Every company markets its product and service somehow, but the way they do that differs from place to place. A small bakery might leave signs outside their door or post things on their website, both tactics are a form of marketing. Other companies might turn to marketing companies that specialize in a specific type of marketing. Then, there are the larger companies that can support their own in-house marketing team in order to carry out their needs. However, is there ever a time for companies (big or small) that have their own in-house team to rely on a marketing company?
The answer is — YES! — and you can find out why from the sections included below.
The Effect of Marketing Varieties
When a company builds up its own marketing department, they are going to take care of the companies immediate marketing needs. Depending on the company, these immediate needs are going to differ from company to company. To some, the first thing they will look to establish in an online presence and a solid public relations effort, but another might want to focus on their point of purchase and branding. After that though, they may not have the budget or constant need to fill positions that focus on any other marketing need.
A company may have marketers focusing their day to day work on direct marketing and point of purchase marketing aspects, but might not be doing anything to advertise their product or help their social and online presence. Marketers that know about product placement, brand recognition and how to sell their company’s product directly may not know how to make their company look good on social media. Maybe they do, but what about SEO and content marketing? These other marketing aspects may not be critical enough for the company to hire full-time employees for the work but might be important enough to outsource to a marketing company.
Knowledge and Experience
Perhaps the company has found a handful of marketing gurus that have a vast understanding of all common marketing concepts, but do they have the experience? When a company outsources a certain part of their marketing efforts, they have the assurance that the marketing company they hire specializes in what they need. This gives the company new insight and results that they wouldn’t see otherwise.
We have a separate blog post that lays out other reasons marketing companies are used by in-house teams and two of the reasons found there have to do with timing. There are stints during which a company suffers at the hand of turnover, and during these hard moments, a company can turn to a marketing company for help. Further, there are periods in which there is a surge of work for the company. Whenever there is a time where it is hard to accomplish all the work, companies can definitely benefit from the help of a marketing firm.
There are multiple reasons in-house teams still utilize the resources that come from a marketing company, and these are just a few. If your company needs any marketing help with SEO, social, branding, film or web, contact us at Fusion 360.