Video content is one of the driving forces of today’s digital world, and with the ever-expanding video styles, it is confusing when you try to distinguish the difference between all the entangled video formats. You might feel confident in recognizing and defining a social video, but what about a brand video? And are you sure that brand videos are never used as a social video?
Well, if you are confident in answering that, then hats off to you but if you have any uncertainty, then let a video production company, like us, start unraveling for you.
As mentioned before, it’s not hard to recognize a social video, but that might be because you are likely seeing them as you are peruse through one of the many social media channels. Immediately, you’ll see that these videos are shorter in length — whether it be a 5-second ad on YouTube or a 10-15 second story on Instagram, the content is delivered quickly. These videos can be a little longer if they are making a formal post then they can run up to a minute or two depending on the type of post, but rarely will they ever exceed a two or three-minute mark.
These videos can be behind the scenes, short PR blips featuring something new, interviews, and videos that enclose some kind of question or giveaway. The majority of the content posted on various social channels by companies may not need a high-quality video from some video production company but occasionally it might be nice to promote something that requires a higher level of production. Typically, a higher-quality video like this would be a little longer and be used specifically for branding purposes, but usually social videos are just used for current consumers to interact with and stay engaged with the company; the brand videos purpose are a little different.
Brand videos are used to help potential client and customers to learn more about a company. Usually, a company that is making a brand video will reach out to professional video production companies to help them create the quality these videos need. Essentially, brand videos create a first impression; even when an individual or client may be familiar with the company before they see a brand video, the video will likely provide new information and therefore create an impression. These videos can be a little bit longer and usually feature the company as a whole or a specific product. While some brand videos are used as commercials on television, you’ll actually find brand videos on companies’ websites and being used in presentations with potential clients.
One Better Than Others?
To summarize, the main difference between a brand video and social video is their purpose. While there are obvious differences in length, quality and style, the social videos are used for engagement and navigating traffic to the company, and brand videos are used as a formal way to present valuable information about the company and/or product. It really is not a question of whether one is better than another, they are both different and should both be utilized. Creating the majority of social videos might be able to be taken care of in-house, but brand videos will have a lot more success (which is critical, obviously) if a video production company assists.
If you want to see some examples of brand videos, then check out this video from Smith or this one from Apple — they both explain who their companies are and a critical aspect about what makes them unique. If you want to see a social video, well, go to Instagram and look up a company of your choice and there you go! For any other video questions or inquires for a video production company, visit Fusion 360, today!