Marketing has become such a crucial aspect when it comes to a company’s success. As the marketing world continues to evolve, it comes as no surprise that marketing budgets are also on the rise, leaving many people across the nation wondering the same thing: what are the largest marketing budgets in the United State? It’s human nature to be curious, and today we’re going to explore that curiosity.
In this blog, we’re going to take a look at which brands are spending the most money on marketing efforts and how that budget is affecting their success. These large budgets are without a doubt what keeps marketing companies in business. We’ll see what these budgets are and what marketing companies are able to accomplish for established brands.
Samsung electronics is a name you’ve probably heard a thousand times. This electronic manufacturing company has their brand littered across several different varieties of electronic devices; from cellphones to TV’s, Samsung is a household name. However, all of their success doesn’t come cheap. Samsung has shelled out $2.14 billion in the United States alone to market just their Galaxy S8 phone during their #DoWhatYouCant campaign.
Although the brand is headquartered in South Korea, they managed to make it into the top ten spenders in the United States. Further, they were able to win creativity awards for their “Ostrich” commercial that showcased a VR simulation app.
General motors has held the title as the country’s largest auto manufacturer for decades, but their success is due to more than just their quality engineering. The company owns brands such as GMC, Buick, Cadillac and Chevy, so you can probably already guess that they’re going to be spending insane amounts of money on marketing and advertising efforts. In fact, they spend about $10 for every American, to be exact. GM has to run various campaigns at any given time in order to cover all of the brands that they own. You can find that they paid advertising and marketing companies $3.24 billion for just one year of campaigns.
Procter & Gamble
Procter & Gamble might not be a name that you’re super familiar with, but you have probably heard of brand like Charmin, Tide, Gillette, Downy and Febreze — Procter & Gamble owns them all. You can already imagine how much this company spends on advertising in order to market all of their products successfully. Procter & Gamble spent a whopping $4.39 billion on ads for their brands, with one of their most successful campaigns being their “The Talk” ad campaign, which was aimed at stopping racism. The campaign went viral, garnering millions on views on YouTube.
Comcast is known for owning Xfinity cable, which is the leading TV and internet service provider in the nation. They also own brands like NBC, Telemundo, E! and USA Network. You’re probably wondering how much they spend on advertising, and the answer may not surprise you. Comcast put down $5.75 billion to promote top-grossing movies such as Get Out, The Mummy, The Fate of the Furious and Despicable Me 3. They also rely on marketing companies to help them promote the globally recognized amusement parks that they own, Universal and Islands of Adventure parks and resorts in Orlando, Florida.
These mammoth companies lead the world in their marketing budgets, and their success shows that it must be paying off. Smaller companies can also take advantage of marketing tactics by hiring a marketing company to promote their brand. If you’re looking for help with your marketing — on a much smaller scale in comparison to these Goliath companies — give us a ring here at Fusion 360 Studios. Our award-wining team is ready to take your brand to the next level.