SEO is the framework of any successful brand and without it you might find yourself struggling to reach the results you’re aiming for. While it may sound complicated, there are some simple SEO tricks you can utilize that do not require extensive knowledge on SEO practices. While it is recommended you reach out to SEO companies to help your brand make its mark in your specific industry, we also understand that sometimes that’s not always an option right away, especially if you’re just starting to figure out your business.
Even if marketing companies are out of the question for the time being, you shouldn’t neglect basic SEO practices. Here are some of the simplest SEO practices you can do yourself while preparing to request the services of professional SEO companies.
Research Effective Keywords for Brand
Keywords are the center point of any piece of SEO content, but it’s not enough to just throw in random keywords that sound as if they’ll fit your piece. To make sure your content ranks well on search engines, you have to research keywords and see which ones are ranking and being searched for the most. If you’re on a budget, you can use the Google Keyword Planner to come up with a list of keywords that you can use within your content to improve your SEO.
Practice Basic On-page Optimization
Optimizing the pages on your website can help your company rank even higher on search engines if done properly. As search engines continue to make improvements, they’re getting better at narrowing down what a page is about by searching for specific keywords. Some simple things you can do to optimize your pages are to:
Use Meta Descriptions: these are a form of tag that help bring in visitors form a search page. The potential visitor will see a link to your site, followed by a description that is usually under 160 words that contains a few keywords.
Use the H1 Tag: this can also be referred to as the heading of a page. This header should appeal to the page’s visitor and describe the page as accurately and interestingly as possible.
Create Alt Tags: these tags appear when you hover your mouse over an image. It’s best to make sure these tags are used as keywords to help your SEO ranking even further.
Create Quality Content
Once you’ve done adequate research on your keywords, you should begin creating quality content in the form of blogs, videos, infographics and social posts. When it comes to content, stick to subjects that may be interesting to your target audience and make sure that you use the highest-ranking keywords within your pieces to draw in visitors and create strong backlinks. SEO companies are usually comprised of different teams in charge of the various types of content, but if your team is limited, you can focus on writing blogs about subjects your company understands.
SEO doesn’t have to be complicated to begin with, but once your business starts growing, you’ll want to reach out to SEO companies for your SEO needs. If you’re ready to take the next step into the world of SEO, contact us here at Fusion 360 Agency. SEO is our specialty, and you won’t find a better marketing agency than us.