DIY video production has become more and more popular as we’ve been exposed to higher grade video equipment, editing software and production equipment. As a result, in an addition to seeing a significant increase in the amount of video content that goes out onto the internet, we also see more videos that should be high-quality but are not.
While it is true that anyone in the world can upload video content to the internet, it’s also worth noting that not every video online is going to be good or even decent. The fact of the matter is, the online videos you see that are truly high-quality are likely produced primarily by super talented professionals and video production companies.
You can’t deny that when you’re watching a poor-quality video that you just want scratch your eyes out or maybe even plug your ears. Unfortunately, in a time where we have fancy cell phone cameras and software available to create visual masterpieces, everyone becomes a self-proclaimed video expert, photographer or professional. We are here right now to help anyone to recognize common flaws and make sure they avoid making the same mistake themselves.
Not Using Proper Microphones
One of the biggest mistakes you can make in video production is poor audio recording. Just like you would invest in a good quality camera, you should always make sure to use a high-quality microphone when filming anything! Your audience doesn’t want to listen to static, poppy, unintelligible dialogue, and neither do your editors.
There are countless options when it comes to microphones; video production companies trust brands such as Rode, Audio Technica and Shure to capture crisp, clean and audible sounds.
Using Too Much Digital Zoom
Zooms and Close Up shots are crucial in video production, but there is a better way to get a closer look at that important object or person than always using the digital zoom on a camera. One other huge mistake that DIY video production individuals may make is not taking the time to physically get closer to a subject for zooms and close-ups. When you zoom in digitally, you’re basically taking the same image and stretching it out, which can lead to pixilation and a loss of quality.
Professional video production companies recommend that you get up close and personal to capture intense and beautiful close up shots; you won’t sacrifice quality and your video won’t look bad.
This is probably one of the worst things you can do in the world of video production. Uploading footage with mistakes in the editing is probably the best way to ensure your video’s failure. You have to take all your clips and run them through an intensive editing team to clean them up; even the best video production companies have to edit their work together, and it is definitely nothing to be ashamed about. In fact, double checking your work in the editing process will not only ensure that your video comes out crisp, but also a second set of eyes on the work. This second set of eyes might provide some good feedback and thoughts on how to make the video look even better.
So, if you’re looking to create a successful visual masterpiece, you’ll want to make sure that you don’t make these three common mistakes. If you need help creating a high-end video for your brand, make sure to give us a call here at Fusion 360 Studios ⎯ video production is what we do best, and that will show in your next production.