Proliferation

Aug 23
0
marketing companies

Advantages of Working with Start-Up Companies

By | content marketing, marketing, marketing agencies | No Comments

As a marketing agency, you’re continually aiding businesses with their advertising needs, helping them grow in their industries and overall bettering their chances at becoming a profitable and thriving business. While larger-scale businesses utilize marketing companies to handle their marketing campaigns, start-up companies are what really benefit marketing companies in the long run. You might be wondering how this can be, don’t bigger businesses have higher budgets and more to work with? Well, in this blog, we’re going to be going over the advantages of working with start-up companies as an advertising agency.

You Can Help Companies Develop a Voice

When you begin working with a start-up company, they might not have a clear idea of what their voice is going to be, which gives you the opportunity to help develop it. This is a great way to create content based on your teams’ talents, and you might even be responsible for being the agency that gave said business their identity.

More Flexibility with Strategies and Techniques

Along with being able to help a start-up define themselves, you’ll also have more leeway on the kind of content you’re producing, giving you the freedom to experiment with different marketing methods to really nail down a strategy that will help the business grow. Marketing companies are often faced with stubbornness to change when it comes to more developed companies, and this can sometimes interfere with progress. However, a smaller start-up company will most likely put more creative control in your hands, trusting you with helping them find what will work best.

Working with a start-up company comes with multiple advantages, so it’s good to remember to give them a chance instead of only working with bigger companies. While working with start-up companies, you’ll be able to experiment with new marketing techniques, which can ultimately help your agency grow as well, so don’t be afraid to lend a hand to your local businesses.

Aug 16
0
video production copmanies

Should Facebook and Instagram Videos be Made Individually for Each Platform?

By | content marketing, marketing | No Comments

Social media is an integral part of any marketing company’s strategy today, and companies are making an effort to making sure they are utilizing social media as best as they can. When it comes to using social media platforms to advertise your brand, you might be wondering if it’s better to use the same video for each platform or if you should make each video explicitly tailored to a specific platform.

We here at Fusion 360 Agency believe that the best way to go about advertising on social media platforms is by creating different videos for the various platforms, and here are a few approaches that video production companies take when it comes to creating different types of videos.

Differences in Video

Facebook

Facebook has been and still is the most widely used social media platform housing the most massive audience. When creating a video for Facebook, video production companies usually make them longer than Instagram videos, per se. These videos are meant to be packed full of information to help your audience learn more about your brand, services, or product. Facebook videos also work well when it comes to wider dimensions, and they can be played in full screen, as opposed to Instagram videos.

Instagram

Instagram is the best social media if you want to take a more visual approach to your advertising methods. Photos and videos are the prominent and only content that you’ll find on Instagram, as opposed to Facebook where you can post written status updates. Instagram video should be kept to a minute maximum because short and direct content thrives more on the platform.

Twitter 

Twitter is a confusing platform because you’ll find both long and short videos on the site. Video production companies recommend that you stick to Instagram and Facebook for your advertising, because Twitter is a much more difficult platform to gain any traction, at least for the time being.

Video production companies utilize different video styles depending on the platform they’re going to be posting on to gain as much engagement as possible. Each platform has its own strengths and weaknesses that should be taken into account, and sometimes things like length and dimensions can determine how well your video does on a specific platform. Just make sure that you consider your tone, audience, and the purpose of the video before you start getting ready to post.

video production companies

Jul 25
0
marketing companies

The Different Types of Marketing Companies

By | marketing, marketing agencies, Utah SEO | No Comments

When you think of an advertising agency today, you might think of tech-savvy millennials, macs and modern steezy office spaces. While this is becoming the new norm in the world of advertising, there are still various different types of marketing companies around, each specializing in different marketing aspects. Each one of these companies are also taking different approaches to the way they help their clients thrive in their respective industries.

Your company should always put marketing on the top of your priorities list if you want to see your business succeed, but you should also be informed of the different types of marketing that exist so that you know what is going to help your company grow. Marketing companies come in different styles, and here are some of the most common one’s today.

Digital Marketing

We’re leaders in the digital marketing world, but we’re not here to brag, we’re here to help you decide on a style. Digital marketing companies utilize the internet and social media to create efficient marketing programs that will help get your name out on search engines and social media platforms. These marketing companies can also help you develop or improve a current website, launch an e-commerce service and help mentor you on the ways of social media communication with your customers and potential clients.

Direct Marketing

Direct mail campaigns are still a thing, and direct marketing companies can help you plan and manage direct mail campaigns. They provide you with mailing lists based on your target audience, design and write mail letters and so on. Direct marketing companies also mail the items on your behalf and measure campaign success.

Marketing Communication Consultancies 

These marketing companies plan and develop communications materials like brochures, newsletters, magazines and product guides. Marketing communication consultancies also provide writing, design and production services, as well as advise you on the types of communication materials you’ll need if you’re looking to do something like a product launch.

Telemarketing Companies

These marketing companies take the old-fashioned phone approach to marketing and act as a call center for your business. They call and receive calls from both current and potential customers to spread the word about your service or product.

These are the main types of marketing companies that you’ll still see today, and you should look into each of them to determine which one is best for you. But, if you decide to go the digital marketing route, do yourself a favor and give us a call here at Fusion 360 Agency. You won’t regret it.

 

May 06
0

Latest Social Media Trends

By | content marketing, digital marketing, marketing, Social Media, Utah | No Comments

Just like all forms of technology, social media is constantly changing and evolving. As the platforms continue to change, so do the current social media trends. Popular social media tactics from three years ago are now outdated, and with social media users being such a trend-following audience, your social media marketing strategies need to be trendy as well. Here are some of the latest social media trends that social media marketing companies have been following.

Stories

Snapchat was the original creator of the “Stories” feature, but platforms like Instagram and Facebook have adopted this feature, and have done a fantastic job with it. Stories started as basic 15-second videos showing funny moments or behind-the-scenes content, but have now evolved to branded storytelling snippets. A recent study found that stories are growing 15 times faster than feed-based sharing, and in the next year could surpass feeds as the primary way social users share content with their followers. Because of this, social media marketing companies suggest that every brand be actively making some type of story, as it is a great way to engage with your audience and let them get an inside look at your brand.

Creative Advertising

With so many brands participating in the social ads trend, social media marketing companies have found that in order to successfully advertise on the platforms, you need to increase your ad budget. In addition to just increasing your ad budget, your social ads need to be as creative and engaging as possible.

Companies like Spotify and Netflix have done a great job with their social ads, as they feel more personal and entertaining. Their ads help generate user discussion and engagement, instead of placing a boring banner ad into user’s news feeds just to create awareness. The more creative your advertisement is, the more successful it’s going to be.

Private Communities

Many brands are choosing to create private communities for their audience and customers. These private communities primarily exist on Facebook, as you can create Facebook Groups and even Secret Groups for members to chat with one another. Social media marketing companies have found that creating a Facebook Group can help your brand address niche interests and target superfans of your brand. You can facilitate conversations that are related to your brand and industry, however, don’t advertise or pitch products to these private communities.

Video Content

Posting video content on social media has been a trend for a little over the past year, and it’s not going away anytime soon. Video content has been characterized as a “super-trend”, and for good reason. Video content can be posted in a few different ways, but some popular video formats include live videos, stories, native videos and interactive videos. If you choose to post videos (which you should), try to make the first ten seconds as interesting and entertaining as possible. This is where you have the opportunity to capture as many user’s attention as possible.

By following these social media trends, you can be incredibly successful with your social media marketing and build up your audience. For more tips on social media marketing, contact a social media marketing company near you.

May 04
0

The Top Social Media Sites for your E-Commerce Store

By | content marketing, digital marketing, marketing, SEO, Utah | No Comments

Social media has become more than just a place to socialize with our friends and family, it has become a necessity for businesses to use in order to grow and tap into new markets. Marketing companies know that these sites are crucial marketing goldmines; if companies know how to utilize them, they will reap the benefits.

So, which social media sites should you be using for your e-commerce business? Should you be tweeting about your products, uploading pictures to show them off on Instagram, or posting about them on Facebook for your friends and family to see? We here at Fusion 360 agency have come up with a guide on which sites are best when it comes to promoting your e-commerce business.

Facebook

If you’re a regular Facebook user, you might notice that there are tons of ads for products and services being pushed on the platform. While sponsored posts are present on all major platforms, Facebook pushes businesses more than these other platforms and even offers various marketplace pages which can be utilized by marketing companies and businesses to promote their brand.

It’s recommended by marketing companies that you post at least two updates per day to promote your business, and that you utilize Facebook’s Dynamic Ads, which tracks a user’s browsing information to provide targeted product advertisements.

Instagram

Instagram is a more photo-heavy platform, which is great for showing off your product or service through amazing visuals. Marketing companies also know that Instagram is an influencer-driven platform, so it’s important for businesses to invest in influencers to take photos with a specific brand’s product in order to get the audience’s attention.

Another cool feature that Instagram offers is the ability to allow users to click on a picture that will redirect them to the company’s website, making it easier to purchase a product.

Twitter

When on Twitter, it’s best to keep it short. People use this platform for brief text, videos and images, so you should focus on visuals and on a strong, short-form quote related to your industry. Apart from posting the visual content directly to the site, you could also link to your website through a text tweet. One differentiating factor between Twitter and the other big platforms is that it acts as a customer service support channel, so make sure that you utilize that to your advantage.

Snapchat

Snapchat is a good way to offer quick, behind-the-scenes content, teasers and upcoming promotions when it comes to product releases. Snapchat is a great platform because it allows for ads and customized geofilters, which can make your brand seem more personal.

These platforms are the best ways to grow your e-commerce business today, and marketing companies can help you get started. Give us a call here at Fusion 360 if you’re ready to take the next step in your digital marketing endeavors.

May 02
0

Roles Within a Video Production Company

By | content marketing, digital marketing, marketing, Utah | No Comments

The size and positions with a video production company can vary significantly. Depending on the industry and size of the company, you might see as many as 15 different occupational positions or as little as 5 positions. The purpose and budget of the client’s video are going to ultimately dictate what kind of video production company they go with. Here is a look at what a big and small production company looks like.

Full Production Companies

Before we lay out all the different roles, it is also worth noting that not all of the positions are filled by just one individual either, several roles may require a number of individuals performing the same work. In addition, a video production company of this size aren’t going to be creating dinky commercials for local channels, but something as big as a nation-wide movie production. Without further ado, here is our list of all the different roles within a big-time production company.

Producer – The individuals that communicates with the client and arranges the production.
Director – The individual that envision the production and makes it come to life.
Screenwriter – The individuals that write the copy and lines for the entire production.
Production Designer – The individuals that translate the vision and copy into a storyboard.
Art Director – The individual that is responsible for the design of each scene’s setting.
Director of Photography – The individual that oversees the visual outcome of every shot.
Camera Operator – The individuals that are in control of the camera.
Digital Imaging Technician (DIT) – The individual that ensures the camera’s color is correct.
Lighting Director – The individual that makes sure that the lighting looks right in each shot.
Boom Operator – The individual that is in charge of the microphones used on set.
Gaffer – The individual that executes every electrical-related factor in a production.
Audio Technician – The individual that oversees everything related to sound.
Lead Editor – The individual that compiles the shots and edits them so they run smoothly.
Production Assistant – The special individual that runs errands for everyone on set.

While this seems like an exhaustive list, this doesn’t cover every position out there; we haven’t mentioned all the positions related to the Talent, Foley Artists, Animators, Key Grip Specialist, etc. — now you know why credits are so long! Obviously, with a video production company that fills all 15 of these different roles, you are dealing with a media company equivalent to the ones found in Hollywood. If you’ve found one that is not quite Hollywood-level but close, you can expect the video to still be grand, more technical and cost a lot!

Smaller Production Companies

While the spread is quite large between a full production company and a local one, you can still receive great quality work from smaller production companies. Typically, individuals that work at a smaller video production company will wear multiple hats. For example, you might see one person act as the producer, director, screenwriter and production designer, and another that operates all the cameras, set up the light and microphones, and make sure everything is working electrically. However, you can see their sample work and find that they are still able to produce what companies need.

If you are looking for a production company to help you with creating a corporate video, brand film, social video, commercial or anything else, contact us here at Fusion 360.

May 01
0

Production Companies vs. In-House Video Teams

By | content marketing, marketing, SEO, Utah | No Comments

Video content continues to dominate social media pages and the digital world. More and more companies are putting stock into video productions by building out teams that can create content that shows off their product and brand. At the same time, there are more video production companies than ever before.

In-house production teams and video production companies are both going to create solid video content for the miscellaneous video platforms, however, is one better than the other? While there may be factors that can be argued one way or the other, everything comes down to how much money the entity that is looking to create video content has. After that, you can find positives and negatives for both sides.

Let’s dive in and simply explore the possibilities that each side provides, starting with in-house teams.

In-House Benefits and Shortcomings

If a company builds an in-house video production team, they should have the confidence to execute everything they want when they want. An in-house team should know their company’s brand inside and out, further, they should know what the vision and expectations are. This knowledge should help them make a video that displays their company’s brand, product or message exactly how they want it.

While it is nice to have a team within the company working on the various video projects that the company needs, they can have some shortcomings. As mentioned before, the company’s budget will dictate what kind of personnel they will be able to hire, the quality of equipment they will have access to, and ultimately how much they can spend on their projects. That limitation can restrict what types of videos the team can create and how well the videos will be made.

As a result, a company that builds a production team should be sure they have the budget to house the individuals that will be able to create the type of videos they need. If they look to do something more, they might start hitting a ceiling with their own abilities and will need to turn to a video production company.

Video Production Companies

When a company relies on a production company to help them create video content for them, they should be able to find a production team that is right for them. What we mean by this is, there is a variety of video production companies and each one will vary in quality and experience; it’s the same as before, the larger the budget, the higher the quality. However, in comparison to an in-house team, a production company will likely have more experience, equipment and resources.

Considering a video production company’s niche is video, they are going to be able to create a wider variety of videos and have access to more equipment. In addition, they are going to know talent agencies, filming locations, certain individuals that specialize in a specific aspect of video, and other unique resources. Instead of focusing on one product or company, these video production companies are creating video content for multiple entities that need a higher level of quality in their production, or for smaller businesses that can’t hire out their own team. Even though these companies may not work full-time on just one product or service, they still can execute everything their client needs.

Deciding which of the two types of video production groups are better really comes down to the needs of the company. As a video production company ourselves, we may be a little bias (we are the better option, of course), but if you have any other video questions, read more from our blog or contact us today.

Apr 30
0

What is IGTV?

By | content marketing, digital marketing, marketing, Utah, video production | No Comments

With the combination of surges in social media marketing and video content, Instagram created a place within their platform for users to throw up longer and more professional videos. Instead of multiple 15-second story videos and 59-second post videos, Instagram started providing a way for anyone to upload one succinct video that will last much longer, and social media marketing companies are loving it.

If you are still wondering how it works and what it can do for you, don’t worry, we got you.

IGTV Channels and the Algorithm

Thinking of traditional TV channels, you might envision a list of channels on a TV menu’s guide or a remote clicking through the variety of channels you have, but IGTV is much different. Once you click on the IGTV icon that is now readily accessible from your Instagram’s home page, there are multiple videos that you can scroll through and watch. There are four to six video viewable thumbnails on your phone at a time with descriptions and lengths marked over the thumbnail. The videos that appear on your IGTV list are based on what accounts you follow and what things you like. This is an algorithm that is supposed to give you the things that you will be interested in.

When you finally click to watch a certain video, it will expand to a full-screen view but it will play vertically rather than horizontally. In addition, you can access the video creator’s IG page from the full view play screen, exactly what brands, influencers and social media marketing companies want.

Creating a Channel and Why

You already know that these entities are creating their IGTV videos solely to get more people to engage with their IG page, but can you think why?… Of course you can! It not even a question you wouldn’t already know, however, it is worth discussing.

Whether it is a social media marketing company doing work for a clothing company or an influencer promoting the latest update on their blog, IGTV videos are just another way to bring people in. Unlike most of the other video content on Instagram, what is nice about IGTV videos is that they can be made with more quality and professionalism. Further, having the option to create a 10-minute video gives creators the ability to expand on a vision or thought. These kinds of videos are a nice change up from the typical short videos and can give viewers A LOT more content. The individual or company that can deliver a video with rich content — more than their typical posts — will have a better chance of attracting a wider audience.

Once you’ve posted an IGTV video, Instagram automatically creates a subpage for you that contains all your IGTV video posts. This page ultimately functions the same as any other regular page but will be made up of just IGTV posts. At the top of the page, under the description is a “View Profile” link that will take you to the creator’s main page. Creators can also post a 59-second “Preview” of the video on their main page so that your followers will see the post and then have the ability to watch the full video on IGTV.

The first reaction to Instagram adding “TV” to their platform may not have been a good one for some people, but it is definitely a good move. It is still less than a year old and yet social media marketing companies are finding it highly effective. If your company is looking to do more on their Instagram page, contact a social media marketing company like us, Fusion 360, and we will turn your Instagram space into a polished account with the followers you need and want.

Apr 29
0

The Largest Marketing Budgets in the U.S.

By | content marketing, digital marketing, marketing, Social Media, Utah | No Comments

Marketing has become such a crucial aspect when it comes to a company’s success. As the marketing world continues to evolve, it comes as no surprise that marketing budgets are also on the rise, leaving many people across the nation wondering the same thing: what are the largest marketing budgets in the United State? It’s human nature to be curious, and today we’re going to explore that curiosity.

In this blog, we’re going to take a look at which brands are spending the most money on marketing efforts and how that budget is affecting their success. These large budgets are without a doubt what keeps marketing companies in business. We’ll see what these budgets are and what marketing companies are able to accomplish for established brands.

Samsung Electronics

Samsung electronics is a name you’ve probably heard a thousand times. This electronic manufacturing company has their brand littered across several different varieties of electronic devices; from cellphones to TV’s, Samsung is a household name. However, all of their success doesn’t come cheap. Samsung has shelled out $2.14 billion in the United States alone to market just their Galaxy S8 phone during their #DoWhatYouCant campaign.

Although the brand is headquartered in South Korea, they managed to make it into the top ten spenders in the United States. Further, they were able to win creativity awards for their “Ostrich” commercial that showcased a VR simulation app.

General Motors

General motors has held the title as the country’s largest auto manufacturer for decades, but their success is due to more than just their quality engineering. The company owns brands such as GMC, Buick, Cadillac and Chevy, so you can probably already guess that they’re going to be spending insane amounts of money on marketing and advertising efforts. In fact, they spend about $10 for every American, to be exact. GM has to run various campaigns at any given time in order to cover all of the brands that they own. You can find that they paid advertising and marketing companies $3.24 billion for just one year of campaigns.

Procter & Gamble

Procter & Gamble might not be a name that you’re super familiar with, but you have probably heard of brand like Charmin, Tide, Gillette, Downy and Febreze — Procter & Gamble owns them all. You can already imagine how much this company spends on advertising in order to market all of their products successfully. Procter & Gamble spent a whopping $4.39 billion on ads for their brands, with one of their most successful campaigns being their “The Talk” ad campaign, which was aimed at stopping racism. The campaign went viral, garnering millions on views on YouTube.

Comcast

Comcast is known for owning Xfinity cable, which is the leading TV and internet service provider in the nation. They also own brands like NBC, Telemundo, E! and USA Network. You’re probably wondering how much they spend on advertising, and the answer may not surprise you. Comcast put down $5.75 billion to promote top-grossing movies such as Get Out, The Mummy, The Fate of the Furious and Despicable Me 3. They also rely on marketing companies to help them promote the globally recognized amusement parks that they own, Universal and Islands of Adventure parks and resorts in Orlando, Florida.

These mammoth companies lead the world in their marketing budgets, and their success shows that it must be paying off. Smaller companies can also take advantage of marketing tactics by hiring a marketing company to promote their brand. If you’re looking for help with your marketing — on a much smaller scale in comparison to these Goliath companies — give us a ring here at Fusion 360 Studios. Our award-wining team is ready to take your brand to the next level.

Apr 28
0

Why You Need a Brand Film

By | content marketing, digital marketing, marketing, Social Media, Utah | No Comments

Might we just say, the fact that you are trying to learn more about brand films is a sign that you are doing something right. Also, you came to the right place! This video production company knows everything you need to know about brand films and how they can help your company. What it all really comes down to is building trust with your target audience, telling a story, communicating your brand’s values, and leaving the viewers wanting more from your company. We are going to expand on all of that below — Take a look!

Building Trust

Video production companies understand that when they create a brand film for another company, they are supposed to display that company’s unique characteristics so that their audience will be able to identify with. When we make a brand film, we aim to deliver a professional video that evokes the right emotions that will help viewers connect with the brand. You want this in order to construct a strong relationship built on trust with your consumers. The more they are able to connect with your brand, the more loyal they will be to your company.

Tell Your Story

A large part of building trust with your target audience is giving your viewers an inside look at your company. A video production company can help open up and show the bones of your company, and the more that happens, the more likely people will see your company as an honest one that does good for the world. By telling a raw story from within the walls of your company, you will be able to show everyone who your company really is.

Leaves Your Audience Wanting More

By telling a raw story and building trust with the viewers of your brand video, they are going to be ready for more! As mentioned before, the more your audience connects with your brand, the more loyal to your company they will be, and the more loyal they are, the more they’ll anticipate the next release from your company.

Communicating Brand Values

The trust and anticipation that you build with this brand film is great, but a brand film can also help your company emphasize certain values that are important to your brand. You need to express the company’s values so that people know what they can expect from your company. Showing your audience what your values are is just another way to staple down who you are as a company, and, years down the road, people will see the consistency of your brand and its values.

Closing Thoughts

Along with stapling down who you are as a company, the points we’ve made in this blog all comes back to helping your target audience build up trust and connect with the brand. Is there any more reason as to why you need a brand video? The key to making a brand film is authenticity — you don’t want your video feeling too much like an advertisement.

The video production company that helps you shoot your brand film is probably going to have experience making other types of videos (commercial, corporate, etc.) and will know how to keep your brand film true in purpose. If you are still trying to find the right video production company, consider working with us, Fusion 360! We have the knowledge and experience you need.