Proliferation

Google changes their algorithm pretty often, so it can be kind of hard to stay on top of all the updates. Especially if you are trying to create content that you want to optimize. Digital marketing companies have no choice but to stay on top of all of these updates. There are eight main algorithm updates Google has gone through, and to make it even easier, they are all pretty simple names- Panda, Penguin, Hummingbird, Pigeon, Mobile, RankBrain, Possum, and Fred.

Panda

Panda was first released in early 2011. The basic idea of Panda was to assign certain scores to different web pages. These scores would then determine where each web page would rank on the search engine. Panda was more of a filter than anything at the beginning, but it is now totally integrated into the algorithm Google uses.

Penguin

Penguin is kind of similar to Panda in it’s ranking. However, Penguin down-ranks websites that use links or keywords that seem manipulative or spamming. Its main goal is to catch people trying to cheat the system when it comes to algorithm ranking. Digital marketing companies are responsible for coming up with ranking techniques that help companies but don’t cheat the system- a tricky job!

Hummingbird

The next big update was Hummingbird which launched in the summer of 2013. Hummingbird wasn’t as minor as Panda and Penguin, in fact, it changed the way search engines work to this day. Hummingbird made it so you could search questions and websites with answers would pop up, even if the title of the webpage didn’t have the same words as the questions. This update was a huge game changer for Google.

Pigeon

Pigeon was released in late 2014. This update worked to include a location in the search results. This helped to increase the rankings of local listings. This update also affected the search results in Google Maps.

Mobile

The mobile updated was released in 2015 and was designed to help make top ranking results be mobile-friendly. This made it so people on smartphones could also use Google to find answers.

RankBrain

RankBrain is pretty similar to Hummingbird as it is actually a part of that update. RankBrain helps to understand the meaning of questions typed into Google rather than the physical words written. It helps to get the most accurate results possible.

Possum

The Possum update was just an addition to Pigeon. It helped to make search results closer to your physical location. For example, when you search “Doctor’s Offices Near Me” instead of just showing results in your city, it shows doctor’s offices within a few miles of your current location.

Fred

Fred is the last Google algorithm update. This update helps filter out the websites that violate Google’s rules and guidelines. This update mostly affected blogs that generated really low-quality content to get ad revenue and that don’t have digital marketing companies to help them.

A huge responsibility of digital marketing companies is to understand and work with the Google algorithms updates. To learn more about SEO and specifically Google Analytics, click here. If you are interested in hiring digital marketing companies for help, contact us here at Fusion 360 Agency.

Sources:

https://searchengineland.com/8-major-google-algorithm-updates-explained-282627

If you work for any major video production company, you’re already familiar with the most basic video equipment tools. However, all video production companies have to start somewhere. And all video editors and enthusiasts have to learn about the industry at a basic level first. There are certain pieces of equipment that all video production companies use, even if they use different models and versions of it.

Obviously, you’ll need a professional video camera. The camera that you have on your phone won’t work for this purpose. Professionals can teach you how to create relatively good videos on your phone, but these cannot replace those created with a professional video camera.

You will also need a shotgun microphone. People care about the visual quality of professional videos, but the audio quality is just as important these days. Almost every video production company uses a shotgun microphone to enhance the audio quality of a production.

If you’ve been around video production companies at all, you have probably seen a tripod. You’ve also no doubt looked at professional videos and wondered how the camera people managed to keep the camera so steady. It definitely wasn’t because the filmmakers in question had very steady hands. Tripods provide the stability videos require, making it easier for video producers to get really good results.

You may already have one of the most important pieces of video editing equipment: headphones. With headphones, you can listen for absolutely everything during a shoot.

All video production companies use lights of some kind. Professional lighting is extremely important. It can eliminate a lot of disruptive shadows. A camera light can also make everything much more visible than it would be otherwise.

Gather all these pieces of equipment before you start, and you’ll be well on your way to making quality videos.

If you need a quality video production company to help you with a project, take a look at the things we’ve done here at Fusion 360.

If you’re a drone pilot, getting a drone license is a good idea. If you’re not yet a drone pilot, but plan on flying drones professionally in any way, you’ll absolutely need to get a drone license. It’s true that drones are a new technology, and many of the rules of drone piloting are not set yet. However, if you work for a video production company, an official drone license can help you to capture types of footage that you might not otherwise have access to.

All commercial businesses that operate drones need drone licenses, and video production companies are subject to this rule. If you’re just flying a drone as a hobbyist, you probably don’t need a drone license. However, if you want to make money from the images you capture, you may want to consider becoming professionally licensed.

While lots of people these days make small amounts of money from their hobbies, and you might not be an official one-person video production company, selling your drone footage makes you a professional freelancer. Unless you plan on giving away your drone videos for free, you need a drone license.

There are many benefits associated with acquiring a drone license. If your video production company is still growing, you can increase your credibility with clients by advertising that your drone pilots are licensed. Piloting a drone is a desirable skill—one that many clients are willing to pay more for.

Once you’ve acquired a drone license, you’ll gain more options as a drone pilot. An important advantage is the ability to fly your drone in areas that would have been off-limits otherwise. By flying your drone in these previously restricted areas, you may be able to get superior footage. If you work for a video production company, this ability can give you a major edge over your competition.

In the process of getting your license, you’ll also learn more about drone-flying techniques. Even people who work at large video production companies can benefit from learning more about drone flying best practices, especially because drone technology changes so quickly.

While musicians know the copyright laws regarding someone using their music or video productions, the public may be less familiar but they need to know these laws so they do not unknowingly violate them. Fusion 360 is an award-winning production house and digital advertising agency that knows and abides by copyright laws.

Music and video productions are copyrighted immediately after their creation. Creation happens when the lyrics or music is recorded or written down on paper, but the owner of the music needs to register the work.

Music ownership includes the right to reproduce, alter and perform the music. An owner can also display, distribute and sell copies of the work, add visual graphics to it, and permit others to do any of the aforementioned things.

Copyright does not end when the owner dies. Copyright typically ends 70 years after the author’s death.

When a “work for hire” musician creates a piece of music for a business, the business retains copyright of it for 95 years from the time it was first published or for 120 years from the date of its creation, whichever expires first.

There are also special rules in place for people who want to perform a version of a copyrighted song. They have to pay a set rate to the copyright owner to acquire “mechanical rights” to use the music.

Finally, it is important to know that a “poor man’s copyright” is not good copyright protection. You may have heard that the date of creation for a copyright law can be established by mailing yourself a copy of the work and keeping it in a sealed envelope, but that type of copyright will not stand up in court. The best way to ensure that your work is copyrighted is to register it with the United States Copyright Office. This information is important to all businesses that do video productions.

Knowing the copyright laws will help you if you ever copyright a piece of music or someone uses a piece that you have already copyrighted. If you need to make a video with music overlaid but don’t know how to handle copyright laws, contact us at Fusion 360 for any extra help you might need.

Selecting the right song for your video productions can determine whether or not it will be a success. There is a lot of feeling and soul in music and it can absolutely be what emotionally connects your audience to your video. If you can remember your favorite commercial or online video, you probably remember it and feel a connection to it because of the music that is in it. If you want your video to do the same for others, there are some tips for you to follow.

The first thing that you need to do is figure out what message you want to share with your audience. To determine this, you need to know the purpose of your video. Do you want to educate or entertain your audience? Is it product-based or brand oriented? Is it positive or negative? Is it fast-paced or slow? What is the general feel of the video? For example, for an informative video production video, it is a good idea to go with a quiet and soothing song that will not distract your audience.

The next thing that you need to do is to set the mood of your video through your music choice. Do you want your video to be as intriguing, direct, or positive? You also need to think about how you want your viewers to feel. First of all, you need to write down the feelings that you want to convey with your video to keep you focused and on track. Then you need to search for the right music for your video.

Listening to a few songs before you select the song is another great idea. You can create a playlist and then choose from it. Finally, you should choose an instrumental or vocal song. Having just the right song will complete your video. These tips will help you find just the right song but be sure you are aware of any copyright laws.

For any more video production related needs, Fusion 360 helps businesses produce videos and we can help you as well.

In today’s digitally influenced world, businesses have to start getting more competitive; they have to start thinking outside the box in order to stay relevant, and there’s no better way than by making sure that your SEO game is on lock. When it comes to prevailing in the highly competitive world of business, you have to approach your strategies wisely and carefully. So, how do you ensure your company’s success? Where do you start when it comes to creating solid SEO strategies and getting your company on the radar?

For starters, you’re going to want to seek out the best SEO agency you can find to handle your content creation. With over 120,000 plus SEO companies in the United States, how do you find the perfect company, one that will make sure your brand makes the impact it deserves? Well, let’s look at some things that make an SEO agency successful.

Reputation

When you’re looking for a reputable SEO agency to handle your content, you’re going to want proof that they know what they’re doing. In order to be the best, you have to hire the best, and there is no agency better than Fusion 360, and we aren’t just saying that. I mean, how else would you describe an agency who has won three Emmy awards, three Davey awards, 12 Telly awards and… well, you get the point. What we’re trying to say is that you want to see proof that an SEO agency has succeeded in the past and continues to succeed to this day.

Clients We’ve Served

Of course, you don’t just have to take our word for it. We’ve helped countless clients crush the competition and help their brands grow. For example, we did a killer commercial for a company named Utah Hair Restoration. Since hiring Fusion 360., their practice is up over 1000 percent with a 400 percent return on investment.

We’ve also worked with the luxurious, five-star Stein Eriksen Lodge and their sister resort the Chateaux. By creating steezy websites and through bulletproof marketing, we managed to increase their bookings and won a Webby along the way.

Proving that we can perform in any industry, we took on the challenge of helping out local accident attorneys at Sam Adams and Darren Davis at Adam Davis P.C. We turned a killer ad campaign into results when we took Adam Davis P.C. from an obscure name to a front-page name. Another law powerhouse, Robert J. DeBry and Associates needed some love too, and through our effective marketing techniques, we helped bring in more business by over 45 percent.

Point is, we’ve helped companies across the state, and even the nation brings in new clients and created killer conversions. We aren’t doing our job if your company isn’t smashing the competition.

Awards

You also want a company who has been recognized as the best SEO agency around. Much like a resume, you aren’t going to catch a client’s attention if you don’t have any valuable experience and accolades to back up your claims of being the best agency. Where Fusion 360 is different from our competitors is our list of awards:

Three-time Emmy Award Rocky Mountains Chapter winner
Utah Business Magazine’s Top 25 Advertising Agencies six-time winner
Utah Business Magazine’s Top 25 Public relations Firms four-time winner
One-time Webby Award winner
Twelve-time Telly Award winner
One-time Mercury Award winner
Three-time Davey Award winner
One-time W3 Award winner
See, it’s all about results, especially when it comes to digital marketing, and the only way to get results is to work hard and be the best. We turn our hard work into results, which leads to clients, and that keeps us at the top; being at the top gets you awards, and awards get you more clients. Really, it comes full circle!

Time and Experience

You also have to take into account an SEO agency’s experience as well as how long they’ve been around to ensure that you invest in a promising campaign. We hate to put a damper on your dreams if you’re planning on investing your time and money into a startup SEO agency just to save a few bucks, but the Small Business Association (SBA) states that 30 percent of new businesses fail during the first two years of being open, 50 percent during the first five and a whopping 66 percent fail during the first 10 years. Yikes. Unlike other SEO companies, Fusion 360 knows how to stay afloat and stay ahead of the digital marketing curve.

This year, 2018 is our 15th year in business, and that was made possible by our burning desire to excel in the digital advertising business. Our goal to create next-level content for our clients, develop upcoming brands and deliver fresh, new content has been constantly achieved by our extremely talented in-house marketing team. There isn’t a service you can think of that we don’t offer in-house. From our writers to the creative team and our innovative leader, there isn’t a challenge that we can’t tackle.

Something else to note is that our clients outperform their competitors by a 5:1 ratio. We aren’t kidding when we say that we don’t settle for average, because the average is what makes clients fade into the abyss of their industry. Right now, we are currently serving nine U.S. markets. We want to help our clients shine, and the only way we help them outperform their competitors is by outperforming ours. Sorry, not sorry.

Trust us when we say that you aren’t going to find an SEO company quite like Fusion 360. We take cutting-edge to a whole new level so that your brand can shine brighter than your competitors. Give us a call today and see what we can do for your company.