Should Facebook and Instagram Videos be Made Individually for Each Platform?

Social media is an integral part of any marketing company’s strategy today, and companies are making an effort to making sure they are utilizing social media as best as they can. When it comes to using social media platforms to advertise your brand, you might be wondering if it’s better to use the same video for each platform or if you should make each video explicitly tailored to a specific platform.

We here at Fusion 360 Agency believe that the best way to go about advertising on social media platforms is by creating different videos for the various platforms, and here are a few approaches that video production companies take when it comes to creating different types of videos.

Differences in Video

Facebook

Facebook has been and still is the most widely used social media platform housing the most massive audience. When creating a video for Facebook, video production companies usually make them longer than Instagram videos, per se. These videos are meant to be packed full of information to help your audience learn more about your brand, services, or product. Facebook videos also work well when it comes to wider dimensions, and they can be played in full screen, as opposed to Instagram videos.

Instagram

Instagram is the best social media if you want to take a more visual approach to your advertising methods. Photos and videos are the prominent and only content that you’ll find on Instagram, as opposed to Facebook where you can post written status updates. Instagram video should be kept to a minute maximum because short and direct content thrives more on the platform.

Twitter 

Twitter is a confusing platform because you’ll find both long and short videos on the site. Video production companies recommend that you stick to Instagram and Facebook for your advertising, because Twitter is a much more difficult platform to gain any traction, at least for the time being.

Video production companies utilize different video styles depending on the platform they’re going to be posting on to gain as much engagement as possible. Each platform has its own strengths and weaknesses that should be taken into account, and sometimes things like length and dimensions can determine how well your video does on a specific platform. Just make sure that you consider your tone, audience, and the purpose of the video before you start getting ready to post.

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