How to Measure Social Media Success

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Companies are turning to social media marketing companies more and more in order to help them build their online presence. The problem is, while it is nice to have someone take over your social media accounts, how can you tell if they are doing a good job? There are a lot of self-proclaimed “social media marketing companies” out there but what credibility do they have? Besides posting content and making your Instagram page look pretty, are they making a difference for you?

Obviously you want your accounts to be well organized and aesthetically pleasing, but when it comes down to it, there really are two indicators to look at for your social media success: growth and traffic.

Growth

Measuring your social accounts’ growth is tricky and sometimes misleading, but there is merit to looking at the numbers. It is easy to worry about your success if it doesn’t seem like there is any increase in your following, but growth doesn’t always mean increase. With social media, retaining your followers is hard enough, especially when you start posting more. However, when we talk about growth, we also mean broadening your reach.

Social media is a road in which customers and potential customers can come in contact with your company, and as such, you want to be on that road in order to interact with these individuals. That’s why, even though seeing an increase in your following is great and something to aim for, it is not the only indicator in terms of growth. Your analytics can show you how many impressions you are making with people that don’t follow you, and if those numbers are where you want them to be, then you should be celebrating that success.

Traffic

To go along with the road analogy, it’s one thing to make impressions and interact with potential customers, but it’s another thing entirely if you can get those individuals to exit from their current road and head over to your company’s website or account. Social media marketing companies end goal should always be creating more traffic to your landing pages.

It is nice if your social media accounts are creating a good reputation for your brand’s name through its reach and growth, but the real aim is to get eyes on your products. The better you navigate individuals from their social media platform to your online purchasing or inquiry pages, the more successful your social media efforts are. Again, take a look at the analytics and make sure that the numbers are where you want them to be.

Fusion 360

If you are struggling to find growth and an increase in traffic to your company’s website, consider hiring a professional social media marketing company. While there are plenty of freelance phonies, you can find the social media marketing company you need with just a little research. Check out Fusion 360 Agency today and contact us if everything we do checks out for you!

The Best Marketing Strategies for a Startup

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Everyone has to start somewhere, and while startup companies face various challenges, the right marketing strategies can help your business go a long way. You might be thinking that the best marketing strategies come from expensive marketing companies, but a lot of the times these strategies can come at little to no cost; you just have to be able to come up with them and put in the work.

If you’re currently working on building your startup company and you don’t know where to start in terms of marketing strategies, we here at Fusion 360 Agency have come up with the perfect list of marketing strategies for the ambitious startup. Here are some strategies that you could implement into your marketing plan.

Identify Who You Target Audience Is

This might sound like an obvious one, but so many companies forgo doing research on who they should be marketing to, which can be detrimental to a company’s success. Before you do anything, you’re going to have to decide who you are going to sell your products or services to. This research can be broken down into four different categories: geographical, demographic, psychographic and behavioral.

Utilize Content Marketing and SEO Tactics

While marketing companies are experts when it comes to content marketing and SEO, this is a strategy that you can easily utilize. As far as content marketing goes, all you need is an on-site blog that contains content that you add to each week. Within this on-site blog, you should post infographics, written content and videos that inform or entertain your readers in a unique and practical way. By inserting SEO keywords and other practices into this content, you should see significant growth in your SEO score and overall online presence.

SEO may seem complex, but all it is is implementing trending keywords into your content to help you rank higher on search engines. Online tools like Moz’s Keyword Explorer can help you find the appropriate keywords for your brand.

Email Marketing

It is believed that email marketing can yield up to a 400 percent ROI, and it is one of the most cost-efficient marketing strategies to date. Marketing companies still utilize this method because of these reasons, making it a great and viable option for startups.

Social Media Marketing

If you put in the time, social media marketing can help you achieve great success. Though not something you can do casually, social media marketing is freely available and is a great, affordable and effective method for startup companies. Marketing companies establish profiles for their clients on platforms such as Facebook, Twitter and Instagram to help them connect with their audience.

These are the best marketing strategies for startups because they are affordable and easy to do on your own. But, if you’re looking for a marketing company that can do all of this for you, give us a call here at Fusion 360 Agency. That way you can focus on growing your business in other ways, while we provide you with some of the above-mentioned services.

 

The Difference Between Marketing and Advertising

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Some people think that marketing and advertising are the same thing. Others know that they are different but don’t know exactly how to differentiate between the two. If you’re struggling to grasp the differences between advertising and marketing, don’t worry, you aren’t alone. Marketing companies across the nation know that in order to put your business on the path to success, you have to be able to know the difference between the two and do your market research. Do this and you’ll see your company reach new heights.

So what’s the best way to finally grasp the differences between the two? We here at Fusion 360 wrote this blog to help you understand how marketing and advertising differ, and yet the work together to bring your company the success you’re working toward.

Marketing Has Various Components

Marketing is comprised of systematic planning, implementation and a mix of activities intended to bring buyers and sellers together. Marketing companies like to think of marketing as a step-by-step process that begins with a proposition for your clients and customers — this is just the first step.

As simple as this comparison is, think of marketing as a pie. The marketing “pie” can be divided into categories — or “slices” — such as advertising, market research, media planning, public relations, community relations, customer support and an effective sales strategy. As you can see, the work that marketing companies do is comprised of different strategies and techniques, and each element, while separate in category and execution, work together to fulfill one unified marketing campaign.

Advertising is Just One Slice of the Pie

As mentioned above, advertising falls into the categories that make up the marketing “pie.” This is the most obvious difference between the two. An advertisement is any announcement that acts to persuade an audience by conveying a message crafted by a company, organization, or person to existing and potential customers or a non-profit member base.

This “slice of the pie” is a component of marketing, and when combined with the other marketing techniques, it helps a brand achieve marketing success! That is, if the campaign is properly planned and executed.

At the end of the day, the main difference between advertising and marketing is that advertising is just one cog in the machine that is marketing. If you’re looking into investing in a marketing company to help you bring your campaign to life, make sure to give us a call here at Fusion 360 — our award-winning team is ready to help take your business to the next level.

Paid vs. Unpaid Actors

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Video production companies are constantly making decisions that will impact their projects, and it’s important to weigh every single option if you want to ensure that your next production turns out how you want it to. One of the most important (as well as most common) decisions you’ll ever have to make when working with a video production company is hiring the right actors for your project. Of course, if you’re involved in the world of video production, you know that actors, good ones at least, don’t come cheap. This forces companies to make a crucial decision that could ultimately decide the fate of their video production project: do we hire professional actors or use unpaid actors?

While it might sound financially beneficial to hire unpaid actors to feature in your next video, you also have to take a step back and compare the two options to really see if your decision will be worth it. Here is the difference between pads and unpaid actors.

THE BENEFITS OF PAID ACTORS

Unpaid Actors Practice as Much as They Can; Paid Actors Don’t Stop

Practicing your role and memorizing scripts is crucial for actors if they want to play the part professionally and avoid filming multiple takes. An unpaid actor will have less pressure but also less motivation, making them less likely to practice adequately, while a professional actor knows that he is being paid to not only play the part, but submerse himself in the character entirely. If you want to be sure that your talent is going to deliver, you’re going to have to cough up some change.

Unpaid Actors Lack Professional Acting Experience; Acting is Second Nature to Pros

Say that your unpaid actors are practicing their lines as much as possible and are committed to your production, they still might not deliver a great performance. Why? Because they lack the experience that a professional has been collecting for years. If you choose to hire unpaid actors, keep in mind that they might not pull off a convincing performance, no matter how much practice they put in.

Professional actors may be expensive, but you’re not only paying them for their time, but also for their unique skillset.

Unpaid Actors May Not Look as Professional as Paid Actors

While paid actors are referred to video production companies through an agency that showcases them in the most professional manner, unpaid actors have to represent themselves, so how they present themselves to your agency is completely up to the individual.

BENEFITS OF UNPAID ACTORS

Unpaid Actors Will Save You Money; Pros Will Cost You an Arm and a Leg

This benefit doesn’t need much explanation. If you’re on a tight budget, you might want to consider amateur actors so that you can spend more on equipment, editing and any other necessities. While it is important to hire good actors, you won’t have much use for them if you can’t afford anything else for your production.

Unpaid Actors Know Procedures; Pros Do Not

One of the main benefits of unpaid actors, especially those who work within your video production company, is that they know how to do miscellaneous tasks within video production companies that actors do not. If you want to have someone who can both act and help on the set, an unpaid actor is the way to go.

If you’re on the fence when it comes to deciding between paid actors and unpaid actors, take your production aside and pick apart its various aspects to see which actor will benefit you most. Video production companies are here to help, and if you’re in need of an agency to help you bring you next video project to life, contact us here at Fusion 360 Studios.

Questions to Ask a Video Production Company

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Hiring any other company to help your own is serious business. You can’t just hire anyone, you need to be 100% sure that they are going to deliver the work that your company is looking for. When it comes to video production companies, they are responsible to hold the attention of your target audience anywhere from 10 seconds to 5-10 minutes. Throughout the entirety of that time, they will be representing your company’s brand name, the product’s campaign, the quality of the company, and the overall voice of the company. That being said, you want to hire a video production company that can deliver on all facets.

In order to know if the video production company you want to hire is right for you, you need to be sure beforehand that they understand your company’s culture, values, and goals with the video. The best way to figure all of this out is by asking questions that will answer any concerns you have and give you the assurance you need. These questions should focus on the fit, their experience, negotiations, and logistics. If you don’t know where to begin, here is a simple list.

THE RIGHT FIT

The first few questions you will want to consider has to do with who they are as a company and if their company and yours will match up.

  • As a video production company, what are their values?
  • As they create videos, what is their ultimate goal?
  • As a professional organization, are they honest with their services?
  • Does their overall values and culture mesh with your own?

THEIR EXPERIENCE

Once you have an idea of what their company is like, you will need to determine if they are even qualified to accomplish everything you hope to. Taking a look at their experience should help you determine whether or not they can be trusted to help your company.

  • How long have they been making videos for other companies?
  • What kind of projects or different kinds of videos have they made?
  • Who are their past clients?
  • Do they have sample work that they are willing to show you?
  • What shortcomings do they have that might negatively affect your video?

THE LOGISTICS

There is a high demand for video production companies today, and you need to make sure that working with them is realistic. This means that you need to find one that can work around your timetable and not fall short anywhere.

  • Can they start working when you need them to start working?
  • Will they finish the video by the time you need it to be finished?
  • Do they have access to the needed on-screen talent?
  • Do they have all the equipment your video will require?
  • Will they have any licensing issues?
  • Most importantly, do their prices fall within your video’s budget?

NEGOTIATIONS

The last area to go over with the video production company has to do with the nitty-gritty — communications, fine-details, video rights, and more.

  • How well do they communicate with you and their past clients?
  • Will they let you be involved in the planning, scripting, and shooting if needs be?
  • What will the contract be like in terms of video rights?
  • Also, in general, what will the contract be like?

If you are able to get the answers to these questions, you should be able to know if the video production company you are considering with work well for you and your company.

Why Your Company Should Consider Joining Discussion Boards and Forums

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They may not always look pretty online, but some of the top results for Google and other search engine searches bring browsers to online discussion boards and forums. While these boards don’t look authentic aesthetically, some of the posts you find within can be everything you need! Whether it’s a location you are trying to find that is off the maps or a specific recipe, some of the best and most personal answers on the internet are found on discussion boards and forums.

So how can your company utilize a resource like this? Do just as any digital marketing company would tell you to, create an account and interact with real people that are looking up things that relate to your company.

WHY?

The next question you may face is, “why?” What reasons are there for a company to put in the effort to get on the various boards and forums and start interacting? The answer is the same as why companies comment and talk to others on social media channels: exposure.

When you interact with others on social media, your contribution automatically builds a bridge with the users that see what you’ve said and they are then left with an impression (ideally a good one). These interactions are anything from making a relevant comment on someone else’s Instagram post to quote tweeting something on Twitter. It is already common knowledge that there are marketing companies, digital and social media focused, that include these efforts into their everyday marketing responsibilities. However, you should find it as no surprise that there are other marketing companies that do the same thing on discussion boards and forums.

In addition to an increase in exposure, when individuals in the cyberverse see your company making meaningful or humorous contributions online, they are going to create a relationship with you. Whether they follow you or not, an impression is built. When online interaction is done right by a company, most online users will simply see the company as a transparent, inclusive and genuine company that they can relate to.

Another Platform

Look, making contributions on discussion boards and forums is not that different from making contributions on social media channels, it’s just like another “social” platform. We’ve already explained that contributions on social platforms increases companies’ exposure and gives something online users can relate to, and it’s no different with these forums and discussion boards. Marketing companies that are ahead of the curve are making these contributions online already for their clients and you can do the same for your company, it might just take some research.

There is nothing stopping you from researching some forums and discussion boards that relate to your company’s products and services, but if you need any help with your marketing efforts, contact a marketing company like our own, Fusion 360.

The Basics of a Marketing Plan

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Marketing companies need to come up with effective marketing plans if they really want to nail down their target audience and know how they’re going to accomplish their business goals, as well as what those goals are. While these marketing plans are an essential aspect of any successful business, smaller businesses can find the task to be daunting, leading them to ignore the creation of a basic marketing plan altogether. Failing to make a marketing plan can be detrimental to a company, but marketing companies can help create a simple yet effective marketing plan to ensure that these smaller businesses don’t miss out on any marketing opportunities.

So, how exactly do marketing companies help businesses come up with a marketing plan? Well, it all comes down to the basics.

Researching Your Potential Market

Research is the backbone of any successful marketing plan. From product research to researching your target market, you have to put in a ton of time if you want to craft a strategy that can guarantee you results. Marketing companies are great to consult with about solid research, but you can also find resources online that will help you identify consumer buying habits in the industry, market size, market growth and decline, and current trends.

When it comes to your target audience, a well-defined audience description will help identify who your buyers are. Marketing companies recommend that you discuss at least two different levels of segmentation.

Identifying Your Budget

Budgets are where most businesses run into issues. Marketing companies suggest that when coming up with a basic marketing plan you put together a month-by-month schedule of what you plan to spend on your marketing efforts. Another important aspect when it comes to a budget is setting up a “red light” decision point. For example, establish a metric that tells you when you should stop if you’re not generating sufficient ROI.

Planning Your Tactics

To create a solid marketing plan, you want to make sure that your company creates specific tactics and then follows through. Tactics are actions that you have to take to help you accomplish your goals. One tactic that a business might use is deciding how they might utilize direct mail, email marketing, online advertising, case studies, social media marketing, and/or sponsorships.

Creating a marketing plan doesn’t have to be complicated to start, and as you get more accustomed to it, marketing companies can help you create more complex plans. If you’re in need of a marketing company to help you create a successful marketing plan, give us a call here at Fusion 360.

Lighting 101: Three-Point Lighting

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When an individual first start learning about lighting techniques, one of the first lessons they’ll learn will be about three-point lighting. By implementing this technique, they can take their video (or photo) shoot from an amateur level to a professional level. The thing is though, they can’t just set up three different lights anywhere around the on-scene subject and call it good, they need a little more instruction.

The three different lights consist of the key, fill and back light. As a video production company that shoots professional-grade videos, we understand the importance of the proper use of these three lights. We’ll expand on the role of each of these lights and how you can use them appropriately.

Key Light

As you may expect, there is a light that is going to act as the primary light to brighten up the subject of the shot, and this main light is known as the key light. However, this light doesn’t sit on top of or right next to the camera, but is placed off a ways to the right or left side of the camera — sometimes at a 45° angle. Amateurs may bring a light to their shoot but may not understand that a key light on its own might overexpose the shot. Video production companies and other professionals know that they need another light or two to balance out their shot.

Fill Light

The way professionals and video production companies control the effect of the lighting is by adding a fill light to the shot. In comparison, a fill light is much dimmer than the key light but it lightens up the shaded areas that are created by the key light. When you shoot with a key light and no fill light, you encounter harsh shadows that will oftentimes darken one side of a person’s face or other areas of a different subject. With a fill light placed on the other side of the camera (opposite of the key light), you can brighten up those shaded parts. Depending on how bright or dim you want the fill light, you ultimately control how soft or harsh the shadows will be.

Back Light

The two lights already mentioned really control how a subject appears behind the camera, but the third light, the back light, adds one extra dimension that completes the shot as a whole. This back light, also known as the rim light or hair light, is usually placed behind the subject but raised up above the camera’s view, casting light down from above the shot. Sometimes, video production companies and other professionals substitute the back light with the sun but then use a reflector or foam board to decrease the sun’s intensity. With light coming from above, there is more depth to the shot and the subject will look less two-dimensional.

Whether your a professional that works with a video production company or an individual with zero shooting experience, everyone understands that lighting enhances a shot. However, without three-point lighting, the end result will be missing that much-needed professional level. For any help with creating a professional video for your company, contact us today.

The Best Video Editing Software of 2019

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Depending on your needs, the best video editing software is going to differ from that of someone else. Speaking in absolutes — “the BEST” — assumes that everyone has the same needs, however, the fact of the matter is that it’s a case by case situation.

If you are a beginner, you will not need advanced software, and a professional at a video production company is going to need something different than that of an editor in Hollywood. The needs of an Apple user that heavily relies on Apple products may alter significantly from PC users. be different as well. While the needs are going to differ from person to person, there are some characteristics and capabilities that set certain software apart from the rest. Here is what we think are the most recognized programs that give users the ability to do what they need in the most efficient way.

TWO DOMINANT EDITING PROGRAMS

We are four months into 2019 and video production companies still agree that Adobe’s Premiere Pro and Apple’s Final Cut Pro are the “best” editing software for professionals.

PREMIERE PRO — The reason this is oftentimes the first software people will talk about is because of its ability to support a variety of different formats, cameras, and devices, and its ability to work on multiple platforms. Further, Premiere runs on Macs and PC computers without difficulty. Whether its a commercial made by a video production company or a feature film made for the big screens, the advanced editing capabilities work for both. With the latest update to the program in 2018, editors are able to use HDR media, playback media faster, and still utilize its other main features (like precise color grading, VR editing, and audio layering). In addition to all of this, using Premiere is convenient if you use any other Adobe products.

FINAL CUT PRO — Apple’s highest quality editing program has a lot of similarities with Adobe’s Premiere. Like Adobe’s ability to work great with other Adobe products, obviously, Final Cut works nicely with other Apple software. It also supports HDR and RAW formats and a lot of other interfaces. As time passes, while Final Cut can execute some advanced editing, it is starting to be seen as a good developmental program.

We mention these two programs first because these are what the professionals at video production companies are using, and they will give you more capabilities than anything else. Nonetheless, as we said before, the needs of each person or entity are different. That being the case, beginners may not need Premiere Pro or Final Cut Pro, and Hollywood editors may need other editing software that specializes in CGI, 3D effects, and more.

OTHER Software for OTHER NEEDS

Here is a simple list of other software that beginners and/or Hollywood editors may consider to be a better program for their needs.

FOR BEGINNERS:

  • Avidemux
  • Shotcut
  • Rocketium
  • Nero Standard
  • Davinci Resolve
  • Video Pro X
  • Wideo
  • MacXvideo
  • Lightworks

FOR HOLLYWOOD PROs:

  • SynthEyes
  • PFTrack
  • Mocha
  • Boujou
  • Houdini
  • RealFlow
  • 3D Studio Max
  • Cinema 4D
  • Maya
  • Adobe After Effects

While these different programs may not be used by professional video production companies, they will still accomplish similar things for beginners and accomplish more for the industry leading professionals in Hollywood. Ultimately, there is a lot of different editing software, but based on your level and needs, the best program may differ from someone else. However, many video production companies, like us here at Fusion 360, would say that Adobe’s Premiere Pro is the best program to use in 2019.

5 Benefits of Hiring an Award-Winning Video Production Company

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So, you’re ready to commit to and film your video, whether it’s a commercial or just a recreational film, you want to get started as soon as possible. You personally don’t have a lot of experience in filming and editing, so you’re looking for video production companies that can help you out. There are a lot of reasons you should hire a video production company, but more specifically, there are a lot of reasons you should hire an award-winning video production company. They can help you create a video with quality out of this world and take a lot of the weight off your shoulders. Here are our top five benefits of hiring an award-winning video production company over one that has no awards.

Credibility

Obviously, if you are talking about award-winning video production companies, the awards are kind of a big deal. Awards show that these companies are credible and know what they are doing, and different awards have different sets of criteria video production companies have to match to be eligible for the said award. Knowing that the video production company that is or will be working on your video has past work that has not only passed these sets of criteria but won an award will help reinforce your confidence in their work.

In short, these awards recognize companies’ excellence and can demonstrate their excellence over long periods of time. Credibility is key when looking for video production companies, and looking at past awards is a great way to measure if a company is credible or not. Credible companies will be able to deliver what they promise when they promise it. You won’t have to worry about flakes or unreliable people; awards speak volumes. Here are just a few of the many awards we have won here at Fusion 360 Studios:

-One-time W3 Award winner

-Three-time Davey Award winner

-One-time Webby Ward winner

-Three-time Emmy Award winner

-One-time Mercury Award winner

-Twelve-time Telly Award winner

Practice Makes Perfect

As of this year, Fusion 360 Studios has been in business for 15 years! You don’t become an award-winning video production company overnight, or with your first video. It simply takes time. It takes trial and error and mistake after mistake until you finally find your groove. Once you do find your groove in the video production world, you start winning awards. And once you’ve started winning awards, you know you are doing something right.

So, what is the benefit in this case for you as a client to hire an award-winning video production team? Since these companies have been in business for a while, you don’t need to worry about being the guinea pig you might be at a newer business. Award-winning companies know what works and what doesn’t; as they say, practice makes perfect. Award-winning video production companies are about as close to video perfection as you can get. We have learned from our mistakes in the past and as a result, are going to help you have the smoothest possible production experience. Our process, content, and teamwork is the next level, and this will help make your video thrive.

The Process

Award-winning video production companies must be doing something right if they are winning all of these awards, right? One of the biggest things these experienced video production companies have an advantage in is the video production process as a whole. Similar to the practice makes perfect point above, experienced companies will know the best way to film your video. Since they have experience, they will know if your specific type of video will need extra time brainstorming if it will be better outdoors, and if you should schedule a few extra days of filming just in case there are certain technical difficulties.

Knowing these things ahead of time will not only save you and your team time and stress but also money. Last minute decisions, purchases, and changes add up in cost very quickly; something like hiring your whole crew for one extra day can cost hundreds if not thousands of extra dollars. Accidents happen, plans change, and things come up, you can’t always know how everything is going to turn out, and everything won’t always go seamlessly. Award-winning video production companies will know what to plan for since they have seen so many productions before. They simply know what works and how to best plan for mistakes, saving you time, money and stress.

Past Clients

Another really beneficial thing you get when hiring an award-winning video production company is that you have past client’s work to look at. Before even hiring the company, you can look through their portfolio and past work to see if you like what they do. You need to be able to work with a company that films and produces videos that fit your vision and style, so knowing what kind of work they do is crucial. You can also talk to the production company about including certain aspects that were in other videos that you liked into yours. Your video should turn out the way you want it to. Knowing what certain companies can and will do, along with what they have done in the past can help make the process smoother.

Client testimonials are also a great thing you can benefit from when looking into video production companies. No one knows what you are going to be going through as a client better than other past clients will. You can talk to them and see if their experience was good if the company accomplished all that they promised if they were timely and other questions you may have. Overall, having past clients and past work to look at is a great way to see if a certain video production company is the one for you. Check out some of our past work here.

Passion

The last and final reason hiring award-winning video production companies is a good idea is because they simply have the passion you need. We haven’t worked for 15 years straight for no reason. We are passionate about film, and this passion shines through in our work. The time and energy we take to make sure every video we create is the best quality that we can offer is crucial to us. Working with people that actually want to be at work and do their job will make not only your video better, but your time more enjoyable.

Through our passion, we have also created a unique way we go about our video production. We approach the process through our strategic brand messaging-mindset. This helps our clients get their video out in the world after filming and to make sure their film actually captures what their company is all about. Click here to learn more about the importance of creating a consistent brand. A lot of people create these amazing videos and commercials that are top-notch quality, but they lack in the aspect of branding and marketing their films. Video production companies that can ensure quality videos, brand incorporation, and after-film marketing are the best.

Overall, we hope we have made it clear to you why it is beneficial to hire award-winning video production companies over companies that don’t have awards. Award-winning video production companies have the credibility, have lots and lots of experience, know the ins and outs of the video production process, have a list of past clients and work you can look at, and they are passionate about their work. If you are looking to hire an award-winning video production company, contact us here at Fusion 360 Studios today. We’ll always ready for a new challenge.