Proliferation

Oct 26
0

4 Ways to Improve Coordination Between Advertising Teams

By | advertising, marketing | No Comments

Within marketing companies, there are several teams that must work together effectively in order for your entire company to be successful. We often focus on how to make a team successful, but how often do we talk about how to improve company-wide team coordination? Although working as a team is very important, recognizing the whole company as a team is also important. Teams often rely upon each other for steps in projects, so it’s important that they know how to work together effectively.

Know the End Game

Marketing companies often work together regardless of teams to produce results for our clients, and that often proves true for every kind of company. The biggest thing that allows marketing companies to accomplish this is the fact that they are all working toward the same goal. Your entire team needs to understand your client’s vision for the project from the beginning. This allows each team to take responsibility for their portion while also recognizing the work the other teams will be accomplishing. Consider holding group planning meetings to discuss upcoming projects and allow the teams to work together.

Utilize Individual Skills

Each member of your company often has skills outside the scope of their job requirement; marketing companies are missing the mark if they fail to recognize and utilize these skills. Holding brainstorming meetings where you work through project ideas is a great place to see your employees’ skills and ideas. Take ideas from everyone and let them share their knowledge openly, even if it doesn’t fit within their job description.

Clear Communication

Set a precedent of clear and thorough communication in your marketing company. Whatever that means for your individual company, do it! Use scheduling software to make sure everyone is on the same page with everything that is happening within your company. This helps people see the tasks they need to prioritize, and also helps teams see who is relying on them to get their projects done on time. You will also need to allow your employees to interact and get to know each other outside of their individual teams so that they feel comfortable communicating with each other.

Plan Efficiently

Software programs are really great for helping you to plan ahead and help the whole company be on the same page no matter the project or department. Effective planning also allows your teams to have time to communicate with each other to bridge gaps in planning and creation.

No matter the project, a marketing company runs off its teams coordinating with each other to get jobs done effectively. With so many clients and projects taking place at the same time, you will need to work together to get everything done in an orderly manner. It’s time to move past team building to inter-team building to survive in today’s fast-paced world of marketing and advertising.

Oct 26
0

Four Tips to Successfully Manage Your Social Media

By | content marketing, Instagram, marketing, Mobile marketing, Social Media | No Comments

When it comes to digital marketing companies in today’s world, your life should revolve around social media. Social media is leading a revolution in marketing and advertising, and if you don’t keep up with it, you’ll be left of the side of the road. Social media gives you access to instant feedback and target audiences like never before and can come at a cheaper price than traditional marketing if done right. Since this is one of the most essential tools that digital marketing companies should know how to use, let’s talk about the top four tips for how to improve your social media!

  1. More Isn’t Always Better

It may seem like a no-brainer, but content is where it’s at! However, don’t disillusion yourself into thinking that if you have more content then you’ll be more successful. The quality of your content is by far more important than the number of times you post to your social media pages. Work on developing a brand guide, then stick to it! You want your social presence to be visually appealing, but also to always be on brand with your company.

  1. Utilize Social Media Analytics

Like we stated above, more posting isn’t always better. It’s important to constantly be looking at your social media analytics to see what your response is. Sometimes people visit your page less frequently when you post more, so those things are important to know. You’ll need to study the types of posts that your audience responds better to, and even the time of day it’s more effective for you to post. Digital marketing companies need to put in a lot of work to make their presence known, but it’s worth it.

  1. Use Scheduling Tools

As you begin to study your analytics as to what times are more beneficial for your company to post, you may find out that 6 a.m. is the time where your page has the highest traffic. And who wants to be up working at that time? Using a scheduling system for your social media posting is extremely beneficial in this aspect. You can schedule your posts out for a couple weeks before heading on a trip or schedule them the night before to have them automatically post when there is high traffic on your page. Either way, it makes your job much easier, and who doesn’t love that?

  1. Be a Real Person

Many people forget how important this point is. Now, we’re not saying that you should completely throw all sense of professionalism out the window. Rather, social media is an outlet for you to connect with real people as a real person; be a human! Express gratitude, share fun moments in your work life, and most of all make your followers love you for your posting, whether that be for humor, blunt reality, or whatever else you want to portray. Just be yourself in order to make your digital marketing company look like it’s made up of real people rather than robots. Let your personality shine, in the best way, of course!

When it comes down to running a digital marketing company or department, you’ll need to become familiar with social media. Follow these four tips and get going! Social media is learned through trial and error, so start working with your company’s account and see what works and what doesn’t. The large benefit of social media as a platform for digital marketing companies is that it has a quick turnover on data analytics. If you get stuck, contact us at Fusion 360 to see how we can help you!

Oct 17
0

Different Video Styles

By | Video, video production | No Comments

There is no one way to create video, and when video production companies are tasked with creating a video for their clients, it’s important for them to sit down and see what style is best for the client as well as the video idea. From animations to news-style videos, there are various methods of shooting a clip that work depending on what the message for that specific video is.

All video production companies understand these differences, but you might not. This guide is made to help whomever understand what type of video is best for certain situations. Below are a few of the ideas.

Head-Shot Videos

Head-Shot videos refers to clips of a host who is seen only from head to shoulder. In these videos, the host is going to be talking directly to the camera in a standard shot. This type of video works best when you’re trying to shoot a personal or promotional video and goes great on a client’s homepage or even an informational blog post.

If you’re looking to make a professional video with raw ethos, this type of video might be the best decision; it’s a great way to introduce the face of your company to your potential consumer base.

Testimonial Videos

Video production companies may use testimonial videos if they are working for a client who is offering a service or product to their consumer base. These videos are helpful when it comes to trying to build up a strong reputation on a certain product or service. Testimonial videos can be shot like talking head videos, except instead of showing someone who works for the company, video production companies should use someone who has tried out the product or service and is willing to leave a positive review.

Animated Videos or Motion Graphics

Some video production companies offer animated video services. These videos are used for quick, visually appealing storytelling on certain subjects. Sometimes, animations reach an audience more than live video, and motion graphics allow the creator attract viewers with creative and aesthetically pleasing images that make it easy to send a message to the audience.

Text-Filled Videos

These types of videos are favored amongst video production companies because they’re amazing when it comes to establishing SEO. These videos use scripts that target specific keywords that lead back to the client’s site when searched on google. This will only work, however, if you have a solid script and reliable sources.

There are so many ways to get your client’s message across when it comes to video, so it’s important to determine what the goal of the video is in order to get an idea of what style you’re going to be using.

If you’re looking for the best video production companies to handle your video needs, look no further than Fusion 360.

Oct 16
0

What a Video Production Company Can Offer You

By | Uncategorized | No Comments

When it comes to video production, you want to make sure that you put out the highest quality project possible. In order to show your clients and audiences the best work, you will need the right help to accomplish this. This is why video production companies are so important—they exist to help make sure your video looks as solid as possible before it goes out to the public.

Video production companies specialize in film making and editing and will be able to make your life a lot easier than trying to do it yourself. If you’re skeptical about hiring a video production company, here is why you can benefit from it.

You Get an Outside Perspective

Video production companies offer a fresh set of eyes to your project, and while they will still work to accomplish your vision, they may also give some friendly advice on specific ideas you may have. Listening to the hired team of experienced video producers will likely help your video turn out to be something better than you originally thought. Take advantage of their expertise and really work with them hand-in-hand in order to take full advantage of the situation.

You’ll Save Time

Video production companies are excellent at what they do, so hiring them is a great way to make sure your project gets done on time. Theses talented individuals have taken down sets, set up equipment, films scenes, and edited projects for years, and they know how to make the project go as smoothly and quickly as possible.

Create Something Incredible for Your Budget

The best thing about video production companies is their ability to create a wonderful project no matter what your budget is, a video production company will put forth the effort to make your video and as high-quality as possible while still staying within your budget.

Video production companies make it easier to capture your vision. If you need help bringing your project to life, look no further than Fusion 360 Studios for your video production needs. We’re dedicated to creating quality content geared to your needs.

Oct 15
0

Different Roles on a Production Team

By | Video, video production | No Comments

Video production can be quite the process. If things aren’t planned out and assigned in an efficient way, things won’t be completed in the best way possible. And as a result, your client isn’t going to get the end results they want. Luckily, there are video production teams. These teams are created and designed so that everyone on the team works together. They make production processes go a lot smoother and help get a result both the production team and the client want.

The Producer

The first role of a video production team is the producer. The producer coordinates and manages the process from beginning to end. They help come up with creative ideas, work with you on your budget, oversee writing the script, and a ton of other things. From pre-production to post production, the producer is there to help communicate with you and the team the whole way.

The Director and Assistants

The next role on a video production team is the director. The director is the person who you typically see the most, both on set and off set. Like the producer, they help with script writing, budget oversight, and a few other things. However, their main job is to direct the production. Telling people where to stand, what angle to have the camera, what lighting is needed, and so on.

In video production, there can be a lot of assistants too. This really does depend on your budget and the size of your production though. For example, if you are filming a really short clip, assistants may not be totally needed. On the contrary, if you have a production with lots of people and scenes, having multiple assistants can be super useful. Assistants help directors and producers do their tasks. They help with scheduling and making sure things are in the right place when it comes time to film.  

The Cinematographer and Camera Operators

The next position is the cinematographer and the camera operator. These are the people that work on the cameras. Their responsibilities include making sure to get good angles, lighting, and overall capturing what the director has in mind. Cinematographers are in charge of having the right equipment to get the best shots possible.

Video production teams are super important to guarantee the client gets the best results possible. When you have a production team with clear-cut roles and responsibilities, it helps to make sure everyone gets their specific jobs done. When there aren’t specific things assigned to people, multiple people may be working on the same thing while no one could be working on another thing. Production teams are the best way to stay organized on set and create an end result everyone can be proud of.  

Oct 14
0

3 Qualities of a Great Video Production Team

By | Video, video production | No Comments

Looking at a video production team is not as easy as it seems. Watching a video today with amateur knowledge of video making, you might only find quality in the visual quality rather than the actual quality of the video. Because people within video productions all have decent cameras, it is easy to be fooled. In order to find a legit team with high-quality content, there are at least three characteristics you should look for: Expertise, Creativity, and Timeliness.

Expertise

No matter what the video production you are looking to make, the team you hire must show a certain level of expertise. For you to rely on a video production team to create the video you want, you need to feel confident in their overall experience and knowledge. Almost anyone can make a good video today—just look at the Instagram pages of teenagers and young adults—but not all have real-world experience with implementing props, scripts and a product. Quality video production teams have years of experience writing scripts, purchasing and placing props, and promoting clients products. These individuals have either been in the video production business for years and/or have a deep education in film. You should be able to feel comfortable with their expertise as you communicate with them about your vision and see their past work doing the same for your product.

Creativity

A lot of times, the word “creative” is thrown around like everyone has it. Now, it would be a discredit to others to say that they lack in creativity—that may not necessarily be the case. However, even if someone or a group of individuals are full of creativity, they might not be able to exhibit that creativity correctly through their video productions. Avoid cheesy or cliche scripts, scenes and overall body of work and seek out true genius. Creativity should not be seen only in one image or idea, but throughout every aspect; real creativity is weaved in all areas to make a complete video. Look for this as you analyze video production teams’ work; see if the dialog, backdrops, props, and message sync together to make a video that is full of creativity.

Timeliness

The last aspect that you will want to find in a video production team is their timeliness. Are they hitting your expectations? Not only in knowledge and creativity but also timeliness? It is crucial for video production teams to make their deadlines. This seems obvious, but all aspects of production (pre, actual and post-production) take A LOT of time and if they are unable to get the work done in the expected amount of time, then you might have found a video production team that falls short of being great. If possible, contact past clients they have worked with to find out how their experience was.

There are a variety of qualities that make up a great video production team but the combination of these three should ensure you with a reliable team that qualifies to work with you. For a team that can do this for you, consider hiring Fusion 360. We are confident that we have a group of talented individuals that will do exactly what you need for your company or product.

Oct 13
0

The Different Ways to Measure Your Agency’s Success

By | Brand marketing, content marketing, digital marketing, marketing agencies, Mobile marketing | No Comments

Marketing companies are meant to help their clients achieve success when it comes to promoting a service or product, and they achieve this success through campaigns through blogs, videos, infographics and other forms of visual content. While these marketing companies can get caught up in the work, how do you know that the content you’re pushing out is producing the results that you’re looking for?

It’s important for marketing companies to be able to measure their progress; if they don’t, how are they supposed to know what’s working and what’s not working? Here are some of the ways your company can measure their success so that you can come up with techniques that will help your client’s brand, as well as your own, grow.

Listen to Your Analytics

Numbers don’t lie, so it’s important to refer to your analytics when checking on your content’s progress and results. Most social media platforms will let you see how well a post is performing and checking this will help you gauge what is and isn’t working on your client’s social media platforms. Something else that you should be tracking is how well your client is ranking on certain web browsers when it comes to SEO.

Platforms like Google analytics can help you see how many times the client’s website has been visited, how searches are ranking, and will help you go forward with an SEO strategy that fits your needs. If you see that your client isn’t ranking as well as they once were, it’s probably a good idea to switch up your keyword usage and even research new keywords.

Your Clients Reactions are a Good Indicator

How your client reacts to the content your company is putting out is a good way to tell if you’re succeeding as a marketing agency. If you’re receiving nothing but compliments and praises, it’s safe to bet that you’re on top of things. However, if you find that your clients are complaining about work quality, timeliness, results or the overall experience they’re having with your agency, you have to kick it up a notch.

The best way to do this is to review your employees work before it goes out and take any feedback you get from your clients and use it to review your company’s work. Making sure that your client is happy with the work you’re producing is the best way to gauge your company’s success.

How Much Business are You Doing?

Another way to measure your agency’s success is by taking a look at your agency’s workload. Marketing companies that often have several clients and several clients that are just waiting to get a chance to work with the agency are doing all the right things when it comes to succeeding in the advertising world.

If your company is struggling to bring in clients, you may want to review your strategies and build that trust with potential clients that will keep them coming back to you for their advertising needs.

Running a successful agency is all about hard work, quality work and results. If you need help with your brands marketing, contact us at Fusion 360. We know what it takes to run a successful agency, and we’re ready to help your brand grow into something amazing.

Oct 12
0

Inside an Ad Agency: Graphic Design

By | Design | No Comments

Advertising agencies have a lot of different jobs and positions within them. From marketing teams to printing, there are a fair amount of positions that all work together to complete the one goal- advertising your brand. One position that is super important in an ad agency is the graphic designers.

Graphic designers create all the visual content using online software. They assemble images, typography, motion graphics, website layouts and more. Their jobs include a lot of hard work, but it is often times the graphic designer’s work that is first seen by people. This means the graphic designers have the responsibility of creating content that will be memorable and encourage viewers to learn more about the company.

Specifically, in an advertising agency, these first impressions graphic designers create are crucial. They can literally make or break a sell and even more they can make or break the company as a whole. Advertisements for products or services are most successful when the graphics grab your attention and leave a mark in your mind. This will leave you thinking about the product or service for days or even weeks. This is ultimately the goal of an advertising agency. They want the product or service they are trying to sell to be stuck in your mind until you finally invest in it.

Combing graphic design and advertising agencies is an interesting concept. An example of a successful graphic design team advertising is McDonald’s. Almost anywhere you are in the world, people will recognize the golden arches of the loved restaurant. The designers created a logo that successfully stuck in consumers minds to the extent that throughout the world people recognize it and associate the golden arches with a cheeseburger and fries.

Graphic designers at advertising agencies have the responsibility of creating more than just memorable logos though. They have to create visually appealing websites, create motion graphics that draw viewers in, and design ads and images that successfully promote the product in a good light. Graphic designers don’t always get enough credit for the amount of influence they have within the advertising agencies. In fact, a lot of people aren’t aware that these agencies hiring on graphic designers. They are a huge part of any kind of marketing, especially in today’s world where we have the internet.

Overall, graphic designers have a huge role in the success of advertising agencies. They are responsible for creating anything customers and viewers see- websites, motion graphics, images, ads, pictures, everything! Successful graphic designers can make or break a company as a whole and are crucial to advertising agencies’ success.

SOURCES:

http://www.dotugo.com/blog/87-advertising/247-importance-of-a-good-design-in-advertising.html

https://www.lifewire.com/working-in-advertising-as-graphic-designer-1697451

Oct 11
0

Inside an Ad Agency: Task Management

By | advertising, marketing, marketing agencies | No Comments

Just like in any other company, one of the most important things in an advertising agency is task management. In order for your team to accomplish anything effectively and in a timely manner, you need to understand how to manage your team and projects. Whether this means you have a task management software or another way to track the things that are getting done, upcoming projects, and project assignments, you need to have a system.

Software

The challenge that advertising agencies face is keeping everything organized when they have so many different clients with their individual needs and projects. If this is left up to one person and a planner, you’re bound to get lost. The beautiful thing about the digital age is that it increases our effectivity in organization with a myriad of online task management platforms. However, every company has different needs, so it’s important for you to do the research into each system before committing.

Top 5 Project Management Programs in 2018

  1. Wrike
  2. Monday.com
  3. Asana
  4. Basecamp
  5. Trello

Each of these programs are amazing, but they all have different features, so you will have to figure out what your needs are, then begin researching. You can learn more about these and other project management software solutions and how they compare on FinancesOnline.

Project Manager

When it comes to having several projects you’re working on, you may need to consider hiring a project manager to oversee and keep your current and upcoming projects organized. This person should be in charge of organizing your management software and training your team on how to use the system to keep projects clear and up to date.

Scheduling Ahead

The great benefit that comes with management software is that it allows you to schedule projects in advance, and that’s very important for advertising agencies. Scheduling ahead allows you and your company to work ahead and stay on top of tasks. This also allows for space when it comes to those unexpected meetings, projects, and even emergencies.

Clear Communication

You can invest all the money you have into project management software and still fail as a company if you don’t have clear communication. This is probably one of the most essential skills advertising agencies should have. You will need to take this into account when picking your task management software because some programs are more effective than others with communication. Either way, communicating with your team about workflow expectations and upcoming projects is still a part of task management no matter the software being used.

Whether you’re starting an advertising agency, or working to organize your in-house advertising, you will need to research software solutions and begin organizing a team. Work to schedule ahead and communicate clearly with your team. The whole point of task management being enforced is so that teams can work more efficiently as a whole so that advertising agencies can succeed.

Oct 10
0

The Different SEO Strategies

By | Uncategorized | No Comments

SEO companies are constantly researching new ways to improve their content. From videos to blogs, this content has to be well researched, flawlessly executed, and optimized if SEO companies want to make sure that it’s ranking is high enough to appease their clients and reach their target audience.

So, how do SEO companies keep their clients relevant in this competitive industry? What is the best SEO strategy out there? Well, there isn’t just one strategy. Success comes from using a variety of different strategies to keep your content fresh, effective, and relevant. If companies want to stay on top of the competition, they have to make sure that their strategy has a mix of different methods and techniques that complement each other to create powerful content.

Keep Your Audience Engaged

In SEO terms, engagement refers to the ability of a certain page to hold a user’s attention. According to Wordstream, Google is found to reward companies that are able to keep users on their sites for extended periods of time. This is because high bounce rates can negatively affect a certain site ranking on Google. A high bounce rate refers to how many times a site is visited for a short period of time before the user leaves the site.

This makes sense because sites with high bounce rates may not be viewed as useful as sites that have longer visit times. In the end, sites that are able to hold a user’s attention are deemed more helpful than those who can’t, leading them to be ranked higher on search engines. So one strategy you could focus on is creating engaging content on landing pages, blogs, and etc. in order to keep your bounce rate lower.

Make Your Posts Easier to Read

Successful SEO companies are also most likely using formatting to influence their SEO rankings. As mentioned in the above paragraph, you want more engagement to boost your SEO and nothing helps keep your audience engaged more than easy-to-read content. Things like shorter paragraphs, shorter sentences, sub-headers and bullet points are all efficient tactics when it comes to creating solid, yet easy to understand content.

People nowadays want the information to stick out for them, and things like subheading make it possible for an audience to be able to find the information they’re looking for. If you don’t implement tactics to make your content more user-friendly, you’ll see your audience dwindle and look for other, more effective sources for their information⎯ there’s nothing worse than feeding your competition your clients.

Use Images in Your Content

Along with easy to read content, people also love visuals. If you include high-quality pictures in your content, you’re more likely to keep your audience engaged. Not only are pictures good for engagement, but they also help break up your written pieces into sections. Images provide your audience with visual examples of what you’re talking about and help them stay engaged thanks to their increased understanding of the content.

SEO companies need to be able to use various SEO techniques to create high-quality, ranking content for their clients, and it takes more than one method to make this happen. If you need help coming up with a solid set of SEO strategies for your company, contact us today and see how we can take your SEO game to the next level.