Proliferation

May 30
0

The Different Roles Within an Ad Agency

By | advertising, Brand marketing, content marketing, digital marketing, marketing agencies | No Comments

Marketing companies and advertising agencies aim to do the same thing: fulfill the goals of their clientele through creative channels. However, advertising agencies and marketing companies are filled with different roles and responsibilities that differentiate between the two firms. This blog will explain the specific roles within advertising agencies and how it is different from marketing companies.

Depending on the focus of the firm, there will be different positions within an advertising agency, however, you are likely to find video producers, photographers, writers (blog, copy, script, etc.), graphic designers, and web designers working together at a firm. Even though social media managing is an in between when it comes to marketing and advertising, there are firms with social media managers that will post the content for the client. These positions are the key to the actual creation but, like every business, beyond all this work there are executive positions, HR personnel, and financial departments (but we will only focus on the positions that create the work rather the positions that keep the company organized).

Each position constructs a different role within a firm, but they all unite to promote their clientele’ brand and product. In most firms, these positions will make up different teams—the most common teams are Content, Creative and Social Teams.

Content Team

Writers –  The Content Team is frequently filled with all kinds of writers. As briefly mentioned before, these writers might focus on blog/articles, the copy found on billboards or websites, and scripts in videos. Blog writing is used to help raise the online presence of clients by using keywords and writing pieces that are anywhere from 400-1200 words. This helps optimize the client’s relativity on Google or other search engines—in other terms, a blog writer at an advertising agency or marketing company is an SEO writer. Copywriters’ work is more concise; copy is typically around seven words in length but hammers home an impactful message. Depending on the video, scripts can be short or long but tend to fall right in between.

The writers of a firm make up the content and provide research, statistics and material that the other teams can then work off of.

Creative Team

Video Producers, Graphic Designers, and Photographers – Once content is found and created, the positions under a creative team take the written work and condense it into visual masterpieces. It is these positions that a lot of visual creativity is constructed through shooting and editing videos, photos and graphics. These graphics can be made for infographics or billboards, and the videos can be used for websites, commercials or YouTube channels. Once this work is finished, all that needs to be done is posting it to the correct media source.

Social Team

Social Media Managers – While social media managing is found within many marketing companies, advertising agencies find no problem with posting the work for the client. Social Media Managers receive the combined written and creative work and will add captions and schedule the posts on certain days at specific times.

These three separate teams definitely have their own roles, but the combined work constructs a finished product that promotes the client. Every aspect of advertising is to help the client stand out so creativity is critical for all teams. While marketing companies create in-depth strategies that entail product sales, retail distribution, and pricing discounts, the positions within advertising agencies are geared to specifically promote a company’s brand and product. It is ultimately these unique roles that create enough difference between marketing companies and advertising agencies to split entirely.

If you are looking for an advertising agency to promote your brand or product, look no further than Fusion 360. We have the talented teams that you need to take your company to the next level.

May 15
0

What Makes an Advertising Agency Successful?

By | advertising, Brand marketing, content marketing, digital marketing, marketing, marketing agencies, public relations | No Comments

Successful companies all have one thing in common: a service to the public that is ideally incomparable—something that brings a positive outcome to their consumers and stands the test of time. It’s all about the quality of the service. When it comes to advertising, an advertising agency needs to give their clients actual results—not just a pitch with empty promises. When it comes to digital marketing, we here are Fusion 360 have created the perfect recipe for success.

Our advertising agency offers everything from brand development to pay per click advertising, but aside from our wide array of services, there are a few other things that help us stand out as the top advertising agency in Utah. Here are some of the things to consider if you’re looking to grow your advertising agency to its full potential.

Client Knowledge is Key

You can’t help your clients grow if you don’t take the time to get to know them; marketing blindly can be the ultimate recipe for disaster. One thing that an advertising agency should always do is understand each clients’ goals, constraints and customer needs. Since writers at an advertising agency will be creating content based around the company’s specific services, they not only need to know everything about the company but also the product inside and out.

With the right amount of understanding and research, you’ll be able to create strong campaigns and bulletproof content that will see excellent results.

A Knowledgeable and Capable Staff

The core of any advertising agency is the staff. The success of the company depends on results and those results come from a team that not only has advertising expertise but oozes with creativity. In addition to this, your staff should work well together and understand each other’s individual roles. The more the cooperation there is, the better the chances of all aspects coming together.

A Vigorous Online Presence

You can’t expect to market someone else’s company if you can’t market yourself. That would be like a local, unknown artist trying to promote an even smaller artist. Your advertising agency should have a strong social pull and be able to draw mass online crowds to make an impact on your client’s business. You should consistently rank high on search engines. If you’re pulling in massive numbers, other companies will tend to take you more seriously and establish a dominating presence as an adverting agency.

Clear Billing and Valuable Services

Once you’ve pulled in a client with your services, you have to seal the deal with your pricing. This doesn’t mean you have to lowball yourself or others, but just be sure that your prices are competitive, fair, and reflect the quality of your services. Also, it’s important to be clear when it comes to billing. Making your billing process as simple as possible is the best way to keep them happy⎯a happy client is a successful one.

Ultimately, an advertising agency relies on this success, so making sure your agency is strong enough to produce results is the number one way to thrive in the world of digital advertising.

Apr 20
0

Example of Using Keywords for SEO Purposes

By | digital marketing, Google, marketing, Mobile marketing, SEO, Utah SEO | No Comments

Regular companies that are looking to increase their SEO results turn to SEO companies like us, Fusion 360, to increase the traffic to their digital homes. What is it that we do that assists non-SEO companies to gain a stronger presence online?

The answer is…the exact thing that we are doing right now. We are creating space online that focuses on keywords that are frequently used in searches by individuals who are looking for something related to my field of work.

To be a little too honest with you, the keyword for this blog is—SEO companies (or SEO company, the two are essentially synonymous in this regard). This means that we are going to focus the topic of the blog on something that can relate to SEO companies. Why? Because Fusion 360 is a company that assists others with SEO and if another business owner searches SEO companies online, this article, filled with the keyword SEO companies, is more likely to pop up on their search results.

Thanks to the implementation of a specific keyword, this blog is more likely to be seen by the people with interest in my company’s services.

So, enough with SEO company talk and our keywords, let’s turn this around for you.

Let’s say you have a simple business that sells electronics: speakers, TVs, headphones and etc. Depending on the research you perform, the keyword for this simple business could be something like—cheap headphones. The reason it would be cheap headphones is because it is ideally one of the most popular searches for your target audience. From here, SEO companies will come up with any kind of online content that focuses on using the keyword, cheap headphones—this could be videos, infographics, or blogs. You would then make a list of ideas for content that relates to cheap headphones, like: “Top-5 Most Reliable Headphones,” “The Difference in Sound Quality Between Different Headphone Brands,” “The Pros and Cons of Cheap Headphones,” and so forth. In each form of content you would slide, “cheap headphones,” in as casually as possible (unlike the demonstrative use of the word SEO companies above).

The concept is not difficult to understand, nor is the practice, but the ability to run your company and push out enough content each week, each month and each year is challenging—that is where SEO companies come in hand. Fusion 360 specializes in producing quality content for companies that do not have the time to do it themselves. We are able to analyze the related field for our clients and then target their audience with ample amounts of online content. This is how we use keywords, and this is what increases the digital presence of a company.

For business inquiries, email us at info@fusion360studios.com.

Apr 10
0

How to Create SEO Rich Content

By | digital marketing, Google, marketing, Mobile marketing, SEO, Utah SEO | No Comments

The internet has become a battleground for companies trying to take their success to the next level. Retailers, agencies, service companies and even lawyers are doing everything they can to snatch that number one spot on google, but how do you ensure that your company rises above all of the other competition?

Your best bet is to create material that is glistening with search engine optimization (SEO) content—SEO companies exist to do just this. We at Fusion 360, for example, work hard for our clients and ensure that they are ranking as high as possible when someone searches for services or products in their industry on Google.

But, before you start taking SEO matters in your own hands, it is wise for you to know just what this content consists of. So, kick back and get ready to take a crash course on SEO content.

What is SEO?

If you’ve never heard of SEO before—yikes! You’re going to want to change that if you want your company to compete in the internet-based, digital marketing war-zone. SEO, or search engine optimization, is the process of optimizing a website so that it comes up on search engines. Say you’re looking for an exterminator, so you google “local exterminators,” or “exterminators near me”. Chances are, the companies that come up are teaming up with local SEO companies to create content based around these keywords. This drives traffic to the company’s website.

To put it simply, SEO content is any type of content created with the intention of attracting search engine traffic. SEO companies have one main goal for their clients: get clients on the front page of Google.

There are TONS of Different Forms

When it comes to creating content, there are various forms you can use. One of the most common ways to boost SEO is through blog posts and product pages if you’re running something like an online store. When creating blogs, you want to make sure that you’re using high-ranking keywords. The keywords depend on the product you are looking to market and when used correctly, will make sure that your blog comes up in the search results on google.

Most SEO companies will often write both blogs and articles. Articles are mostly used on magazine-style websites, and they serve as feature pieces. If something in your industry happens that catches the eye of the media, you’ll want to act quick and write an article based on the event, while using the keywords. This will drive more traffic to your site, especially if you do it in a timely manner.

Media forms of SEO include infographics and videos—both of which are huge today. If the SEO companies you are considering working with do not use these modern types of media to boost your SEO results, you are probably looking at the wrong team.

How to Develop a Brilliant SEO Strategy

Of course, a strategy isn’t going to work unless it’s foolproof; Looking at the wrong SEO companies can end up doing more harm than good. Fusion 360 is your one-stop-shop for everything digital marketing. Our keyword research will ensure that your pieces aren’t filled with empty promises and non-ranking keywords. We practice proper keyword optimization in order to know what keywords work best for you.

If you’re all about content organization, promotion, and—above all—results, then contact us today. Companies today are all fighting for the number one spot and we know how to get you there.

Mar 14
0

How to Connect with Consumers

By | digital marketing | No Comments

It was true 50 years ago and it’s still true today; if you want to truly connect with your consumers, you have to put yourself out there and consistently engage them. Every single day, digital marketing companies and content marketing companies work to help brands engage their consumers. Whether it’s through print ads, billboards, social media or blogs, advertising agencies work to engage consumers and connect them with brands.

Engaging with your consumers is easy and there are tons of different ways to engage with consumers. Here are just a few of the ways that advertising agencies effectively engage consumers and connect them with brands—whether they’re an advertising agency in Utah or New York.

What Makes You Different?

What does your brand stand for? What makes it stand out? In today’s world, you have to offer something new and original. With so much competition, the fact is that if you don’t stand out, you won’t get very far.

Look at what your brand stands for and really dig deep. Think about why you got into the business and what differentiates your brand from others. How does your brand improve the lives of consumers? What do your consumers want? What do they need?

Listen, Linda, Listen.

Referring to the Vine that went viral after a three-year-old explained to his mom why he needs cupcakes as he kept telling her, “Listen, Linda, listen,” introduces our point. You have to listen to what consumers want if you’re going to continue to do well—or if you need business to pick up. You can do this by responding to emails, joining consumers’ conversations or sending out surveys.

Consider surveying your consumers to see how they feel about your brand or to find out what you need to improve on. Surveys allow businesses to identify the needs of consumers directly, while bringing in prospective consumers who are unsure about your brand. Prospective consumers can tell you what they want or need from your brand.

Show Your Softer Side

Did you know that more than nine out of 10 consumers would switch brands to those they knew supported good causes? Consumers love it when brands show that they care about the communities that surround them and the environment. Connect with consumers by spreading awareness about various programs and causes that align with your brands’ values.

Be Active

If you want to connect with consumers, you have to be active on social media. Make sure that you post often enough that you grab consumers’ attention, but not so much that you become a nuisance. Aside from social media—if you don’t already have one—create a blog and make sure to post consistently. Once you’ve created a blog, or if you already have one but only post every few weeks, amp up your consumer engagement by posting at least two times a week.

There are multiple things that you can do as a brand to engage consumers and connect with them. If you haven’t already, start implementing these techniques today to help your brand grow.

Sources:

https://www.cio.com/article/2384419/online-marketing/14-proven-ways-to-connect-with-customers.html

https://www.semrush.com/blog/5-ways-to-go-beyond-personalization-to-connect-with-consumers/

Feb 21
0

4 Digital Marketing Trends of 2018

By | digital marketing | No Comments

We’re two months into 2018 and we can already see what marketing trends are beginning to rise in advertising. Here are four marketing trends to jump on in 2018.

Twitter May Fall as LinkedIn Rises

Digital marketing agencies are beginning to see the fall of Twitter. Twitter has attempted to expand its reach by extending its traditional 140 characters to 280 characters. This effort has seen little success, however. Some users are even upset by the change because they viewed Twitter as unique due to its 140 character limit.

In contrast to Twitter, which made few changes in 2017, LinkedIn has made numerous improvements including an updated user interface. With all of their new improvements, marketing agencies suspect that the platform will rise in popularity.

Influencer Marketing

Marketing firms have continued to see the rising popularity of influencer marketing. Over the past few years, several clothing and beauty brands have experienced great success as a result of influencer marketing. Now, companies like Amazon, Starbucks and Coca-Cola are beginning to employ influencer marketing.

When it comes to influencer marketing, consumers play a big role. User-generated content allows brands to include consumers in their brand stories and makes them a part of the buyer experience.

More Targeted Ads

Ads are becoming increasingly targeted and specific to consumers. Many advertising agencies predict that ads will continue to become more specific and that they will grow to have only a single purpose, with a specific goal.

Live Video

Facebook is filled with videos produced by professional video production companies all over the United States, whether they are based in Utah or the Golden State. Now, live video has become a new marketing strategy that several social media platforms now offer. Facebook and Instagram are two social media platforms that allow you to live stream whatever you are doing, whether you’re holding a contest or conducting an interview.

Sources:

https://www.forbes.com/sites/forbesagencycouncil/2017/12/18/how-digital-marketing-will-change-in-2018-15-top-trends/#15a854132d9a

https://digitalmarketinginstitute.com/blog/2017-12-11-5-digital-marketing-trends-for-2018

Jan 09
0

The Future of Digital Marketing

By | digital marketing | No Comments

As technology progresses faster and faster each year, we’re always looking toward the future. This includes looking into new technologies and understanding how they’re going to change the marketing game. Digital marketing companies are always looking for innovative ways to connect with consumers and Fusion 360 Agency is no different.

Now let’s take a look at some of the ways marketing agencies could be changing how they connect with you, the consumer.

Mobile Sources

Over the past couple years mobile sources have dominated the way people are consuming data. This is largely because mobile technology has become so powerful that for many it’s replacing their daily use of computers. The convenience factor is key; having a mini computer in your pocket at all times leaves no questions unanswered and arguments almost irrelevant. Mobile sources are here to stay; the real question is how are digital marketing companies going to utilize them in the future?

There’s a large potential for augmented reality. This is when your phone uses the camera to see what’s around you and then overlays images onto the real scenery around you. A great example of how powerful this technology can be, is the explosion of Pokémon Go. Whereas this game is almost unheard of now, the use of augmented reality was somewhat groundbreaking. This same technology could be used for all sorts of digital marketing. For example, you could be walking down the street looking for a restaurant and as you look through the camera view, different restaurants surrounding you could have displays that pop out and tell you about them.

Social media on mobile sources has exploded and there’s no showing that it will slow down in the coming years. The majority of millennials receive their news through social media now. The use of geotagging within this environment could be used to select real-time marketing depending on the location of the individual and their demographic.

The future of digital marketing is uncertain; however, the use of mobile devices is not. Look forward to some radical ways of companies reaching their audience.

Sources:

Digital Marketing in 2020: A glimpse into the future

7 Predictions on the Future of Digital Marketing

Jan 05
0

Personalizing Through Digital Marketing

By | digital marketing | No Comments

Technology is here to stay and as a result marketing companies are adapting their strategies in order to keep up in this fast-paced world in which we all live. Digital marketing has changed the way businesses and consumers are affected by ads and other marketing campaigns.

We live in the age of personalization and our online habits are used as the tool to do so. So whether or not you have noticed, most of the ads you see are meant to be seen personally by you and it’s not as scary or bad as you might think.

Businesses

Personalization in marketing was not necessarily impossible for the previous marketing generation but it was definitely less exact and a lot harder to realize. Thinking about a time before Google and Facebook knew everything about our online habits may be difficult or mythical for most of us. This was a time when most ads were printed not online.

Shocking, right?

But because these ads were usually viewed in print and made it difficult for an advertising agency to know whether its desired audience was actually viewing their ads. Today, thankfully, that mystery is usually solved by digital marketing. Through algorithms and boring statistics stuff, agencies now know how to target their audiences.

Consumers

Yes, the word “targeting” is kind of frightening and may make you feel like a hunted animal but it is actually beneficial to you as well. There are so many different ads out on the internet that if you were to get bombarded with every single one you would drown in shampoo advertisements alone.

Thanks to marketing agencies you only really see the ads that will probably benefit you. Personalization through digital marketing works to benefit the consumer as well and that is the main focus; reaching you, the consumer.

Sources
https://www.martechadvisor.com/articles/personalization-chat/understanding-the-importance-of-personalization-in-digital-marketing/
https://www.marketo.com/articles/how-is-personalization-changing-the-face-of-marketing/

Nov 10
0

Will AI Take Over the Marketing Field?

By | digital marketing | No Comments

Imagine a world where unnecessary work is controlled by algorithms. Businesses will save money from the lack of human work being done and harness the work that is completed. Artificial intelligence (AI) is slowly working its way into every field of work and eliminating work that is unnecessary and too extreme for humans. AI has even started to enter marketing firms.

The Rise of Digital Marketing

Here at Fusion 360, we understand the importance of digital marketing companies staying ahead of the competition. That’s why we see the value in AI. One of the tasks it can accomplish is the analytical part of marketing. Establishing people’s interests and what they’re consuming has never been easier. A simple algorithm runs through all the raw data that’s available and organizes it into an understandable language within hours.

If a human were to do this it would years of work to get it accomplished. The amount of raw data that would have to be characterized is easily chartered for you by an algorithm. Advertising salespeople, market research analysts and computer support specialists all have a high likelihood of AI making them obsolete. These are all vital careers for marketing firms as they dictate what ads should be created.

However, AI isn’t going to stop with only analytical careers. Writers are on the list of AI destruction. The Associated Press (AP) releases an estimated 3,000 AI written articles every quarter. Granted, AP only has the AI writing analytical stories, like sports games and stock updates, but the fact it can even write articles should worry writers everywhere.

What’s Next?

Marketing agencies have to understand that this shift is coming and need to take steps to work around it. But, until that time comes marketing agencies are here to stay. The transition might not even happen within the next two decades, but the change is coming nonetheless and we all need to be prepared.

Sources:
https://www.forbes.com/sites/jaysondemers/2017/05/18/will-ai-eventually-take-over-the-content-marketing-industry/2/#4437a3660319
https://blog.hubspot.com/marketing/jobs-artificial-intelligence-will-replace

Oct 26
0

Your Next Big Career Move

By | digital marketing | No Comments

Digital marketing agencies have popped up all over the United States. Now, colleges offer degrees in social media, digital marketing and all other kinds of web based subjects. There is a huge demand for digital skills and the market is skyrocketing. If you are wondering what you should study in school, or looking for a career change, at digital marketing agencies, here’s your answer.

Demand

The demand for digital skills is only going to continue to grow. The field of digital jobs is predicted to grow by 150,000 jobs by 2020—just over two years. But there won’t be enough professionals to fill them. If you are in school and wondering what to study, digital marketing can put you in a position to get a job quickly after you graduate.

Great Pay

Because the demand for digital marketing professionals is so high and there is a shortage of professionals, you can negotiate your salary. The average pay of a digital marketing manager salary is $68,000.

Always Progressing

Digital marketing agencies will progress with time and new technology. One day you may be working on one social network, like Facebook, and in the next year your platform of choice will be Snapchat. There are many different components of marketing that you could be a part of your everyday work.

These may include copywriting, web design, advertising, analytics, social media marketing, email marketing, inbound marketing and search engine marketing.

Fun Environment

Digital marketing is here to stay. There will still be people consuming products, and a demand for marketing and advertising for these products. While you are at work, why don’t you work at a fun positive environment? Many digital marketing agencies maintain a casual work culture, flexible hours and an informal dress code.

Digital marketing companies have endless opportunities with so many advantages. If you are looking for a career change, fun environment and want to constantly learn, digital marketing may be your next career choice.

Sources:
https://digitalmarketinginstitute.com/blog/progress-digital-marketing-career-find-happy-path
https://digitalmarketinginstitute.com/blog/10-tips-digital-marketing-career-advice