Marketing companies are meant to help their clients achieve success when it comes to promoting a service or product, and they achieve this success through campaigns through blogs, videos, infographics and other forms of visual content. While these marketing companies can get caught up in the work, how do you know that the content you’re pushing out is producing the results that you’re looking for?
It’s important for marketing companies to be able to measure their progress; if they don’t, how are they supposed to know what’s working and what’s not working? Here are some of the ways your company can measure their success so that you can come up with techniques that will help your client’s brand, as well as your own, grow.
Listen to Your Analytics
Numbers don’t lie, so it’s important to refer to your analytics when checking on your content’s progress and results. Most social media platforms will let you see how well a post is performing and checking this will help you gauge what is and isn’t working on your client’s social media platforms. Something else that you should be tracking is how well your client is ranking on certain web browsers when it comes to SEO.
Platforms like Google analytics can help you see how many times the client’s website has been visited, how searches are ranking, and will help you go forward with an SEO strategy that fits your needs. If you see that your client isn’t ranking as well as they once were, it’s probably a good idea to switch up your keyword usage and even research new keywords.
Your Clients Reactions are a Good Indicator
How your client reacts to the content your company is putting out is a good way to tell if you’re succeeding as a marketing agency. If you’re receiving nothing but compliments and praises, it’s safe to bet that you’re on top of things. However, if you find that your clients are complaining about work quality, timeliness, results or the overall experience they’re having with your agency, you have to kick it up a notch.
The best way to do this is to review your employees work before it goes out and take any feedback you get from your clients and use it to review your company’s work. Making sure that your client is happy with the work you’re producing is the best way to gauge your company’s success.
How Much Business are You Doing?
Another way to measure your agency’s success is by taking a look at your agency’s workload. Marketing companies that often have several clients and several clients that are just waiting to get a chance to work with the agency are doing all the right things when it comes to succeeding in the advertising world.
If your company is struggling to bring in clients, you may want to review your strategies and build that trust with potential clients that will keep them coming back to you for their advertising needs.
Running a successful agency is all about hard work, quality work and results. If you need help with your brands marketing, contact us at Fusion 360. We know what it takes to run a successful agency, and we’re ready to help your brand grow into something amazing.