Videos content is amassing billions of views online, and if your brand isn’t taking advantage of video content marketing, you’re going to see yourself falling behind your competition. Video production companies exist because businesses need these professionals to create killer video content that’s going to bring in new audiences and help retain existing ones.

While you might be able to create your own video content, having a video production company help is definitely the best route to take; these companies are experts in video production and can be the difference between a successful social campaign and a social failure. Before we go on, we should probably explain in more depth what a social video is.

Social videos are a form of digital content that is designed to be seen and shared through social networks. Brands distribute these videos through social media platforms such as Instagram, Twitter, Facebook and YouTube. There are other platforms such as Vimeo and Tumblr, but the big four are modern businesses’ target platforms.

Since these videos are distributed via these different platforms, they have to be optimized for each one; each platform has unique characteristics and audiences and therefore they require unique videos and editing patterns. Facebook videos will need to be edited differently than Instagram videos, which will be edited differently than Twitter videos, and so on.

Another thing worth noting when it comes to social video is that it by no means has to be a “viral” video. While it’s what we all want, social videos don’t need to get millions of views to be successful, it’s all about shareability and how effective it is when it comes to reaching your target audience.

Why Social Video is Crucial

People today watch millions upon millions of videos, choosing videos over articles, books or movies. This is why it is important for companies to take advantage of knowledgable video production companies to help them embrace social videos and connect with their audience. Brands across the nation are utilizing social videos to create more engagement, and if your brand doesn’t jump on board, you could see yourself falling behind.

Hopefully, this blog has helped give you an idea of what a social video is and how it can benefit your company. Video production companies know that these videos are valuable pieces of content, so your business shouldn’t hesitate when it comes to giving us a call here at Fusion 360 Studios. We’re ready to help you get started on your next social video project.

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