The Way Social Media Affects Politics

By | advertising, marketing, SEO, Social Media, website design | No Comments

If you accessed social media at all during this past Presidential election, then your account was probably plastered with all sorts of political agendas and opinions. You know Donald Trump is constantly tweeting and everyone is either agreeing or disagreeing with what he is doing. Social media has significantly influenced the field of politics.

There is always news — always. Before the Internet, people had to wait for the news that night or the newspaper the next day to get the latest information. Now, you have news wherever and whenever you want it. Marketing agencies around the world work to keep the information flowing along with these sources of news.

The problem with that is occasional misinformation. When people check Facebook and Twitter for the latest trends, the news they pull form there isn’t always accurate.

Increased Interaction

Political polls are important and you can often find poll results on the same day. Thanks to social media, these polls have had an increased presence. Social media platforms can now report results of polls, while also allowing you to participate in polls you or your friends create.

In addition, social media now allows user to have direct interaction with candidates and elected officials. Before the age of the Internet, it was difficult to interact, let alone meet with a political official. Now, there are events that are streamed live across social media platforms where people can interact with candidates and politicians.

The Impact

Social media is still rather new. We are just seeing the beginning impacts on society. It will become more and more influential in the political realm. It will be interesting to see how it will continue to influence politics.

Social media is not only having an effect on politics, but many other things as well. Marketing agencies are no longer just doing traditional marketing. Now, they are targeting website design, SEO and more online marketing rather than traditional media outlets such as television.

Sources:

https://blog.sysomos.com/2016/10/05/social-media-affects-politics/

Speed vs. Perfection

By | advertising, content marketing, digital marketing, marketing, web development | No Comments

Famous YouTube star and entrepreneur Gary Vaynerchuk of VaynerMedia states, “Speed is four billion times more important that perfection.” As technology has made our world become increasingly fast and efficient, there is room for debate on what is more important for advertising agencies. Speed or perfection?

As an advertising agency, clients want both. They want their creative to be done fast and perfectly. Unfortunately, this cannot be accomplished in almost any situation.

Speed

Being fast on a day-to-day basis is extremely important. A wise man once said “If you ain’t first, you’re last.” Thank you Talladega Nights and Ricky Bobby for the insightful knowledge. It’s extremely applicable in today’s marketplace where being first is important on many levels.

A perfect example is the New York Times. The famous newspaper is looking to eliminate copywriters to replace them with more journalists. In protest, people stood on the street with typo ridden signs to show that in the news industry, ethics and perfection are more important than speed.

Competition for business is at an all time high, and clients are demanding high speed from their agencies. With the amount of tools available for content marketing and web development, there is no reason for agencies to spend weeks on requests from clients.

Perfection

If you make a mistake large enough, it could be the very next viral meme online. With the speed that the marketplace is demanding, mistakes will be made. Whether clients are more or less forgiving, there is a fine line to be drawn for excusable and inexcusable mistakes. Quality control of content and production is essential to producing a product that has value to the marketplace.

The Balance

While both qualities are important, value and emphasis needs to be place on one or the other. The high-speed market will leave those trying to perfect every little detail in the dust. While making sure all of our work here at Fusion 360 is perfected, speed is the name of the game.

How Advertising Agencies Keep You Updated on Current Events

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If you’re wondering how a marketing agency knows what’s going on in the news and portrays that news to you then wonder no more. An advertising agency is about doing just that: advertising. Here’s how they keep you in the know on what’s going on in your town and the world.

Clients and Communication

Marketing agencies typically do work for one or more clients. With all these clients, it is important to watch the news and stay updated on current events that could relate to one of their clients specifically. Here at Fusion 360, we have all eyes on the news so we can use events happening now and create awesome content that is relevant to our audience at that moment.

We are lucky in that we’re not only professionals at advertising why our clients are amazing, but we’re also experts at relaying that applicable information about the news and relating it back to them to make them stand out among the rest.

The Agency

All marketing firms have clients, yes, but they are also responsible for taking care of their own content and social media channels as well. Just one quick visit to Fusion 360’s social channels or blog and you will most likely not only realize how fun Fusion 360 is, but also learn something new about what has happened in Utah or the world and how advertising agencies play a role.

Blogs and Social

What many people don’t realize is that almost every big company or business that has a website also has a blog page. These blogs are not just there to add professionalism to the look of the website, but for the consumers to read and enjoy.

If you’re reading this than you obviously know about Fusion 360’s blog, which is fortunate for you because Fusion 360’s blog is stuffed full with current events and facts that you might have missed out on. Blogs are the perfect way to get questions answered that you probably didn’t even know you had. It’s as if they read your mind before the question has even come into your head. It’s exciting.

Thanks to Fusion 360 and other marketing companies, you’ll be able to show off your dazzling wit to all your close friends and they’ll envy you.

 

All You Need to Know About Social Media

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The prominence of social media has skyrocketed over the last decade. This has caused advertising agencies all over the world to step up their game and get on board the social media train.

In order to stretch your agencies advertising reach all over the world, there has to be enough social platforms to support all the hype. Read below to find out all you need to know about social media so you can be a posting pro.

 

Where are our Eyeballs Heading?

By | digital marketing, marketing, SEO, web development | No Comments

The dictionary defines attention as “notice taken of someone or something”. Today, our attention has been divided into multiple ‘somethings’. With the evolution of technology, consumers have an enormous number of places that their eyeballs can focus. In 2016, media consumption in the United States amounts to over 12 hours of our day. Digital media, television and radio still dominate our time, with digital platforms leading the way at nearly six hours of our day. Marketing firms debate every single day as to where they should be spending their advertising dollars and efforts to speak to their targeted demographics. As attention is becoming extremely segmented, where is the advertising dollar best spent?

Video

Last year, Nicola Mendelsohn, the Vice President for Facebook in Europe stated that Facebook would be “all video” by 2021. Living in a world where everything is needed to be “Twitter length” or less (140 characters), consumers are demanding more video content to catch their attention. Consumers have become video centric and have found difficulty is consuming text content that is longer than a few sentences.

Non-traditional Television and Cutting the Cord

As cable peaked in the early 2000’s with over 68.5 million subscriptions, cord cutting has become an unavoidable trend for marketers to notice. While having 5,000 channels used to be the cool thing to have, now having access to commercial free and stream lined services such as Netflix and Hulu is the way to go. Twice.com reports that 25% of TV homes do not pay for traditional television. Millennials do not see the value in these services and simply cannot afford it with the rising costs of living and student debt being a large cost burden. Large advertisers, marketing agencies and digital marketing companies are taking full notice of this millennial spear-headed consumption trend and reprioritizing where they place their spending.

Digital

To add to the cord cutting, an estimated four in 10 Americans now get their news online. Whether it be through mobile or accessing a preferred news source website, Americans are ditching the traditional ways of sitting down for the evening news. As nearly 80% of Americans have a smartphone, phones have become the new television screen in 2017. Digital consumption trends show that these technologies are aging up into those that are in their 50s, 60s and 70s, driving forward the need for web development, video production and SEO perfection.

Sources:

http://www.pewresearch.org/fact-tank/2016/09/14/facts-about-the-changing-digital-news-landscape/

http://fortune.com/2016/06/14/facebook-video-live/

http://www.marketingcharts.com/traditional/us-adults-daily-major-media-consumption-estimates-2011-2017-59995/

 

Is the New iPhone on its Way to Being New Coke?

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Introducing, the newest member of the iPhone family — it’s the only phone on the market that will literally force you to buy Bluetooth headphones. Heck, why stop there? While you’re at it why not buy a new car stereo with Bluetooth capabilities so you’ll be able to charge your phone and listen at the same time as you roll down Utah roads?

It’s no secret that the iPhone 7 is getting mixed feedback. We were all expecting innovation that would make Steve Jobs proud. Instead, we felt the sting of an insult as they made us all aware that our technology is outdated and we’re behind on the times.

The cherry on top is the fact that users are finding their headphones crashing since the newest iOS update. As technology continues to grow, advertising agency employees are anxious to see if Apple’s courage is warranted or if this change will fall into the same category as the epic embarrassment that was “New Coke.”

The “New Coke” Debacle

Take a step back in time when Coke decided to take a risk with a new formula. Their advertising agency had the task of creating a campaign that displayed their courage. Sitting in the number one seat for soft drinks, they felt comfortable with their decision.

After 77 days of protests from their loyal followers, and jabs from Pepsi — whose product took over the number one spot — they admitted it was a mistake brought the old formula back. As an ode to the memory of these dark times, any time a product is classified as an astronomical failure they’re given the title of “New Coke.”

Is iPhone Following in Their Footsteps?

Over the years there isn’t an advertising agency who has been able to beat the brand of exclusivity associated with Apple. Their followers are comparable to the devoted Coke fans that were behind bringing original Coke back. In a world where only the strong survive, the headphone jack that’s survived for decades is putting up a fight.

Only time will tell if the innovation sticks or if the insult “New Coke” is replaced by “iPhone 7.”

What Cord-Cutting Means for Cable Companies

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It was only a few years ago that the cable TV industry was laughing off the idea of cord cutting. At the time, it appeared to be fringe movement by a few frustrated customers and a handful of upstart millennials. Today, the cable companies wish they had been right.

Marketing companies have been watching the cord-cutting movement closely. What started as a small trend has grown into a formidable movement away from traditional cable TV subscriptions. The number of households that subscribe to cable TV has steadily declined over the past several years; A 2010 study by Experian showed that 4.5 percent of U.S. households were cord free. By 2015 that number had climbed to 7.3 percent. Providers of paid TV are losing an average of 350,000 subscribers each quarter.

What does this mean for the future? Research conducted by TransDigm Group Incorporated shows that in 2011, 101 million households in the United States subscribed to cable TV. The research predicts that at current rates, that number will decline to 95 million households by 2017.\

Marketing companies recommend that cable providers closely monitor the millennial movement. Forrester Research reports that by 2025, 50 percent of American adults under the age of 32 won’t pay for cable TV subscriptions.

This slow but steady move away from cable is undoubtedly affecting cable TV providers financially. The average TV customer pays $123 a month for cable. At the current rate of subscriber loss, cable companies are losing an additional $43 million a month each quarter in subscription fees.

To combat this loss, many cable providers are turning to marketing companies for ideas. Several have begun offering slimmed down subscription packages that feature fewer channels for a cheaper price. Others are creating their own versions of online streaming services, such as Dish Network’s “Sling TV.” Methods may vary, but the key to cable companies staying afloat through the cord-cutting movement is adaptation.

The Facebook Metrics You Should Care Most About

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Facebook boasts just over a billion daily active users, making it a huge storehouse of potential customers that businesses can pursue. Since most businesses and digital marketing firms are onboard the Facebook train by now, the next step for them is understanding some of the metrics Facebook provides — and how those metrics can be used to improve posts.

Page Views

Page views refer to how many people have visited your Facebook page. This is useful because it can show you how many people were either curious enough about your brand to look you up, or wanted to interact with more of your posts after seeing them on their news feed.

Reach

For Facebook, reach refers to how many users viewed your post. This helps digital marketing firms because you can see which posts gather the most reach, compared to which aren’t doing so well. While this information is useful, it it’s not nearly as useful as seeing how many people engaged with a particular post.

Impressions

While reach refers to number of people who saw your post, impressions refer to how many times your post was seen. This is different, because the same user can see your post more than once if one of his or her friends shares the post. Impressions are a useful metric because they give you a clearer picture of how many times your message is appearing to your audience — and can be a good indicator of how shareable it is.

Engagement

For digital marketing firms in particular, the keyword for social media is, of course, “social.” Engagement measures the percentage of people who interacted with your posts, either through commenting, liking, sharing, etc. This is one of the most useful metrics — because the best type of content is the kind that’s interesting enough for people to share with their friends. The beauty of Facebook is that if you’re sharing something your audience likes, they will do a lot of the legwork for you.

Videos

A major focus for all digital marketing firms is video. If you’re posting videos to your Facebook page, you’ll want to know how many people are actually watching them, right? What’s more useful, though, is seeing how long people have watched your video. Facebook will provide you with the number of times your video has been viewed for at least ten seconds. If videos consistently underperform and people begin to watch but quickly bounce, that’s a solid indicator that your videos need some improvement.

In Summary

Facebook provides these statistics for a reason, so don’t forget to make studying them a regular part of your social media strategy. Only by analyzing stats and understanding how your posts are performing can you continually improve your digital marketing game.

The Double-Edged Sword of Data and Content Marketing

By | content marketing, marketing, Social Media, Utah | No Comments

In the abyss known as content marketing, creativity is usually deemed king; however, one vital and often overlooked quality of content marketing is data. Content without data is like an unmanned paper airplane; there’s no way to tell where it will go or how soon it will get there. However, data has the potential to turn content into pure gold — specifically if that content is targeting a particular location.

The data for content marketing in Utah might look drastically different than the data for marketing on the East Coast, which is exactly why you need to understand the different layers of data to turn your content into pure marketing gold.

Mastering the Art of Owned Analytics

Owned content has already been established as an integral aspect of marketing; however, how many times have you heard the phrase “owned analytics”? Owned analytics refers to data that is produced directly from a company or brand’s personal website and social media accounts. Owned data might include user reach, shares, engagement and so on. This type of data allows marketers to target their audiences more effectively — whether it’s an audience of outdoor enthusiasts in southern Utah or a group of engineers in Silicon Valley.

What Are the Benefits of Earned Content?

After completing the footwork of owned data, earned content comes into play. Earned content is content produced around a brand; for example, how a brand is trending on Twitter, how people are responding to content shared on Facebook and Instagram or how audiences are reacting to videos and blog posts. The benefit of earned content gives marketers a critical look at how targeted audiences are receiving content — which ultimately helps marketers tweak and fine-tune their content for optimal engagement.

Contextualize, Contextualize, Contextualize

The hardest part of using data in content marketing? Contextualizing it. Marketing to an audience in Salt Lake City, Utah will be substantially different than marketing to an audience in the Midwest. Fortunately, at Fusion 360 we’re pros at turning data into marketing gold — no matter where you’re at.

Think SEO Isn’t Important for Your Business? Think Again

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For companies from the Midwest to Utah with any measure of online presence, search engine optimization — also known as SEO — is a necessary part of digital marketing. Just as how businesses may purchase signs or billboards to help their business get noticed in real life, so too do businesses work hard to increase their presence in the digital sphere — and that’s where SEO comes in.

In the wide world of the Internet, search engines are working hard to identify, process and organize the information of billions of different Web pages, all at the same time. Now search engines are smart — but not that smart. In order to better understand what your website is trying to tell them, search engines need a little help.

SEO works by increasing that line of communication between your website and search engines, helping to propel your website to the forefront of relevant search results. Here’s why every business in Utah and elsewhere worth its salt needs to take the time to invest in SEO.

A Little Bit Goes a Long Way 

SEO offers great return on investment — better than that of an advertising campaign for Jell-O in Utah. By focusing on a few target keywords and integrating them into your content accordingly, your search rank can increase markedly — and once you’ve made it to the first page of search results, your conversion rates will increase exponentially.

SEO and Digital Marketing Go Together Like Peanut Butter & Jelly

Already have an online marketing presence, but don’t know how to go about integrating SEO into the mix? Don’t worry — SEO and digital marketing were practically made for each other. If you’re already producing content on a regular basis, you just need to integrate your target keywords and start building up an assortment of high-quality backlinks, and you’re already well on your way to SEO success.

If You Have a Website, You Need SEO

Think of SEO as a flyer for an upcoming event you’re holding in central Utah. After months of work and careful planning, the day of your big event has arrived — but nobody shows, because you didn’t put any effort into advertising. This is basically what happens when you spend the time and money to develop an awesome company website, but don’t invest any resources into SEO. Don’t let your website go to waste — invest in SEO and get the word out there.

SEO and Social Media are BFFs

Does your company have a strong social media presence? If so, you can use social media to your advantage for SEO, integrating target keywords as hashtags, linking back to posts on the website, and garnering more shares, likes and other kinds of engagement from target consumers. You might need an SEO professional in Utah to walk you through the process, but trust us on this one — SEO and social media would have totally been in each other’s Top 8 on MySpace.

SEO Builds Major Industry Cred 

Another bonus to SEO is that is it helps to build some serious industry cred. When your company appears at the top of the search results for your relevant keywords, it just screams “credibility.” And if your target audience in Utah believes you’re the best and brightest in the industry, they’ll be more likely to read and share your content around the Internet, further propelling you to the top — it’s a self-fulfilling prophecy.

SEO Gets You the Most Bang for Your Buck 

Not only does SEO beat out paid search by a long shot in terms of overall conversion rate, the benefits of SEO last a lifetime. Effective SEO can bring in thousands, if not millions, of new potential customers, and the effects of a good SEO campaign will last far longer than other digital marketing endeavors. Think of SEO not as an expense, but as an investment — one that will keep you on top of the search results for a long time.

There are numerous other benefits to SEO, but these are the main incentives. Whether you’re running a startup business in Utah or a larger corporation on the East Coast, SEO is one thing you won’t regret investing in. Get started with an experienced SEO firm today, and you’ll be on the road to Internet fame & fortune.