this. The result? Misplaced, erratic ads that ruin the listener’s vibe. In addition to feeling irritated, most users express vehemence at having their workout routine mix interrupted by an ad for Trojan brand condoms.

There Are Too Many Consecutive Ads

If the ad content wasn’t annoying enough, another factor of the Spotify ad problem involves the amount of ads that are played between songs. While other music platforms such as Pandora may play one or two ads between songs, Spotify will play multiple ads that successively aggravate the listener. Most advertising agencies do not endorse this kind of approach.

Encouraging Listeners to Upgrade to Premium

If Spotify’s intention with its ads is to encourage listeners to upgrade to the ad-free Premium version, it would probably behoove them to start by building a more favorable fan base. The duality of Spotify is that while its services are awesome — and almost a necessity — their ads are isolating listeners and causing what might become an irreversible schism among music enthusiasts everywhere.