Proliferation

Oct 29
0

Identifying Your Target Audience

By | advertising, Brand marketing, content marketing, digital marketing, marketing, Millenials, Millennials | No Comments

One of the key principles of marketing is identifying your target audience. In any marketing or advertising 101 classes, students will begin to learn about target audiences because they play a critical role in the success of a business. Every content marketing company understands that in order to generate sales and an eventual profit, you must know the right audience for your product.

It is sometimes fascinating to see business owners start out thinking one thing about their product, and then learning that the biggest selling point or benefit of the product ties to an entirely different demographic than they originally thought. Typically, business owners won’t misdiagnose their own product, but they do frequently miss nailing how to create the bridge between their target audience and their product.

Considering that the entire purpose of what content marketing companies do revolves around connecting the product with the target audience, they understand how to identify that audience. These companies put in the necessary time to learn more about the audience by conducting extensive research BEFORE they start coming up with plans and ideas. There are a few common ways marketing companies come up with a detailed analysis of the target audience; some of the frequently used tactics include producing primary research with polls and surveys, scanning secondary research in related scholarly/professional research articles, and learning more about a specific demographic.

Producing primary research – One of the most well-known and effective ways to learn more about your target audience is to produce surveys and polls that your current consumers will fill out. This will give you insight into what kind of groups and peoples you are working with.

Scanning secondary research –  The results to this are similar to the primary research you conduct; you will be able to better recognize the individuals that fall under the demographic category of your target audience. To get these results though, you will have to go through trusted scholarly/professional research and articles that related to your product and consumer. These articles will likely give you statistics or findings that direct you more to the individuals you should target.

Learning more about a specific demographic – Embrace the recognized demographic—check online forums, go to events they might have interest in, listen to the music or podcasts they do, and watch the TV shows or movies they do. Going to this length of research will help you speak their same language which will give you the ability to relate with them on a whole new level. This is ultimately what starts building the bridge between companies and their potential consumers or clients.

When a company properly identifies their target audience, they will be able to market their ads and promotions directly to that specific demographic. If the marketing efforts miss the mark, then that company can expect a minimal increase in sales and profit, and face the possibility of losing money as a result. However, if the target audience is spot on and the marketing tactics are executed well, then the company will achieve what they desired to from the beginning; content marketing companies understand that everything hinges on making your product appeal to the target audience.

Focusing on the target audience for a content marketing company is second nature. If you have any concerns with misidentifying your target audience or have any other marketing concern, contact us at Fusion 360.

Oct 29
0

Focusing on the Four Marketing Pillars

By | Brand marketing, content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Content marketing companies are based on four main pillars that make marketing successful. These four pillars each contribute in their own way to the success of marketing in general. From making and maintaining relationships to working on improving your company’s name recognition, these pillars help marketing agencies make the best choices in these situations.

Relationships

Keeping existing customers and maintaining good relationships is pivotal for all content marketing companies. Though it may be easy to think that because you have already won them over you are good to go, this is not true; customers can leave just as quickly as they come. Also, happy customers are some of the best marketers possible. If they have had good experiences with your business, they will recommend you to their friends and family. Taking the time to make sure your clients and customers are satisfied is one of the most important things you can do when it comes to successful marketing. In today’s world, going digital and being readily available to help customers online is one of the best ways to ensure great customer satisfaction. 

New Customers

Though keeping current customers happy is important, gaining new customers is the whole purpose of marketing. Content marketing companies put a huge emphasis on this step. When you are working to find new customers, paying for things like ads is a great way to do this. Of course, word of mouth is still a great way to get new customers, but it is often the slowest way as well. Hiring content marketing companies are a great way to successfully find new customers.

Name Recognition

Another thing content marketing companies work hard to do is to create name recognition for the company or business. This includes creating a brand that is recognizable all around. Creating a brand is important for so many reasons and recognition is just one of them. Like with new customers, ads play a big role in name recognition. When people hear your name, you want them to think positively and have the desire to invest in your product or service.

Communication

The last pillar content marketing companies find important is the communication pillar. Communicating in all aspects of life is important, and marketing is no exception. After you know who your customers and clients are, you can find ways to communicate with them. You can learn what they like, what they don’t like, and what they expect from you as a company. You also want to be able to communicate with your customers so you can explain things or answer questions for them.

All these pillars work together so that they hold up marketing as a whole. Content marketing companies work with these four pillars in mind to create the most successful marketing techniques they can.  

Oct 13
0

The Different Ways to Measure Your Agency’s Success

By | Brand marketing, content marketing, digital marketing, marketing agencies, Mobile marketing | No Comments

Marketing companies are meant to help their clients achieve success when it comes to promoting a service or product, and they achieve this success through campaigns through blogs, videos, infographics and other forms of visual content. While these marketing companies can get caught up in the work, how do you know that the content you’re pushing out is producing the results that you’re looking for?

It’s important for marketing companies to be able to measure their progress; if they don’t, how are they supposed to know what’s working and what’s not working? Here are some of the ways your company can measure their success so that you can come up with techniques that will help your client’s brand, as well as your own, grow.

Listen to Your Analytics

Numbers don’t lie, so it’s important to refer to your analytics when checking on your content’s progress and results. Most social media platforms will let you see how well a post is performing and checking this will help you gauge what is and isn’t working on your client’s social media platforms. Something else that you should be tracking is how well your client is ranking on certain web browsers when it comes to SEO.

Platforms like Google analytics can help you see how many times the client’s website has been visited, how searches are ranking, and will help you go forward with an SEO strategy that fits your needs. If you see that your client isn’t ranking as well as they once were, it’s probably a good idea to switch up your keyword usage and even research new keywords.

Your Clients Reactions are a Good Indicator

How your client reacts to the content your company is putting out is a good way to tell if you’re succeeding as a marketing agency. If you’re receiving nothing but compliments and praises, it’s safe to bet that you’re on top of things. However, if you find that your clients are complaining about work quality, timeliness, results or the overall experience they’re having with your agency, you have to kick it up a notch.

The best way to do this is to review your employees work before it goes out and take any feedback you get from your clients and use it to review your company’s work. Making sure that your client is happy with the work you’re producing is the best way to gauge your company’s success.

How Much Business are You Doing?

Another way to measure your agency’s success is by taking a look at your agency’s workload. Marketing companies that often have several clients and several clients that are just waiting to get a chance to work with the agency are doing all the right things when it comes to succeeding in the advertising world.

If your company is struggling to bring in clients, you may want to review your strategies and build that trust with potential clients that will keep them coming back to you for their advertising needs.

Running a successful agency is all about hard work, quality work and results. If you need help with your brands marketing, contact us at Fusion 360. We know what it takes to run a successful agency, and we’re ready to help your brand grow into something amazing.

Sep 20
0

Integrating Trends into Your Content

By | content marketing, digital marketing, marketing, Millenials, Mobile marketing, Social Media | No Comments

Integrating current trends into your content is the best way to get the most traffic to your website and company. Content marketing companies are experts on incorporating trends into content. If you aren’t staying on top of trends, your company is going to start losing clients. Simply put, if you don’t stay on top of current trends in the world, your company will quickly be left in the dust. So how exactly can you avoid this and incorporate trends into your content? And more importantly, how do you find what trends are current and best to use?  

Content marketing companies are very popular and useful right now as they work to increase company business and continue to push brands forward. They are experts on how to stay on top of current trends and how to incorporate them into content. Here are a few tips on how to stay on top of current trends.

Keep Your Information Up to Date

The easiest and maybe the most obvious way to stay on top of trends is to stay up to date on news and social media. In today’s world, there is no way you will be able to stay on top of current trends if you aren’t consistently checking the news. Potentially more important than the news even, checking all your social media accounts is crucial. Content marketing companies are constantly following social media trends and learning from them. This is the easiest way you can stay on top of trends.

Utilize SEO Tools

Another way content marketing companies stay up to date on trends is by using SEO tools. This is where you can enter keywords people are plugging into search engines like google and see rising trends. You can see if certain words or phrases have been picking up or slowing down in popularity. You can then incorporate the information you find with these SEO tools into your content.

Network

Networking is huge for staying on top of current trends. Going to local conferences and other activities are great for networking with other people looking for the same trends you are. It is a perfect time to share what trends you have found and hear what they think are the main trends. Whenever you can get out and network, you are benefitting your company in multiple ways.

After you find out what the current trends are, you need to work to incorporate them into your content. For example, if you find via SEO tools that a certain keyword is starting to gain some traction and popularity, use it a number of times in a blog post. It is also important to remember that trends are constantly changing.

Staying on top of trends isn’t lazy work, it takes dedication and persistence. Content marketing companies are built to stay on top of these trends. And though at first, it may seem challenging to do so, it doesn’t need to be. If you are staying up to date with news and social media, using SEO tools, networking and staying persistent, you will pretty easily be able to spot current trends and as a result, be able to integrate them into your content.

Sources:

https://squareup.com/townsquare/8-easy-ways-to-stay-on-top-of-industry-trends

Sep 15
0

Finding the Right Marketing Tactic for Your Content

By | Brand marketing, content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Marketing is so much more than just putting out a video advertisement on Facebook and calling it good. You need a plan, effective techniques and bulletproof methods to make sure you get the results you’re looking for. When it comes to coming up with a strategy, there isn’t a set one that all content marketing agencies follow; every brand needs a unique strategy so that they can stand out from the competition and show off their personal brand to the world.

Depending on what kind of content you’re wanting to put out and what your brand message is, you’re going to have to really do your research to come up with the best tactics possible when it comes to marketing your content. Here is how you can find the best tactics for your brand.

The Different Types of Marketing Tactics

The purpose of a marketing tactic is to help you reach your business goals. Whether you’re looking to expand the reach of your services or get your products into the hands of people around the nation, you need to market your brand efficiently. A few efficient marketing tactics include:

Paid Marketing – Investing in content placement, publication, a website, SEO and boosting social posts are great ways to get your name out there. There are both traditional and digital ways of paid content: traditional ways include magazine and billboard ads, and digital methods including Facebook and YouTube ads.

Sponsorships and Endorsements – Paying for brand representation can help boost your brands credibility and help with exposure. Whether you’re being promoted at an event, on a podcast, or through a webinar, you’re going to see an increase in traffic to your website and social platforms. The type of content you’ll be promoting through sponsorships is more visual content.

In addition to the sponsorships is influencer endorsements. Again, more visual content is going to be the focus here; your services or products will most likely be advertised in a video ad or photo on the influencer’s social media platforms.

Engagement – This form of marketing will help you build a connection with your consumers. Most content marketing agencies will use social media messages, blog post comments and surveys to achieve this type of marketing.

E-mail Marketing – Some content marketing agencies will turn to email marketing for audience engagement. You can mail out a newsletter, blog post email, or even behavior-driven email. The best way to reach an audience through email marketing is to have them subscribe to your newsletter.

As you can see, there are several ways that content marketing agencies can accomplish their purpose—it’s all about finding the right one. If you’re looking to develop a strategy to help your brand reach new heights, contact us here at Fusion 360. We’re good at what we do and we’re ready to help you establish your brand.

Sep 05
0

The Difference Between Digital and Traditional Marketing

By | advertising, Brand marketing, content marketing, digital marketing, marketing, Mobile marketing | No Comments

When it comes to marketing, there are various methods out there for a digital marketing agency to consider. From radio campaigns, to online video ads and even traditional newspaper or magazine ads, there’s no one way to advertise; however, some of these methods are more effective than others, and in today’s technologically advanced world, it comes as no surprise that traditional marketing is beginning to fall behind in some of its methods.

At this point, you may consider digital marketing as the new “traditional” marketing, especially since most people today send their time online. But, does the rise of digital marketing really mean that traditional marketing has met its end? Here is how these two forms of advertising differ from one another.

 

Traditional Marketing at Work

 Traditional marketing has been successful, even to this day, because internet connection isn’t required to reach the audience. This form of marketing was huge before the internet became popular, because it had a strong presence in the world, whether that was through television ads, radio ads, or newspaper campaigns, the consumer was given the content right there and then. Traditional marketing definitely has its benefits, as you can easily reach your audience through physical materials like flyers and magazines.

Not only this, but the materials can be kept by the consumer, and when someone has a physical copy of something like a magazine or book, they’ll often find themselves flipping through it over and over again. Often times, traditional marketing material is easier to understand as well, simply because people are used to this marketing strategy. Traditional marketing allows the targeting of those who aren’t tech savvy or those who don’t have access to internet connection.

But, with its benefits, traditional marketing also has its downside. Physical print such as flyers and magazines can start to get costly, and ad placement is often static and unchangeable. The audience may also feel as if the content is being forced on them, and it’s hard to measure the success of the campaign without analytics. You might also have a harder time reaching your target audience than you would with the help of a digital marketing agency.

 

Digital Marketing: Advertising Reimagined

 With the decline of one method comes the uprising of another, and traditional marketing may soon have to pass the torch to the mighty digital marketing method. The beauty of digital marketing is that it adapts with the advancement of technologies and social platforms. A digital marketing agency has the power to reach an international audience, which can lead to more results when it comes to ad campaigns. Traditional marketing can be limiting, but with the help of a digital marketing agency, you’re opening up options to both you and your consumers. For example, most people can’t stand seeing flyers in their mailbox or on their car windshield, so digital marketing lets your audience choose how they receive ads. Making your audience feel like they have a say is the best way to improve conversion.

Digital marketing also allows for audience interaction. When you send out a flyer, you’re putting all of your trust in that piece of paper. After it reaches the consumer, all you can do is hope that it has enough information and appeal to it to make that person really consider its message. With digital marketing, you can point consumers to your website, where they can review your product or service, see what others think and even get in touch with your staff if they have any questions.

A digital marketing agency will also give you real time results, and you can track how well your campaign is doing through analytics tools. This will allow you to see what is and what isn’t working so you can tweak things accordingly. However, the best part about digital marketing is that it’s cost effective and easy. If you’re looking to run an ad campaign, you won’t have to worry about printing, radio, or tv costs. A digital marketing agency will just give you a flat rate, and they will take care of all of the advertising for you.

There are so many benefits to digital marketing, and while traditional marketing may not be as efficient as it used to be, it set up the basis of advertising and has helped us improve upon advertising methods to better engage with audiences across the globe.

 

Sources:

https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing

https://houndstoothmediagroup.com/marketing/the-differences-between-traditional-and-digital-marketing/

 

Sep 01
0

Different Types of Digital Marketing

By | digital marketing, marketing, marketing agencies, Mobile marketing, Social Media, Technology | No Comments

Digital marketing agencies are the marketing agencies of the future. Digital marketing is simply electronic marketing that aims to promote products, services, brands, and companies. Within a digital marketing agency, there are a few different types of marketing strategies that are all intertwined. The umbrella of digital marketing covers online marketing, social media marketing, and mobile marketing. Let’s dive in and learn a little bit more about each of these marketing techniques and see how they together.

Online Marketing

The first type of marketing you can find at a digital marketing agency is online marketing. This type of marketing pretty much just promotes its product, services, or brand through any online platform. A big part of online marketing is creating and managing websites. Websites are great marketing tools because that is where potential customers or clients go to see what your brand is all about. Online marketers are in charge of getting traffic to their websites too. To do this, they participate in search engine marketing. This is when you get exposure from certain keywords you use within your website. This includes things like pay per click and search engine optimization. Online marketers also do email marketing and create online ads. To say online marketers have quite the job is an understatement.

Social Media Marketing

The next type of marketing you will find at a digital marketing agency is social media marketing. Social media marketers’ job is to promote their companies product, service or brand through social media sites. These include but are not limited to blogs, Facebook, Twitter, and Instagram. They have to reply to costumers comments, develop hashtags for the company, and plan and post quality content. It is important for all digital marketers to keep an eye on the trends of the internet. They need to pay attention to things like what kinds of stuff get the most views and what type of content is most popular at the moment.

Mobile Marketing

The last role that you can find at a digital marketing agency is mobile marketing. This type of digital marketing is targeting consumers on their phones and tablets. These marketers use text messages, various ads, and mobile applications to promote their product, services, or brand. This is one of the fastest ways to build traffic for your company. Mobile marketing is an especially newer form of marketing in the world today. It is super important for companies to use it and benefit from it.

Overall, digital marketing is super prevalent in our world today. It is one of the fastest ways to get traffic to your company, and as a result get you more clients and customers. A digital marketing agency includes multiple different types of more specific marketing- online, social media, and mobile. All of these marketing techniques work together to get your brand out into the world and to get you the best results possible.

Sources:

https://usatodaytn.com/blog/what-is-online-marketing/

https://keydifferences.com/difference-between-social-media-marketing-and-digital-marketing.html

Jul 20
0

Gearing Your Content Toward Your Audience

By | advertising, content marketing, digital marketing, marketing, Millenials, Mobile marketing, Social Media | No Comments

One of the most important things when it comes to digital storytelling is understanding your target audience. If you’re wanting your blogs to generate results, you can’t just go in writing blindly, you have to know who you’re trying to reach before your fingers even touch the keyboard to make sure your content is as engaging as possible. Digital marketing companies know this all too well, which is why they take the time to create guidelines for each of their clients.

If you’re struggling to pull in readers, you may want to consider taking a different approach to your style. Here are some of the ways you can tailor your content to your target audience.

 

Determining Who That Audience Is

 Of course, the first thing you’re going to want to do is pinpoint who your target audience is. Digital marketing companies often times produce content for multiple clients at a time, so it’s important for those companies to make sure they keep each of their client’s voices and brand styles separate. For example, if you’re writing for a technology manufacturer, you’re going to tailor your content to millennials, seeing as how this generation uses more advance technology than the previous one. Of course, you’ll still get an older demographic that consists of professional scientists, medical practitioners and engineers, so throwing in a few blogs for them may also benefit you.

The best way to determine who your target audience, is by sending out a survey on the your clients’ social media platforms. Digital marketing companies can’t succeed without the right research.

 

Creating Brand Guides

As we lightly touched on in the previous paragraph, you’re going to want to create brand guides for each one of your clients. Digital marketing companies benefit from this because it allows their employees to be able to know exactly what the content should look and sound like. If the marketing company is successful, the client they are working for is more likely to use their services further, and this is what separates great digital marketing companies, like Fusion 360, apart from the rest of the competition¾ it’s all about the quality of the content and how it will benefit the client in the long run.

Your brand guides should have things such as the clients writing style, target audience, color scheme, font style, vision, core values and their mission. This guide helps digital marketing companies produce content that is on brand and on voice, something that clients will appreciate more than you can imagine.

 

Find Out Where Your Core Demographic Spends Most of Their Time

 Along with determining who your target audience is and creating efficient brand guides, you should also determine where your target audience spends most of their time online. With all kinds of social media platforms out there, you don’t want to be focusing the wrong one, as this will lead to wasted time and poor results. For example, it is important to know that younger audiences are more inclined to use Twitter while Facebook has a much more mature audience. Instagram can have a healthy mix of the two, but it is not a bad idea to send out a survey to determine where most of your audience is at to make sure you’re targeting the right platforms.

In the end, gearing your content toward your audience is all about the research. Digital marketing companies are expected to keep their clients afloat, and bulletproof content is the best way to make sure your company stands out from the competition.

Jun 29
0

Marketing Companies Vs. Advertising Agencies: What is the Difference?

By | advertising, Brand marketing, content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Whether the closest you get to the business world is about as close as an athlete is to a paintbrush or you have been a part of a business team for over a decade, it is still difficult for people to explain the difference between marketing companies and advertising agencies.

In a way, they both work towards the same goal: help their client grow.

This goal is common for a lot of businesses, but the reason marketing and advertising is so intertwined are because there is quite a lot of overlap. You cannot take a marketing 101 class at college without going over advertising, and that is what creates all the confusion—advertising falls under the wing of marketing. The reason advertising is not always under the management of marketing companies is because advertising has too much depth and importance to simply ask marketing companies to include it within their other services; this is why many colleges have advertising tracks separate from marketing degrees.

Ultimately, the difference between advertising agencies and marketing companies comes from the different purposes and roles that each firm seeks to fulfill. 

Marketing Companies

To put it simply, marketing companies aim to enhance sales and profits for their respective clientele. In order to do this, they will create in-depth strategies that entail product sales, retail distribution, pricing discounts, and more. Instead of simply creating content for their client to use, a large portion of their work comes from consulting. In order to fulfill these services, marketing companies have communication managers, product managers, research analysts, and marketing directors on their team.

Advertising Agencies

A lot of the same work is done at advertising agencies (such as research, consulting, and etc.), but the overall focus is ever so slightly geared differently. Instead of profits and sales, ad agencies focus on branding and the company’s reputation. Advertising agencies work towards this improved image for companies through creative content and written and visual media. In an advertising agency, you are likely to find video producers, photographers, writers, graphic designers, and web designers working together for the client.

The contrast between purpose and position is enough to distinguish a marketing company and an advertising agency even if there are some overlaying goals and roles. In this article, we have not mentioned social media managers, but you may find them at both types of firms. Not all agencies are the same and their specialties alter what service they perform, and this only adds more confusion. However, if you can recognize the difference between marketing companies and advertising agencies purpose and positions, then you will likely be able to tell the difference.

Whether you are looking for a marketing company or advertising agency, if all you want is to promote your brand or product, look no further than Fusion 360. We have talented teams that will fulfill your needs and take your company to the next level.

Jun 08
0

Targeting Your Audience Using Video

By | content marketing, digital marketing, marketing, Video, video production | No Comments

When it comes to marketing, you have to have a specific audience in mind for your content to be effective. You can’t just go out and shoot a video without knowing who you’re shooting it for, otherwise you won’t see any results; you will have wasted your time, energy, and resources creating something that won’t even be watched. Film production companies know this, of course, which is why they always have a plan before they begin producing their next video project.

Whether you’re trying to promote a service, product, or you just want to get your companies name out there, you have to know who you want to target to avoid a video marketing disaster. Here are some questions you should be asking yourself when it comes to establishing a target audience.

Who is This Service or Product For?

If you’re trying to promote a service or product, you have to be able to identify who will be using it the most. Film production companies aren’t strangers to creating commercials, and these commercials have to appeal to the specific group you’re trying to target. One great way to uncover your audience is by running surveys or focus groups. Through these practices, you’ll be able to look at results from groups of people who took the time to review your product to see what age group is most interested in it.

Speak Your Audiences Language

Once you’ve figured out who your main audience is, you will want to implement their lingo into the scripts you write in order for them to better relate to your message. If your are targeting the millennial generation, for example, you will likely use modern idioms and pop-culture references that are commonly used today. However, if you’re targeting a more mature audience, you may want to stick to a more professional tone.

The way your dialogue is written plays a huge role in how your audience will react to your video. Film production companies are great when it comes to writing in different voices.

Shoot Videos That Will Entertain Your Audience

Another major factor when it comes to targeting your audience is shooting something that they won’t get bored of watching. If you want to truly engage your audience, you’re going to have to keep them interested in your video long enough for them to soak up all of the information that you’ve put in your project. Using different camera angles, incorporating music, and including things like motion graphics and infographic text are great ways to make your video dynamic and engaging. Film production companies know that if they don’t put the necessary effort into their projects, they won’t reach their audience as well as they need to.

Targeting your audience is all about making sure that they feel a connection to your content. If you’re in need of a professional advertising agency to help you with your video production needs, look no further than us here at Fusion 360 Studios. We have a a staff that understands both young and old consumers and what content will work best for your audience.