When it comes to digital marketing companies in today’s world, your life should revolve around social media. Social media is leading a revolution in marketing and advertising, and if you don’t keep up with it, you’ll be left of the side of the road. Social media gives you access to instant feedback and target audiences like never before and can come at a cheaper price than traditional marketing if done right. Since this is one of the most essential tools that digital marketing companies should know how to use, let’s talk about the top four tips for how to improve your social media!
- More Isn’t Always Better
It may seem like a no-brainer, but content is where it’s at! However, don’t disillusion yourself into thinking that if you have more content then you’ll be more successful. The quality of your content is by far more important than the number of times you post to your social media pages. Work on developing a brand guide, then stick to it! You want your social presence to be visually appealing, but also to always be on brand with your company.
- Utilize Social Media Analytics
Like we stated above, more posting isn’t always better. It’s important to constantly be looking at your social media analytics to see what your response is. Sometimes people visit your page less frequently when you post more, so those things are important to know. You’ll need to study the types of posts that your audience responds better to, and even the time of day it’s more effective for you to post. Digital marketing companies need to put in a lot of work to make their presence known, but it’s worth it.
- Use Scheduling Tools
As you begin to study your analytics as to what times are more beneficial for your company to post, you may find out that 6 a.m. is the time where your page has the highest traffic. And who wants to be up working at that time? Using a scheduling system for your social media posting is extremely beneficial in this aspect. You can schedule your posts out for a couple weeks before heading on a trip or schedule them the night before to have them automatically post when there is high traffic on your page. Either way, it makes your job much easier, and who doesn’t love that?
- Be a Real Person
Many people forget how important this point is. Now, we’re not saying that you should completely throw all sense of professionalism out the window. Rather, social media is an outlet for you to connect with real people as a real person; be a human! Express gratitude, share fun moments in your work life, and most of all make your followers love you for your posting, whether that be for humor, blunt reality, or whatever else you want to portray. Just be yourself in order to make your digital marketing company look like it’s made up of real people rather than robots. Let your personality shine, in the best way, of course!
When it comes down to running a digital marketing company or department, you’ll need to become familiar with social media. Follow these four tips and get going! Social media is learned through trial and error, so start working with your company’s account and see what works and what doesn’t. The large benefit of social media as a platform for digital marketing companies is that it has a quick turnover on data analytics. If you get stuck, contact us at Fusion 360 to see how we can help you!