Social media has become more than just a place to socialize with our friends and family, it has become a necessity for businesses to use in order to grow and tap into new markets. Marketing companies know that these sites are crucial marketing goldmines; if companies know how to utilize them, they will reap the benefits.
So, which social media sites should you be using for your e-commerce business? Should you be tweeting about your products, uploading pictures to show them off on Instagram, or posting about them on Facebook for your friends and family to see? We here at Fusion 360 agency have come up with a guide on which sites are best when it comes to promoting your e-commerce business.
If you’re a regular Facebook user, you might notice that there are tons of ads for products and services being pushed on the platform. While sponsored posts are present on all major platforms, Facebook pushes businesses more than these other platforms and even offers various marketplace pages which can be utilized by marketing companies and businesses to promote their brand.
It’s recommended by marketing companies that you post at least two updates per day to promote your business, and that you utilize Facebook’s Dynamic Ads, which tracks a user’s browsing information to provide targeted product advertisements.
Instagram is a more photo-heavy platform, which is great for showing off your product or service through amazing visuals. Marketing companies also know that Instagram is an influencer-driven platform, so it’s important for businesses to invest in influencers to take photos with a specific brand’s product in order to get the audience’s attention.
Another cool feature that Instagram offers is the ability to allow users to click on a picture that will redirect them to the company’s website, making it easier to purchase a product.
When on Twitter, it’s best to keep it short. People use this platform for brief text, videos and images, so you should focus on visuals and on a strong, short-form quote related to your industry. Apart from posting the visual content directly to the site, you could also link to your website through a text tweet. One differentiating factor between Twitter and the other big platforms is that it acts as a customer service support channel, so make sure that you utilize that to your advantage.
Snapchat is a good way to offer quick, behind-the-scenes content, teasers and upcoming promotions when it comes to product releases. Snapchat is a great platform because it allows for ads and customized geofilters, which can make your brand seem more personal.
These platforms are the best ways to grow your e-commerce business today, and marketing companies can help you get started. Give us a call here at Fusion 360 if you’re ready to take the next step in your digital marketing endeavors.