Proliferation

While some jobs present high risks, others do not.

A production company will more often than not reside on the safer side of things, however, there are some lower risks to still be aware of for production company employees and contributing individuals when they are on a set. These risks involve lights, cameras, cords, and any unsupervised movement or activity.

The highest risk people face while working on a set is lifting, moving or being around heavy equipment. Cameras, lights and the tripods they stand on are really not always the most stable objects—a simple bump can send the lights or camera flying! If one comes striking down on a head or across a body, it is likely that it will knock the individual down or give them a pretty good cut. If the stand is stable but the equipment is not properly screwed on or tightly secured, the same thing can happen; not to mention, when these objects come crashing down, the glass may shatter and spray anyone in the proximity. To avoid an accident like this, equipment managers, DPs (cameramen), and gaffers (light artists) need to be sure everything is secure, and that others are careful as they walk past the equipment.

Lights, as obvious as this may seem, are not only dangerous because of how large or heavy they are, but because of the illuminating brightness that they project. There is a reason why gaffers yell, “STRIKING!” before a shot is taken—they do not want to blind anyone who might be looking towards the bright lights they are about to turn on.

The sets that production companies utilize are oftentimes dimmed in order for the director to control the lighting of a shot. This makes any cords that slither along the ground become a hazard in the lowlight. All individuals on the set need to familiarize themselves with the surroundings and be cautious as they move around in order to avoid taking a dangerous spill.

Another safety hazard people need to be careful of while on a set is their own negligence towards things they might do while operating at a non-production location. To elaborate, a shot may need to be made in a kitchen, and, in order to access electricity, the refrigerator might need to be unplugged. If the fridge is not plugged back in and someone eats or drinks something in the uncooled fridge, there might be a big problem. Production company workers on the set also need to be careful not to leave anything dangerous or sharp around in order to avoid an accident that could arise once they finish shooting at that location.

A lot of this is no more than simple common sense, but accidents still happen and caution needs to be taken. The most danger that actually takes place on a set is probably when an action-scene is being filmed. If there is any stunt being shot, a stunt coordinator needs to be on the set with the production company. Besides dangerous stunts, most harm or accident could be avoided easily.

To learn more about on-set or video production related information, check out Fusion 360 for all your filming studio interests.

Technology doesn’t fail to impress and with advancements being made every day, we’re starting to see more and more powerful tools used in all kinds of industries. From new software to incredible hardware, it would seem as if we are still at the tip of the technological iceberg. And of course, no other industry is thriving more off of technology’s advancement than the video industry. Production companies across the nation are constantly looking for the best equipment to make their projects stand out, and new technologies make it possible for the production companies to deliver cutting-edge content for their clients and consumers.

So, what exactly are we talking about? Today, we’re going to be telling you about some of the latest technology in the world of video production and how production companies around the world are taking advantage of them.

The Journey Toward Glasses-Free 3D

You read that right, researchers are working hard toward the development of glasses-free 3D technology. When 3D first came out, it was exciting, innovative, and it seemed like something out of a sci-fi movie. However, the need to wear glasses has not been too popular with moviegoers, killing the buzz for 3D movies. Well, James Cameron, director of Avatar, has made it clear that he hopes to release his sequel Avatar 2, in 2020, and hopefully, this new 3D technology will be ready by then.

Drones are Becoming a Standard

When it comes to getting those sweet aerial shots, drones get the job done in the most stylish manner. Another great thing about drones is their price range. Whether you work at a production company or you just film videos for fun, there is a drone for every budget. Drones have been around for a while now, but they are still one of the game-changing technologies in the world of lower-budget video production.

Gear on a Budget: 3D Printing

This is a technology that not a lot of production companies use, but it is definitely something that should be considered. 3D printing can help those who are filming on a budget in the sense that you can use 3D printers to make small and simple production gear! From Lens rings to clapboards (slates), a 3D printer can save you some money on equipment, if you’re willing to invest in the printer.

Technology doesn’t seem to be slowing down, but that’s a good thing for production companies around the globe. Whether it’s software or sophisticated equipment, technologies in the world of production are what makes the industry so successful.

Video production companies have a lot of things they focus on during the production process. From crucial decisions to seemingly minor inconveniences, production teams are constantly working on different issues. Video marketing is super important in today’s world, so making these videos with great quality is imperative. There are however, three main things these teams tend to focus on: the big picture, small details, and customer satisfaction.

The Big Picture

Video production companies focus a lot on the big picture when filming. One way these video production teams do this is by focusing on the outcome their clients want. This could be simply creating a quality Youtube video or producing a video promoting their product or service. Video production companies are experts when it comes to achieving these big picture goals. They will often sit down and talk to you as the client before they even begin filming to get your goals. They will then use their professional discretion to decide how to best go about achieving these goals. Working towards achieving big picture goals is one of the most important things video production companies do.

Small Details

Another thing video production companies tend to focus on is the smaller details. This category includes a lot of things like casting, wardrobe, props, lighting, and editing. Though these small things can seem pretty insignificant on their own, together these are the things that add up to the big picture. Small details and the big picture go hand in hand. Video production companies focus on the small things so you and other clients don’t need to. In fact, these small details often times go unnoticed to clients and viewers of the final video. Regardless of how noticed these details are, they are important to the success of the video and are a pretty big focus for video production companies.

Customer Satisfaction

The most important thing for video production companies to focus on is how their customers feel with the process and results of the video production. The main goal should be to create a video that clients feel addresses their goals, concerns, and successfully captures their “big picture”. As video production teams, our goal is to create an end result you are proud of. We also work to make sure the entire video production process is smooth and enjoyable for you. Going above and beyond to make sure this is achieved is expected with a good video production company.

Happy customers make the process not only easier for production teams but also more enjoyable for everyone involved in the production process. One of the easiest ways for video production companies to achieve this is to include the clients in the planning and execution of the video. If you are constantly getting their feedback throughout the process, you are less likely to get bad reviews and feedback at the end. You can fix the minimal issues throughout the process and make clients happy rather than handing them a result they hate.

Digital marketing is taking the world by storm, and with traditional marketing methods becoming less effective when compared to digital advertising, brands have to act quickly if they want to stay relevant. People don’t read papers as much as they used to and TV ads aren’t as effective as they once were; streaming platforms are on the up and up, so what is there to do?

One solution is to look into video production companies to help you create relative content to boost your brand online.

Today, video is the dominant form of advertising. From Facebook to YouTube, video ads are something that we see every day on the web. So, if you’re looking to grow your following, increase your traffic and keep your business growing strong, here is why you should get in contact with us here at Fusion 360 Studios.

We are Ahead of the Competition

While other video production companies and other digital ad agencies may be pushing out quick videos in bulk, we know that quality always wins over quantity. Our production team here at Fusion 360 will work hard to write solid scripts, create engaging videos, and create a solid strategy to get them out into the public. Video production is not just about getting a video out, it is how well the video will do and when the best time to release it is.

We’ll Use Various Video Styles

We like to switch it up so that the audience never gets bored. While other video production companies may stick to a video style that has worked for them years ago, we like to stay current, because we know that tastes change. While the majority of our content-based videos are text-heavy explanatory videos, motion graphics, and more personal newsroom style videos, we also do what it takes to reach the next level of professional video productions. If we need to go in and make a state-wide (or even nation-wide) commercial, or brand-defining video that will be featured on your homepage, we go the whole nine yards to get things done right for you. Whatever the need may be, we focus on your purpose and execute from there.

We Get to Know Your Audience

Not every group is the same, and that’s something that other video production companies may not understand; we know that you can’t keep using the same old template for every client. We take the time to create style guides for every client to ensure that every piece we produce targets the client’s designated audience as effectively as possible.

So, if you’re tired of working with video production companies that just don’t understand you, get in touch with us here at Fusion 360 Studios. We’ll offer you services that other video production companies haven’t even thought of, keeping your brand two steps ahead of the competition.

Have you ever watched a movie or TV show that presents a problem or introduces a new character that then starts putting questions in your head? Do those questions get answered shortly after?

Well, that is simply a beautiful example of the video production’s impressive screenwriting.

Good screenwriting ultimately controls the flow of an entire production. Think about it, have you ever watched something that is so dramatic and compelling that you find yourself asking, “How are they going to get out of that??” or, “Ooooh, that’s what they were talking about.” Well, that is the result when the screenwriting is manipulating your thoughts by leading the story in the direction they want it to go. You may not initially recognize it, but these video production companies are intentionally putting thoughts into your mind in order to connect with the film or video on a more emotional level.

What Screenwriting Is

When someone says, “screenwriting,” they are talking about the written description of the action and sometimes dialogue of a shot of a video or film.  Video production companies have screenwriters to detail each step of the story. If two actors come into an office and one starts talking and the other notices a note left on the desk, that entire development is written by screenwriters. That process is repeated throughout every shot of a movie or short video. Those details may be more intricate or less intricate depending on the level of production; Obviously, higher-quality productions require rich screenwriting, but lower-end or less important videos will not bother.

What Screenwriting Does

Every video production has a purpose, but without screenwriting, that purpose is likely to be missed. Screenwriting is what sets the basis of all videos and films. As mentioned before, solid screenwriting is what allows the production to progress—it is the blueprint. The purpose and message of a production stand on the pillars of the screenwriting. Productions that challenge viewers intellectually with intriguing dialogue and visual cues will help them engage more with the video or film, and this all starts with the screenwriting.

The talent (actors and actresses), directors, visual and audio editors all rely on the screenwriting. Each one of these occupations looks to the screenwriting as the instructions: actors and actresses try to make what is written come to life, directors visualize the screenwriting and then puts the talent in the right place to execute the instructions, and the editors clean the rest up. While the execution of these positions can make or break a production, without the screenwriting, there is no purpose or direction to what is being shot.

The next time you watch a movie or TV show that guides you through with compelling development and storytelling, remember that there is a screenwriting behind it all that provided the production its form. In the end, what importance does screenwriting play for video production companies? The utmost importance.

One of the hardest things to do when creating an advertisement of any sort is figuring out who to hire. Perhaps everyone that auditioned appeared to be talented, but how do you know who has the true talent that you want in your ad? The best advertising agencies around know how to spot this true talent right away. Though this can be kind of hard for some of us, these agencies are simply experts at it. There are four main personality traits advertising agencies look for in candidates that more often than not are the qualities people with true talent harness.

Ambition

Though ambition may not be the first thing that comes to mind when you think of true talent, it is a good indicator of which people have what it takes. These are people that are constantly looking for ways to improve and get better. They are willing to take criticism to help them improve. Not only that, ambition drives creativity. This will help you as an entire team to get better results. Ambitious people work until they know they have put their best foot forward. The best advertising agencies are always keeping their eyes peeled for ambitious candidates.  

Curiosity

Some of the best advertising agencies also look out for curious people. Curious people have an innate desire to learn, to grow, and to become better. What better way to describe talent than someone who is not only willing to learn and accept corrections but has a desire to do these things? Curious people aren’t afraid of change which is beneficial to any kind of production and/or advertising set. Curious people are always looking for ways to improve themselves, the script, and even the entire process. They are beneficial to the entire team and are a sure way to help spot true talent.

Leadership

Leadership qualities are another indicator of true talent. First of all, leaders are generally naturally confident; confidence is key for any kind of candidate. Being able to do everything full out and to the best of your ability without holding anything back is the best way to set apart true talent from amateurs. Leaders also have the ability to make everyone around them feel comfortable. Leaders overall have a lot of good traits so it’s no wonder that the best advertising agencies out there look for confidence in true talent candidates.

Passion

The biggest thing these advertising companies look for in candidates is passion. Passionate people are willing to work harder without money as an incentive. Sure, money is a part of the working desire for everyone, but for passionate people, it isn’t worth everything. These people want to work to feel fulfilled. If these people are passionate about their talent, they are going to work hard to perfect the skills. In the end, the best advertising agencies are going to hire passionate people because they are willing to work to improve themselves and the advertisement as a whole.

Sources:

https://www.teampeople.tv/how-to-spot-top-talent/

We are all pretty familiar with voice search. Whether it’s Siri, Alexa, or Google Assistant, most of us have used voice search at some point, if not on a daily basis. There are even voice search optimization agencies to help companies have better standings when voice search is used. We are creating a whole society around voice search, but where exactly did it begin? 

The very first voice-recognition system was built in 1952 and she was named Audrey. Audrey could only understand numbers. After Audrey was created, people instantly began working to get voice-recognition to work with words. By the 1960’s, scientists had invented systems that could recognize vowels and a few consonants; they had systems that could recognize 16 English words. These inventions were a big deal and had never been seen before. 

As time went on, voice-recognition systems continued to improve in quality. By 1976, another voice-recognition system was created named Harpy. Harpy could understand over 1,000 words which is roughly an average three-year-olds vocabulary. The invention of Harpy opened the door to a new approach to creating voice-recognition systems. This new approach allowed for more words to be recognized. This was a huge step in the 70’s. By the 1980’s, the few hundred words the systems could recognize turned into a few thousand words. 

Through the 90’s and early 2000’s, voice-recognition systems kept growing, started gaining recognition, and started getting smarter. The first voice-recognition system was put out in the market at this time, however, not many people bought it since it retailed at around $9000 dollars. In 2009 Google put voice search capabilities into their smartphones. Since then, the power of voice-recognition has been growing and getting better and better by the day. 

With the popularity of voice-recognition today, how can it benefit us? One way to benefit your business or company would be to hire voice search optimization agencies. Voice search optimization agencies help companies get their content seen by more people. This is a huge part of marketing, if people can’t find your website or blog how are they going to know how awesome your company is? Voice search optimization agencies work with you to create content and keywords that will make your website be one of the first to pop up after someone has voice-searched something related to your company. 

The creation of voice-recognition systems in 1952 has changed the way we live our lives today. Information about everything is now available for us at the tip of our fingers. All current smartphones have voice-recognition systems, whether its an Apple or Google phone. In fact, some of our TVs and cars have these systems in them. Voice-recognition has changed the way we live our lives today in numerous ways.

Sources:

https://www.itbusiness.ca/news/history-of-voice-recognition-from-audrey-to-siri/15008

https://searchengineland.com/optimize-voice-search-273849

https://www.entrepreneur.com/article/300456

Find out exactly what pay-per-click advertising is and how your business can benefit from it.

What is Pay-Per-Click Advertising?

Pay-per-click ads, or PPC ads, are a type of advertising in which you only pay for the clicks that you receive. PPC advertisements can be very successful when combined with other types of promotion, such as social media marketing and SEO. The best advertising agencies know how to balance their advertising between PPC ads and other marketing efforts. Here’s three types of PPC ads that you should know about.

1. 1. 1. Social Media PPC Ads

The best part about PPC social media ads is that you can target your audience. Some of the best advertising agencies know how to use social media to target their ideal customers by pinpointing the audience’s location, demographics, and more. Social media platforms that you can use PPC ads on include Facebook, LinkedIn, Instagram, and others. The added bonus of PPC ads on social is that there are many options to be creative. You can choose videos or images and create your own content for the ads. Another platform that you can choose to advertise on is YouTube. Since the ads show up before you watch a video, the PPC ads on YouTube are also known as pre-roll ads.

1. 1. Google PPC Ads

Another main category of PPC ads can be found on Google. This includes paying Google to add your website to the top of their site listings and paying Google anytime someone clicks on your site—these are otherwise known as search ads. A more targeted approach that Google offers for search ads are local search ads. When a company close to your business searches for another business near yours, your website will pop up.

1. 1. Retargeting PPC Ads

When the best advertising agencies want to convert their non-committal website visitors, they turn to retargeting PPC ads. These ads only show up to people who have visited your website before. Obviously, the people who visit your site are at least a little bit interested in the product or services that you offer, otherwise they wouldn’t be on your site, so it’s a good bet they’ll become a future customer. Retargeting ads can also be used on social platforms to remind those who’ve recently visited your site about their visit.

The Benefits of PPC Ads

The benefits of PPC ads are numerous, but if we could list the most important benefits, it’d be that your advertising efforts will be able grow and become even more targeted than previous efforts. The best advertising agencies aren’t afraid to add PPC into the mix with their other advertising efforts.

For more information on PPC ads, check out Fusion 360, today!

Voice search is an amazing thing. Its convenience has made it one of the most praised ways to search for everything from restaurants to products and services. While people all around the world are taking advantage of the wonders of voice search optimization, have you ever really thought about how it works? Voice search optimization companies know how to use voice search to achieve great success, and we want to help you understand how it works.

Voice search uses a more natural process than you may think, however, it is not so simple. Computers use a variety of different methods to turn voice into text, which is then turned into results thanks to the search engine. Here is how voice search optimization works.

The Four Stages

There are four stages that a computer has to go through to turn voice into text. In order to achieve successful voice recognition, a computer must go through:

Matchmaking: This is when the computer compares the spoken word with the word fed in the voice search engine. It takes your voice and compares it to the closest thing possible on the web, which is why proper and clear diction is so crucial.

Language Modeling and Statistical Analysis: This stage requires the words spoken to be checked for grammar. Sound patterns are also checked to increase the accuracy of the recognition via the voice search optimization.

Pattern and Feature Analysis: Words in this stag are broken into bits and analyzed by their vowels. This helps voice search optimization tools measure the accuracy of the word.

Artificial Neural Networks: The voice search engine converts the voice into text (input for search).

While voice search optimization companies are aware of these stages, you may just be hearing about them. As mentioned before, VSO is a complex, yet an effective process that has changed the way people interact with the internet and the way advertising agencies create their SEO strategies.

While traditional searches are still common, it wouldn’t be surprising for voice search to one day take over completely, leading to the development of new and improved SEO strategies, and the rise of voice search optimization companies. Luckily for local Utah businesses, Fusion 360 advertising agency is already looking into the future and harnessing the power of voice search engines⎯if you want your company to stay ahead of the competition, make sure you contact us. We’ll help you develop a strategy that will keep your brand relevant for years to come.