We’re two months into 2018 and we can already see what marketing trends are beginning to rise in advertising. Here are four marketing trends to jump on in 2018.
Twitter May Fall as LinkedIn Rises
Digital marketing agencies are beginning to see the fall of Twitter. Twitter has attempted to expand its reach by extending its traditional 140 characters to 280 characters. This effort has seen little success, however. Some users are even upset by the change because they viewed Twitter as unique due to its 140 character limit.
In contrast to Twitter, which made few changes in 2017, LinkedIn has made numerous improvements including an updated user interface. With all of their new improvements, marketing agencies suspect that the platform will rise in popularity.
Influencer Marketing
Marketing firms have continued to see the rising popularity of influencer marketing. Over the past few years, several clothing and beauty brands have experienced great success as a result of influencer marketing. Now, companies like Amazon, Starbucks and Coca-Cola are beginning to employ influencer marketing.
When it comes to influencer marketing, consumers play a big role. User-generated content allows brands to include consumers in their brand stories and makes them a part of the buyer experience.
More Targeted Ads
Ads are becoming increasingly targeted and specific to consumers. Many advertising agencies predict that ads will continue to become more specific and that they will grow to have only a single purpose, with a specific goal.
Live Video
Facebook is filled with videos produced by professional video production companies all over the United States, whether they are based in Utah or the Golden State. Now, live video has become a new marketing strategy that several social media platforms now offer. Facebook and Instagram are two social media platforms that allow you to live stream whatever you are doing, whether you’re holding a contest or conducting an interview.
Sources:
https://digitalmarketinginstitute.com/blog/2017-12-11-5-digital-marketing-trends-for-2018
