Video advertisements are always with new and entertaining ways to represent their brand, and as a result, we get some of some of the most powerful and appealing ads of the time. Even though the purpose of these ads are to promote s specific cause, brand or product, there are many that still are captivating even if you are not a target for the ad.
Watching these ads, you might also notice that depending on the platform, they may also be structured differently. This is because different platforms call for different ad styles, and it’s important for marketing companies to understand this so that they don’t create something that won’t perform on certain platforms. Here are the different types of video ads and what platforms they work on.
Out-stream Video Ads
We’ll begin by talking about out-steam video ads. These types of ads are generally used as stand-alone content, meaning that they can go out without being accompanied by any other sort of content. One of the biggest benefits of out-stream ads is the ability expand your company’s reach and build significant brand awareness. You’ll find that out-stream videos will drive online purchases and target key consumers as well. You’ll most likely find out-stream ads on TV, on companies’ personal webpages, or on different social media platforms (i.e. YouTube, Instagram and Twitter).
In-stream Video Ads
In-stream video ads are the most commonly seen advertisements today. These ads are described as linear because they run in line sequentially with content or material you are searching for. Marketing companies will usually divide these ads into pre-roll, mid-roll and post-roll videos that play at the beginning, middle or end of a video you are trying to watch online. You’ll find these ads on video sharing platforms such as YouTube, and streaming platforms like Hulu and HBO ⎯ here are some explanations on these video ads:
Pre-roll ads are ran before a video starts. This can be beneficial to the marketing company because the ad is the first thing that the viewer will see: Although they can be skipped, if marketing companies craft an engaging ad from the beginning, you’ll likely reel in some potential consumers.
Mid-roll ads are played while the video is being viewed. These ads will most likely play in the middle of a video, and although they may be intrusive, it is unlikely that a viewer will click away due to the fact that they may want to finish their video.
Post-roll ads are amongst the most ineffective type of ads simply because they play after the content has finished and a viewer has no motivation to watch them. Marketing companies tend to avoid these types of ads and favor mid and pre-roll ads.
Some Guidelines for In-stream Video Ads:
Make these ads 15-30 seconds
Disable fast forward options
Use a 16:9 or 4:3 ratio (16:9 is the most commonly used)
In addition to YouTube, Hulu, Netflix and HBO, social media platform Facebook has also adopted in-stream ads.
Marketing companies have to know what kind of ads to use for each platform, because the right ad will lead to the desired results. If your brand needs help with advertising, don’t hesitate to contact us here at Fusion 360 Agency. Marketing is what we do best and we’re always ready to help your brand make its digital footprint in the industry.