Where are our Eyeballs Heading?

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The dictionary defines attention as “notice taken of someone or something”. Today, our attention has been divided into multiple ‘somethings’. With the evolution of technology, consumers have an enormous number of places that their eyeballs can focus. In 2016, media consumption in the United States amounts to over 12 hours of our day. Digital media, television and radio still dominate our time, with digital platforms leading the way at nearly six hours of our day. Marketing firms debate every single day as to where they should be spending their advertising dollars and efforts to speak to their targeted demographics. As attention is becoming extremely segmented, where is the advertising dollar best spent?

Video

Last year, Nicola Mendelsohn, the Vice President for Facebook in Europe stated that Facebook would be “all video” by 2021. Living in a world where everything is needed to be “Twitter length” or less (140 characters), consumers are demanding more video content to catch their attention. Consumers have become video centric and have found difficulty is consuming text content that is longer than a few sentences.

Non-traditional Television and Cutting the Cord

As cable peaked in the early 2000’s with over 68.5 million subscriptions, cord cutting has become an unavoidable trend for marketers to notice. While having 5,000 channels used to be the cool thing to have, now having access to commercial free and stream lined services such as Netflix and Hulu is the way to go. Twice.com reports that 25% of TV homes do not pay for traditional television. Millennials do not see the value in these services and simply cannot afford it with the rising costs of living and student debt being a large cost burden. Large advertisers, marketing agencies and digital marketing companies are taking full notice of this millennial spear-headed consumption trend and reprioritizing where they place their spending.

Digital

To add to the cord cutting, an estimated four in 10 Americans now get their news online. Whether it be through mobile or accessing a preferred news source website, Americans are ditching the traditional ways of sitting down for the evening news. As nearly 80% of Americans have a smartphone, phones have become the new television screen in 2017. Digital consumption trends show that these technologies are aging up into those that are in their 50s, 60s and 70s, driving forward the need for web development, video production and SEO perfection.

Sources:

http://www.pewresearch.org/fact-tank/2016/09/14/facts-about-the-changing-digital-news-landscape/

http://fortune.com/2016/06/14/facebook-video-live/

http://www.marketingcharts.com/traditional/us-adults-daily-major-media-consumption-estimates-2011-2017-59995/

 

How Does Social Media Help in Times of Crisis?

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Most people in the world today own at least one social media account — Facebook being the most universal. Social media platforms are used for a variety of different reasons, several of which include staying in touch with friends and family, sharing important and meaningful life events, or documenting what they ate for dinner.

With the increase of smartphone usage over the last 10 years, social media has now quickly become one of the largest players in digital advertising. Most Americans spend on average 10 hours a day in front of a screen, so it’s no surprise that marketing agencies have latched onto this current trend and geared their advertising toward mobile-friendly approaches.

As an advertising agency, it is vital to recognize and utilize social media as an integral part of the agencies presence and success.

It’s Not All Just Fun and Games

Though the original objectives of social media have stayed relatively the same, there has been an added objective that has had an astounding impact on society today. Social media now acts as a way to relay current events and offer support during difficult times, specifically in world crises.

Being able to use social media as an outlet for offering assistance, consolation and love allows for communities, as well as the world, to come together in unity and show strength.

Ariana Grande Concert Catastrophe

Tragedy occurred last night at Ariana Grande’s concert in Manchester, England when an explosion occurred, killing 22 people and injuring many more. Social media platforms acted as a way for people to express their feelings and concerns about the events that occurred that evening.

Celebrities and fans offered their condolences and support via Twitter and many Manchester natives started using the hashtag #RoomForManchester in tweets to offer spare beds and rooms in their homes for people who were stranded after the attack. Hotels and transportation companies also turned to Twitter to offer places to stay and free rides from the arena where the attack occurred.

The Importance of Knowledge

It is beneficial to not only use social media as a means of showing solace during times of tragedy, but also as a way to inform and educate its users of current events. Digital marketing companies and other marketing agencies all over the world use social media because of its ability to reach vast amounts of people.

Using social media to spread awareness, information and understanding about events going on around the world is going to give a massive amount of people the correct knowledge and power to take action.

How to Make Your Video Ads More Successful

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If research and statistics are right, then you’re probably not going to read this entire article.

If people are looking for in-depth insight on any given subject, people now more than ever will turn to videos to get information. Marketing agencies that are worth their salt know that people turn more to videos for content than anywhere else. But how do you make your online video ads stand out in a crowded field of cat videos, how do you make your multimedia presence stand out?

Here are some of our personal tips:

Tip #1 Produce “How to” Videos

In 2015, “how to” video searches grew by 30 percent, which means that people are in a hurry to figure out stuff, and they need someone to walk them through how to do something step by step. “How to” videos are only increasing in popularity, and the more unique your “how to” topic is, the more views you’re likely to get.

So, for example, “How to change a flat tire” won’t get that many hits, being as there are literally thousands of those videos already. But a “how to fix a foosball table” video will get much more of an audience for you, even if that audience is smaller than the “fix a tire” group.

Tip #2 Make Testimonial Videos

In the age of Yelp and Rotten Tomatoes, people are more likely to look at reviews for your brand well before they even come close to buying your product. Marketing agencies have figured this out, so for their clients who sell products or services, they’ll make testimonial videos that prove to consumers that what they’re product or service is better than everyone else’s.

Tip #3 Find the “Sweet Spot” for Video Length

Marketing agencies that produce videos for their clients know that the best video ad length (according to Google) is no longer than three minutes. Within 45 seconds, people will know if they’re interested in the video they’re watching. There are some videos that can be longer than 3 minutes on Youtube that still deliver incredible results, but those exceptions are rare, and your video has to be incredibly engaging to pull something like that off.

Gender and Color

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Selecting the color of your logo, advertisements or even social media posts can be a big deal. The colors your advertising agency uses often determines part of the audience’s reaction and reception. Knowing which colors to use in order to get the desired result will take your advertising agency to the next level.

From Utah to the Southeast, colors hold different meanings for different groups of people, different locations in the world and different genders. Knowing what colors mean to your target audience, be they male or female, local or national, could be the difference between a wildly successful advertisement and a total flop.

What Social Media Site Is Best for Your Business?

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The most successful digital marketing agencies in the country know that no two clients are the same.

 That’s true when it comes to branding, voice, marketing, advertising and also choosing the appropriate social media channels for your client. Channels like Facebook and Twitter are pretty universal to have for all clients, but some companies might thrive greatly by posting videos on their YouTube account or by having boards on a company Pinterest.

 How you find out what social media site is best for you is pretty simple: Find out what your voice and demographic is, and see what site best facilitates your mission.

Three Great Ways to Make Your Content Posting Less Boring

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No matter what you’re selling, content marketing has become a crowded industry. It’s crowded because marketing agencies see the great benefits of getting brands out to new audiences. Unfortunately, that has led to a lot of content marketing that is being pushed out in boring and dull ways.

Luckily, we know a thing or two about making producing, publishing and promoting good content (because we kind of do it every day), so here are some tips to making content promotion a little less boring.

Tip #1: A Picture Is Worth More Than 1,000 words

Time after time, social sites such as Facebook and Twitter have shown that marketing agencies that utilize images with their content will get better engagement among users than content without images. The reason is pretty simple: reading’s boring. Ok, not boring, but an image that utilizes a powerful and well-written headline can make user entranced with your post, and they won’t hesitate on clicking on your content.

Speaking of well-written headlines…

Tip #2: Master the Art of a Headline

Writers tend to not give too much thought to what their headlines should be because they’re focusing on writing great content. But if you want your content to be seen, you better spend a good amount of time coming up with a great headline too.

They’re difficult to come up with, because headlines have to wear multiple hats. They have to be intriguing while not looking like click bait, and they have to make your content seem unique or worth reading. It’s a tricky thing to master (some marketing agencies still don’t know how to make great headlines), but once you do, you’ll see your content shares go up.

Tip #3: Be Unique

When making content, you shouldn’t think about producing something you’ve already seen before. Try and come up with content and ideas that are out of the box. Writing more unique content will in turn give you more unique visitors to your website, and you’ll get audiences of all types flocking to your social media sites to see what’s the next best original piece you’ve written.

Snapchat’s Newest Snap-tics

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All you have to do is point at your designated target, zero in and shoot — with the camera in your Snapchat app, of course — to paint the world around you with colorful animations. Lenses have always been the best part of Snapchat.

As digital marketing firms begin implementing Snap-tics (Snapchat tactics) into their strategic marketing plans, there is a whole new world of possibilities available. Always remember the 9th of November, also known as the day Snapchat graced the planet with their new world lenses.

What Is a World Lens?

With 150 million daily users, Snapchat is the social media platform that seems impossible to beat. Instagram’s newest Stories feature attempted to break into the market. However, with Snapchat’s innovative features rolling out regularly, digital marketing firms are eager to make the platform work for them.

These lenses are slightly different than your typical Snapchat lens. Instead of face augmentation, your background world will be morphed into something new. Bring the drab of the grey world around you through the transformation to especially fabulous.

As Nick Gambino from NewsWatchTV so simply stated, “It’s basically adding an acid trip to the whole captured moment.”

The Anticipation Is Killing Me

It is assumed that the world lenses are simply a hype machine for none other than Snapchat’s new Spectacles. The second attempt at something similar to Google Glasses will retail at $130. These Spectacles will record moments of your daily life to be saved to your “Memories” file on the app.

This is yet another tool in the arsenal of digital marketing firms across the country. Snapchat continues to prove that it’s less about the financial backing or who did it first, rather it’s about who did it better.

With augmented reality glasses, adding a sleeping cloud that vomits rainbows to your personal world can be as easy as clicking a button.

Qualities to Look for in a Brand Journalist

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The ranks of the Fusion 360 team are filled with many different talents. Among us there are the few, the proud, the brand journalists. For those who aspire to write as a career, this is a field you may start considering.

 

Digital marketing companies are always on the lookout for the unique talent. If you don’t posses the qualities we’re looking for, I’m sorry to say we take “Mean Girls” very seriously, so you can’t sit with us.

The Importance of Brand Journalists

Consumers have gotten wise to the old tactics of advertising. With ad blockers and DVR set ups, no one has to look at your sales attempts if they don’t want to. In addition to that, the lack of trust for large companies creates a need for someone to tell the story of the brand through digital marketing companies. Cue the brand journalists to stage left.

How to Be the Best Brand Journalist You Can Be

To join a team of revolutionaries, you need to be a cunning linguist who uses their talent for good. The story has always been the essence of communication. The way you get that story to the reader needs to be show stopping. Most folks have short attention spans. With the right kind of headline and lede you can pull anyone into the rabbit hole of information that is the internet.

To be the best brand journalist you can be, you should practice open-mindedness. You won’t always be writing about things that gather traditional interest. Heck, you may well find yourself writing about the state of refrigerators. Instead of brushing off this topic, take the opportunity to write accurately and leave your audience wanting more.

Lastly, your brand journalist needs to be quick. We’re talking “I just saw a Dragonite on my “Pokemon Go” radar!” quick. Digital marketing companies aren’t known for their lackadaisical attitudes when it comes to deadlines.

Brush up on your skills and someday soon you may be able to count yourself among the ranks of brand writers, changing the face of this world one article at a time.

Social Media at Advertising Week

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Advertising week has once again wrapped up, leaving us with several nuggets of wisdom to digest. The strategies and tactics imparted upon us are the perfect ammunition for digital marketing companies to load up on for the next year.

The heart of the advertising industry has always been about bringing people together, no matter the product. However, creating emotional connections in the virtual world is no easy feat. It’s high time for companies to put social media first in their advertising plan instead of leaving it as an afterthought.

Social Media Marketing Requires Meticulousness

With the birth of new social media platforms comes the opportunity for creativity and, in the words of Apple, “Courage.” It feels as though companies like Snapchat are rolling out new features weekly.

Your social media marketing plan will fall apart if you don’t understand why your target audience is using each platform. When you understand the subtleties of how these folks use each program you can better reach them. A precise plan will lead to stronger connections with your target audience.

Consistent Communication

According to the professionals at Advertising Week, there are two kinds of media, aggregate media and human conversation. Aggregate media is the data analysis side of it — purely number crunching. Human conversation on the other hand, is the feeling that another person is getting your message and you aren’t just talking into the great void that is the internet. The most successful digital marketing companies use both types of communication to create campaigns.

Great Content

Digital marketing companies with great content will build better connections with their followers. The advertisements that tend to stick with us are the ones that hit close to home. This emotional connection builds a relationship that lasts longer than the 30 seconds that the ad does.

Your social media platform is useless unless your audience feels like you’re hanging out with them every day on social media. Be the Milhouse to their Bart. Make the relationship matter.

EdgeRank: Facebook’s Algorithm Explained

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Even with all of the social media channels out there, Facebook has managed to remain king. Good work, Zuckerberg. So, if there is one thing digital marketing firms need to know, it’s how Facebook works. Just one problem: Most people, marketers included, don’t REALLY know how Facebook decides what people see in their News Feeds.

It’s really not their fault. Facebook keeps its algorithm, known as “EdgeRank,” under pretty tight wraps. Luckily for you, we’ve got a decent handle on this whole EdgeRank algorithm (at least what Facebook allows us to know). Let us enlighten you, or should we say “edgelighten.”

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