Proliferation

Have you ever watched a movie or TV show that presents a problem or introduces a new character that then starts putting questions in your head? Do those questions get answered shortly after?

Well, that is simply a beautiful example of the video production’s impressive screenwriting.

Good screenwriting ultimately controls the flow of an entire production. Think about it, have you ever watched something that is so dramatic and compelling that you find yourself asking, “How are they going to get out of that??” or, “Ooooh, that’s what they were talking about.” Well, that is the result when the screenwriting is manipulating your thoughts by leading the story in the direction they want it to go. You may not initially recognize it, but these video production companies are intentionally putting thoughts into your mind in order to connect with the film or video on a more emotional level.

What Screenwriting Is

When someone says, “screenwriting,” they are talking about the written description of the action and sometimes dialogue of a shot of a video or film.  Video production companies have screenwriters to detail each step of the story. If two actors come into an office and one starts talking and the other notices a note left on the desk, that entire development is written by screenwriters. That process is repeated throughout every shot of a movie or short video. Those details may be more intricate or less intricate depending on the level of production; Obviously, higher-quality productions require rich screenwriting, but lower-end or less important videos will not bother.

What Screenwriting Does

Every video production has a purpose, but without screenwriting, that purpose is likely to be missed. Screenwriting is what sets the basis of all videos and films. As mentioned before, solid screenwriting is what allows the production to progress—it is the blueprint. The purpose and message of a production stand on the pillars of the screenwriting. Productions that challenge viewers intellectually with intriguing dialogue and visual cues will help them engage more with the video or film, and this all starts with the screenwriting.

The talent (actors and actresses), directors, visual and audio editors all rely on the screenwriting. Each one of these occupations looks to the screenwriting as the instructions: actors and actresses try to make what is written come to life, directors visualize the screenwriting and then puts the talent in the right place to execute the instructions, and the editors clean the rest up. While the execution of these positions can make or break a production, without the screenwriting, there is no purpose or direction to what is being shot.

The next time you watch a movie or TV show that guides you through with compelling development and storytelling, remember that there is a screenwriting behind it all that provided the production its form. In the end, what importance does screenwriting play for video production companies? The utmost importance.

One of the hardest things to do when creating an advertisement of any sort is figuring out who to hire. Perhaps everyone that auditioned appeared to be talented, but how do you know who has the true talent that you want in your ad? The best advertising agencies around know how to spot this true talent right away. Though this can be kind of hard for some of us, these agencies are simply experts at it. There are four main personality traits advertising agencies look for in candidates that more often than not are the qualities people with true talent harness.

Ambition

Though ambition may not be the first thing that comes to mind when you think of true talent, it is a good indicator of which people have what it takes. These are people that are constantly looking for ways to improve and get better. They are willing to take criticism to help them improve. Not only that, ambition drives creativity. This will help you as an entire team to get better results. Ambitious people work until they know they have put their best foot forward. The best advertising agencies are always keeping their eyes peeled for ambitious candidates.  

Curiosity

Some of the best advertising agencies also look out for curious people. Curious people have an innate desire to learn, to grow, and to become better. What better way to describe talent than someone who is not only willing to learn and accept corrections but has a desire to do these things? Curious people aren’t afraid of change which is beneficial to any kind of production and/or advertising set. Curious people are always looking for ways to improve themselves, the script, and even the entire process. They are beneficial to the entire team and are a sure way to help spot true talent.

Leadership

Leadership qualities are another indicator of true talent. First of all, leaders are generally naturally confident; confidence is key for any kind of candidate. Being able to do everything full out and to the best of your ability without holding anything back is the best way to set apart true talent from amateurs. Leaders also have the ability to make everyone around them feel comfortable. Leaders overall have a lot of good traits so it’s no wonder that the best advertising agencies out there look for confidence in true talent candidates.

Passion

The biggest thing these advertising companies look for in candidates is passion. Passionate people are willing to work harder without money as an incentive. Sure, money is a part of the working desire for everyone, but for passionate people, it isn’t worth everything. These people want to work to feel fulfilled. If these people are passionate about their talent, they are going to work hard to perfect the skills. In the end, the best advertising agencies are going to hire passionate people because they are willing to work to improve themselves and the advertisement as a whole.

Sources:

https://www.teampeople.tv/how-to-spot-top-talent/

We are all pretty familiar with voice search. Whether it’s Siri, Alexa, or Google Assistant, most of us have used voice search at some point, if not on a daily basis. There are even voice search optimization agencies to help companies have better standings when voice search is used. We are creating a whole society around voice search, but where exactly did it begin? 

The very first voice-recognition system was built in 1952 and she was named Audrey. Audrey could only understand numbers. After Audrey was created, people instantly began working to get voice-recognition to work with words. By the 1960’s, scientists had invented systems that could recognize vowels and a few consonants; they had systems that could recognize 16 English words. These inventions were a big deal and had never been seen before. 

As time went on, voice-recognition systems continued to improve in quality. By 1976, another voice-recognition system was created named Harpy. Harpy could understand over 1,000 words which is roughly an average three-year-olds vocabulary. The invention of Harpy opened the door to a new approach to creating voice-recognition systems. This new approach allowed for more words to be recognized. This was a huge step in the 70’s. By the 1980’s, the few hundred words the systems could recognize turned into a few thousand words. 

Through the 90’s and early 2000’s, voice-recognition systems kept growing, started gaining recognition, and started getting smarter. The first voice-recognition system was put out in the market at this time, however, not many people bought it since it retailed at around $9000 dollars. In 2009 Google put voice search capabilities into their smartphones. Since then, the power of voice-recognition has been growing and getting better and better by the day. 

With the popularity of voice-recognition today, how can it benefit us? One way to benefit your business or company would be to hire voice search optimization agencies. Voice search optimization agencies help companies get their content seen by more people. This is a huge part of marketing, if people can’t find your website or blog how are they going to know how awesome your company is? Voice search optimization agencies work with you to create content and keywords that will make your website be one of the first to pop up after someone has voice-searched something related to your company. 

The creation of voice-recognition systems in 1952 has changed the way we live our lives today. Information about everything is now available for us at the tip of our fingers. All current smartphones have voice-recognition systems, whether its an Apple or Google phone. In fact, some of our TVs and cars have these systems in them. Voice-recognition has changed the way we live our lives today in numerous ways.

Sources:

https://www.itbusiness.ca/news/history-of-voice-recognition-from-audrey-to-siri/15008

https://searchengineland.com/optimize-voice-search-273849

https://www.entrepreneur.com/article/300456

Find out exactly what pay-per-click advertising is and how your business can benefit from it.

What is Pay-Per-Click Advertising?

Pay-per-click ads, or PPC ads, are a type of advertising in which you only pay for the clicks that you receive. PPC advertisements can be very successful when combined with other types of promotion, such as social media marketing and SEO. The best advertising agencies know how to balance their advertising between PPC ads and other marketing efforts. Here’s three types of PPC ads that you should know about.

1. 1. 1. Social Media PPC Ads

The best part about PPC social media ads is that you can target your audience. Some of the best advertising agencies know how to use social media to target their ideal customers by pinpointing the audience’s location, demographics, and more. Social media platforms that you can use PPC ads on include Facebook, LinkedIn, Instagram, and others. The added bonus of PPC ads on social is that there are many options to be creative. You can choose videos or images and create your own content for the ads. Another platform that you can choose to advertise on is YouTube. Since the ads show up before you watch a video, the PPC ads on YouTube are also known as pre-roll ads.

1. 1. Google PPC Ads

Another main category of PPC ads can be found on Google. This includes paying Google to add your website to the top of their site listings and paying Google anytime someone clicks on your site—these are otherwise known as search ads. A more targeted approach that Google offers for search ads are local search ads. When a company close to your business searches for another business near yours, your website will pop up.

1. 1. Retargeting PPC Ads

When the best advertising agencies want to convert their non-committal website visitors, they turn to retargeting PPC ads. These ads only show up to people who have visited your website before. Obviously, the people who visit your site are at least a little bit interested in the product or services that you offer, otherwise they wouldn’t be on your site, so it’s a good bet they’ll become a future customer. Retargeting ads can also be used on social platforms to remind those who’ve recently visited your site about their visit.

The Benefits of PPC Ads

The benefits of PPC ads are numerous, but if we could list the most important benefits, it’d be that your advertising efforts will be able grow and become even more targeted than previous efforts. The best advertising agencies aren’t afraid to add PPC into the mix with their other advertising efforts.

For more information on PPC ads, check out Fusion 360, today!

Voice search is an amazing thing. Its convenience has made it one of the most praised ways to search for everything from restaurants to products and services. While people all around the world are taking advantage of the wonders of voice search optimization, have you ever really thought about how it works? Voice search optimization companies know how to use voice search to achieve great success, and we want to help you understand how it works.

Voice search uses a more natural process than you may think, however, it is not so simple. Computers use a variety of different methods to turn voice into text, which is then turned into results thanks to the search engine. Here is how voice search optimization works.

The Four Stages

There are four stages that a computer has to go through to turn voice into text. In order to achieve successful voice recognition, a computer must go through:

Matchmaking: This is when the computer compares the spoken word with the word fed in the voice search engine. It takes your voice and compares it to the closest thing possible on the web, which is why proper and clear diction is so crucial.

Language Modeling and Statistical Analysis: This stage requires the words spoken to be checked for grammar. Sound patterns are also checked to increase the accuracy of the recognition via the voice search optimization.

Pattern and Feature Analysis: Words in this stag are broken into bits and analyzed by their vowels. This helps voice search optimization tools measure the accuracy of the word.

Artificial Neural Networks: The voice search engine converts the voice into text (input for search).

While voice search optimization companies are aware of these stages, you may just be hearing about them. As mentioned before, VSO is a complex, yet an effective process that has changed the way people interact with the internet and the way advertising agencies create their SEO strategies.

While traditional searches are still common, it wouldn’t be surprising for voice search to one day take over completely, leading to the development of new and improved SEO strategies, and the rise of voice search optimization companies. Luckily for local Utah businesses, Fusion 360 advertising agency is already looking into the future and harnessing the power of voice search engines⎯if you want your company to stay ahead of the competition, make sure you contact us. We’ll help you develop a strategy that will keep your brand relevant for years to come.

There are several ways that you can market your business today, but the most effective and successful way to do it is through commercials, more specifically, through YouTube ads. YouTube is the largest video sharing platform in the world and many digital marketing agencies are turning to it to help build their client’s brand.

With over one billion unique visitors each month, YouTube sits only one spot back from Google as the second largest search engine; about 17 percent of all internet traffic flows through YouTube. Keeping that in mind, it is little surprise that there are over 100 hours of video uploaded every minute. As you can see, YouTube is a go-to platform for video advertisements. Here are some strategies digital marketing agencies are using to take full advantage of what YouTube offers.

Come Up with Goals

You don’t want to go into YouTube without a strategy—that is a recipe for disaster. Before you get your channel set up, you should make sure that you have some goals in mind. For example, write down how much engagement you’re hoping to receive, how much traffic you’re hoping to bring through to your channel, and maybe even how many subscribers you want.

The best way to achieve these goals is by using the famous SMART model: specific, measurable, attainable, relevant, and time-bound. Set deadlines for your goals and make them realistic so that you have a better chance of achieving them.

Create an Upload Schedule

Those who don’t have an upload schedule on YouTube are usually the channels that don’t do very well. If you really want to make your presence known, you’ll have to be consistent when it comes to uploading. Your consumers have to be able to know when to expect new content, because that is what will keep them engaged and keep your channel doing well.

Use a Variety of Different Marketing Videos

It’s best to switch it up when it comes to your content, especially if you want to keep your audience engaged and if you want to bring in new subscribers. Your digital marketing agency should use videos ranging from interviews, behind-the-scenes and how-to videos in order to produce content relative to your clients’ interest. 

Incorporate SEO Into Your Videos

Of course, a digital marketing agency will also want to make sure that their content is ranking across search engines all over the internet. The best way to boost SEO on your YouTube videos is through keywords, video headlines, video tags, and descriptions. With solid framework for your SEO, you’ll see an increase in views and subscribers.

For any other marketing questions, considering contacting us at Fusion 360.

Social media managers within advertising agencies have a variety of responsibilities. Social media managers are essential to an advertising agency because they, more than the average social media user, know the ins and outs of different social platforms. Here are a few of the many responsibilities that a social media manager carries out on a day-to-day basis.

Creating a Social Strategy

When a social media manager receives a new client, their first job is to create a social strategy for the client. Depending on the client’s needs and wishes, a social media manager will choose which social platforms will work best for the client’s company. Then, after they select which platforms they would like to use, social media managers will create a calendar of how many times posts should go out for each platform every week.

Social media managers at advertising agencies also focus on the patterns of posting when building a social strategy. For example, a certain day of the week could be the day when video content is consistently posted. Developing a social strategy is essential for any company’s success.

Scheduling Social Posts

Scheduling posts requires organization and consistency. Organization can come in the form of using scheduling tools such as Hootsuite to plan out future posts. While scheduling posts, social managers at advertising agencies also choose what times during the day that posts should go out at.

It’s essential to schedule posts ahead of time so that social media managers can revise and edit the writing in captions. The written part of posts is important and requires someone who has impeccable grammar, spelling, and punctuation. Along with this, social managers must be creative and knowledgeable about what looks good and what doesn’t.

Creating Content for Social Posts

As a social media manager, your job is not only to create content for social posts, but also to create a consistent brand image. Every piece of content that is designed for a specific client needs to have the same colors, patterns, font, and overall similar look. Social managers will create content that has all of these requirements so that the client’s consumers can become accustomed to a brand image. When social media managers at advertising agencies understand their brand image, they can create stunning content that will reach higher engagement.

If you are in need of consistent posts and a brand image, consider using an advertising agency like Fusion 360 that has a social team that will do it all for you!

When it comes to video production, you want to make sure that you put out the highest quality project possible. In order to show your clients and audiences the best work, you will need the right help to accomplish this. This is why video production companies are so important—they exist to help make sure your video looks as solid as possible before it goes out to the public.

Video production companies specialize in film making and editing and will be able to make your life a lot easier than trying to do it yourself. If you’re skeptical about hiring a video production company, here is why you can benefit from it.

You Get an Outside Perspective

Video production companies offer a fresh set of eyes to your project, and while they will still work to accomplish your vision, they may also give some friendly advice on specific ideas you may have. Listening to the hired team of experienced video producers will likely help your video turn out to be something better than you originally thought. Take advantage of their expertise and really work with them hand-in-hand in order to take full advantage of the situation.

You’ll Save Time

Video production companies are excellent at what they do, so hiring them is a great way to make sure your project gets done on time. Theses talented individuals have taken down sets, set up equipment, films scenes, and edited projects for years, and they know how to make the project go as smoothly and quickly as possible.

Create Something Incredible for Your Budget

The best thing about video production companies is their ability to create a wonderful project no matter what your budget is, a video production company will put forth the effort to make your video and as high-quality as possible while still staying within your budget.

Video production companies make it easier to capture your vision. If you need help bringing your project to life, look no further than Fusion 360 Studios for your video production needs. We’re dedicated to creating quality content geared to your needs.

SEO companies are constantly researching new ways to improve their content. From videos to blogs, this content has to be well researched, flawlessly executed, and optimized if SEO companies want to make sure that it’s ranking is high enough to appease their clients and reach their target audience.

So, how do SEO companies keep their clients relevant in this competitive industry? What is the best SEO strategy out there? Well, there isn’t just one strategy. Success comes from using a variety of different strategies to keep your content fresh, effective, and relevant. If companies want to stay on top of the competition, they have to make sure that their strategy has a mix of different methods and techniques that complement each other to create powerful content.

Keep Your Audience Engaged

In SEO terms, engagement refers to the ability of a certain page to hold a user’s attention. According to Wordstream, Google is found to reward companies that are able to keep users on their sites for extended periods of time. This is because high bounce rates can negatively affect a certain site ranking on Google. A high bounce rate refers to how many times a site is visited for a short period of time before the user leaves the site.

This makes sense because sites with high bounce rates may not be viewed as useful as sites that have longer visit times. In the end, sites that are able to hold a user’s attention are deemed more helpful than those who can’t, leading them to be ranked higher on search engines. So one strategy you could focus on is creating engaging content on landing pages, blogs, and etc. in order to keep your bounce rate lower.

Make Your Posts Easier to Read

Successful SEO companies are also most likely using formatting to influence their SEO rankings. As mentioned in the above paragraph, you want more engagement to boost your SEO and nothing helps keep your audience engaged more than easy-to-read content. Things like shorter paragraphs, shorter sentences, sub-headers and bullet points are all efficient tactics when it comes to creating solid, yet easy to understand content.

People nowadays want the information to stick out for them, and things like subheading make it possible for an audience to be able to find the information they’re looking for. If you don’t implement tactics to make your content more user-friendly, you’ll see your audience dwindle and look for other, more effective sources for their information⎯ there’s nothing worse than feeding your competition your clients.

Use Images in Your Content

Along with easy to read content, people also love visuals. If you include high-quality pictures in your content, you’re more likely to keep your audience engaged. Not only are pictures good for engagement, but they also help break up your written pieces into sections. Images provide your audience with visual examples of what you’re talking about and help them stay engaged thanks to their increased understanding of the content.

SEO companies need to be able to use various SEO techniques to create high-quality, ranking content for their clients, and it takes more than one method to make this happen. If you need help coming up with a solid set of SEO strategies for your company, contact us today and see how we can take your SEO game to the next level.