Video Marketing: The Definitive Guide

By December 13, 2018Uncategorized

It’s no secret that company trends are starting to lean more toward videos over anything else. There are quite a few reasons for this shift: search engines favor videos, they get more shares on social media and they can help boost your brand extremely well. Not to mention that they are fun to make and create an approachable vibe for your company. Since there is a lot that goes into video production and marketing, we have created a video marketing definitive guide to help you along the way.

Why Invest in Video Marketing?

The first thing a lot of people ask when talking about video marketing is why? Why should I spend my money on this and why is even worth it? Well stated simply, it is very important and video marketing is totally worth it. Video production is directly linked to an increase in sales; people like videos. They are a lot easier to learn from and tend to be more interesting to us because of all the visuals. As a result, if your company takes the time and money to invest in video production services and create a high-quality video, your sales, along with website traffic, are likely to increase.

Videos also build trust, a key foundation of sales of any kind. Clients and customers need to be able to trust that you as a company have their best interest at heart and are willing to help them. A video is more likely to ignite and show emotion than text is. Because the viewers can either see other people or hear their voices, the trust you are striving for will come quicker. It is easier to see your company as people rather than an entity or some robot that emails back and forth with people- even if they are actors!

Video marketing is also good because like we mentioned earlier, search engines love videos. For example, you are 53 times more likely to show up on Google’s first page of results if you have a video. This can be tied to the fact Google bought Youtube a while ago. Video marketing is also a lot more mobile-friendly, meaning it is easy for people to access on their phones and tablets. The majority of people watch videos from their phones or mobile devices versus a computer, so naturally, you want your content to be able to be viewed on mobile devices.

Video marketing also makes it easier to explain things. You can fit a 1500 word blog in about a one minute video. Since people tend to have shorter attention spans, having all the information people need to learn within a few minutes makes it a lot easier for them to grasp than having a huge blog post to read. Not only will they have a harder time understanding your point, no one wants to read a really long article. Basically, simplicity is key and makes everyone’s life easier. Video marketing is also a really good way to showcase your product in a desirable way. With the right music, lighting, and angles, you can make anything, even a roll of toilet paper, look amazing.

How to Start

After you understand why you should incorporate video marketing into your business, you may be wondering how to go about it. There are a few steps to take to make a quality video and the biggest and most important is to hire video production services. Video production companies know the best ways to create videos that will leave a lasting impression on the viewers.

First of all, these video production companies have the skills and ability to create high-quality films. A low-quality, quickly thrown together video simply won’t get the same results as a well thought out one will. Viewers can see the difference, so spend a little bit of money and invest in video production services. They know what looks good, what types of equipment you may need, what visual effects will be beneficial, and what editing software will be best. They will also know how to incorporate branding into the video, a crucial part of keeping your company relevant. Learn more about branding here. Overall, the expertise and skill you get from video production companies are unmatchable.

Another part of hiring a video production company that is unmatchable is their experience. Sure, anyone can google how to make a good video and learn a few tips, however, experience can’t be learned so quickly. It takes time, and good video production services have been around and gained this experience. Even though you can’t plan for disaster or mishap, these video production companies, thanks to their past experience, know how to best address the issue. They can also judge if a certain shot will be better indoors versus outdoors or if the microphones need to be closer to pick up on certain noises or not. 

Once you hire a company, you can start planning out what you want to do. These video production companies will follow the typical stages of production: pre-production, production, and post-production. A big thing to remember is that even though you have hired experts to help, your voice should still be heard. After all, it is your video so your ideas should be included. In fact, good video production companies will make an effort to include your vision in the video, accommodating as necessary.

What Kind of Video Should You Make?

Lastly, let’s talk about some ins and outs of video marketing. First of all, there are so many different kinds of videos you can make. From demos to informational videos, there are endless options of how you can combine video and marketing into one thing. Depending on which video you decide to film, you can put it on different platforms. Remember to keep your audience in mind when filming and when posting, do what will help you get the most views and benefit your company the most.

Over time, you can track which videos get more views and entice more engagement so that you know what type of videos you want to spend your time on. In fact, before you even publish your video, you should set some measurable goals. If your goal is specific, you will be able to adjust it for the next video based on your results. There are a lot of ways to measure the success of your video: views, comments, shares, how many sales are linked to the video, completion rates and more.

Patience and consistency are key to successful video marketing. You won’t get the results you want overnight, and it takes time. In fact, trial and error are one of the best ways to do this. You can see what video lengths are the best and get the most engagement.  Again, video production companies can help you figure out which elements work best for you.

Overall, there is a lot that goes into video marketing, so it’s ok if you are feeling a little bit overwhelmed. But, it is important for your company to stay on top of current trends to keep your traffic and sales high. The best and easiest advice we can give you is to hire video production services to help with all of the stages. Don’t be afraid to experiment with different types and styles of videos. If you are ready to try the new and important video marketing but don’t know where to go next, contact our video production team here at Fusion 360 Studios today. We’re experts when it comes to creating award-winning videos.

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