Think you can’t take advantage of the biggest marketing event of the year if the name of your company isn’t Coca Cola or AB InBev? Think again! Even in the absence of a five million dollar budget, digital marketing firms and ad agencies can still garner significant amounts of traffic—all from the other side of a computer screen.
One of the easiest ways to learn from the Super Bowl is to study the experts. Watch Super Bowl commercials from years past and look into large-scale marketing campaigns that were effective last time around, and find a way to apply similar techniques to your business.
Plan to update your digital marketing on the day of the game (or the night before). Whether your business caters to college students or senior citizens, consumer goods or business-to-business strategies, showcase as many Super Bowl-related media and offers as makes sense for your business. Above all, keep it relevant.
This year especially, focus on mobile, social and interactive marketing techniques. The Super Bowl is a massive multimedia event that brings together people from all across the country simultaneously—take advantage of that inclusive group mindset with a flurry of entertaining and relevant social media posts. Consumers want to be entertained—so give them something to work with.
Google’s new “Real-Time Ads” make keeping up with the latest social media memes a breeze—that is, if you’re willing to pay the price. For the rest of us lowly peasants, funny, shareable social content requires actual creativity. That, and a team of social media gurus on call throughout the game.
Digital marketing firms both big and small have a number of ways to get involved in the nation’s largest multimedia event of the year. With a little research, creativity and planning beforehand, even the lowest-budget marketing firms are sure to find a way to profit from the festivities.