Proliferation

Mar 21
0

The Process of Storyboarding for a Brand Video

By | advertising, video production | No Comments

Storyboarding, to video producers, is what script writing is to writers; while they still use the script to create a project, producers rely heavily on storyboarding to make sure that every scene comes out as planned. If you’re not too familiar with what storyboarding is, it’s essentially a sequence of images that represent the intended shots of a film. Storyboards show filmmakers exactly how a scene should be shot and framed and what camera movements will be used.

Completed storyboards should give a clear, accurate idea of how certain shots will work together, and they should be easily understood by everyone on the crew, not just the filmmaker. Now that we’ve touched on the structure of a storyboard, here is the process that video production companies follow when it comes to storyboarding.

Decide What the Goal of the Storyboard Is

Video production companies need to determine what the main goal of their brand video will be. Whether their looking to convey a brand message, promote a product or service, or simply tell the story of how a company came to be, they need to have a goal in mind.

Creating a Rough Draft

Before anything, a rough draft of the storyboard should be created. There are multiple reasons as to why video production companies start with paper first. First off, it’s much faster than trying to create some high-end mockup. This allows for the cooperation of the various teams within video production companies, such as the writers, editors and producers. Of course, designers are going to be the ones who create the final version of the storyboard, but everyone should contribute to the brainstorming. Too often, companies get caught up with trying to create something too complex, but everyone needs to remember that it is just a rough draft.

Reviewing the Rough Draft with the Team

After the rough draft has been created, the team should then review it together to see if the main message is headed in the right direction. From there, that message needs to be seen flowing well throughout each and every scene. When the team takes time to review the storyboard together, it’s easier to access what’s working and what isn’t. Different opinions can help target areas that need improvement and can reinforce strong points in a storyboard.

Getting Started on the Final Product

Once the final changes have been made to the rough draft, video production companies can start working on getting the final product created. Designers are in charge of taking the paper draft and inputting it into programs like illustrator to create a visual masterpiece.

There are several steps that go into the storyboarding process, and video production companies know that they’re all crucial in creating the best video possible. If you’re in need of a professional production agency to help you storyboard your next brand video, give us a call here at Fusion 360 Studios.

 

 

Mar 18
0

Creating Emotions in Video

By | advertising, marketing, video production | No Comments

Although it’s easy to grab someone’s attention with any type of video, one tricky part of video marketing is keeping a viewers attention. One key element in creating a “viral” (or rememberable) video is emotion. If a viewer feels some type of emotion while watching your video, chances are they are going to engage with your content and share it with their friends. So this begs the question, how do you create emotion in a video?

Video production companies are experts at sparking emotion with their content. Although creating emotion can be difficult when creating an advertisement and trying to sell a product, it is possible. Here are a few tips that video production companies use to create emotion in videos.

Tell a Story

A crucial aspect of creating emotion is telling a story. Without a story, you really can’t display any type of emotion in your video. Even if you are trying to make an ad, you have to tell some type of story. The best ads are the ones that don’t feel like ads. Depending on the type of video you are trying to make, the story you tell will vary. If you are trying to create an advertisement, tell a story of how the product or company helped out a specific individual. If you are making a brand film, tell the story of your company. Video production companies can help you come up with the right story to tell in your video.

Decide Which Emotion to Evoke

Emotion is a pretty broad word. There are lots of different emotions a person can feel, and you have to decide which emotion you want to evoke in your audience. Different emotions can cause different reactions. If you are looking to drive awareness with your video, the most impactful emotions will be:

  • Amusement
  • Interest
  • Surprise
  • Happiness
  • Delight
  • Pleasure
  • Joy
  • Hope
  • Affection
  • Excitement

However, if you are looking to drive conversion, you probably want to tap into some deeper emotions or even desires. Here are a few deeper emotions to look into:

  • Desire for control
  • Desire to belong
  • Love and romance
  • Desire to be smarter
  • Power and dominance
  • Family values
  • Desire to get/be the best

Figuring out which emotion to play out all depends on your audience as well as your brand. The best way to decide on which emotion to choose is by finding what your audience’s interests and desires are. Once you do this, then you are ready to build a story full of emotion based on what you find.

Add the Right Music

Music sets the tone of any video. The music you choose can make or break your video, as well as determining the emotion your audience will feel while watching your film. If you are trying to create a happy, light-hearted video, chances are you won’t choose a slow, sad song to play in the background. Video production companies spend a good amount of time finding the right music to add to their films.

When looking for music to add to your video, think about if there are any mood or emotion changes that occur. If your video starts out more sad and turns happy, a music transition can be the perfect addition to help your viewer feel that shift.

By creating emotion in your video, you can ensure that your video will be remembered by almost all who see it. You can connect with your audience and create a lasting relationship just through one video. To get started on an emotional, storytelling video for your company, contact Fusion 360, an award-winning video production company.

Mar 11
0

Why You Need a Video Distribution Strategy

By | advertising, SEO, Utah, video production | No Comments

Everyone knows just how important videos are when it comes to marketing, but do you know how to fully utilize your completed project to get the results that you’re looking for? Video production companies work hard to create high-quality videos that help brands reach new audiences and connect with their current consumers, but it takes more than just uploading your video to YouTube and Vimeo. This is why video production companies use what are called distribution strategies.

Distribution strategies are the reason marketing companies are so successful. The way that a company strategically distributes their content is what draws in audiences and keeps current ones loyal to your brand. If you’re looking to use video content to market your brand, here is why you need a video distribution strategy.

It Targets Your Users

Distribution strategies make it easier to target users that will potentially be interested in your content. It also helps your brand easily recognize what these potential viewers want to see, which helps video production companies create the perfect content tailored to those audiences.

When posting on social media, tools like Facebook’s Ad manager can help you target certain interests or likes so that you can build up an audience and increases your post engagement. You should also use SEO strategies to optimize your videos so that your search engine ranking rises.

You Can View Metrics

Outlining your metrics is essential in creating a solid distribution strategy. Once your video is posted online, you’ll use the metrics to gauge your videos’ success. While looking at the videos’ reach and engagement is important, you should also pay attention to stats such as the number of video starts, average view times, and the number of viewers.

You’ll Achieve Your Marketing Goals

Creating a distribution strategy also helps you achieve your marketing goals. Video production companies will always ask you what the main purpose of your video is, and that will determine what approach they will take in creating your video project. By creating a quality distribution strategy, you’ll be able to narrow down the appropriate platforms to post on.

Going Viral Takes Work

The most experienced video production companies know that going viral is a lot harder than it sounds; going viral isn’t a strategy, more so a goal. You have to ask yourself questions such as how you’re going to achieve that goal, how you’re going to reach your audience, and if you’ll use paid or earned media.

Creating a distribution strategy will help your brand grow indefinitely, and you’ll see an opening in your creative and communication channels. If you’re in need of a professional video production team to help you create a distribution strategy, give us a call here at Fusion 360 Studios.

Mar 10
0

Why Hiring a Video Production Company Sets Your Video Apart

By | marketing, Social Media, Utah, video production | No Comments

With millions of videos being uploaded online every single day, it can be difficult to know what tips and tricks to follow so your video gets noticed. You probably already know that videos are the king of online content, and have the ability to capture a viewers attention quickly. However, what can you do to keep that viewers attention?

Video production companies like us at Fusion 360 know all the secrets when it comes to creating video content. If you are getting ready to start a new marketing campaign and need some video content, here are a few reasons why hiring a video production company can set your video apart.

Storytellers

Video production companies aren’t just good with a camera and editing software, they have the ability to tell meaningful stories with their videos. A quality video producer will take the time to write a script and storyboard a video to make sure it tells the right story. The story doesn’t just have to be told through words though, a video producer can tell a story through the aesthetic of the video, the different shots they get, the music they put behind it, the colors and different editing techniques. In addition, they have the ability to make the subject feel comfortable and confident while on camera, which is something that can be difficult to do.

When your video tells a story, it gives it more of a purpose. Whether this is the story of your brand, a product or service or even a customer review, a video production company knows how to reach your audience’s emotion and keep them engaged in your content.

Constantly Changing Video Trends

If you choose to create your own videos, you might be missing out the new video trends. Video production companies are always staying on top of the new video trends. When you know what viewers are interested in and want to see, you can implement them into your own content and set your film apart from the competition.

Not only do video producers stay on top of video trends, but marketing trends as well. They know exactly how to reach their target audience and how to effectively market their video once it is posted online. It’s one thing to create a video and upload it to YouTube, but how are you going to get that video noticed by a larger audience?

Top of the Line Equipment

Video production equipment can get really pricey, especially if you want the best of the best products. When you hire a video production company, you ensure that you are getting the top of the line equipment without having to pay for each individual product.

High-quality equipment equals a high-quality final product. Wouldn’t you rather watch a video with beautiful cinematography and clear audio than a blurry or grainy video that sounds muffled? Part of having good, engaging content is making sure it looks polished and professional. Not to mention, high-quality content adds credibility to your company.
It really is in your best interest to hire a professional video production company to handle all your film needs. Not only will your video be set apart from the competition, but you will be saving yourself both time and money. If you have any video production questions or are ready to get started on some killer video content, give us a call here at Fusion 360!

Mar 05
0

How to Film a Stop Motion Video

By | digital marketing, SEO, Utah, video production | No Comments

Video production companies utilize a variety of different video techniques to create the most engaging and visually appealing content possible for their clients. One of the most popular types of videos that video production companies tend to rely on when it comes to delivering a pleasing approach to visual data are stop motion videos. People tend to avoid these types of videos because they can be somewhat time-consuming, but if done properly they can be a creative approach to informational videos.

If your business hasn’t yet approached stop motion videos but you’re looking to ramp up your video production game, here are some tips to get you started.

Planning a Story

Just like any other video, you’re going to want to plan out your story. Video production companies will usually start this step by coming up with a purpose or objective for their video, and then the story tends to start flowing shortly after. Creating the story is going to be the first step in creating your storyboard, which is crucial in video production.

The beauty of stop motion videos is that you can use simple, everyday objects, an actual cast or you can get fancy with it and draw out your video content on a whiteboard or on paper.

Setting Up a Studio

The next step in creating a successful stop motion video is finding or creating a studio in which you will shoot the video. Video production companies like to set up indoors where they can utilize a stable surface to move the selected items around. Indoor lighting can be manipulated much easier than outdoor lighting can but it is important to have light balanced in the frame for the best result. Your studio can be something as simple as a table, solid colored backdrop, a soft-box or key light to create constant light and a tripod and camera set-up.

Shooting the Video

Once you have your story set and your studio ready, you can begin shooting your stop motion video. As mentioned before, you’re going to want a tripod setup for this type of video; you’re going to move the object around a lot and the camera cannot move! The tripod will ensure that your camera stays in the same position and that your final product looks flawless.
Video production companies like to shoot at higher frame rates so that the transitions look smoother, so you should aim to follow the same steps. In stop motion, slighter movements and more pictures make smoother animations — patience is going to be key.

Post-Production

When you’ve shot all of your scenes, you’re ready to start piecing them all together. Plug all your footage into your preferred editing software and start putting them together, making sure that the footage flows as smoothly as possible.

These tips will help you create smooth stop motion videos but if you feel like you need help creating the perfect video for your brand, contact us here at Fusion 360 Studios.

Mar 04
0

What Software Do Video Producers Use?

By | digital marketing, Utah, video production | No Comments

Video content has come a long way and some of the videos we see today have incredibly beautiful cinematography. Although a good portion of a high-quality video is dependent on the camera you use, many of the video characteristics you see and love are done in the post-production phase. Editing is a crucial aspect of creating video content, even professional video production companies have to edit their footage to make it look as good as possible.

There’s a lot of different editing software out there, but there are a few common ones that most video production companies use. If you are looking for quality video editing software to use yourself, here are some of the best ones.

Adobe Premiere Pro

Premiere Pro is probably the most common video editing software and is known as the “industry standard.” Most video production companies are going to hire individuals who know the ins and outs of Premiere Pro, and bonus points if you know other Adobe programs like After Effects, Photoshop, Lightroom, Illustrator or InDesign.

Why is Premiere Pro so common? Well, it’s compatible with both Mac and Windows machines and it has the best selection of video editing features. You have unlimited video tracks, 3D editing, 360º VR content and Multicam editing. Not to mention it’s fairly easy to learn, especially if you are familiar with other Adobe programs.

Final Cut Pro X

Final Cut Pro is Apple’s top video editing software. Unfortunately, Final Cut Pro is only compatible on a Mac but if you use a Mac then Final Cut Pro will be your best friend. Because it was created by Apple, it syncs with your iTunes and Photos collection to help you import content. Video production companies love Final Cut Pro for this reason alone.

Some of the best features that Final Cut Pro offers are different effect options, simple ways to add and edit audio, and keyword tag media. Final Cut Pro is a great option for beginners and is very easy to learn. If you are a beginner and don’t want to spend the money on Final Cut Pro, Apple’s iMovie is very similar and free for Mac users.

Adobe After Effects

As popular as Adobe Premiere Pro and Final Cut Pro are, they can’t do everything. Adobe After Effects is a program for creating motion graphics. Once you create a motion graphic in After Effects, you can easily import it into Premiere Pro and add it to the rest of your video. Video production companies love to use motion graphics in their videos to display a logo or add some moving text.

By using these video editing software, you can create beautiful videos and really transform your online image. Video production companies like us at Fusion 360 can help you create an incredible video (or videos) to boost your online image and help you stand out amongst your competition. Contact us today to get started!

Feb 23
0

How a Green Screen Works

By | advertising, digital marketing, SEO, Utah, video production | No Comments

Today, we are faced with thousands of new technologies that can help us achieve incredible feats. From the medical field to the world of digital media, industries across the globe have benefited from these advanced technologies. When it comes to video production companies, there have been significant advancements that have given these establishments a chance to thrive in their industry. Everything from cameras to microphones and even software, the advancements have reached new heights that people 50 years ago would have never predicted. One of these technologies is the green screen.

A mysterious piece of equipment, the green screen has helped filmmakers create stunning visual effects that can greatly enhance a scene. Green screens are commonly used in news stations to help project an animated weather map, and in some cases, a digital news set. They have also become common amongst YouTubers, but video production companies still value this technology when it comes to film making. The question is, how do they work? Here is everything you need to know about how green screens create visual magic.

The Color is Crucial

You may be thinking, why Green? Why not red, purple or black? Well, green is used because it’s easy for modern cameras to pick up due to the color contrast, which gives the video editor the cleanest image possible. It’s also used because green has been shown to be one of the less common colors worn in clothing and as a result, the on-screen talent does not appear as if their heads are floating.

The Science Behind Chromakeying

Using a green screen is known as color making or chromakeying — the process of singling out a specific color in an electronic image. When video production companies utilize chromakeying, like green screens, they are able to use editing software to make the background color transparent. This then makes room for another image of your choosing to show through the now transparent background; an illusion is created in the background as the subject of the shot stands in front.

Going back to where green screens are most used, news stations use green screens to create a digital weather map. The meteorologist stands in front of the green screen, while producers use chromakeying to isolate the green screen. Then, using advanced editing software, they turn the green transparent to allow the image of a weather map to show through. The viewers then see the meteorologist appear in front of the digital weather map.

In the Film Industry

Video production companies use these green screens for more than just weather maps — they use green screens as an integral part of special effects in high-end Hollywood blockbusters. For example, in a superhero movie such as Superman, the actor may have to lie on their stomach in front of the green screen while a fan blows on them to give viewers the illusion that the actor is flying through Metropolis. The editing team then just has to chromakey the green screen to replace it with an image of the city.

Green screens are still one of the most popular and useful tools in the world of film, and properly using one can help elevate your videos beyond anything you’ve done in the past. For help creating your best video yet, contact a professional video production company like Fusion 360! We can help you with any of your video needs.

Feb 22
0

Different Kinds of Video Your Company Needs

By | content marketing, SEO, Social Media, Utah, video production | No Comments

Video content is one of the best assets your company can have. Video helps your company to stand out and, when done right, can grab viewers’ attention and keep them engaged in your content. People have short attention spans, so if you can create an engaging and entertaining video for your audience, then you will be able to provide them with all the information they need about your company or product in a short amount of time.

Video production companies like us — Fusion 360 —know that different kinds of video serve different purposes, which is why we like to create an assortment of different videos for our clients. If you are thinking of creating video content for your brand, here are the different kinds of video that your company can utilize in order to stand out more.

Brand Film

A brand film is one of the most important video assets you can have. Brand films help tell the story of your company, as well as your personality and your goals. Brand films tell exactly who your brand is, diminishing others’ varied ideas about who you are.

Video production companies know the importance of a brand film, which is why they like to capture their audience’s attention within the first ten seconds. They will include interviews from company employees and client testimonials to keep it personal and connect with the audience.

A brand film should also portray your companies strengths. Figure out what makes your company unique and do your best to show that in your brand film. If you don’t know what to talk about in your brand film, video production companies can help you come up with some ideas and write a script to perfectly capture your brand image.

Promotional

Promotional videos are a great way to introduce new products or services or even invite people to a conference or webinar. Think of a promotional video as an invitation. You are inviting your audience to take part in whatever you are promoting through a video.

Promotional videos typically have a call-to-action in them, which encourages your audience to buy your product or sign up for your service. In addition, promotional videos tell the audience what’s in it for them. Do your best to really build up whatever you are trying to sell or promote.

How-To

How-to videos are really popular, especially if your audience is excited and ready to learn about your product. The great thing about how-to videos is you can get creative with them. Rather than providing a set of instructions, you can show your audience exactly how to use your product. Video production companies recommend focusing on the essentials when creating how-to videos. Too much information or detail can result in a long, perhaps boring video.

Social

If your company is on social media, which you should be, creating social videos are a must. Platforms like Facebook or Instagram have the auto-play feature, which allows videos to start playing automatically while scrolling through your feed. Because of this feature, videos immediately grab the viewers attention.

When creating social videos, the most important thing to keep in mind is to make them short. If people are scrolling through their social media feeds, they probably won’t have time to watch a longer video. If you do have a longer video, video production companies recommend posting a teaser on social media and then linking back to the longer content.

No matter what type of video content you decide to create for your brand, it will be powerful. Video content is one of the top marketing tools right now and has the ability to help your brand get a good amount of attention. If you are looking for a video production company to create some video content for your company, look no further than Fusion 360. Our award-winning video production team has the tools and skills to create an amazing video that will show off your brand. Give us a call to get started on your video content!

Feb 15
0

Why Videos Do Better Than Pictures on Social Media

By | advertising, digital marketing, Utah, video production | No Comments

When you scroll through your favorite social media platform, you may notice that a majority of the content that is posted happens to be in the form of videos. Why? Because videos are the most engaging and dominant form of advertisement. Whether you’re an influencer or a big company, you’re more likely to increase your engagement if you post well-crafted videos on your page.

So, in a world where visual content rules the internet, what makes videos more effective than a simple photo? Both types are visual forms of content and should perform nearly the same, right? Well, video production companies will tell you otherwise. Here are the main reasons that video do better than pictures on social media.

Your Mind is Designed to Remember Video Content

Videos thrive in today’s world because the human mind is programmed to retain visual content better than a page filled with text. The average social media consumer remembers about 95 percent of a message when it is watched, as opposed to the 10 percent they retain when they read the content. However, the videos must be intriguing enough for people to have interest enough to watch. Video production companies are constantly perfecting their work in order to interesting to all kinds of different viewers.

Videos Combine Visual and Auditory Senses

One of the main things that makes videos more efficient than pictures when it comes to social posts is the fact that videos bring auditory and visual characteristics to the project. These two senses combined give more to viewers and in turn help companies get their message across to consumers. Commentary, music and movement are all aspects of videos that help create engaging content, as opposed to text and still images. If you don’t know where to start when it comes to making a video for your company, there are plenty of video production companies that can help give you an engaging video.

Videos Lead to Higher Exposure Rates

Fifty-five percent of internet users watch videos online each and every day, so if your brand isn’t taking advantage of video marketing, you’re really missing out. These videos are viewed mostly on social platforms like Facebook and Instagram. These videos drive a whopping 157 percent increase in organic traffic from search results. This is the main reason that 87 percent of online marketers are utilizing video content today even if they have to outsource their production to a video production company. It’s also worth noting that videos on social media get three times the number of outbound links than a simple plain text post. Video production companies exist to help brands stay relevant in today’s competitive market and on social media channels. They do it by creating captivating video content that is sure to get people’s attention.

Visual content in the form of videos is the best way to make sure that your brand keeps up with the competition. If your brand is in the market for a video production company, contact us at Fusion 360 Studios for your video marketing needs.

Sources:

https://medium.com/@zipstrr/this-is-why-video-is-the-most-engaging-type-of-content-e5ca46d5cef1

https://blog.hubspot.com/marketing/to-video-or-not-to-video

https://www.leightoninteractive.com/blog/why-video-performs-better-on-social-media